Bloomfields Flowers
Bloomfields Flowers is a family-owned Ottawa floral boutique operating two retail locations and a Shopify e-commerce site, selling bouquets, plants, gifts, and home decor to local consumers, weddings and events, and corporate gifting clients, with partial vertical integration via its Sandyhill Farm.
- Company typePrivate
- Founded1999
- HeadquartersOttawa, Canada
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Bloomfields Flowers does
Bloomfields Flowers Inc. is a privately held, family-owned floral boutique founded in 1999 in Ottawa, Ontario by a Greek immigrant family and currently co-led by Virginia and Jamie. The company operates two physical retail locations in Ottawa (in the Glebe and the West end) and runs a Shopify-based e-commerce site with delivery across the Ottawa region, supported by marketing across an email newsletter ("BFF"), Facebook, Pinterest, Instagram, and a blog. Its assortment spans hand-tied bouquets ($95-$300+), plants ($16-$200), premium pots and planters (up to $1,400), candles ($35-$50), home decor, garden tools, and curated gifts, supplemented by seasonal editorial drops such as the "Living in Bloom" publication.
The company generates revenue through four primary streams: walk-in and online retail sales of flowers, plants, and home goods; bespoke wedding and event floral design; corporate gifting and gift certificates; and recurring flower subscriptions. Sandyhill Farm, a wholly owned subsidiary, supplies a portion of cut flowers and plants, providing partial vertical integration into the supply chain. The customer base is split across individual consumers in the Ottawa catchment, local couples booking weddings and events, and corporate gifting clients, with no single customer concentration disclosed.
From a technology and operating perspective, Bloomfields is a traditional specialty retailer: no proprietary platform, no disclosed AI or data capabilities, and no external capital raised. Strategic differentiation is anchored on design quality, locally grown supply via Sandyhill Farm, multi-channel convenience (boutique + e-commerce + delivery), and community-oriented positioning — including Living Wage Employer Champion certification from the Ontario Living Wage Network. Growth has been incremental, with the second boutique and the farm expansion being the most material recent moves.
Bloomfields Flowers firmographics
Firmographics- Name
- Bloomfields Flowers
- Legal name
- Bloomfields Flowers Inc.
- Website
- https://bloomfields.ca
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Bloomfields Flowers is a family-owned Ottawa floral boutique operating two retail locations and a Shopify e-commerce site, selling bouquets, plants, gifts, and home decor to local consumers, weddings and events, and corporate gifting clients, with partial vertical integration via its Sandyhill Farm.
- Ownership category
- akta.pro rank
Bloomfields Flowers industry classification
Industry- Product category
- Retail Florist
- NAICS
- Florists (45931), Florists (4593), Nursery, Garden Center, and Farm Supply Retailers (444240), Floriculture Production (111422)
- SIC
- Retail-Miscellaneous Shopping Goods Stores (5940), Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Event Floral Design & Arrangements (HSACAOAA)
- akta.pro secondary industries
- Indoor Plants, Faux Florals & Botanical Décor Retail (CRAIACAG), Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages) (HSACAOAJ)
Keywords
Where Bloomfields Flowers is headquartered
LocationHeadquarters
- HQ city
- Ottawa
- HQ country
- Canada
- HQ region
- North America
Offices3 records
Markets served
Bloomfields Flowers business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Retail Product Sales: Direct sales of flowers, hand-tied bouquets, floral arrangements, plants, and home decor items through two physical retail locations and an e-commerce website. Products include flowers, plants, candles, home decor, garden tools, books, gifts, and specialty items.
- Flower Subscriptions: Recurring subscription service providing seasonal hand-tied bouquets on a regular basis. Subscribers receive early access to seasonal collections and promotional offers.
- Wedding & Event Florals: Custom floral design services for weddings and events, including bespoke arrangements tailored to client preferences and seasonal availability.
- Corporate Gifting: Floral and gift services for corporate clients, including bulk orders and customized gifting solutions for business occasions.
