Willow Wellness

Name

Willow Wellness

Legal name

Willow Wellness PLLC

Website

https://thewillowwellness.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Psychiatric Evaluation Services: Initial psychiatric evaluations (60-90 minutes) for children and adults, assessing physical, mental, emotional, and spiritual health with personalized care planning.
2. Medication Management: Ongoing psychiatric care visits (20-60 minutes) for medication monitoring, adjustments, and supportive therapy alongside medication management.
3. Therapy and Counseling Services: Individual therapy provided by licensed LCSW and LICSW therapists using evidence-based approaches including CBT, DBT, ACT, and trauma-informed care.
4. Group Information Sessions: Teen group (Future Builders) and women's group (Women's Support Network) information sessions currently with waitlist.
5. ADHD Testing Services: Comprehensive ADHD testing for children, adolescents, and adults with detailed clinical assessment and technology-based CPT evaluation.
6. Genetic Testing (GeneSight): GeneSight genetic testing with maximum out-of-pocket cost of $300, insurance coverage varies. Cheek swab sample collection.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Willow Wellness is a private mental healthcare practice delivering psychiatric evaluations, ongoing medication management, individual therapy, comprehensive ADHD testing using CPT technology, GeneSight pharmacogenomic testing, and group support sessions. Services are provided via telehealth statewide across Massachusetts and in-person at Milton and Boston (Seaport) offices to children, adolescents, and adults, with specialty focus on teens and women navigating life transitions.

Product overview

Willow Wellness is a modern mental healthcare practice offering personalized, evidence-based mental health services through multiple integrated offerings. The core portfolio includes ADHD Testing (comprehensive evaluation using clinical interviews and CPT technology), Psychiatric Evaluation and Ongoing Psychiatric Care (medication management with a whole-person approach), Therapy & Counseling Services (delivered by licensed LCSW/LICSW therapists using CBT, DBT, ACT, and trauma-informed modalities), Genetic Testing (GeneSight-powered pharmacogenomic testing for medication personalization), and Group Information Sessions (Future Builders teen group and Women's Support Network). Specialized services address Adolescent/Teens, Women in Transitions, and Nurse Practitioner Consulting for new practitioners. The practice emphasizes a holistic, integrative approach combining medication, therapy, and lifestyle factors, serving children, adolescents, and adults with telehealth and in-person options.

Differentiator

Problem solved

Functional benefit

Products and services

• ADHD Testing Comprehensive ADHD testing for children, adolescents, and adults using clinical expertise combined with evidence-driven assessment tools including validated clinical interviews, structured rating scales, and computerized Continuous Performance Test (CPT) technology. Includes detailed review of medical, developmental, educational, and psychosocial history, with personalized treatment plans and neuropsychological-based measures when appropriate.
• Psychiatric Evaluation Initial psychiatric evaluation (60-90 minutes for adults, 90 minutes for minors) assessing physical, mental, emotional, and spiritual health. Reviews current symptoms, past history, and treatment goals to develop personalized care plans with focus on foundational skills development.
• Ongoing Psychiatric Care Continuing psychiatric visits (20-60 minutes) including medication monitoring and adjustments, review of symptoms and treatment goals, supportive therapy, and collaborative discussion. Follow-up psychiatric evaluations for established patients assess, monitor, and optimize care over time.
• Therapy & Counseling Services Individual therapy provided by licensed LCSW and LICSW therapists using evidence-based approaches including CBT, DBT, ACT, psychodynamic therapy, trauma-informed care, and mindfulness-based approaches. Includes collaborative care coordination with other providers.
• Genetic Testing (GeneSight) GeneSight genetic testing to help personalize psychiatric treatment by analyzing how an individual's genes may affect their response to certain medications. Uses a cheek swab sample analyzed at GeneSight's certified lab, with results delivered in 7-14 days showing color-coded medication categories. Maximum out-of-pocket cost of $300; insurance coverage varies.
• Group Information Sessions Support groups offering safe, non-judgmental environments for individuals with similar experiences. Currently includes 'Future Builders' for teens and 'Women's Support Network' for women. Both groups have waitlists.
• Adolescent/Teens Services Mental health services specifically designed for adolescents and teens, providing a safe space to explore emotions, build resilience, and learn coping mechanisms. Focuses on developing foundational skills such as emotional intelligence, stress management, and self-awareness.
• Women in Transitions Services Mental health support services specifically for women navigating life transitions such as graduation, pregnancy, motherhood, menopause, or other life phases. Provides individualized care addressing emotional and physical shifts during these times.
• Nurse Practitioner Consulting Consulting and mentorship services for new graduate psychiatric nurse practitioners, helping them establish a solid foundation during their transition into advanced practice. Covers both clinical and professional development aspects.

