Americans for Ingredient Transparency

What Americans for Ingredient Transparency does

Americans for Ingredient Transparency (AFIT) is a 501(c)(4) nonprofit advocacy coalition founded in October 2025 that advocates for uniform federal ingredient transparency standards covering food, beverage, and personal care products. The organization's stated goal is to preempt a growing patchwork of state-level labeling laws with a single national regulatory framework. AFIT is led by Senior Advisors Julie Gunlock, Andy Koenig, and Patrice Onwuka, and is publicly backed by a coalition of 40+ food and beverage manufacturers, personal care brands, and agricultural trade groups including PepsiCo, Coca-Cola, General Mills, KraftHeinz, Nestlé USA, Tyson Foods, Sysco, Keurig Dr Pepper, McCormick, Conagra, and Ocean Spray. AFIT's policy priorities include GRAS (Generally Recognized as Safe) ingredient reform, front-of-package labeling reform, and QR code labeling reform.

AFIT pursues its advocacy objectives through three primary channels: paid media (a six-figure TV and digital advertising campaign in the Washington, DC market), commissioned economic research (a February 2026 analysis estimating that state-level labeling patchwork could raise grocery costs by approximately 12%), and direct policy engagement with federal lawmakers and the Department of Health and Human Services. The organization's advocacy contributed to a House Energy and Commerce Committee hearing on the FRESH and Affordable Foods Act held on April 30, 2026, and it secured public openness from HHS Secretary Robert F. Kennedy Jr. on December 10, 2025 to support a national food ingredient standard. The business model is nonprofit and funded by industry coalition contributions; no commercial revenue, membership dues, or budget figures are publicly disclosed. AFIT has no technology product, no disclosed employees beyond its Senior Advisors, and no AI or data capabilities.

Name

Americans for Ingredient Transparency

Legal name

Americans for Ingredient Transparency

Website

https://americansforingredienttransparency.com

Company type

Private

Founded year

2025

Operating status

Operating

Short description

Americans for Ingredient Transparency is a 501(c)(4) nonprofit coalition founded in October 2025 that advocates for uniform federal ingredient transparency standards for food, beverage, and personal care products, backed by 40+ major industry brands and trade groups.

Ownership category

akta.pro rank

Product category

Policy Advocacy

NAICS

Business Associations (81391)

akta.pro primary industry

Food Standards, Labeling & Claims Regulation (HLAJAEAB)

akta.pro secondary industry

Public Communications, Transparency & Open Government (BPAIAAAH)

Keywords

• Ingredient transparency advocacy
• Food labeling policy
• Consumer product disclosure
• Federal labeling legislation
• Nonprofit policy coalition

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Advocacy and Policy Influence: As a 501(c)(4) nonprofit advocacy coalition, AFIT generates influence through policy advocacy, grassroots mobilization, and industry coalition-building rather than commercial revenue. The organization advocates for federal legislation on ingredient transparency and is funded by supporting brands and organizations across the food, beverage, and personal care industry.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels9 records

Core offering

Americans for Ingredient Transparency (AFIT) is a 501(c)(4) nonprofit advocacy coalition that pushes for federal legislation establishing a uniform national standard for ingredient transparency in food, beverages, and personal care products. Backed by more than 40 food, beverage, personal care brands and farm groups, the coalition operates as a unified industry voice on Capitol Hill and in federal rulemaking, coordinating member messaging and lobbying around a single national disclosure standard.

Product overview

Americans for Ingredient Transparency (AFIT) is a 501(c)(4) policy advocacy coalition, not a technology product company. It does not offer software products or services. AFIT advocates for federal legislation that establishes one uniform national standard for ingredient transparency, applying consistent science- and risk-based principles to food, beverages, and personal care products. The coalition's advocacy focuses on: (1) GRAS (Generally Recognized as Safe) reform requiring nationally uniform federal review of new ingredients; (2) front-of-package nutrition labeling reform requiring clear national labeling systems; and (3) QR code reform requiring digital codes on packaging for instant ingredient information access.

Differentiator

Problem solved

Functional benefit

Products and services

• Coalition Advocacy for Ingredient Transparency

Quantifiable outcome

• 87% of swing district voters support national ingredient regulation over state-by-state patchwork
• +2 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

30 partnerships are on record, tiered core.

