Blake Road Collection

What Blake Road Collection does

Blake Road Collection is a privately held US B2B wholesale sales-representation and distribution company that aggregates 31 curated lifestyle brands across five categories — Apparel & Accessories, Beauty, Gift, Home, and Kids — and sells them to independent gift shops, specialty boutiques, and other verified retailers on wholesale terms. The platform is delivered through a nopCommerce-powered B2B e-commerce site (blakeroad.com) where retailers can register, browse brands, view pricing and minimums, and place orders 24/7, supplemented by a network of dedicated sales reps findable by zip code and physical showrooms in Dallas (Dallas Market Center, WTC Suite 220) and Atlanta (AmericasMart, NW Bldg 2, Suite 1735). The company also cross-lists its portfolio through the Anne McGilvray & Company rep network.

The business model is wholesale product distribution: Blake Road takes orders from retailers at brand-specific opening-order minimums (ranging from $0 for Estella Bartlett up to $500 for Beekman 1802) and lower reorder minimums, then fulfills through zoned freight pricing with promotional mechanics layered on top — volume-tiered discounts, freight caps of 5–25%, free-freight thresholds, gift-with-purchase offers, and seasonal early-buy dating. Margin is captured between wholesale cost and wholesale price; promotional programs are used to pull reorder velocity rather than as a separate revenue stream. The company is privately held, US-only, and shows no parent company, subsidiary, or institutional investor in the source data.

Operating signals — current 2026 copyright, scheduled trade show participation (Atlanta Summer Market 2.0 in July, Dallas Apparel & Accessories / Kidsworld in August, and a Las Vegas reference), recurring promotional cycles, and active social profiles (Instagram @blakeroadcollection, Facebook, LinkedIn) — indicate ongoing operations. There is no disclosed management team, no headcount figure, no disclosed revenue, no funding history, no patents, no certifications, and no AI or ML capability referenced anywhere in the source material, which constrains quantitative analysis of scale and trajectory.

Name

Blake Road Collection

Legal name

Blake Road Collection

Website

https://blakeroad.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Blake Road Collection is a privately held US B2B wholesale rep and distribution company that aggregates 31 curated lifestyle brands across gift, home, apparel, beauty, and kids categories for verified independent retailers via its online portal, sales reps, and Dallas and Atlanta showrooms.

Ownership category

akta.pro rank

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Wholesale Product Sales: Blake Road Collection generates revenue by distributing curated gift, home, apparel, beauty, and kids brands to retailers on a wholesale basis. Retailers place opening orders (minimums ranging from $0 to $500 depending on brand) and reorders to stock their stores. The company earns margins through the markup between wholesale and retail pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Blake Road Collection is a wholesale sales representative company that distributes a curated portfolio of 31 gift, home, apparel, beauty, and kids brands to independent and specialty retailers in the United States. Retailers register on blakeroad.com to browse and order products across the multi-brand catalog, supported by a network of dedicated sales representatives, physical showrooms in Dallas and Atlanta, and volume-based promotional programs including free freight and tiered discounts.

Product overview

Blake Road Collection is a wholesale rep and distribution company that serves as a multi-brand portfolio platform connecting retailers with curated gift, home, apparel, beauty, and kids brands. The platform aggregates 31 sub-brands across five product categories (Apparel & Accessories, Beauty, Gift, Home, Kids) into a unified wholesale ordering system, enabling retailers to browse and purchase from multiple brands through a single nopCommerce-based e-commerce platform. The company operates through sales representatives and maintains showrooms in Dallas (Dallas Market Center) and Atlanta (AmericasMart).

