Double Jenya Flower Shop

What Double Jenya Flower Shop does

Double Jenya Flower Shop, operating under the brand DJFlowers and the legal entity Double Jenya Flowers LLC, is a Dubai-based retail florist that sells fresh flower arrangements, bouquets, balloons, and gift sets to individual consumers, corporate clients, and wedding customers within the emirate of Dubai. The business runs two physical retail locations — Dubai Media City (Arenco Tower, Shop #4) and Al Quoz Industrial Area 3 — both operating daily from 09:00 to 22:00, and complements these with an e-commerce storefront at djflowers.ae and a WhatsApp ordering channel. Product categories span monobouquets, mixed bouquets, luxury arrangements priced up to 8,689 AED, preserved Forever Roses with a multi-year shelf life, balloon sets, wedding floral services, and seasonal collections covering Christmas, Eid, Ramadan, and Valentine's Day.

The underlying technology stack centers on a trilingual (English, Russian, Arabic) e-commerce platform with payment integrations across Visa, Mastercard, Apple Pay, Google Pay, PayPal, UnionPay, and Bitcoin, plus a photo/video confirmation workflow sent to customers before delivery and a loyalty integration with Emirates Skywards Everyday that awards 1 mile per AED 3 spent. Operations include in-house same-day delivery across Dubai with a 30-minute average delivery time and a 9 PM order cutoff, and a weekly/bi-weekly flower subscription layer alongside predominantly one-time purchases.

Revenue is generated almost entirely through direct-to-consumer product sales (one-time purchase), supplemented by a recurring subscription stream and delivery fees (40 AED on orders below 350 AED; free above 350 AED). The customer mix is segmented horizontally across individual gifting (birthdays, anniversaries, Valentine's, Mother's Day), corporate gifting and events, and weddings, with no disclosed enterprise anchor customers, no funding rounds, and no disclosed revenue figures. Headcount is reported in the 1-10 range, and the company operates as an independently owned private LLC with no parent or institutional investor identified.

Name

Double Jenya Flower Shop

Legal name

Double jenya flowers LLC

Website

https://djflowers.ae

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

DJFlowers (Double Jenya Flower Shop) is a Dubai-based retail florist operating two physical shops and an e-commerce platform that sells fresh bouquets, preserved roses, balloons, and gift sets to individual consumers, corporate clients, and wedding customers across Dubai.

Ownership category

akta.pro rank

Product category

Floral Retail and Delivery Services

NAICS

Florists (4593)

SIC

Retail-Catalog & Mail-Order Houses (5961)

akta.pro primary industry

Floral & Event Installations (HSACAAAC)

akta.pro secondary industry

Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages) (HSACAOAJ)

Keywords

• Flower delivery services
• Fresh flower bouquets
• Floral arrangements retail
• Balloon decoration services
• Wedding floral services

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Flower Bouquet Sales: One-time product sales of fresh flower bouquets including roses, peonies, tulips, hydrangeas, and other flower varieties. Products sold in various sizes (S, M, L, XL, XXL) with prices ranging from approximately 250 AED to 8,689 AED.
2. Balloon Sales: Sale of helium balloons, latex balloons, and foil balloons as standalone products or bundled with flower arrangements for celebrations including birthdays, weddings, anniversaries, and baby showers.
3. Gift Sets and Combinations: Bundled products combining flowers with balloons, greeting cards, and complementary items sold as gift sets at various price points.
4. Flower Subscription: Weekly and bi-weekly flower delivery subscription service mentioned on the website.
5. Delivery Services: Revenue from delivery fees for orders below 350 AED threshold (40 AED fee), while free delivery is provided for orders over 350 AED within Dubai.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Double Jenya Flower Shop (operating as DJFlowers) is a Dubai-based retail florist that designs and delivers fresh custom-made flower bouquets, preserved roses, balloons, gift sets, and wedding floral arrangements. The company sells its products through its own e-commerce website (djflowers.ae), two physical retail shops in Dubai Media City and Al Quoz, and a WhatsApp ordering channel, with same-day delivery across Dubai.

Product overview

DJFlowers (Double Jenya Flower Shop) operates as an online flower delivery platform in Dubai offering a comprehensive portfolio of floral products and complementary items. The core offering consists of custom-made flower bouquets available in multiple varieties including monobouquets (single-flower arrangements), mixed bouquets, luxury arrangements, and seasonal collections. The product line extends to the Forever Rose Collection of preserved roses lasting up to 5 years, balloon arrangements (foil, latex, helium), gift sets combining flowers with balloons or other items, wedding floral services including bridal bouquets and arches, and Christmas seasonal collections. The company also offers flower subscriptions for recurring deliveries and same-day delivery services across Dubai. Products are organized by occasion (birthday, anniversary, Valentine's, Mother's Day, Eid, Ramadan, graduation, wedding), recipient (girlfriend, boyfriend, wife, husband, boss), flower type (roses, peonies, tulips, hydrangea, etc.), and collection (luxury, signature, affordable).