• American Frozen Food Institute (AFFI)coreGTM or Marketing PartnerFood industry association backing AFIT's mission for uniform national ingredient transparency standards. AFFI represents frozen food manufacturers and suppliers.
• American Soybean AssociationcoreGTM or Marketing PartnerNational soybean farming organization supporting AFIT's advocacy for uniform federal ingredient standards over state-by-state regulations.
• Independent Bakers AssociationcoreGTM or Marketing PartnerTrade association representing independent bakers supporting uniform national standards for ingredient transparency.
• General MillscoreGTM or Marketing PartnerMajor food company backing AFIT's advocacy efforts for uniform federal ingredient and labeling standards.
• USA RicecoreGTM or Marketing PartnerNational rice industry organization supporting uniform ingredient transparency standards.
• PepsiCocoreGTM or Marketing PartnerGlobal food and beverage company supporting AFIT's uniform national standard advocacy.
• Sysco CorporationcoreGTM or Marketing PartnerFood distribution company supporting uniform national ingredient transparency standards.
• Tyson FoodscoreGTM or Marketing PartnerMajor protein and food production company backing AFIT's advocacy.
• The Coca-Cola CompanycoreGTM or Marketing PartnerGlobal beverage company supporting uniform national ingredient standards.
• American Bakers AssociationcoreGTM or Marketing PartnerTrade association for the baking industry supporting AFIT's mission.
• American BeveragecoreGTM or Marketing PartnerTrade association representing beverage manufacturers supporting uniform standards.
• Consumer Brands AssociationcoreGTM or Marketing PartnerIndustry association representing consumer packaged goods companies backing AFIT.
• Corn Refiners AssociationcoreGTM or Marketing PartnerTrade association for corn refiners supporting uniform ingredient transparency standards.
• FMI- The Food Industry AssociationcoreGTM or Marketing PartnerFood industry trade association supporting uniform federal ingredient standards.
• Meat InstitutecoreGTM or Marketing PartnerMeat and poultry industry association supporting AFIT's advocacy.
• National Association of ManufacturerscoreGTM or Marketing PartnerManufacturing industry advocacy organization backing uniform ingredient standards.
• National Retail FederationcoreGTM or Marketing PartnerRetail industry trade association supporting uniform national ingredient transparency.
• North American Millers' AssociationcoreGTM or Marketing PartnerGrain milling industry association supporting uniform federal standards.
• SNAC InternationalcoreGTM or Marketing PartnerSnack food industry association supporting AFIT's advocacy efforts.
• American Farm Bureau FederationcoreGTM or Marketing PartnerFarm organization supporting uniform ingredient transparency standards for farmers.
• National Association of Wheat GrowerscoreGTM or Marketing PartnerWheat farming organization supporting uniform federal ingredient standards.
• National Council of Farmer CooperativescoreGTM or Marketing PartnerFarmer cooperative organization backing AFIT's mission.
• National Potato CouncilcoreGTM or Marketing PartnerPotato industry organization supporting uniform ingredient transparency.
• CGB Enterprises, Inc.coreGTM or Marketing PartnerGrain and transportation logistics company supporting uniform standards.
• Conagra Brands, Inc.coreGTM or Marketing PartnerMajor food company backing AFIT's advocacy for uniform federal standards.
• KraftHeinzcoreGTM or Marketing PartnerGlobal food and beverage company supporting uniform national ingredient standards.
• Keurig Dr PeppercoreGTM or Marketing PartnerBeverage company supporting AFIT's uniform ingredient transparency advocacy.
• McCormick & Company, Inc.coreGTM or Marketing PartnerSpice and flavoring company supporting uniform federal ingredient standards.
• Nestlé USAcoreGTM or Marketing PartnerMajor food and beverage company backing AFIT's advocacy.
• Ocean Spray Cranberries, Inc.coreGTM or Marketing PartnerAgricultural cooperative supporting uniform ingredient transparency standards.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• American Farm Bureau Federation: Largest US general farm organization and AFIT partner, lobbying on agricultural policy at the federal level. Comparable as a member-funded 501(c)(5) coalition that mobilizes grassroots to influence federal legislation, but with a far broader agricultural mandate beyond food/ingredient transparency.
• National Association of Manufacturers: Largest US manufacturing trade association and AFIT partner. Similar in operating as a federal lobbying coalition backed by dues-paying corporate members, but with a much broader manufacturing mandate rather than a food/ingredient focus.
• FMI – The Food Industry Association: Trade association for food retailers and wholesalers and AFIT partner. Comparable as a food-industry lobbying coalition with overlapping membership, but oriented toward retail/wholesale-distribution policy rather than ingredient transparency specifically.
• U.S. Chamber of Commerce: Largest US business federation and the dominant federal lobbying coalition in Washington. Comparable as a member-funded, broad-based business advocacy organization whose playbook (grassroots mobilization, paid media, Hill engagement) AFIT is mirroring at the food-ingredient vertical level.

Emerging players

• Environmental Working Group: Nonprofit advocacy organization focused on food safety, ingredient disclosure, and agricultural chemicals. Closely comparable to AFIT in mission area (ingredient transparency) but represents the consumer/regulatory-restriction side of the same debate, not the federal-preemption industry side.

Direct peers

• Corn Refiners Association: Trade association for corn refiners and AFIT partner. Closely comparable as a food-ingredient industry coalition that conducts federal advocacy, public communications, and coalition mobilization on ingredient-related policy.
• Center for Science in the Public Interest: Long-established consumer-advocacy nonprofit focused on nutrition and food safety policy. Operates as a counter-weight to AFIT — same advocacy-coalition model and federal food-policy focus, but advancing consumer-protection rather than industry-aligned positions.
• Center for Consumer Freedom: A nonprofit advocacy organization that conducts public campaigns defending consumer choice in food, beverage, and lifestyle choices from government overregulation. Structurally similar to AFIT as an industry-aligned 501(c) advocacy nonprofit, though it focuses on broader food/animal-welfare/regulatory issues rather than ingredient labeling specifically.
• Consumer Brands Association: Formerly the Grocery Manufacturers Association, this is the largest US trade association for CPG companies and a direct AFIT partner. It is the closest direct peer — an industry-funded advocacy organization that lobbies on federal food, beverage, and cosmetic regulation, of which AFIT is essentially a specialized policy vehicle.
• International Food Information Council: Food and beverage industry-supported nonprofit that communicates science-based information on food safety and nutrition. Comparable as a food-industry-funded communications and policy organization advocating for science-based food labeling and ingredient communication — directly overlapping AFIT's transparency and science-based messaging mission.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/SafeIngredients
• Facebookfacebook.com/Americans-for-Ingredient-Transparency-61578325899949

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Americans for Ingredient Transparency