Differentiator

Problem solved

Functional benefit

Products and services

• tag Home lifestyle brand distributed wholesale to retailers, offering everyday and seasonal products including candles, home decor, and stationery. Opening order minimum $350, reorder minimum $150, with promotional incentives including 25% off immediate ship items and zoned freight rates of 13-15%.
• rockflowerpaper Globally inspired home and gift brand distributed wholesale to retailers, featuring colorful, eco-friendly paper goods, sleepwear, and accessories with joyful designs.
• The Darling Effect Fashion-forward accessories and giftable essentials brand distributed wholesale to retailers. Opening order minimum $250, with modern style and thoughtful design across categories.
• WerkShoppe Art-driven brand partnering with artists to create distinctive puzzles, home goods, and gifts, distributed wholesale to retailers.
• Beekman 1802 Beauty and home lifestyle brand distributed wholesale to retailers, offering skincare, candles, and wellness products focused on natural ingredients and goat milk formulations. Opening order minimum $500, reorder minimum $300.
• KOBO Candles Artisanal candle brand distributed wholesale to retailers, including the Plant the Box collection with compostable, seed-infused packaging. Opening order minimum $400, with 8-11% freight cap.
• Shiraleah Gift and lifestyle brand distributed wholesale to retailers, specializing in trend-driven jewelry, bags, and lifestyle accessories. Opening order minimum $250.
• Estella Bartlett Jewelry and accessories brand distributed wholesale to retailers, offering delicate, giftable bracelets and charms. $0 opening order minimum and $15 flat rate freight.
• Iscream Apparel and accessories brand specializing in colorful, playful printed sleepwear and loungewear, distributed wholesale to retailers. Opening order minimum $250.
• Speedy Monkey Kids brand offering creative activity kits, jewelry-making sets, and educational toys for children, distributed wholesale to retailers.
• Bon Ton Toys Kids brand offering dolls and plush toys, including the Bonikka and Bon Ton collections, distributed wholesale to retailers.
• Big Metal London Apparel and accessories brand featuring bold, fashion-forward jewelry and accessories, distributed wholesale to retailers.
• Chloe + Lois Beauty brand specializing in fine jewelry charms, hoop earrings, and fashion jewelry with 14K gold and stone options, distributed wholesale to retailers.
• Cocoba Gift and home brand featuring tea-infused candles, gourmet teas, and lifestyle gifts with British-inspired designs, distributed wholesale to retailers.
• Koala Eco Home brand offering eco-friendly, plant-based cleaning products and room sprays with sustainable formulations, distributed wholesale to retailers.
• Living Royal Apparel and accessories brand offering colorful, knee-high socks and legwear with bold patterns, distributed wholesale to retailers.
• Lover's Tempo Gift brand featuring fashion jewelry, giftware, and accessories with modern, trend-forward designs, distributed wholesale to retailers.
• Meri Meri Kids brand offering party decorations, gift wrap, and celebration stationery with whimsical, colorful designs, distributed wholesale to retailers.
• Ohh Deer Gift brand featuring contemporary greetings cards, prints, and giftware with distinctive illustration, distributed wholesale to retailers.
• Peepers Apparel and accessories brand specializing in reading glasses and eyewear with fun, fashionable designs, distributed wholesale to retailers.
• Pink Picasso Gift brand offering art-inspired home decor and giftware featuring colorful, creative designs, distributed wholesale to retailers.
• Relaxound Gift brand featuring playful, sound-themed home decor and novelty gifts, distributed wholesale to retailers.
• Sarah Edmonds Illustration Gift brand featuring illustration-based stationery, prints, and gift items with whimsical botanical and nature motifs, distributed wholesale to retailers.
• Selbrae House Gift brand offering artisanal home accessories and decor including ceramics, glassware, and wooden items, distributed wholesale to retailers.
• Studio ROOF Gift brand featuring art-driven puzzles, home goods, and gifts created in partnership with talented artists, distributed wholesale to retailers.
• The WOW Effect Gift brand offering impact-driven, ethically sourced products and accessories, distributed wholesale to retailers.
• Tikiri Toys Kids brand offering sustainable, biodegradable toys made from natural rubber and organic fabrics, manufactured in Sri Lanka, distributed wholesale to retailers.
• Toasted Crumpet Beauty brand specializing in natural, artisan-made skincare products with simple, wholesome ingredients, distributed wholesale to retailers.
• Fringe Studio

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

32 partnerships are on record, tiered core and minor.

