WINGM

What WINGM does

WINGM is an outbound sales agency founded in early 2023 by Kane Verduijn and headquartered in Amsterdam, the Netherlands. The company provides cold-call-led outbound sales services exclusively to B2B SaaS and AI companies seeking to expand across key European markets — DACH, UK & Ireland, Benelux, and Scandinavia. Under a "No Cure, No Pay" pricing model, WINGM charges clients only for qualified meetings that meet predefined standards around ICP fit, decision-maker seniority, and participant preparation, and reports booking more than 5,000 meetings per year across a portfolio of 150+ B2B SaaS clients.

The service offering covers the full sales development workflow: ICP definition, decision-making-unit mapping, lead list building and enrichment, market-specific strategy, sales pitch development, and dedicated cold-calling teams deployed per client. WINGM leverages a third-party sales technology stack — Apollo, Cognism, ZoomInfo, Lusha, BuiltWith, HubSpot, Aircall, Clay, Ocean.io, and Nooks — for prospecting, enrichment, and outreach automation. Onboarding is typically completed within 30 days and first meetings are booked within 14 days, with a reported 20% conversion rate from lead list to qualified meetings.

WINGM operates fully bootstrapped, scales at over 300% per year, and grew its workforce from 6 to 20 full-time employees within two years. In 2025, Menno Lohuis was promoted from operational co-owner to co-founder to oversee day-to-day operations. Customer acquisition relies on referrals, content marketing, and direct sales engagement through the company's website booking system and targeted outreach.

Name

WINGM

Legal name

WINGM

Website

https://wingm.io

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

WINGM is a bootstrapped Amsterdam-based outbound sales agency that books qualified meetings for B2B SaaS and AI companies expanding across Europe on a "No Cure, No Pay" basis.

Ownership category

akta.pro rank

Product category

Outbound Sales Services

NAICS

Telephone Call Centers (56142)

SIC

Services-Management Services (8741)

akta.pro primary industry

Account-Based Marketing (ABM) Services (BPAFAKAG)

Keywords

• Outbound sales services
• B2B sales agency
• Cold calling services
• Lead generation agency
• Appointment setting services

Headquarters

HQ city

Klein Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Outbound Sales Services (No Cure, No Pay): WINGM operates on a 'No Cure, No Pay' model where they charge per qualified meeting booked. Clients only pay for meetings that meet their quality standards, ensuring zero wasted investment. The model includes defining ICP, targeted prospecting, cold calling outreach, and booking qualified meetings with decision-makers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

WINGM is an outbound sales agency that books qualified sales meetings with decision-makers for B2B SaaS and AI companies expanding across Europe. The service encompasses ICP definition, decision-making unit identification, enriched lead list building, and 90% cold-call-based outreach, delivered by dedicated teams per client. Pricing is outcome-based under a 'No Cure, No Pay' model where clients pay only for qualified meetings that meet their standards, covering DACH, UK & Ireland, Benelux, and Scandinavia markets.

Product overview

WINGM is an outbound sales agency offering a single unified service for B2B SaaS and AI companies seeking to expand across Europe. The core offering is a comprehensive outbound sales meeting booking service that handles the entire sales development workflow—from defining Ideal Customer Profiles (ICP) and identifying decision-making units (DMU), to crafting market-specific strategies, building enriched lead lists, developing winning sales pitches, training sales teams, and executing targeted cold outreach. The service is delivered by a dedicated full team per client, with a 'No Cure, No Pay' pricing model where clients only pay for meetings meeting their quality standards. WINGM specializes in key European markets: DACH (Germany, Austria, Switzerland), UK & Ireland, Benelux, and Scandinavia, booking over 5,000 meetings per year across their client portfolio.

Differentiator

Problem solved

Functional benefit

Products and services

• Outbound Sales Meeting Booking Service

Quantifiable outcome

• 20% conversion rate from lead list to qualified meetings
• +4 more outcomes

Named customers19 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature4 records

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• CIENCE: CIENCE is a global B2B sales agency offering outsourced SDR services, lead generation, and appointment setting for B2B SaaS and technology companies, with a comparable service portfolio.
• JumpCrew: JumpCrew provides outsourced sales and marketing teams with a focus on B2B outbound calling and customer acquisition, serving a similar mid-market SaaS client profile.
• SalesHive: SalesHive is a US-based B2B sales agency offering cold calling, lead generation, and SDR outsourcing for SaaS and tech companies, with overlapping methodology around phone-driven outbound.
• Belkins: Belkins is a B2B lead generation and appointment-setting agency that books qualified meetings for SaaS and B2B clients via cold email and outbound, overlapping directly with WINGM's core service and target market.
• Klint Marketing: Klint Marketing is a B2B outbound sales and lead generation agency serving SaaS and tech clients across Europe, with comparable cold-outbound and appointment-setting services.
• Martal Group: Martal Group is a B2B sales agency providing outbound lead generation and SDR services for B2B SaaS companies in North America and Europe, with similar pay-for-performance style engagements.
• Salesdouble: Salesdouble is a Dutch-based B2B outbound sales agency that provides SDR-as-a-service and meeting booking for SaaS companies across Europe, competing head-to-head with WINGM in Benelux and DACH.
• Operatix: Operatix is a B2B sales agency specializing in outsourced SDR and appointment setting for B2B tech and SaaS companies in EMEA, directly comparable to WINGM's outbound motion.

Broad incumbents

• Apollo.io: Apollo.io is a sales intelligence and engagement platform that powers parts of WINGM's stack; it also enables B2B SaaS companies to run outbound in-house, serving as both a supplier and indirect competitor.
• Cognism: Cognism is a B2B data and sales intelligence platform used by WINGM; it competes with Apollo, ZoomInfo, and Lusha while also enabling in-house teams to do outbound without an agency, making it an adjacent and partial substitute.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/wingm

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WINGM