fifty50

What fifty50 does

fifty50 is a UK-based workplace mental health and performance coaching company, founded in 2020 by Camilla Rogers (Founder & Head Coach/CEO). The company delivers coaching, therapy, and training services to enterprise and mid-market employers, with a stated customer base spanning financial services, media, professional services, healthcare, recruitment, construction, and consumer goods — including named logos such as YMU Group, Quilter Cheviot, Guinness Global Investors, Octopus Money, Triple Point, Raymond James, Aspire, Genus ABS, and Farrans.

The product portfolio centres on the trademarked REWIRE® framework (a six-pillar neuroscience-, positive psychology-, and behavioural science-based curriculum targeting managers, leaders, and sales teams), the Mental Health & Fitness Foundations training bundle (Mental Health First Aid, resilience and burnout awareness workshops), and a service line spanning 1:1 coaching, group coaching, executive coaching, and individual therapy. The fifty50 MindCoach Hub adds a subscription on-demand content library of 50+ sessions. The delivery network consists of 25 ICF-trained coaches and therapists, with best-fit matching to client needs positioned as a core differentiator.

Commercially, fifty50 operates a sales-led, enterprise field-sales motion with CEO-led discovery calls, custom proposals, and a 3-month trial option. Pricing is published at three tiers: pay-as-you-go from £97+VAT per session, retainer from £4,997+VAT per month (20-session minimum with reporting), and MindCoach Hub from £197+VAT per month, with bespoke programmes quoted. The company also operates a Carbon Offset Programme (since June 2024) planting a tree in East Rwanda per session via Ecodrive/Veritree and One Acre Fund. The company is privately held, founder-led, bootstrapped (no disclosed funding rounds), and operates solely in the United Kingdom.

Name

fifty50

Legal name

fifty50

Website

https://fifty50coaching.co.uk

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

fifty50 is a UK-based workplace mental health and performance coaching company, founded in 2020, that delivers 1:1 coaching, therapy, MHFA training, and the REWIRE® neuroscience-based programme to enterprise and mid-market employers via a network of 25 ICF-trained coaches.

Ownership category

akta.pro rank

Product category

Workplace Mental Health & Performance Coaching

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330), Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Other Health Practitioners (6213)

SIC

Services-Management Consulting Services (8742), Services-Social Services (8300)

akta.pro primary industry

Corporate/Workplace Mindfulness & Stress-Reduction Programs (HSADAJAG)

akta.pro secondary industries

Mindfulness-Based Coaching & Training (MBSR/MBCT-style) (HSADAJAB), Meditation Apps, Digital Courses & Online Communities (HSADAJAH), Behavioral & Mental Health Virtual Care (EAP/Teletherapy) (HLALADAB)

Keywords

• Workplace mental health
• Executive coaching services
• Employee wellbeing programmes
• Mental health training
• Corporate coaching services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. 1:1 Coaching Sessions: Individual 50-minute coaching sessions with matched coaches. Offered on pay-as-you-go basis for smaller teams or as part of retainer packages for larger organisations.
2. Retainer Packages: Monthly retainer arrangements for larger organisations providing guaranteed session access (starting from 20 sessions per month), in-depth reporting services with anonymised feedback on common workplace issues.
3. Mental Health Coaching and Therapy: Individual therapy services including initial mental health assessment followed by 6x online therapy sessions. Matched with best-fit therapist.
4. MindCoach Hub Subscription: Monthly subscription providing access to over 50 on-demand mental fitness sessions. Priced from £197 + VAT per month.
5. Mental Health First Aid Training: Manager mental health awareness training, Mental Health First Aid programmes, resilience workshops, and burnout awareness workshops.
6. Keynotes and Partnerships: Inspiring keynotes, retainers, licensing and culture partnerships designed to embed mental fitness and scale results.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

fifty50 sells workplace mental health and performance coaching, therapy and training to UK employers. Core deliverables include 1:1, group and executive coaching, individual therapy with matched therapists, and structured training programmes (the REWIRE™ framework and Mental Health First Aid training). An on-demand digital subscription, the fifty50 MindCoach Hub, offers over 50 mental fitness sessions as an add-on.

Product overview

fifty50 is a workplace mental health and performance coaching company offering a portfolio of coaching, therapy, and training services. The core offerings include the REWIRE™ Programmes (flagship coaching framework using neuroscience and positive psychology), Mental Health & Fitness Foundations (Mental Health First Aid training and resilience workshops), and 1:1/group/executive coaching and therapy services. The fifty50 MindCoach Hub provides on-demand access to 50+ mental fitness sessions as a subscription add-on. The company also operates a Carbon Offset Programme planting trees in East Rwanda. Pricing includes pay-as-you-go (£97+ per session), monthly retainers (from £4,997), and the MindCoach Hub (from £197 per month).