• tagcoreChannel Partner/ Reseller/ Distributortag is a lifestyle brand offering everyday and seasonal products. Blake Road Collection distributes tag products with $350 opening order and $150 reorder minimum. Tag offers promotional incentives including 25% off immediate ship items and zoned freight rates of 13-15%.
• rockflowerpapercoreChannel Partner/ Reseller/ DistributorGlobally inspired designs for joyful home goods and accessories. Distributed through Blake Road Collection with zoned everyday freight specials ranging from 7-18% depending on region.
• The Darling EffectcoreChannel Partner/ Reseller/ DistributorFashion-forward accessories and giftable essentials with modern style. Blake Road Collection distributes with immediate ship promotion of free freight on orders $250+ and $300 retail value gift with purchase on $1500+ orders.
• WerkShoppecoreChannel Partner/ Reseller/ DistributorArt-driven brand partnering with talented artists to create distinctive puzzles, home goods, and gifts. Blake Road Collection distributes with new account promotion (5% discount on $500+ opening orders) and show/road promotions up to free freight.
• Beekman 1802coreChannel Partner/ Reseller/ DistributorLifestyle brand distributed through Blake Road Collection with $500 opening order and $300 reorder minimum. Promotional tradeshow specials include 10% flat freight fee on $500+ orders and free freight plus 10 free totes on $1500+ orders.
• KOBO CandlescoreChannel Partner/ Reseller/ DistributorCandle brand distributed through Blake Road Collection with $400 opening order. Offers 8-11% freight cap and promotional pricing including half off freight on $600+ orders and free freight on $1200+ orders during June/July promotion.
• ShiraleahcoreChannel Partner/ Reseller/ DistributorGift and lifestyle brand distributed through Blake Road Collection with $250 opening order. Current promotion offers 5% discount on orders $2500+ through July 31.
• Estella BartlettcoreChannel Partner/ Reseller/ DistributorJewelry and accessories brand distributed through Blake Road Collection with $0 opening order minimum. Current promotions include gift with purchase (Louise Bracelet) on all orders and $15 flat rate everyday freight.
• IscreamcoreChannel Partner/ Reseller/ DistributorKids accessories and novelty brand. Blake Road Collection distributes with show special offering 10% freight cap on $350+ orders, 3% discount on $1000+ orders, and 5% discount on $2000+ orders.
• Speedy MonkeycoreChannel Partner/ Reseller/ DistributorArts, crafts, and creative toys brand distributed through Blake Road Collection. Offers $50 flat shipping on orders $250-$750 and free freight on $750+ orders. New customer promo available with free freight on $500+ orders through 12/31/26.
• Bon Ton ToyscoreChannel Partner/ Reseller/ DistributorDoll and toy brand distributed through Blake Road Collection. Offers free shipping on orders $1500+.
• Big Metal LondoncoreChannel Partner/ Reseller/ DistributorHome accessories brand distributed through Blake Road Collection. Show & Road promotion through 8/15/26 offers free freight on orders $500+.
• Chloe + LoiscoreChannel Partner/ Reseller/ DistributorJewelry brand distributed through Blake Road Collection with $150 reorder minimum. July Holiday Pre-Order Promotion offers free freight on orders $250+ for Holiday 2026 items through 7/31/26.
• CocobacoreChannel Partner/ Reseller/ DistributorGift brand distributed through Blake Road Collection with $200 reorder minimum. Fall Market Special through 8/14/26 offers tiered discounts: 5% on $350+, 10% on $600+, and 15% on $1000+ orders.
• Koala EcocoreChannel Partner/ Reseller/ DistributorEco-friendly cleaning products distributed through Blake Road Collection. Show & Road Special through 8/14/26 offers free freight on $150+ orders and free freight plus a case of room spray on $500+ orders.
• Living RoyalcoreChannel Partner/ Reseller/ DistributorSocks and apparel brand distributed through Blake Road Collection. Show Special through 7/31/26 offers 5% off orders over $300, 8% off orders over $800, and free freight on orders over $1000.
• Lover's TempocoreChannel Partner/ Reseller/ DistributorJewelry and accessories brand distributed through Blake Road Collection with $250 reorder minimum. Offers $33 flat freight rate and free buyer's gift promo through 8/31/26.
• Meri MericoreChannel Partner/ Reseller/ DistributorParty and celebration products brand distributed through Blake Road Collection.
• Ohh DeercoreChannel Partner/ Reseller/ DistributorGift brand distributed through Blake Road Collection. Offers 10% freight cap with free freight on orders $500+.
• PeeperscoreChannel Partner/ Reseller/ DistributorReading glasses and eyewear brand distributed through Blake Road Collection. Offers free freight on orders $200+ within contiguous US.
• Pink PicassocoreChannel Partner/ Reseller/ DistributorGift brand distributed through Blake Road Collection with $100 reorder minimum. Offers 11% freight cap and Summer Market 2026 free shipping on orders $500+ through 7/1/26.
• RelaxoundcoreChannel Partner/ Reseller/ DistributorSound and wellness products brand distributed through Blake Road Collection. Offers 10% flat freight rate.
• Sarah Edmonds IllustrationcoreChannel Partner/ Reseller/ DistributorIllustrated products brand distributed through Blake Road Collection. Offers 15% freight cap.
• Selbrae HousecoreChannel Partner/ Reseller/ DistributorHome decor brand distributed through Blake Road Collection. Offers tiered freight caps: 15% on $250+, 10% on $450+, 8% on $650+, and 5% on $1000+ orders.
• Studio ROOFcoreChannel Partner/ Reseller/ DistributorArt-driven home goods brand distributed through Blake Road Collection. Summer Shows Promo through 7/14/26 offers 5% discount on orders $500+.
• The WOW EffectcoreChannel Partner/ Reseller/ DistributorGift brand distributed through Blake Road Collection.
• Tikiri Toys, LLCcoreChannel Partner/ Reseller/ DistributorSustainable toy brand distributed through Blake Road Collection. Products made with love in Sri Lanka, biodegradable and plastic-free.
• Toasted CrumpetcoreChannel Partner/ Reseller/ DistributorGreeting cards and gift products brand distributed through Blake Road Collection. Offers 12% freight cap.
• Fringe StudiocoreChannel Partner/ Reseller/ DistributorHome decor and gift brand distributed through Blake Road Collection.
• Ethic GoodscoreChannel Partner/ Reseller/ DistributorEthically sourced jewelry and accessories brand distributed through Blake Road Collection.
• Cool and InterestingcoreChannel Partner/ Reseller/ DistributorUnique gift and novelty brand distributed through Blake Road Collection. Offers 6% freight cap.
• Anne McGilvray & CompanyminorChannel Partner/ Reseller/ DistributorBlake Road Collection is one of the brands represented by Anne McGilvray & Company sales rep network. Anne McGilvray offers a platform to discover Blake Road brands alongside other represented brands.

