Holey Moley Golf Club

What Holey Moley Golf Club does

Holey Moley Golf Club is a US operator of themed indoor mini golf entertainment venues, headquartered in Austin, Texas, and operating seven locations across California (Irvine Spectrum, San Francisco, Santa Monica), Colorado (Denver), and Texas (Austin, Houston, San Antonio). The core product is 18-hole or 27-hole pop-culture-themed mini golf, supplemented by add-on activities — private karaoke rooms (five locations), interactive darts (Austin exclusive), arcade games (Austin exclusive), and challenge rooms operated via partner Hijinx Hotel (Irvine exclusive) — alongside a full-service on-site bar and restaurant branded "Caddyshack" serving cocktails, beer, wine, and a shareable food menu.

The company runs a direct-to-consumer business model with multiple parallel revenue streams: per-person activity fees (mini golf $14-$36, karaoke $80-$200 per hour, darts $10-$18), a pre-paid arcade card system (Austin only), on-site food and beverage sales, gift card sales via ToastTab, and structured party packages ranging from $34.99 (kids Little Putters) to $62 (adult The Hole-Shebang) per person with tiered beverage add-ons from $10 to $55. Group bookings under 30 people are handled through a self-serve proprietary booking platform; corporate, large-group, and custom events are routed to in-house Event Specialists. Distribution is omnichannel: walk-in venue traffic, online booking, OpenTable restaurant reservations (five locations), ToastTab gift card storefront, and Instagram-led discovery.

Customer segmentation is deliberately broad and explicitly listed across nine event verticals (bachelor, bachelorette, kids, corporate, school trips, holiday, graduation, social, work parties) plus general social traffic. The company acquired Urban Putt in 2023 to enter the San Francisco market, maintains a B Corp certification, and integrates with ToastTab and OpenTable as core channel partners. The technology stack is standard venue SaaS (booking platform, ToastTab POS, OpenTable reservations) with no disclosed AI/ML capabilities, proprietary models, or data flywheel mechanics.

Name

Holey Moley Golf Club

Legal name

Holey Moley Golf Club

Website

https://holeymoley.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

51–100 employees

Short description

Holey Moley Golf Club operates seven themed indoor mini golf entertainment venues across California, Colorado, and Texas, combining pop-culture-themed courses with karaoke, darts, arcade games, full-service bars, and event packages for social, corporate, and private party guests.

Ownership category

akta.pro rank

Product category

Indoor Mini Golf Entertainment

NAICS

Amusement Parks and Arcades (7131), Amusement Arcades (71312), Drinking Places (Alcoholic Beverages) (7224)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Mini Golf & Attractions Centers (Mini Golf, Go-Karts, Laser Tag Complexes) (THAJAEAK)

akta.pro secondary industry

Gaming Café/Bar Hybrid Venues (Food & Beverage + Competitive Play) (MPAFALAD)

Keywords

• Themed mini golf
• Indoor entertainment venues
• Party event hosting
• Karaoke private rooms
• Bar and restaurant service

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Activity Fees: Revenue from mini golf, karaoke, darts, and arcade games charged per person or per session. Mini golf pricing varies by number of holes and day of week. Karaoke rooms charged by the hour. Arcade games use a pre-paid card system.
2. Food & Beverage Sales: On-site Caddyshack bars serve cocktails, beer, wine, and food. Menu includes shareable bites, burgers, sliders, pizzas, and specialty cocktails. Beverage packages available for events.
3. Event/Party Packages: Per-person party packages for corporate events, bachelor/bachelorette parties, kids parties, and social events. Packages include activity fees, food, and beverages with pricing from $34.99 to $62 per person.
4. Gift Cards: Digital and physical gift cards sold through ToastTab platform, redeemable at all US locations for activities, food, and drinks.
5. Challenge Rooms (Irvine): Challenge rooms operated by Hijinx Hotel at Irvine Spectrum location, available as add-on activity.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Holey Moley Golf Club operates physical entertainment venues offering pop-culture-themed indoor mini golf courses (9, 18, or 27 holes) paired with a full bar (Caddyshack) and food menu, plus ancillary activities including private karaoke rooms, retro arcade games, and interactive digital darts. The core commercial activity is pay-per-use mini golf and combined activity/food/drink party packages for groups, with corporate events and parties handled by dedicated Event Specialists.

Product overview

Holey Moley Golf Club is a bar and entertainment venue offering an integrated experience combining themed mini golf courses, private karaoke rooms, arcade games, and interactive darts with on-site food and beverage service. The core product is mini golf (9, 18, or 27 holes) with pop-culture themed courses. This is supplemented by add-on modules including karaoke rooms, arcade games, interactive darts, and challenge rooms. The company also offers comprehensive party packages for various occasions. Food and drinks are served through the Caddyshack Bar, and gift cards provide a secondary monetization channel. Locations include Austin, Denver, Houston, Irvine Spectrum, San Antonio, San Francisco, and Santa Monica.

