3rd-i: Safety Made Social

What 3rd-i: Safety Made Social does

3rd-i Technology Inc. (branded as 3rd-i: Safety Made Social) is a Delaware-incorporated, Miami-headquartered mobile safety platform founded in 2024 by University of Miami graduate Dillon Abend. The single-app product combines real-time dual-camera video, audio, and GPS livestreaming to user-defined safety circles (Squads) with a 24/7 staffed Safety Agent monitoring service that can escalate incidents to 911 via RapidSOS integration. The app also includes a Trip Mode for routes/destinations/ETA sharing, Apple-approved Critical Alerts that bypass Do Not Disturb, GroupChat Emergency Dispatch, Entry Pinning for responder precision, a hyper-local ZIP code Activity Feed for community safety updates, and supporting tools such as lock-screen widgets, nudging, in-stream messaging, and text-my-location.

The underlying technology stack is a multi-vendor integration platform rather than a proprietary AI core: Agora powers live voice and video streaming; RapidSOS handles emergency dispatch data to public safety; MapBox provides trip navigation; GROQ AI delivers audio transcription and summarization; Recepta AI powers the in-app chatbot; Hive APIs detect AI-generated and deepfake content in the community feed; and payments are processed via Stripe, Apple In-App Purchases, and Google Play Billing. The product is delivered exclusively as a downloadable iOS app with in-app subscription billing, and emergency dispatch is currently available only in the United States.

3rd-i monetizes through auto-renewing monthly subscriptions ranging from $9.99 (Solo Basic, 300 minutes) to $59.99 (Family Pro, 6 members/4,000 shared minutes), with an annual discount option and partner-code discounts for new users. Go-to-market combines product-led app-store distribution, community-led growth through the local Activity Feed and partnerships with universities, hotels, rideshare companies, insurance companies, and nonprofits (notably Baylie's Wish Foundation), and PR-driven earned media including CNN national coverage. The company raised $1 million in seed funding announced July 2025 and operates with a small, founder-led team; revenue is not publicly disclosed.

Name

3rd-i: Safety Made Social

Legal name

3rd-i Technology Inc.

Website

https://3rd-i.com

Company type

Private

Founded year

2024

Operating status

Operating

Short description

3rd-i is a Miami-based mobile safety app that streams real-time video, audio, and GPS to trusted contacts and 24/7 Safety Agents who can escalate to 911, serving rideshare users, college students, and families via monthly subscriptions.

Ownership category

akta.pro rank

Product category

Personal Safety Mobile App

NAICS

Security Systems Services (56162), Investigation and Security Services (5616)

akta.pro primary industry

Safety Check-Ins, Wellness Calls & Monitoring (Non-Clinical) (HSABAAAG)

akta.pro secondary industry

Messaging, Chat & Live Interaction Safety (Text/Voice/Video) (BPAAALAC)

Keywords

• Personal safety app
• Emergency dispatch platform
• Real-time location sharing
• Live video streaming safety
• AI-powered safety monitoring

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Individual Subscription Plans: Monthly subscription tiers for individual users with varying minute allocations: Solo Basic (300 min/$9.99), Solo Plus (700 min/$14.99), Solo Pro (1,500 min/$29.99). Auto-renewing subscriptions with annual payment discount option.
2. Family Subscription Plans: Monthly subscription tiers for families with multiple members: Family Basic (4 members, 1,200 shared min/$34.99), Family Plus (5 members, 2,500 shared min/$44.99), Family Pro (6 members, 4,000 shared min/$59.99). Includes Family Emergency Trigger and Entry Guidance features.
3. In-App Purchases: Digital purchases processed through Apple App Store (iOS) and Google Play Store (Android) using respective in-app purchase systems. Payment processing via Stripe for web transactions.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels6 records

Core offering

3rd-i operates a mobile safety application that enables real-time streaming of live video, audio, and GPS location to trusted contacts (Squads), with trained Safety Agent monitoring, one-tap SOS escalation to 911, AI-powered transcription of recordings, and a hyper-local community safety feed. The product is offered as auto-renewing monthly subscriptions in Individual (Solo Basic/Plus/Pro) and Family (Family Basic/Plus/Pro) tiers, distributed through Apple App Store and Google Play Store.