- Gift Certificates: Prepaid gift certificates available for purchase, enabling customers to give the gift of choice at Bloomfields locations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Hand-tied Bouquets starting at $95-$100 |
| Unit Pricing | Pay-as-you-go | Small Plants from $16-$200 |
| Unit Pricing | Pay-as-you-go | Pots & Planters from $95-$1,400 |
| Unit Pricing | Pay-as-you-go | Candles & Personal Care from $10-$50 |
| Unit Pricing | Pay-as-you-go | Gifts & Books from $8-$135 |
| Unit Pricing | Pay-as-you-go | Garden Tools from $15-$565 |
| Subscription | Monthly | Flower Subscriptions |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Bloomfields Flowers product offering
Product offeringCore offering
Bloomfields Flowers operates a retail florist and lifestyle boutique business in Ottawa, Canada, selling hand-tied bouquets, floral arrangements, plants, home decor, candles, and curated gifts through two physical stores and an e-commerce website. The company also offers bespoke floral design services for weddings and events, corporate gifting programs, flower subscriptions, and memorial arrangements. Flowers are partially sourced from the company's own family farm, Sandyhill Farm.
Product overview
Bloomfields Flowers is an Ottawa-based florist and lifestyle retailer operating as a single brand with a unified e-commerce platform. The core offering centers on hand-tied bouquets and floral arrangements crafted from both sourced and farm-grown seasonal flowers, complemented by live plants including succulents, orchids, and tropical varieties. The product portfolio extends into home and lifestyle categories—candles and personal care, home décor, kitchen items, garden tools, books, puzzles, and curated gift items—creating a cohesive 'beautiful living' retail experience. Services include wedding and event floristry, corporate gifting programs, flower subscriptions, and memorial arrangements. The company operates two physical retail locations in Ottawa (Glebe and West) alongside its online store.
Differentiator
Problem solved
Functional benefit
Brands
- Sandyhill Farm: Family farm operated by Bloomfields for growing flowers and floral products
- BFF Newsletter
- The Summer Chapter
- Bloomfields Family & Friends
Products and services
- Hand-Tied Bouquets Artfully arranged hand-tied floral bouquets featuring seasonal blooms, accents, and foliage in various color palettes and sizes (from Pretty at $100 to WOW at $300), with optional glass vase additions, sold to individual consumers and gift buyers.
- Floral Arrangements Professionally designed floral arrangements in vases for various occasions and settings, including arrangements for gifting, sympathy, and home display.
- Market Bunches Fresh market-style flower bunches featuring seasonal selections for casual home use and everyday enjoyment.
- Flower Subscription Recurring flower delivery service providing regular hand-tied seasonal bouquets on a subscription basis, with subscribers receiving early access to new collections and promotional offers.
- Welcome Baby Collection Floral arrangements and gifts curated to celebrate new arrivals and welcoming new babies.
- Small Plants Compact potted plants including succulents, air plants, cacti, and tropical varieties for indoor spaces and small displays, priced from $16 to $200.
- Large Plants Larger potted plants and specimens designed for significant indoor spaces and statement placements.
- Orchids Orchid plants offered in various varieties and sizes as long-lasting living gifts and decor.
- Wedding & Event Floral Design Bespoke floral design services for weddings, celebrations, and special events including bridal bouquets, boutonnieres, corsages, and venue arrangements tailored to client preferences and seasonal availability.
- Celebration of Life Florals Sympathy and memorial floral arrangements for funeral and memorial services, offered as a dedicated service line.
- Corporate Gifting Business gift programs including bulk flower and plant orders and customized gifting solutions for corporate clients and business occasions.
- Candles & Personal Care Personal care and home fragrance products including candles, candle holders, soap, bath products, body lotion, and scent diffusers, priced $10-$50.
- Home Decor & Vases Contemporary home decor including ceramic and glass vases and vessels, basketware, lamps, mirrors, mobiles, clocks, furniture, and kitchen accessories priced from $8 to over $1,400.
- Garden & Florist Tools Premium Japanese garden tools, florist equipment, watering cans, Ikebana supplies, and bags/totes from brands such as Niwaki, Toyo, and Graf Lantz, priced $15-$565.
- Gifts, Books & Gift Certificates Curated gift items including chocolates, greeting cards, books, puzzles, ornaments, wrapping, tea, and prepaid gift certificates, priced $8-$135.
