Name

Varejo180

Legal name

Varejo180

Website

https://varejo180.com.br

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Event Tickets and Attendance: Varejo180 organizes and sells tickets to premium retail events including Trade Connection, NRF missions, Café com Varejo180, and AI Brasil Experience. These in-person events serve as the primary revenue-generating touchpoint for connecting with retail professionals.
2. Sponsored Content and Studies: Proprietary market research publications (Spotlight bulletins, Brasil em Perfis, consumer behavior studies) are published and distributed, potentially through paid downloads or sponsored placement, in partnership with companies like Pmweb and AGP Pesquisas.
3. Consulting and Advisory Services: Custom consulting engagements where Varejo180 consultants design tailored strategies for specific retail business challenges. Offered as a premium, bespoke service.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Varejo180 is a Brazilian content and events hub for the retail industry, producing proprietary market research, daily news, video content, and curated access to global retail events (NRF, Euroshop, Globalshop). It complements this content offering with own-organized events (Trade Connection, Café com Varejo180, AI Brasil Experience) and bespoke consulting services for retail businesses seeking tailored strategies. The platform serves as a community and intelligence layer for Brazilian retail executives and entrepreneurs.

Product overview

Varejo180 is a unified content and events platform serving Brazilian retail, combining multiple integrated channels: the core Varejo180 Platform as the central hub, supported by Retail Thinkers for thought leadership content, Estudos & Insights for market research and strategic reports, Giro 180 for news and market analysis, VAREJO ONE for video/audio content, an Events Platform for curated retail events, and Solutions & Consulting for custom advisory services. The platform connects retailers, executives, and specialists through continuous content and event experiences.

Differentiator

Problem solved

Functional benefit

Brands

• Retail Thinkers: Expert contributors and thought leaders in the retail industry featured on the Varejo180 platform.
• VAREJO ONE
• Giro 180
• Spotlight

Products and services

• Varejo180 Platform The main content and connections hub for Brazilian retail, providing agenda, insights, and market intelligence through multiple content channels (Retail Thinkers, Giro 180, Varejo ONE, Estudos & Insights). Target users: retail executives, entrepreneurs, and varejistas in the Brazilian retail and consumer goods market.
• Retail Thinkers Thought leadership content platform featuring industry experts and strategic insights for retail professionals. Target audience: Brazilian retail leaders and entrepreneurs seeking expert perspectives.
• Estudos & Insights Exclusive library of e-books, proprietary market research, and strategic reports on Brazilian retail, including 'Brasil em Perfis' (six consumer personas based on 1,400 interviews), monthly Spotlight bulletins, and studies like 'O Consumidor no Comando' and 'Experiência de compra do consumidor digital'. Target audience: retail executives, marketers, and strategists seeking data-driven Brazilian consumer insights.
• Giro 180 Daily news platform providing rapid news, market analysis, and current updates on the retail world, covering topics like AI adoption in retail, retail media trends, consumer behavior, and global market developments. Target audience: retail professionals seeking real-time market intelligence.
• VAREJO ONE Audiovisual platform offering in-depth interviews, applied technology coverage, and future-focused content in HD format, distributed via YouTube. Target audience: retail professionals and executives seeking expert video content on retail trends and technologies.
• Events Platform (Trade Connection, NRF Missions, Café com Varejo180, AI Brasil Experience) Premium in-person events including Trade Connection, NRF retail missions, Café com Varejo180, and AI Brasil Experience, plus curated attendance at global events (NRF Retail's Big Show, NRF Europe, Euroshop, Globalshop). Target audience: Brazilian retail leaders, executives, and entrepreneurs seeking high-touch networking and global retail exposure.
• Solutions & Consulting Custom consulting services and innovative strategies designed to transform retail businesses, with Varejo180 consultants designing tailored solutions for specific business challenges. Target audience: retail enterprises seeking bespoke strategic advisory.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered flagship, core and minor.

• Grupo R1flagshipStrategic or Co-development Partner · 1 May 2026Varejo180 and Grupo R1 formed a strategic alliance in May 2026 to strengthen Brazilian retail entrepreneurship and innovation. The partnership includes exclusive events in Brazil and abroad, direct experience exchanges, mentorship, and strategic debates with selected business leaders. Ricardo Nunes, founder of Grupo R1 and a leading Brazilian retail entrepreneur, participates as a Retail Thinker on the Varejo180 platform, bringing his legacy of transforming Brazilian retail management standards and business leadership.
• AGP PesquisascoreStrategic or Co-development PartnerVarejo180 partnered with AGP Pesquisas to conduct proprietary consumer behavior research in Brazil. Joint studies include 'O Consumidor no Comando' (multichannel consumer perspectives), 'Brasil em Perfis' (six consumer persona profiles based on 1,400 interviews), and other market research publications. The partnership enables Varejo180 to offer exclusive, data-driven insights not available elsewhere.
• PmwebminorGTM or Marketing PartnerPmweb partnered with Varejo180 to distribute exclusive research on 2026 consumer trends, particularly around the FIFA World Cup 2026 and the BrazilCore phenomenon. Pmweb develops CRM and communication strategies, and Varejo180 provides the distribution channel to its retail professional audience through the Giro 180 news platform.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Grupo Padrão: Brazilian B2B media and events group publishing industry-specific magazines (including varejo/retail verticals) and organizing trade events. Operates the same content-plus-events formula in Brazil and is the most direct domestic peer.
• Retail TouchPoints: US-based media and events company serving retail executives with original content, research, and industry events. Closest comparable in business model — B2B content + curated retail events + market intelligence — though it serves the North American market rather than Brazil.
• Industry Dive / Retail Dive: Industry-focused B2B digital media company with deep vertical coverage of retail, producing daily news, research, and events for industry professionals. Highly comparable as a subscription/news-led content business targeting retail decision-makers.

Broad incumbents

• Euromonitor International: Global market research provider producing syndicated retail and consumer research, including Brazil-specific reports. Comparable in the research/intelligence lane but at a much larger scale and price point — represents both the standard Varejo180 aspires to and the competitive ceiling.
• NRF (National Retail Federation): US trade association that operates the world's largest retail industry event (NRF Big Show) and produces substantial research and thought-leadership content. Functions as both an upstream partner (Varejo180 curates NRF missions) and an aspirational incumbent reference point for the same content-plus-events model.

Regional players

• APAS (Associação Paulista de Supermercados): São Paulo-based supermarket industry association that organizes major retail events (APAS Show) and produces retail intelligence for Brazilian food retailers. Closest non-media regional counterpart in the Brazilian events-plus-intelligence space for the grocery segment.

Emerging players

• Thinkers50: Global thought-leadership platform ranking and showcasing management thinkers through events, content, and a community of contributors. Comparable to Varejo180's Retail Thinkers program in its thought-leadership-as-content angle, though focused on management rather than retail.

Others

• CI&T: Brazilian-origin global digital transformation and consulting firm serving major retail and consumer brands. Adjacent rather than directly competitive — a potential enterprise consulting channel or buyer of Varejo180's market intelligence rather than a content competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/@varejo180
• Facebookfacebook.com/varejo180
• LinkedInlinkedin.com/company/varejo180

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Varejo180