Squark
Squark AI is a Burlington, MA-based SaaS company that provides no-code predictive and generative AI software for nonprofit fundraising teams, converting donor data into propensity scores, next-best-action recommendations, and revenue forecasts across 500+ organizations.
- Company typePrivate
- Founded2019
- HeadquartersBurlington, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Squark does
Squark, Inc. (operating as Squark AI) is a U.S.-headquartered SaaS company that provides no-code predictive and generative AI software for nonprofit fundraising teams. The platform ingests donor data via drag-and-drop CSV upload or through integrations with Salesforce NPSP, Blackbaud Raiser's Edge, HubSpot, Snowflake, and Domo, then produces propensity scores, churn and upgrade predictions, targeted audience segments, plain-language next-best-action recommendations, and time-series revenue and KPI forecasts. Its underlying technology combines AutoML, ensemble forecasting, large language models for generative copy, multimodal models for creative, and an AI agent layer that automates workflow execution across email, SMS, social, and direct mail.
The company serves a broad cross-section of the nonprofit sector — including animal welfare, arts and culture, civil rights and advocacy, disaster relief, educational, healthcare and medical research, homeless services, international aid, veterans, and environmental organizations — and reports cumulative client outcomes of $2B+ in fundraising lift across 500+ organizations. Its revenue model is a hybrid subscription plus usage-based pricing structure with three published tiers (Starter up to 100K predictions/month, Professional up to 1M predictions/month, Enterprise unlimited), paired with tiered per-prediction consumption rates.
Squark distributes through a dual motion: a self-serve, product-led growth path for resource-constrained fundraising teams and an enterprise field sales motion targeting large nonprofits with $25M-$100M+ annual fundraising revenue. Headquartered in Burlington, Massachusetts with 11-50 employees, the company is privately held with no disclosed investors, funding history, or revenue figures in the source material.
Squark firmographics
Firmographics- Name
- Squark
- Legal name
- Squark Inc.
- Website
- https://squark.ai
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Squark AI is a Burlington, MA-based SaaS company that provides no-code predictive and generative AI software for nonprofit fundraising teams, converting donor data into propensity scores, next-best-action recommendations, and revenue forecasts across 500+ organizations.
- Ownership category
- akta.pro rank
Where Squark is headquartered
LocationHeadquarters
- HQ city
- Burlington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Squark business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription (Base Fee + Usage): Subscription-based pricing model with base fee plus consumption. Tiers include Starter (up to 100K predictions/month), Professional (up to 1M predictions/month), and Enterprise (unlimited predictions). Lower per-unit costs as usage increases through growth tier and scale tier.
- Consumption-Based Pricing: Usage-based pricing where organizations pay per prediction. Tiered model: Getting started tier (0-10K), Growth tier (10K-100K), Scale tier (100K-1M), and Enterprise tier (1M+). Pay-as-you-go with no long-term contracts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter: Up to 100K predictions/month with core AI models for acquisition and retention |
| Subscription | Monthly | Professional: Up to 1M predictions/month with advanced integrations and automation |
| Subscription | Monthly | Enterprise: Unlimited predictions with white-label and custom solutions |
| Usage-based | Pay-as-you-go | Usage-based consumption: Tiered per-prediction pricing that scales with usage |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels8 records
Squark product offering
Product offeringCore offering
Squark provides a no-code, SaaS-based predictive and generative AI platform purpose-built for nonprofit fundraising teams. The platform ingests donor data via CSV upload or CRM integrations and produces donor propensity scores, targeted audiences, plain-language next-best-action recommendations, revenue forecasts, and AI-agent-driven workflow automations across email, SMS, social, and direct mail channels. It is sold via tiered subscriptions (Starter, Professional, Enterprise) with consumption-based pricing tied to monthly prediction volume.
Product overview
Squark AI is a unified nonprofit fundraising platform combining predictive analytics, generative AI, and process automation. The core platform integrates Predictive Models for donor scoring, AI Agents for workflow automation, Next-Best Actions for plain-language recommendations, and KPI & Revenue Forecasting for scenario planning. Industry-specific modules address Donor Acquisition, Monthly Giving/Sustainer Programs, Major Gift Campaigns, Planned Giving, Event Fundraising, Peer-to-Peer Fundraising, Annual Fund Campaigns, Crowdfunding, and Lapsed Donor Re-engagement. Pricing tiers (Starter, Professional, Enterprise) scale from 100K to unlimited predictions with corresponding integration depth (CSV to API to white-label). The platform connects to CRMs (Salesforce, Raiser’s Edge, HubSpot), data warehouses (Snowflake), and marketing channels via native integrations and AI agents.
Differentiator
Problem solved
Functional benefit
Products and services
- Squark AI Platform No-code predictive AI platform that turns raw donor data into donor scores, next-best-action recommendations, and revenue forecasts for nonprofit fundraising teams without data science expertise.
- Predictive Models Automated ML models predicting donor behaviors including giving likelihood, lapse risk, upgrade readiness, sustainer conversion, channel response, and ask amounts. Trained on a proprietary nonprofit data moat of billions of donor interactions.
- AI Agents AI automation system that triggers next-best actions across email, SMS, social, and direct mail. Creates audiences, launches messages, and opens tasks automatically without code.
- Next-Best Actions Plain-language recommendation engine that prescribes who to contact, what to ask, when to ask, and which channel will convert, turning complex predictive scores into actionable guidance.