Product overview

3rd-i is a single mobile application platform that combines real-time video/audio/location livestreaming, community-driven safety reporting, and professional emergency dispatch into one unified safety experience. The core 3rd-i App serves as the umbrella product, supported by two subscription lines: Individual Plans (Solo Basic, Solo Plus, Solo Pro) and Family Plans (Family Basic, Family Plus, Family Pro). The platform's core feature is the Go Live / Livestreaming engine, which enables real-time dual-camera video, audio, and GPS sharing to selected friends or Squads (safety circles). This is paired with emergency capabilities — SOS with Safety Agent monitoring, Critical Alerts, Trip Mode dispatch, and GroupChat Emergency Dispatch — as well as community safety features including an Activity Feed (hyper-local incident reporting), instant incident posting with photos/tags/location, and a friend-nudging system. AI-powered features include GROQ AI transcription and summarization of recordings, Hive deepfake detection for community content moderation, and Recepta AI chatbot support. All plans are delivered as a single downloadable iOS app with in-app purchase subscriptions.

Differentiator

Problem solved

Functional benefit

Products and services

• 3rd-i Mobile Safety App The 3rd-i mobile safety app enables real-time streaming of live video, audio, and GPS location to trusted contacts (Squads), with trained Safety Agent monitoring, one-tap SOS escalation to 911, AI-powered transcription of recordings (via GROQ AI), Critical Alerts that bypass Do Not Disturb, Trip Mode dispatch with route/ETA sharing, a hyper-local community safety Activity Feed (YikYak for Safety), Dual Camera livestreaming, Picture-in-Picture mode, Entry Pinning for responder precision, GroupChat Emergency Dispatch reducing response times by 15-45 minutes, and Lock Screen Widgets for two-tap access. Available as Individual plans (Solo Basic at $9.99/month with 300 min, Solo Plus at $14.99/month with 700 min, Solo Pro at $29.99/month with 1,500 min) and Family plans (Family Basic at $34.99/month for 4 members with 1,200 shared min, Family Plus at $44.99/month for 5 members with 2,500 shared min, Family Pro at $59.99/month for 6 members with 4,000 shared min). Distributed via Apple App Store and Google Play Store with in-app purchase billing and web-based viewing via shareable livestream links.

Quantifiable outcome

• Group Chat Emergency Dispatch reduces emergency response times by 15-45 minutes
• +1 more outcomes

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability9 records

Feature16 records

Partnerships

17 partnerships are on record, tiered core and notable.