Differentiator

Problem solved

Functional benefit

Products and services

• Mini Golf Pop-culture-themed indoor mini golf experience with 9, 18, or 27 hole course options, featuring neon lights, interactive obstacles, and themed course designs. Available at all Holey Moley USA venues for walk-in and pre-booked play.
• Karaoke Private Rooms Private karaoke rooms holding up to 15 people with large song libraries, sound systems, and food and drink service delivered to the room. Available at Austin, Houston, Irvine, San Antonio, and Santa Monica locations.
• Arcade Games Retro arcade experience with nostalgic arcade favorites using a pre-paid game card credit system. Available walk-in only, exclusively at the Austin location.
• Interactive Darts Digital darts experience merging traditional bar darts with high-tech projections and automated scoring for real-time competition. Available exclusively at the Austin location.
• Challenge Rooms Immersive game-filled rooms operated by Hijinx Hotel at the Irvine Spectrum location, designed as an add-on activity extending the entertainment experience beyond mini golf.
• Party and Event Packages Per-person hosted event packages for bachelor parties, bachelorette parties, kids parties, graduation parties, holiday parties, school trips, social parties, team building, and work parties. Packages include mini golf, reserved areas, food, drinks, and dedicated hosts, priced from $34.99 to $62 per person.
• Caddyshack Bar and Restaurant On-site bar and restaurant serving craft cocktails, signature drinks, beers, wines, and a shareable food menu including burgers, sliders, pizzas, and appetizers. Available at all Holey Moley USA venues.
• Gift Cards Digital and physical gift cards redeemable for activities, food, and drinks at all Holey Moley USA locations. Sold online via the ToastTab platform.

Quantifiable outcome

• Venue capacity up to 500 people for large events
• +1 more outcomes

Named customers6 records

Segments8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Urban PuttminorOthers · 1 January 2023Holey Moley purchased Urban Putt in 2023. Holey Moley accepts pre-existing physical Urban Putt gift cards for redemption. The acquisition expanded Holey Moley's presence in the San Francisco market.
• Hijinx HotelcoreStrategic or Co-development PartnerHoley Moley Irvine is seamlessly connected to Hijinx Hotel, where the experience continues with immersive, game-filled challenge rooms designed to keep the competition going. This partnership creates a comprehensive entertainment destination at Irvine Spectrum Center.
• ToastTabcoreChannel Partner/ Reseller/ DistributorToastTab powers Holey Moley's gift card program, providing the e-gift card platform for all US locations. Gift cards can be purchased online and redeemed in-venue.
• OpenTableminorChannel Partner/ Reseller/ DistributorOpenTable integration for restaurant table reservations at Austin, Denver, San Francisco, Santa Monica, and San Antonio locations.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Swingers (Crazy Golf): Cocktail-bar-meets-crazy-golf concept with locations in London and New York. Closely comparable business model combining themed mini golf with full bar service and a social, Instagram-forward positioning.
• Puttshack: Tech-enabled mini golf + bar concept with multiple US and UK locations. Directly competes with Holey Moley in the themed indoor mini golf + F&B category and serves a similar demographic of adults, groups, and corporate events.
• Urban Putt: San Francisco-based indoor mini golf + bar venue; was acquired by Holey Moley in 2023. Comparable themed indoor mini golf + F&B offering in the same regional market.

Broad incumbents

• Drive Shack: Publicly-traded owner of golf-based entertainment venues (Puttery). Competes with Holey Moley in the themed indoor golf + bar category and serves similar adult group occasions.
• Lucky Strike Entertainment: Boutique bowling + entertainment venues with strong F&B and event programming. Comparable experiential positioning and group/corporate event targeting.
• Main Event Entertainment: National family entertainment center chain combining bowling, laser tag, mini golf, karaoke, and F&B. Overlaps with Holey Moley's party/event and multi-activity value proposition at broader scale.
• Topgolf: Large-scale golf-based entertainment venue with full bar/restaurant and tech-enabled hitting bays. Competes for the same group entertainment occasions but at significantly larger venue scale and price point.
• Bowlero: Large bowling-centric entertainment chain with F&B and event hosting. Comparable party/event business model and venue economics, although core activity (bowling) differs from Holey Moley's mini golf.

Emerging players

• Activate Games: Tech-enabled interactive gaming and physical activity venue with growing US presence. Adjacent competitive overlap with Holey Moley's arcade, darts, and tech-driven mini golf offerings.
• Andretti Indoor Karting & Games: Multi-activity entertainment venue featuring go-karts, bowling, arcade, laser tag, and F&B. Targets the same group/corporate occasion-based demand that Holey Moley serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/holeymoleyatx
• Facebookfacebook.com/holeymoleygolf.usa
• LinkedInlinkedin.com/company/holey-moley-golf-club-usa

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holey Moley Golf Club