Roswell Studios

What Roswell Studios does

Roswell Studios, LLC (operating as Roswell NYC) is a full-service, founder-led Shopify Plus eCommerce agency headquartered in New York City. Founded in 2011 and operating as an LLC under New York law, the firm delivers three integrated service divisions — Design & Creative (UX/UI, branding, photography, motion), Technology (Shopify Plus development, headless storefronts via Shopify Hydrogen, subscription commerce on Recharge, composable commerce, systems integrations, eCommerce migrations, CRO), and Growth Marketing (Klaviyo/Attentive email & SMS, paid digital, SEO and AI Search, retention, affiliate) — to mid-market and enterprise direct-to-consumer and B2B brands. The agency's merchant portfolio spans 70+ brands in Beauty, Fashion, Haircare, Jewelry, Luxury, Wellness, and Consumer Packaged Goods, with named clients including Diane von Furstenberg, Jones New York, amika, Supergoop!, Calm, A+E Networks, Pura Vida, and Boyne Country Sports.

Roswell has held Shopify Platinum Partner status since 2016 and has been an early adopter of newer Shopify tooling (Functions, Checkout Extensions, Flow, B2B functionality, Markets Pro, POS Pro, Launchpad) and of Shopify Hydrogen headless commerce, where it claims sub-two-second page-load benchmarks. Revenue is generated through professional services — project-based engagements, retainer contracts, and ongoing partnerships — with quote-based, non-publicly-disclosed pricing. The client portfolio grossed over $350M USD in 2024 (aggregate merchant revenue, not agency revenue), and the firm won the 2025 Webby People's Voice Award for Best Website in the Shopping Category for its work on the Diane von Furstenberg eCommerce redesign.

The agency is sales-led, acquiring clients through its website contact form, case study portfolio, and direct outreach, positioning itself as a partner extension of client teams rather than a vendor. Leadership is founder-led: Hugh Lim serves as Co-Founder, CEO, and Head of Development, and Patrick Phelan as Co-Founder and Systems Architect, supported by Managing Director Nihar Kulkarni and a partner bench including Cindy Kwan (VP Accounts), Won Tamura (Senior Director of Development Operations), and additional VPs across Growth, Client Services, and Strategy. The firm has no disclosed external funding, no parent company, and no M&A activity in the available record, operating as an independent, organically grown services business with global delivery claims anchored from a single NYC office.

Name

Roswell Studios

Legal name

Roswell Studios, LLC

Website

https://roswell.nyc

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

Roswell Studios is a founder-led, New York-based Shopify Plus Platinum agency providing design, technology, and growth marketing services to mid-market and enterprise DTC and B2B brands across Beauty, Fashion, Jewelry, Luxury, and CPG verticals.

Ownership category

akta.pro rank

Product category

eCommerce Agency Services

NAICS

Graphic Design Services (541430), Management, Scientific, and Technical Consulting Services (5416)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Loyalty, Rewards & Retention Platforms (BPAFAFAH)

akta.pro secondary industries

E-commerce & Retail CRM (Customer Data, Loyalty & Personalization) (HDAEAFAE), Direct Response & Database Marketing (Mailing Lists, Data Hygiene) (MPAAAIAK)

Keywords

• Ecommerce agency services
• Shopify plus development
• Headless commerce development
• Conversion rate optimization
• Retention marketing services

Headquarters

HQ city

West New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. eCommerce Agency Services: Full-service agency providing design, technology, and growth marketing services to DTC and B2B brands. Revenue generated through project-based engagements, retainer contracts, and ongoing service partnerships.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Roswell Studios is a full-service Shopify Plus eCommerce agency that designs, develops, and markets direct-to-consumer (DTC) and B2B eCommerce brands. The agency's three integrated divisions — Design & Creative, Technology & Development, and Growth Marketing — deliver end-to-end digital commerce solutions including Shopify Plus development, headless commerce via Shopify Hydrogen, subscription commerce, systems integrations, conversion rate optimization, email/SMS marketing, paid media, SEO, and retention marketing for mid-market and enterprise merchants in Beauty, Fashion, Jewelry, Luxury, Wellness, and CPG.

Product overview

Roswell Studios is a full-service Shopify Plus eCommerce agency offering three integrated service divisions: Design & Creative (UX/UI design, branding, photography, motion graphics), Technology & Development (custom development, Shopify Plus, headless/Hydrogen, subscriptions, migrations, integrations, CRO), and Growth & Marketing (email/SMS via Klaviyo & Attentive, paid ads, SEO/AEO/GEO, analytics, affiliate/influencer marketing, content). The agency operates as a unified offering rather than modular products, providing end-to-end digital commerce solutions for merchants in Beauty, Fashion, Haircare, Jewelry, Luxury, Wellness, and Consumer Packaged Goods sectors. Their portfolio grossed over $350M USD in 2024.

