HomeArize

What HomeArize does

HomeArize is a privately held Australian SaaS company that operates an all-in-one cloud-based ERP platform purpose-built for flooring retailers and dealerships. The product unifies lead capture, quoting with material-specific waste calculations, contractor scheduling, inventory management with dye lot and roll tracking for carpet and sheet vinyl, purchase orders, commission management, document storage, and customer payment processing — covering the full operational cycle from enquiry to final payment. Technical differentiation comes from vertical depth (FCB2B manufacturer integration with Shaw, Mohawk, and Armstrong; flooring-specific waste factor calculators differentiated by material and pattern; commission split logic configured for the lead gen/estimator/closer role structure common in flooring retail) rather than from AI or machine learning capabilities.

The company distributes the platform through a product-led growth motion anchored by a permanent free Starter plan requiring no credit card, with three paid tiers priced at $17 (Entry), $26 (Growth), and $44 (Enterprise) per month plus per-seat add-ons. Growth and Enterprise tiers unlock native integrations with QuickBooks or Xero for accounting, Stripe for payment processing, MeasureSquare for takeoff estimating, Mailchimp or Brevo for email marketing, and Google or Outlook calendars. The platform also bundles a free built-in marketing website on the Growth tier. While the company is headquartered at 5 Connect Rd, Truganina VIC 3029, Australia, it serves flooring retailers across Australia, New Zealand, the United States, Canada, and the United Kingdom via dedicated regional phone lines.

HomeArize monetizes entirely through recurring subscription revenue with month-to-month billing, a 10% annual billing discount, and no setup, training, or contract fees. The customer base consists predominantly of small and mid-sized flooring showrooms and contractors; all named testimonials (Premier Flooring Solutions, Custom Floors, Henderson Flooring & Design, NextStep Flooring, Miller Flooring Co, Elegant Tile & Hardwood) are SMB flooring retailers. No disclosed revenue, headcount, funding, or meaningful customer count is available — the homepage displays a '0+' active customer placeholder — and the company exhibits characteristics consistent with an early-stage, founder-led, bootstrapped vertical SaaS.

Name

HomeArize

Legal name

HomeArize

Website

https://homearize.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

HomeArize is a privately held Australian vertical SaaS company that sells an all-in-one cloud ERP platform purpose-built for flooring retailers, covering CRM, quoting, inventory, scheduling, payments, and FCB2B manufacturer integrations across English-speaking markets.

Ownership category

akta.pro rank

Headquarters

HQ city

Truganina

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Software Licensing: Monthly or annual subscription plans providing access to the flooring business management platform. Four tiers from free (1 user) to Enterprise ($44/month), with additional user seats priced at $12-29/month. Revenue is recurring and predictable, with month-to-month flexibility and no long-term contracts required.
2. Additional User Seats: Each paid tier allows additional team members at $12-29/month depending on plan level, creating incremental revenue as customers grow their teams

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

HomeArize sells a cloud-based, all-in-one ERP/CRM platform purpose-built for flooring retailers and contractors, combining lead capture, professional quoting with material-specific waste calculations, inventory management with dye lot and roll tracking, contractor scheduling, purchase orders, commission management, and ACH/card payment processing in a single subscription SaaS product. The offering is delivered through tiered monthly subscriptions (Starter free, Entry $17, Growth $26, Enterprise $44) with native integrations to QuickBooks, Xero, MeasureSquare, Stripe, Mailchimp, Google/Outlook Calendar, and the FCB2B manufacturer data standard.

Product overview

HomeArize is a cloud-based all-in-one ERP platform purpose-built for flooring retailers and dealers. The core platform unifies customer management, professional quoting with automatic waste calculations, contractor scheduling, commission management, inventory with dye lot/roll tracking, purchase orders, digital documents, simplified payments, and a customer payment portal with ACH/card processing. The offering consists of the Core Platform plus four tiered subscription plans (Starter at $0/month, Entry at $19/month, Growth at $29/month, and Enterprise at $49/month). The Growth and Enterprise plans include QuickBooks/Xero accounting integrations, MeasureSquare estimating integration, Stripe payment processing, Mailchimp email marketing, and Google/Outlook Calendar sync. FCB2B manufacturer catalog integration connects directly to Shaw, Mohawk, and Armstrong for live pricing. The platform also provides four free standalone calculator tools (Flooring Calculator, Carpet Calculator, Margin Calculator, Markup Calculator) positioned as professional tools for contractors and a lead generation channel for the platform. The Growth plan includes a free marketing website and the Enterprise plan adds project dashboard and internal team chat.