• Baylie's Wish FoundationcoreStrategic or Co-development PartnerNonprofit partnership focused on student safety awareness. Co-founded by Shawnee and Scott Baker (parents of Baylie Grogan). Baylie's Wish Foundation has partnered with 3rd-i to advance conversations around modern safety technology, emergency preparedness, and real-time communication. The foundation advocates for student safety through education, awareness, and outreach before crises occur.
• RapidSOScoreTechnology or IntegrationThird-party emergency response solution provider. 3rd-i integrates RapidSOS to enhance emergency response solutions. SOS/dispatch features utilize RapidSOS to share user information (including location) with public safety responders. Available only in the United States. Integration requires PIN to disable and allows up to 30 minutes of post-incident location sharing.
• AgoracoreTechnology or IntegrationLive interactive voice and video messaging service provider. 3rd-i utilizes Agora for real-time video and audio streaming capabilities. Users cannot turn off Agora's services while using the 3rd-i app. Subject to Agora's Terms of Service and Privacy Policy.
• GROQ AIcoreTechnology or IntegrationAI provider for audio transcription and summary services. 3rd-i integrates GROQ AI to convert audio recordings into text transcripts and generate concise summaries. Data may be temporarily stored on GROQ AI's servers for processing. Subject to GROQ AI Terms of Service and Privacy Policy.
• Recepta AInotableTechnology or IntegrationAI provider for chatbot functionality. 3rd-i integrates Recepta AI to power its chatbot feature for user support, guidance, and general inquiries. Messages may be temporarily stored on Recepta AI's servers. Subject to Recepta AI Terms of Service and Privacy Policy.
• MapBoxcoreTechnology or IntegrationMapping and directions service provider. 3rd-i utilizes MapBox for providing directions in Trip Mode. Subject to MapBox Terms of Use and Privacy Policy.
• Hive (Castle Global, Inc.)notableTechnology or IntegrationAI-generated and deepfake content detection. 3rd-i utilizes Hive's APIs to analyze text and image content within Activity Feed posts before publishing to determine content authenticity and detect AI-created content.
• StripecoreTechnology or IntegrationPayment processing service for web-based transactions and billing. 3rd-i processes payments through Stripe in accordance with its terms of service and privacy policy.
• Apple Inc. (Apple In-App Purchases)coreTechnology or IntegrationiOS payment processing for in-app purchases on Apple devices. Payments processed through Apple In-App Purchases in accordance with Apple's terms of service.
• Google LLC (Google Play Billing)coreTechnology or IntegrationAndroid payment processing for in-app purchases on Google Play devices. Payments processed through Google Play Billing in accordance with Google's terms of service.
• Google Maps/TranslatenotableTechnology or IntegrationGoogle Maps and Translate services integrated into 3rd-i website. Subject to Google Terms of Use and Privacy Policy.
• Google AnalyticsnotableTechnology or IntegrationAnalytics service for website traffic analysis. 3rd-i uses Google Analytics to analyze site access and usage patterns along with Facebook Pixel and LinkedIn.
• Rideshare CompaniescoreStrategic or Co-development PartnerPartner category targeting rideshare companies for driver and passenger safety integration. Part of 3rd-i's B2B partner program offering enhanced safety measures, positive brand image, and revenue opportunities.
• Insurance CompaniesnotableStrategic or Co-development PartnerPartner category for insurance companies. Part of 3rd-i's B2B partner program offering enhanced safety measures, positive brand image, and revenue opportunities.
• HotelsnotableStrategic or Co-development PartnerPartner category for hotels to enhance guest safety through technology. Part of 3rd-i's B2B partner program offering enhanced safety measures, positive brand image, and revenue opportunities.
• Non-Profit OrganizationscoreStrategic or Co-development PartnerPartner category for nonprofits like Baylie's Wish Foundation focused on safety advocacy. Part of 3rd-i's B2B partner program offering enhanced safety measures, positive brand image, and revenue opportunities.
• UniversitiescoreStrategic or Co-development PartnerPartner category for universities and schools to provide campus safety technology. Part of 3rd-i's B2B partner program offering enhanced safety measures, positive brand image, and revenue opportunities. Company is expanding across major U.S. college campuses.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• bSafe: bSafe is a personal safety app offering live streaming, location sharing, SOS triggers, and follow-me walks — directly overlapping 3rd-i's livestream, SOS, and buddy-tracking functionality for individual consumers and students.
• Noonlight: Noonlight (now part of Life360) pioneered the on-demand, button-activated emergency dispatch service with certified dispatchers coordinating with 911. 3rd-i's Safety Agent + 911 escalation flow is functionally analogous, making Noonlight a direct feature-level competitor in the monitored-personal-safety category.
• Life360: Life360 is the dominant family location-sharing and safety subscription app, offering real-time location, crash detection, and emergency response (via its Noonlight acquisition). It is the most direct competitor to 3rd-i's consumer family-tier safety proposition and serves the same college-student and rideshare-adjacent use cases.
• Flare (by Flare Technologies): Flare is a subscription digital safety platform offering live location sharing, trusted contact circles, and emergency response, primarily targeting college students and women — closely overlapping 3rd-i's college-student and rideshare-safety segments.

Broad incumbents

• ADT: ADT is an established incumbent in monitored personal and home security with professional dispatch centers and 24/7 monitoring services. It competes in the broader personal-safety and emergency-response category but does not specialize in mobile-first, peer-to-peer streaming for consumers.
• Nextdoor: Nextdoor operates neighborhood-level community feeds with safety and incident reporting features. It competes loosely with 3rd-i's ZIP-code community safety feed as an incumbent platform with established local reach.
• Apple Find My: Apple Find My is a free, built-in iOS location sharing and device-tracking service that forms the default baseline for family and friend location sharing. It is a broad incumbent competitor that pressures 3rd-i's paid subscription value proposition for everyday check-in use cases.

Others

• RapidSOS: RapidSOS is a technology partner and infrastructure provider that connects user data directly to 911 and emergency response centers. It both enables 3rd-i's emergency dispatch feature and competes as a platform serving similar public-safety and personal-safety app ecosystems.

Emerging players

• WatchOvers: WatchOvers provides personal safety devices and apps with SOS triggers and location alerts targeted at elderly and vulnerable users. It overlaps with 3rd-i's family/caregiver and check-in use cases from a different device-first angle.
• Citizen: Citizen delivers hyper-local real-time safety alerts and incident reporting to nearby users. It overlaps with 3rd-i's Activity Feed / Real-Time Community Feed and targets the same urban safety-awareness user, but focuses on push alerts rather than live video.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks2 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 3rd-i: Safety Made Social