Differentiator

Problem solved

Functional benefit

Products and services

• Full-Service eCommerce Agency Services Comprehensive digital commerce solutions for DTC and B2B brands on Shopify Plus, spanning design & creative, technology/development, and growth marketing as a unified engagement.
• Design & Creative Services UX & UI design, branding and visual identity, digital content, photography and video, motion graphics, and design systems for eCommerce businesses in Beauty, Fashion, Luxury, and CPG.
• Technology & Development Services Custom development, Shopify Plus development, Shopify Hydrogen headless commerce, subscription commerce via Recharge, systems integrations, eCommerce migrations, composable commerce architecture, and data-driven conversion rate optimization for consumer brands.
• Growth & Marketing Services Email & SMS marketing via Klaviyo and Attentive, customer retention marketing, paid digital advertising (Google, Meta, TikTok), SEO including AEO/GEO, data analytics, content creation and photography, affiliate marketing, and influencer marketing for eCommerce brands.

Quantifiable outcome

• Portfolio grossed over $350M USD in 2024
• +4 more outcomes

Named customers22 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration22 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core.

• ShopifycoreTechnology or IntegrationThe leading eCommerce platform empowering merchants to build, manage and grow their online businesses. Roswell is a Shopify Platinum Partner (since 2016) with expertise in Shopify Plus development, Checkout Extensions, Flow, B2B functionality, Markets Pro, POS Pro, and Launchpad.
• KlaviyocoreTechnology or IntegrationIntelligent marketing automation powered by customer data. Helps merchants create automated, hyper-targeted messages at scale for faster, more efficient growth. Used for email flows, segmentation, and campaign management.
• AttentivecoreTechnology or IntegrationCustomer engagement platform helping merchants connect with audiences through personalized SMS and email messaging. Used for conversational SMS marketing and customer retention.
• RechargecoreTechnology or IntegrationLeading platform for subscription billing and management, empowering merchants to effortlessly scale and optimize subscription businesses. Used for subscription commerce development.
• RebuycoreTechnology or IntegrationThe leading personalization, recommendation, and merchandising platform for smart eCommerce brands. Used for product recommendations, bundling, and upsell/cross-sell optimization.
• OkendocoreTechnology or IntegrationCustomer marketing platform creating stronger connections between consumers and brands with reviews, referrals, quizzes, loyalty and surveys.
• SearchspringcoreTechnology or IntegrationGlobal leading eCommerce search, merchandising, and personalization platform providing powerful product discovery and shopping experiences since 2007.

Scale indicators5 records

Recent moves5 records

Expansion highlights6 records

Emerging players

• SmartSites: Mid-sized digital marketing and web design agency competing at the lower end of Roswell's market — primarily on Shopify builds and digital marketing for small-to-mid DTC brands. Less premium positioning but overlaps in target audience.
• Acceleration Partners: Affiliate and partner marketing agency serving DTC and retail brands. Competes with Roswell's affiliate marketing service module and shares target customers in Beauty and CPG verticals.

Broad incumbents

• Wpromote: Mid-to-large digital marketing agency with substantial eCommerce and paid media practice. Adjacent competitor on the growth-marketing division of Roswell's offering, particularly for paid acquisition and SEO engagements.
• Deloitte Digital: Global consultancy's digital experience practice delivering enterprise eCommerce transformations, including on Shopify Plus. Represents the scaled incumbent that larger enterprise RFPs default to when in-house delivery is preferred.
• Tinuiti: Large independent performance marketing agency with strong retail/DTC practice across paid media, SEO, and lifecycle. A scaled incumbent competing for the growth marketing portion of Roswell's client engagements rather than the build portion.

Direct peers

• The Yard Creative: Shopify Plus-focused digital commerce agency serving premium DTC and luxury brands across design, build, and digital marketing. Highly comparable to Roswell's Beauty/Fashion/Luxury vertical concentration and project/retainer model.
• OuterBox: Full-service eCommerce agency specializing in Shopify Plus design, development, and digital marketing for mid-market and enterprise merchants. Competes head-to-head with Roswell for Shopify Plus migrations, CRO, and growth engagements.
• First Pier: Shopify Plus Partner agency providing design, development, and marketing services to DTC brands in fashion, beauty, and lifestyle. Closest directly comparable boutique Shopify Plus agency to Roswell by platform focus, service mix, and target customer profile.
• BlueSwitch: Shopify Plus Partner agency offering design, development, and digital marketing to consumer brands. Overlapping service stack (Shopify Plus, Klaviyo integrations, growth marketing) makes it a direct competitor for DTC brand engagements.
• We Can Build You: Shopify Plus development agency specializing in custom builds, theme development, and integrations for DTC brands. Direct competitor on the development side of Roswell's technology services stack.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/roswell-street-studio
• Instagraminstagram.com/roswellnyc

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roswell Studios