Companies that use Bloomfields Flowers
Customer profileSegments4 records
Ideal customer profiles3 records
Bloomfields Flowers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Bloomfields Flowers partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Bloomfields Flowers competitors and assessment
Company assessmentDirect peers
- The Bouqs Co. Direct-to-consumer florist offering farm-sourced bouquets and arrangements online with delivery. Closely comparable to Bloomfields' combination of curated design, farm-sourced supply, and e-commerce-led DTC model.
- BloomsyBox: Subscription-focused flower delivery company offering recurring fresh bouquets. Directly comparable to Bloomfields' recurring flower subscription revenue stream and gift-oriented customer use cases.
- Urbanstems: Online-first florist delivering bouquets, plants, and gifts with a curated, modern design aesthetic. Comparable to Bloomfields in e-commerce channel strength and lifestyle-branded product mix.
- Farmgirl Flowers: Premium DTC florist emphasizing locally and domestically grown flowers with a curated, design-forward brand. Directly comparable to Bloomfields' Sandyhill Farm-driven, premium, seasonally-led positioning.
- Calyx Flowers: Online florist specializing in farm-direct, premium bouquets and arrangements. Comparable to Bloomfields for premium DTC positioning, design-forward curation, and farm-to-customer sourcing philosophy.
Broad incumbents
- Teleflora: Large floral delivery network connecting customers with local florists for hand-arranged and hand-delivered bouquets. Competes with Bloomfields on the delivery and gifting occasions from which the company earns significant revenue.
- 1-800-Flowers: Established national floral and gifting retailer with multi-category gift offerings. Comparable as a broad incumbent in the same product categories (flowers, plants, gifts) with overlapping customer use cases.
- FTD (Florists' Transworld Delivery): Long-standing floral delivery brand and network. Operates as a broad incumbent serving the same gifting and same-day delivery occasions Bloomfields serves, particularly through its partner florist model.
Emerging players
- Hattie Sparks: Boutique floral and home decor brand with a curated, design-forward retail experience. Comparable to Bloomfields' lifestyle-boutique positioning combining flowers, plants, and curated home goods.
- Blooms Today: Online floral retailer offering same-day delivery and curated bouquets with an emphasis on convenience and occasion-based gifting. Comparable as an emerging player competing for Bloomfields' online and delivery occasions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Bloomfields Flowers social profiles
Digital presenceBloomfields Flowers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bloomfields Flowers leadership team
Management profileNumber of profiles
Profiles2 records
Bloomfields Flowers subsidiaries and ownership
Company hierarchySubsidiaries1 record
Bloomfields Flowers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bloomfields Flowers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bloomfields Flowers
What does Bloomfields Flowers do?
Bloomfields Flowers operates a retail florist and lifestyle boutique business in Ottawa, Canada, selling hand-tied bouquets, floral arrangements, plants, home decor, candles, and curated gifts through two physical stores and an e-commerce website. The company also offers bespoke floral design services for weddings and events, corporate gifting programs, flower subscriptions, and memorial arrangements. Flowers are partially sourced from the company's own family farm, Sandyhill Farm.
Is Bloomfields Flowers a public or private company?
Bloomfields Flowers is a private company. It is classified as family owned and is currently operating.
When was Bloomfields Flowers founded?
Bloomfields Flowers was founded in 1999. It employs 51 to 100 people.
Where is Bloomfields Flowers based?
Bloomfields Flowers is headquartered in Ottawa, Canada, in the North America region.
How does Bloomfields Flowers make money?
Five revenue lines are on record. Retail Product Sales are the primary driver. The others are flower Subscriptions, wedding & Event Florals, corporate Gifting and gift Certificates.
Who are Bloomfields Flowers's main competitors?
Direct peers on record are The Bouqs Co., BloomsyBox, Urbanstems, Farmgirl Flowers and Calyx Flowers. Broad incumbents are Teleflora, 1-800-Flowers and FTD (Florists' Transworld Delivery). Emerging players are Hattie Sparks and Blooms Today.
Does Bloomfields Flowers have an API?
No public API is recorded for Bloomfields Flowers.
What industry is Bloomfields Flowers in?
Bloomfields Flowers's product category is Retail Florist. Its primary akta.pro industry code is HSACAOAA, Event Floral Design & Arrangements, with a secondary code of CRAIACAG, Indoor Plants, Faux Florals & Botanical Décor Retail. Its NAICS code is 45931 and its SIC code is 5940.