Recent moves5 records

Expansion highlights4 records

Emerging players

• Tundra: A B2B wholesale platform enabling brands to sell directly to retailers with no minimums and net-60 terms. Targets the same independent retailer segment as Blake Road's portfolio but via a digital-first model that bypasses traditional rep firms and showrooms.
• Faire: A leading B2B wholesale marketplace that connects independent retailers directly with emerging brands, offering net-60 terms and free returns. Serves the same indie retailer customer base that Blake Road targets but through a digital-first platform rather than a showroom/rep model, representing a structural alternative to traditional rep firms.
• Handshake by Etsy: Etsy's B2B wholesale marketplace connecting makers and small brands with retail buyers worldwide. Competes for the same indie retailer wallet share as Blake Road by enabling direct brand-to-retailer relationships without traditional sales rep intermediaries.

Direct peers

• Ivystone: One of the largest gift and home goods wholesale rep firms in the US, aggregating hundreds of brands and operating showrooms at major markets including Dallas and Atlanta. Closely comparable to Blake Road in business model (multi-brand rep + showroom + trade show presence) but at significantly greater scale.
• One Coast: A wholesale sales representation company specializing in gift, home, and lifestyle brands sold to independent retailers through showrooms and rep networks. Directly comparable to Blake Road in targeting the same indie retail channel with a curated multi-brand portfolio.
• Anne McGilvray & Company: A long-established wholesale sales rep agency representing curated lifestyle, gift, and home brands to independent retailers across multiple US territories. They are explicitly cited as a rep network carrying Blake Road's portfolio, making them both a partner and the most direct comparable for the multi-brand wholesale rep model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/people/Blake-Road-Collection/61582378870926
• LinkedInlinkedin.com/company/blake-road-collection/?viewAsMember=true
• Instagraminstagram.com/blakeroadcollection

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blake Road Collection