Differentiator

Problem solved

Functional benefit

Products and services

• REWIRE™ Programmes Flagship coaching and training framework grounded in neuroscience, positive psychology and performance coaching. Designed for managers, leaders and sales teams to recognise stress early, regulate under pressure and refocus on results; pillars include Recognise, Emotional Regulation, Workload & Boundaries, Identity & Values, Reframe Thinking and Elevate/Embed.
• Mental Health & Fitness Foundations Essential resilience training, burnout prevention and Mental Health First Aid training for managers and employees. Includes interactive workshops, confidential quarterly group coaching and 12-month access to the fifty50 MHFA Hub.
• fifty50 MindCoach Hub On-demand digital subscription providing over 50 mental fitness sessions covering topics such as anxiety management, financial wellbeing, men's mental health, desk yoga, change support and wellbeing habits. Priced from £197 + VAT per month.
• 1:1 Coaching Individual 50-minute coaching sessions with matched coaches. Pay-as-you-go from £97+VAT per session or included in retainer packages from £4,997+VAT per month with guaranteed sessions.
• Individual Therapy Private and confidential 50-minute therapy sessions matched with best-fit therapists. Includes an initial mental health assessment followed by six weekly online therapy sessions.
• Group Coaching Bespoke coaching programmes for teams, apprentices, new managers or organisational communities. Covers communication, performance reviews, stress management, imposter syndrome, neurodiversity support and menopause communities.
• Executive Coaching 1:1 coaching for directors, founders and managers that blends executive and high-performance coaching with positive wellbeing, covering career development and mental fitness.
• Mental Health First Aid Training Training programme to equip managers and colleagues to identify mental health challenges early. Includes Burnout Awareness workshops and the Thrive at Work five-part series.
• Keynotes & Culture Partnerships Inspiring keynotes, retainers, licensing and culture partnerships designed to embed mental fitness and scale results without burnout across client organisations.

Quantifiable outcome

• Up to 45% employee engagement reported by businesses using fifty50
• +1 more outcomes

Named customers24 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Ecodrive (owned by Veritree)coreStrategic or Co-development Partner · 1 June 2024Partnership since June 2024 with Ecodrive (owned by Veritree) to plant trees in East Rwanda. Ecodrive partners with One Acre Fund and the Rwandan Government to promote and verify sustainable agroforestry. For every coaching and therapy session and every person trained on Mental Health First Aid programmes, fifty50 plants a tree through this partnership.
• One Acre FundcoreStrategic or Co-development Partner · 1 June 2024One Acre Fund is a prominent organisation dedicated to supporting smallholder farmers in Rwanda, implementing regenerative agroforestry. Partnering with Ecodrive and fifty50 to provide smallholder farmers with financial resources, skills, expertise, and locally distributed tree seedlings to enhance crop productivity, soil health, and climate resilience.
• Rwandan GovernmentcoreStrategic or Co-development PartnerPartnership with the Rwandan Government to promote and verify sustainable agroforestry in Rwanda, supporting smallholder farmers and environmental sustainability goals.

Scale indicators3 records

Recent moves6 records

Broad incumbents

• Spring Health: Global employer mental health benefits platform combining precision matching, therapy and coaching; overlaps with fifty50's best-fit coach matching and 1:1 coaching/therapy offerings for enterprise employers.
• Calm Business: Workplace distribution arm of the Calm meditation/mental fitness brand, offering subscriptions to employers; comparable to fifty50's content and digital mind-fitness layer (e.g. MindCoach Hub) but without the coaching depth.
• Lyra Health: US-based employer mental health benefits provider offering therapy, coaching and EAP-style services; comparable in employer-focused coaching and therapy delivery, though with deeper US employer penetration.
• Modern Health: Global employer mental health platform combining coaching, therapy and digital self-serve; comparable to fifty50's enterprise mental health coaching, therapy and training portfolio, though operating at much larger scale and primarily in the US.
• Headspace for Work: Global consumer mental wellness brand with a dedicated B2B arm delivering meditation, coaching and therapy to employers; overlaps with fifty50's mindfulness/mind-fitness and coaching offerings but at much larger scale.

Direct peers

• Unmind: UK-founded workplace mental health platform offering preventative mental health measurement, content, coaching and therapy; competes head-on with fifty50 for mid-market and enterprise UK employer contracts.
• Oliva: UK-based workplace therapy and coaching platform serving SMEs and enterprise employers with 1:1 sessions and manager support; closely comparable to fifty50's coaching/therapy and retainer model targeting UK HR teams.
• Spill: UK workplace mental health platform combining therapy, coaching and self-serve content for SMEs and mid-market employers; directly competes with fifty50 on B2B mental health coaching and therapy delivered to UK businesses.

Regional players

• Perkbox: UK employee benefits and wellbeing platform used by HR teams to deliver wellbeing perks and content; adjacent to fifty50 as it targets the same UK mid-market HR buyer, though with broader perks rather than coaching-led depth.
• Mind (UK charity): UK mental health charity providing workplace wellbeing training, resources and consultancy to UK employers; comparable to fifty50 in addressing workplace mental health via training, but operating as a non-profit rather than commercial coaching.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/i/flow/login?redirect_after_login=%2Ffifty50coaching
• LinkedInlinkedin.com/company/fifty50-coaching
• Instagraminstagram.com/fifty50_coaching
• TikToktiktok.com/en

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about fifty50