Quantifiable outcome

• Practice maintains intentionally small scale to ensure quality and individualized treatment
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Make Her Mark Women's Foundation of BostonminorGTM or Marketing PartnerWillow Wellness is honored to sponsor the Make Her Mark Women's Foundation of Boston 'Celebrating Empowering Education' event. This community partnership supports women's empowerment and educational opportunities across Greater Boston, aligning with Willow's focus on holistic wellness and support for women during life transitions.
• Sleep Better Clinic (Dr. Velasquez)minorStrategic or Co-development PartnerCBT-I trained provider referral partner. Sleep Better Clinic provides comprehensive care for individuals experiencing snoring, daytime sleepiness, insomnia, and sleep apnea. Led by Dr. Velasquez, board-certified sleep doctor and member of the American Academy of Sleep Medicine.
• Curated Provider NetworkcoreStrategic or Co-development PartnerWillow Wellness maintains an exclusive referral sheet of trusted providers including specialists in trauma, neuropsychology, CBT, DBT, sleep disorders, and more. This network ensures seamless referral process and comprehensive care for patients.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Done (ADHD Online): Telehealth platform specializing in ADHD evaluation and treatment with stimulant prescribing. Closely comparable to Willow's ADHD testing and ongoing medication management service line for similar patient populations.
• Talkiatry: National telepsychiatry practice staffed by board-certified psychiatrists and PMHNPs offering psychiatric evaluation, medication management, and therapy. Directly comparable in clinical model and patient segments (anxiety, depression, ADHD) to Willow, but at vastly larger national scale.
• Brightside Health: Telehealth mental health platform providing psychiatric evaluation, medication management, and therapy with emphasis on measurement-based care. Comparable to Willow in combining clinical assessments with technology-enabled treatment.
• Two Chairs: Hybrid in-person and virtual therapy practice with multiple clinic locations and employed therapists. Closely mirrors Willow's hybrid model, evidence-based modalities (CBT, DBT, ACT), and curated clinician hiring approach.
• Cerebral: Subscription-based online mental health provider offering medication management and therapy for anxiety, depression, ADHD, and related conditions. Direct overlap on telehealth psychiatry, ADHD assessment, and recurring care model.

Broad incumbents

• Lyra Health: Enterprise-focused mental health benefits platform offering therapy, coaching, and medication management to employees. Broader incumbent that overlaps with Willow on therapy and psychiatry services but primarily contracts with employers rather than serving consumers directly.
• LifeStance Health: Large publicly traded outpatient mental health platform with hundreds of in-person and virtual clinics across the U.S. Overlaps with Willow on psychiatric evaluation, therapy, and medication management but operates at vastly larger scale.

Others

• Grow Therapy: Network and practice-management platform enabling independent therapists and psychiatric providers to accept insurance and book patients online. Adjacent enabling peer with overlapping patient acquisition and payor billing infrastructure.
• Headway: Marketplace and software platform that helps independent therapists and prescribers accept insurance and run their practices. Enabling peer that competes with Willow by aggregating demand across many small private practices rather than operating clinical services itself.

Emerging players

• Equip Health: Virtual eating-disorder treatment provider offering family-based therapy and psychiatric care. Partial overlap with Willow on adolescent psychiatric services and family-centered care model, but narrower condition focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/willowwellness__
• LinkedInlinkedin.com/company/willowwellness

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Willow Wellness