Differentiator

Problem solved

Functional benefit

Products and services

• HomeArize Flooring Business Platform

Quantifiable outcome

• Generate professional quotes in under 3 minutes
• +8 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature8 records

Partnerships

Ten partnerships are on record, tiered core and supporting.

• QuickBookscoreTechnology or IntegrationAccounting software integration allowing two-way sync of invoices, payments, and expenses. Available on Growth and Enterprise plans. Enables flooring retailers to maintain QuickBooks as their accounting system of record while using HomeArize for operational management.
• XerocoreTechnology or IntegrationAccounting software integration for seamless two-way sync with HomeArize. Available on Growth and Enterprise plans. Alternative to QuickBooks for flooring businesses preferring Xero's accounting platform.
• MeasureSquarecoreTechnology or IntegrationNative integration connecting floorplan takeoff measurements directly into HomeArize's quoting and invoicing workflows. Eliminates manual re-entry of room measurements. Particularly useful for retailers who need professional-grade estimating without separate software.
• StripecoreTechnology or IntegrationPayment processing integration enabling ACH and credit card payments through HomeArize's customer payment portal. Available on Growth and Enterprise plans. Powers the customer-facing payment experience where buyers can review invoices and pay online.
• Google CalendarsupportingTechnology or IntegrationCalendar synchronization allowing HomeArize scheduling to sync with Google Calendar. Available on Growth plan. Helps contractors and sales teams stay synchronized across platforms.
• Outlook CalendarsupportingTechnology or IntegrationCalendar synchronization allowing HomeArize scheduling to sync with Microsoft Outlook Calendar. Available on Growth plan. Alternative to Google Calendar for Microsoft-focused businesses.
• MailChimpsupportingTechnology or IntegrationEmail marketing platform integration included on Growth plan with up to 2,500 emails/month. Enables customer engagement campaigns, newsletters, and promotional emails directly from HomeArize.
• FCB2B (Floor Covering B2B Standard)coreTechnology or IntegrationIndustry standard protocol for pulling live pricing, inventory availability, and product data directly from major manufacturers including Shaw, Mohawk, and Armstrong into HomeArize. Keeps product catalogs current without manual entry.
• Amazon SESsupportingTechnology or IntegrationEmail delivery service integration for transactional and marketing emails. Ensures reliable email delivery from the HomeArize platform.
• BrevosupportingTechnology or IntegrationAlternative email marketing platform integration for customer engagement. Provides additional option for email campaigns beyond MailChimp.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Salesforce: Salesforce is the dominant horizontal CRM platform that flooring retailers sometimes use as a generic alternative. It is a broad incumbent that lacks HomeArize's flooring-specific features (dye lot tracking, FCB2B).
• ServiceTitan: ServiceTitan is a large, well-funded field service management platform for home services contractors. It overlaps with HomeArize on scheduling, CRM, and payments but is a broad incumbent serving HVAC, plumbing, and other trades rather than specializing in flooring.
• Housecall Pro: Housecall Pro provides CRM, scheduling, and payment software for home service businesses. It serves a broader contractor base but overlaps with HomeArize on lead management, invoicing, and payment workflows.
• HubSpot: HubSpot offers CRM, marketing automation, and sales tools commonly used by SMBs. While not flooring-specific, it represents a generic CRM alternative that some flooring retailers may evaluate alongside HomeArize.
• NetSuite: NetSuite is a leading cloud ERP platform used by larger flooring dealers for accounting, inventory, and operations. It competes at the upper end of the flooring dealer market with broader ERP scope but less flooring-specific workflow.

Direct peers

• RFMS: RFMS is a long-established flooring-specific ERP software used by flooring dealers for order management, inventory, and accounting. It is the closest direct competitor to HomeArize, serving the same vertical with overlapping modules (CRM, inventory, purchase orders).
• QFloors: QFloors provides flooring business management software covering measurement, ordering, inventory, and accounting for flooring retailers. It directly competes with HomeArize in the same vertical with comparable ERP-style functionality.
• JobNimbus: JobNimbus is a CRM and project management platform built for contractors and home services businesses. It targets the same SMB flooring/contracting persona with overlapping lead, job, and invoicing workflows.
• MeasureSquare: MeasureSquare offers floor takeoff and estimating software for flooring professionals. While HomeArize integrates with MeasureSquare, it is also a partial competitor in flooring measurement/estimating workflows.

Emerging players

• Buildertrend: Buildertrend is a construction project management and CRM platform serving residential builders and remodelers. It competes for the same SMB customer base in adjacent verticals to flooring retail.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/homearizecrm
• Facebookfacebook.com/homearizecrm
• LinkedInlinkedin.com/company/homearizecrm

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HomeArize