Differentiator

Problem solved

Functional benefit

Products and services

• Flower Bouquets Custom-made bouquets hand-picked by professional florists, available in various flower types including roses, hydrangea, peony, tulips, sunflowers, carnations, alstroemerias, anthuriums, chrysanthemums, chamomiles, eustomas, gypsophilas, freesias, and ranunculus. Sold for personal gifting and celebrations in Dubai.
• Rose Bouquets Specialized rose bouquets including spray roses, single red roses, 25 roses, 50 roses, 100 roses, large red roses, rose boxes, and roses in a vase for romantic occasions.
• Forever Rose Collection Preserved real roses in glass domes that last up to 5 years, available in red, blue, pink, yellow, green, and orange with symbolic meanings for different occasions.
• Balloons Helium, foil, transparent, latex and themed balloons for birthdays, anniversaries, Valentine's Day, newborns, weddings, and gifts for him.
• Luxury Flower Bouquets High-end arrangements created in collaboration with experienced European and Dubai florists, differentiated by size, premium flowers, color themes, and presentation.
• Flower Subscription Weekly and bi-weekly recurring flower delivery subscription service for customers who want regular fresh arrangements.
• Monobouquets Single-flower-type bouquets featuring one variety in an elegant arrangement format.
• Flower Baskets Flower arrangements presented in decorative basket containers, suitable for gifting and home delivery.
• Flower Boxes Floral arrangements packaged in decorative box formats, including rose boxes and mixed flower boxes.
• Gift Sets Curated combinations of flowers with complementary items such as balloons, chocolates, and cakes, sold as bundled gifts at various price points.
• Bridal and Wedding Floral Services Specialized wedding floral offerings including bridal bouquets, wedding arches, ceremony centerpieces, and wedding balloon decorations for couples and event planners.
• Christmas Collection Holiday-themed seasonal arrangements including Christmas trees, Christmas box arrangements, Christmas wreaths, and Christmas centerpieces.
• Signature Collection Author-curated floral arrangements with unique designs and premium quality flowers, sold under the DJFlowers signature label.
• Same-Day Delivery Service Guaranteed in-house delivery within hours for orders placed before 9 PM daily across Dubai, with free delivery for orders over 350 AED and a 40 AED fee for smaller orders.

Quantifiable outcome

• 96% customer satisfaction rate
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature3 records

Partnerships

One partnership is on record.

• Emirates SkywardsminorGTM or Marketing PartnerPartnership allows customers to earn 1 Skywards Mile for every AED 3 spent on flower purchases. Customers must download the Skywards Everyday app, link their payment cards, and pay with the linked card to earn miles automatically. This loyalty program incentivizes repeat purchases from Emirates airline frequent flyers.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Interflora: Global flower delivery network that connects local florists for same-day hand-delivered arrangements across many countries. Comparable to DJFlowers as a multi-country flower delivery marketplace with local florist fulfillment and brand-led consumer ordering.
• Bloom & Wild: UK-founded online florist specializing in letterbox and direct-to-consumer bouquet delivery with strong e-commerce UX and subscription offerings. Directly comparable on digital-first bouquet sales, occasion-led merchandising, and subscription model.
• From You Flowers: Online flower and gifting retailer offering same-day delivery of bouquets, roses, and gift sets. Comparable to DJFlowers on direct-to-consumer e-commerce, same-day delivery promise, and tiered bouquet pricing.
• The Bouqs Co. Online florist delivering farm-sourced bouquets on subscription and one-off basis with a digital storefront. Comparable to DJFlowers on e-commerce-led floral gifting, subscription mechanics, and occasion-based filtering.
• Flower Station UAE: Established UAE-based online florist offering same-day delivery across Dubai, Abu Dhabi, and Sharjah with a multi-category gift assortment. Directly comparable as a UAE-local flower delivery competitor operating in the same geographic market with overlapping product range.
• 800Flower UAE: UAE online florist with same-day delivery across the Emirates and a wide assortment of bouquets and gifts. Comparable to DJFlowers as a regional direct-to-consumer flower delivery competitor in the same UAE market.

Broad incumbents

• Teleflora: US flower delivery network aggregating local florists for hand-arranged delivery nationwide. Comparable to DJFlowers as a local-florist-fulfilled delivery network, though operating at much larger US scale.
• 1-800-Flowers: Large US-based multi-category gifting retailer offering flowers, plants, and gift baskets online. Comparable on omnichannel gifting e-commerce and broad occasion-based assortment, though much larger and broader in scope than DJFlowers.
• FTD (Florists' Transworld Delivery): Long-established flower delivery network with international reach through local florist partnerships. Comparable as a global flower delivery incumbent with directory-style fulfillment of premium arrangements.

Regional players

• Carrot Flower Boutique Dubai: Boutique Dubai florist focusing on premium and bespoke floral design for events, weddings, and luxury gifting. Comparable to DJFlowers on the Dubai premium floral positioning, occasion-led assortment, and bespoke arrangement service.

Market position

Strengths5 records

Weaknesses2 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@DoubleJenyaFlowerShop
• Facebookfacebook.com/djflowers.ae
• Instagraminstagram.com/djflowers.ae
• TikToktiktok.com/@djflowers.ae
• LinkedInlinkedin.com/company/double-jenya-flower-shop

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Double Jenya Flower Shop