- KPI & Revenue Forecasting Time-series forecasting module projecting revenue, response, and KPI outcomes by week, channel, and campaign, with scenario planning, driver analysis, and confidence bands for board-ready reporting.
- Squark AI API Access API access included with the Enterprise tier that enables custom integrations, model code export for technical teams, and automated workflow triggers, allowing developers to embed predictions into custom applications.
Quantifiable outcome
- 20% average net revenue increase for organizations using Squark AI
- +6 more outcomes
Companies that use Squark
Customer profileNamed customers1 record
Segments12 records
Ideal customer profiles3 records
Squark technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability12 records
Feature8 records
Squark partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered supporting and core.
- DomosupportingDomo is mentioned as the third-party application platform hosting the Services. The Privacy Policy states that the Services may include Domo applications and that Squark may disclose confidential information to third-party application platforms hosting the Services.
- Salesforce (NPSP)coreCRM integration with Salesforce NPSP (Nonprofit Success Pack) enabling donor data synchronization and workflow automation within Salesforce environment.
- SnowflakecoreIntegration with Snowflake data warehouse allowing organizations to train and score directly in their warehouse, enabling scalable analytics and ML workflows.
- Raiser’s EdgecoreCRM integration with Blackbaud's Raiser’s Edge enabling nonprofit data connectivity and donor management workflow integration.
- HubSpotcoreCRM integration with HubSpot enabling donor data synchronization and marketing automation connectivity for nonprofit organizations.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
Squark competitors and assessment
Company assessmentDirect peers
- Virtuous: Virtuous is a nonprofit CRM and automation platform with built-in AI-driven response and generosity scoring. It competes with Squark on predictive donor intelligence and personalized next-best-action automation for mid-market and enterprise nonprofits.
- Funraise: Funraise is a modern nonprofit fundraising platform offering donor management, recurring giving, and AI-assisted campaign optimization. It is a direct competitor to Squark's donor acquisition and sustainer growth modules, targeting similar mid-market nonprofit buyers.
- Bonterra: Bonterra (formerly Network for Good, Give.org, and others) is a suite of fundraising and grant management software serving nonprofits. It competes broadly with Squark across donor CRM, campaign analytics, and AI-enabled fundraising workflows.
- Classy: Classy (now part of GoFundMe Pro) is a leading online fundraising platform for nonprofits with campaign optimization and donor engagement features. It competes with Squark on donor acquisition, recurring giving, and campaign performance analytics.
- Dataro: Dataro is a predictive AI platform purpose-built for nonprofit fundraising, offering donor scoring, segmentation, and campaign recommendations. It is the closest direct competitor to Squark in the nonprofit-AI niche, with comparable prediction capabilities and a similar target buyer.
- DonorSearch: DonorSearch provides AI-driven wealth screening and prospect research for nonprofit fundraising teams. It overlaps with Squark's predictive scoring and major-gift prioritization capabilities, serving the same fundraising operations personas at nonprofits.
- Raise Donors: Raise Donors is a nonprofit fundraising platform focused on donor acquisition, retention, and online giving optimization. It overlaps with Squark's donor acquisition and audience-targeting capabilities, serving similar small-to-mid-market nonprofit customers.
Emerging players
- Givebutter: Givebutter is a fast-growing modern fundraising platform for nonprofits with built-in AI features for donor engagement and campaign optimization. It is an emerging player competing with Squark's SMB and mid-market segments, particularly among digitally native nonprofits.
Broad incumbents
- Blackbaud: Blackbaud is the dominant incumbent provider of nonprofit CRM software (Raiser's Edge, Blackbaud CRM) and is embedding native AI capabilities. It is both Squark's integration partner and a broad incumbent competitor with unmatched scale and customer reach in the nonprofit market.
- Salesforce Nonprofit Cloud: Salesforce's Nonprofit Cloud (with NPSP and Einstein AI) is a broad incumbent CRM for nonprofits. It serves as both a critical distribution partner for Squark's integrations and a competitive threat as Salesforce adds native predictive and generative AI features.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Squark social profiles
Digital presenceSquark financial estimates
Financial estimateRevenue estimate
Valuation estimate
Squark leadership team
Management profileNumber of profiles
Squark funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Squark M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Squark
What does Squark do?
Squark provides a no-code, SaaS-based predictive and generative AI platform purpose-built for nonprofit fundraising teams. The platform ingests donor data via CSV upload or CRM integrations and produces donor propensity scores, targeted audiences, plain-language next-best-action recommendations, revenue forecasts, and AI-agent-driven workflow automations across email, SMS, social, and direct mail channels. It is sold via tiered subscriptions (Starter, Professional, Enterprise) with consumption-based pricing tied to monthly prediction volume.
Is Squark a public or private company?
Squark is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Squark founded?
Squark was founded in 2019. It employs 11 to 50 people.
Where is Squark based?
Squark is headquartered in Burlington, United States, in the North America region.
How does Squark make money?
Two revenue lines are on record. SaaS Subscription (Base Fee + Usage) is the primary driver. The others are consumption-Based Pricing.
Who are Squark's main competitors?
Direct peers on record are Virtuous, Funraise, Bonterra, Classy, Dataro, DonorSearch and Raise Donors. Givebutter is listed as an emerging player. Broad incumbents are Blackbaud and Salesforce Nonprofit Cloud.
Does Squark have an API?
Yes. API access is available as part of the Enterprise pricing tier. The API enables custom integrations, model code export for technical teams, and automated workflow triggers. Developers can export models and integrate predictions into custom applications and workflows.