Abode
Abode operates a UK residential digital out-of-home (DOOH) media network of 260+ premium tower screens reaching 100,000 residents, selling advertising inventory to brands while providing zero-cost screens and resident communication tools to property partners.
- Company typePrivate
- Founded2018
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Abode does
Abode is a UK-based digital out-of-home (DOOH) media network founded in 2018 by Craig Cohen, the former founder of Executive Channel Network (ECN), which pioneered DOOH in commercial office towers across Australia and Europe. The company installs digital screens in common areas — lobbies, elevators, mailrooms, and co-working spaces — of premium residential buildings, and sells advertising inventory on those screens to brands seeking to reach affluent, captive residential audiences during decision-making moments. The network spans 260+ premium UK towers and reaches approximately 100,000 residents, with property partners receiving the hardware, installation, and ongoing servicing at no cost and residents explicitly not charged; the company also states no cameras are embedded in the screens, framing the offering as resident-friendly.
The underlying platform is a digital signage network with dynamic, real-time content delivery — supporting video, animation, and interactive QR codes, with content capable of being adjusted by time of day or weather conditions. Abode offers advertisers flexible buying options targeting by audience demographic, by postcode, or across the full network, and offers property partners a resident communication and community engagement channel. Distribution is direct-to-property on the supply side and sales-led on the demand side, with a public waitlist for prospective property partners. Pricing is not publicly disclosed.
The business model is advertising-driven: revenue is generated by selling media space on the installed screen network to brands, with the property-partner supply side subsidized by zero-cost installation and maintenance. The company is privately held, has no disclosed funding rounds or institutional investors in the available source material, and operates exclusively in the United Kingdom from its Bloomsbury, London headquarters.
Abode firmographics
Firmographics- Name
- Abode
- Legal name
- Abode
- Website
- https://abode-media.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Abode operates a UK residential digital out-of-home (DOOH) media network of 260+ premium tower screens reaching 100,000 residents, selling advertising inventory to brands while providing zero-cost screens and resident communication tools to property partners.
- Ownership category
- akta.pro rank
Abode industry classification
Industry- Product category
- Digital Out-of-Home Advertising
- NAICS
- Indoor and Outdoor Display Advertising (541850), Advertising Agencies (54181)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Street Furniture Advertising (Bus Shelters, Kiosks, Benches, Phone Booths) (BPAFALAD)
Keywords
Where Abode is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Abode business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Infrastructure, Operations, Technology or R&D, Marketing or Sales, Personnel
Revenue model
- Digital Out-of-Home Advertising: ABODE generates revenue through selling advertising space on their digital screen network installed in premium residential buildings. Advertisers can buy against specific audiences, postcodes, or across the entire network of 260+ premium towers reaching 100,000 residents.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Other | Flexible advertising options - audience, postcode, or network-wide buying |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Abode product offering
Product offeringCore offering
Abode sells advertising space on a network of digital screens installed in common areas of premium UK residential buildings, reaching 100,000 residents across 260+ towers. Brands can plan and buy against a defined audience, a specific postcode, or the entire network. Property partners receive zero-cost installation, servicing, and maintenance, with the screens doubling as a resident communication and engagement tool.
Product overview
ABODE is a single unified platform providing residential media network services. The core offering consists of digital screens (called portals) installed in premium residential towers across the UK, which serve a dual purpose: enabling brands to advertise to residents in high-traffic common areas, and providing property managers with resident communication tools. The network covers over 260 premium towers with access to 100,000 residents.
Differentiator
Problem solved
Functional benefit
Products and services
- ABODE Residential Media Network
Quantifiable outcome
- 9 out of 10 residents positive or very positive about screens (independent Norstat research)
Companies that use Abode
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Abode technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Abode partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- NorstatsupportingIndependent market research firm that conducted resident satisfaction survey showing 9 out of 10 residents positive about Abode screens.
Scale indicators4 records
Recent moves5 records
Expansion highlights3 records
Abode competitors and assessment
Company assessmentEmerging players
- Place Exchange: Programmatic supply-side platform for out-of-home advertising, connecting DOOH networks to programmatic demand. Could either enable Abode to monetise inventory more efficiently or compress margins if competing networks aggregate onto the same platform.
- Vistar Media: Programmatic DOOH infrastructure provider enabling automated buying of digital out-of-home inventory. A potential channel partner or competitor depending on whether Abode integrates with or is bypassed by such platforms.
Direct peers
- Executive Channel Network (ECN): Founder Craig Cohen's previous company, pioneering digital screens in commercial office towers across Australia and Europe. Operates the same zero-cost installation / advertiser monetisation model that Abode applies to residential.
- Intersection: Operates LinkNYC and other smart-city digital kiosks and place-based media across premium urban locations. Comparable business model of monetising public-facing digital screens placed in high-footfall urban environments through advertising.
- Captivate: North America's largest digital media network in commercial office and residential buildings. Operates digital screens in elevators and lobbies with a similar dual-sided model (advertisers + property owners), making it the closest direct analogue to Abode.
Broad incumbents
- Outfront Media: Major US-focused out-of-home operator with growing digital and transit portfolios. Competes for the same brand-driven, place-based advertising spend with significantly larger scale and broader geographic reach.
- Ocean Outdoor: UK's leading premium digital out-of-home advertising operator focusing on high-end locations. Overlaps with Abode's advertiser base and premium positioning but serves roadside, retail, and transport environments rather than residential.
- Clear Channel Outdoor: Global out-of-home advertising operator with a broad portfolio spanning billboards, transit, and place-based digital. Competes for advertiser budgets and offers some street-furniture/digital display inventory comparable to Abode's residential screens.
- Lamar Advertising: One of the largest US outdoor advertising companies with a national portfolio of static and digital billboards. Competitor for national brand OOH budgets; offers scale advantages over niche networks like Abode.
- JCDecaux: World's largest outdoor advertising company, dominant in street furniture (bus shelters, kiosks, etc.). Competes for the same brand advertising budgets and operates an adjacent kiosk-format network globally.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Abode social profiles
Digital presenceAbode financial estimates
Financial estimateRevenue estimate
Valuation estimate
Abode leadership team
Management profileNumber of profiles
Profiles1 record
Abode funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Abode M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Abode
What does Abode do?
Abode sells advertising space on a network of digital screens installed in common areas of premium UK residential buildings, reaching 100,000 residents across 260+ towers. Brands can plan and buy against a defined audience, a specific postcode, or the entire network. Property partners receive zero-cost installation, servicing, and maintenance, with the screens doubling as a resident communication and engagement tool.
Is Abode a public or private company?
Abode is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Abode founded?
Abode was founded in 2018. It employs 1 to 10 people.
Where is Abode based?
Abode is headquartered in London, United Kingdom, in the Europe region.
How does Abode make money?
One revenue line is on record: digital Out-of-Home Advertising.
Who are Abode's main competitors?
Emerging players on record are Place Exchange and Vistar Media. Direct peers are Executive Channel Network (ECN), Intersection and Captivate. Broad incumbents are Outfront Media, Ocean Outdoor, Clear Channel Outdoor, Lamar Advertising and JCDecaux.
Does Abode have an API?
No public API is recorded for Abode.
What industry is Abode in?
Abode's product category is Digital Out-of-Home Advertising. Its primary akta.pro industry code is BPAFALAD, Street Furniture Advertising (Bus Shelters, Kiosks, Benches, Phone Booths). Its NAICS code is 541850 and its SIC code is 7311.