What Efkt does

EFKT is a Nordic marketing solutions provider for real estate agents, headquartered in Copenhagen with operations in Denmark, Norway, and Sweden. It was founded in 2000 as Esoft by René Dines Hermand and rebranded to EFKT in September 2023 after combining with the acquired Norwegian brand Inviso. Since 2022, EFKT has been owned by Polaris Private Equity and operates as the real-estate marketing subsidiary of Esoft Group (which reports 1,000+ employees across 20+ markets). EFKT serves residential, commercial, agriculture, and development-focused real estate professionals, ranging from small local agents to large chains, and cites measured customer outcomes including 28% reduced days on market and 28% faster conversions.

The company's offering is structured as a 360-degree solution in two layers. Content Creation bundles professional photography (still, mast, drone, ambience, evening/virtual dusk), videography (property videos with RoomFlow, drone, SoMe), floor plans (2D and interactive, using scanner technology), 3D visualizations (renovation, furniture, facades), and copywriting. Content Activation layers organic social media management (up to 32 posts/month), property advertising (20/40/60-posts-per-month tiers with precise postcode targeting), and data-driven realtor advertising on top of that content. Ordering and account management run through the Konekt self-service portal.

EFKT makes money through a mix of one-time project-based content creation services and recurring monthly subscriptions for content activation. Go-to-market is sales-led, organized regionally (Sales Managers East/West, Key Account Managers, Area Managers in Denmark; CEO Norway and KAMs across regions in Norway), complemented by inside sales (Client Care & Booking) and self-service via Konekt. Delivery relies on a nationwide freelance photographer network across the Nordics plus 400+ editors shared with the Esoft parent. Three acquisitions since 2022 (Pro-Plan Interaktiv, Inviso, Zigna) have added capability, headcount, and geographic reach.

Name

Efkt

Legal name

EFKT Danmark A/S

Website

https://efkt.com

Company type

Private

Founded year

2000

Operating status

Operating

Short description

EFKT is a Nordic marketing solutions provider for real estate agents, offering integrated content creation (photography, video, floor plans, 3D visualization, copywriting) and digital advertising activation across Denmark, Norway, and Sweden, backed by Polaris Private Equity.

Ownership category

akta.pro rank

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Content creation services: Professional photography, videography, floor plans, 3D visualizations, and copywriting services for real estate properties. Delivered as one-time project-based services with professional editing included.
2. Content activation subscriptions: Ongoing social media management and advertising services with monthly subscription packages (20, 40, or 60 posts per month for property ads). Includes strategy, execution, and monthly reporting.
3. Property advertising packages: Tailored advertising packages for social media platforms with customizable post volumes. Fixed monthly fee per channel with flexible channel selection.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

EFKT provides a 360-degree marketing solution for real estate agents that combines content creation services (professional photography, videography, floor plans, 3D visualizations, and copywriting) with content activation services (organic social media management, targeted property advertising, and realtor advertising). The offering is delivered through a direct sales model and the Konekt client portal, supporting real estate professionals across Denmark, Norway, and Sweden with subscriptions and project-based engagements.

Product overview

EFKT is a comprehensive digital marketing solutions provider for real estate agents, operating as a unified Nordic brand (formerly Esoft and Inviso) under Esoft Group. The offering combines content creation and content activation as an integrated platform. Content Creation includes professional photography (still, mast, drone, ambience, evening/virtual dusk), videography (property videos, drone footage, slideshows, SoMe videos), floor plans (2D and interactive), 3D visualizations (renovation, furniture, outdoor), and copywriting services. Content Activation encompasses organic social media management, property advertising, and realtor advertising with data-driven targeting. The company serves residential, commercial, agricultural realtors, and real estate developers across Denmark and Norway. Key acquisitions include Pro-Plan Interaktiv (2022), Inviso (2022), and Zigna (2024). The Konekt platform serves as the client portal for ordering and management. A partnership with TRUX Studio on Wheels provides mobile portrait services.

Differentiator

Problem solved

Functional benefit

Brands

• Zigna: Photo and video products at competitive prices. Zigna operates as an independent brand focusing on its unique area of expertise after being acquired by EFKT.

Products and services

• Real Estate Photography Professional property photography service for real estate agents and brokers covering still photos, mast photos, drone photography, ambience shots, evening/virtual dusk captures, location photos, portraits, and group portraits.
• Real Estate Videography Video content production for real estate listings including property videos with RoomFlow technology, drone videos, slideshows, social media videos, and day-to-night transitions.
• Floor Plans Accurate floor plan solutions using scanner technology, including 2D floor plans and interactive floor plans for buyer engagement.
• 3D Visualizations 3D visualization solutions including element removal, visualized facades, advanced retouching, 3D whitebox, 3D visualized furniture, 3D visualized renovation, and 3D visualized outdoor renovation.
• Copywriting Professional copywriting services including property texts, ads and social media text, and realtor interview videos for real estate agents.
• Content Activation Services Digital marketing and advertising services including organic social media management, property ads, and realtor ads with strategic targeting and data-driven optimization for real estate professionals.
• Organic Social Media Management Subscription-based social media management service creating engaging content with brand-tailored templates, up to 32 posts per month across platforms for real estate agents.
• Property Advertising Targeted social media advertising service for property listings with subscription packages offering 20, 40, or 60 posts per month, featuring precise zip code targeting and a fixed monthly fee per channel.
• Realtor Advertising Data-driven advertising campaigns for realtors to attract listings, with strategic targeting, asset production, monthly reporting, and fixed monthly fee per channel via the Shine marketing platform.
• Konekt Client Portal Self-service client portal platform for ordering photography services, scheduling appointments, and managing account and delivered content.
• Zigna Independent sub-brand under EFKT offering photo and video products at competitive prices, focusing on flexible and scalable solutions using local freelancers.
• TRUX Mobile Portrait Studio Mobile portrait photography studio service delivered via partnership with TRUX Studio on Wheels, providing professional corporate portraits for real estate offices across Denmark.

Quantifiable outcome

• 28% reduced time on market for customers using EFKT digital advertising products
• +4 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature6 records

Partnerships

One partnership is on record.

• TRUX Studio on WheelsminorStrategic or Co-development Partner · 7 April 2025Partnership with TRUX Studio on Wheels for mobile portrait photography services. TRUX provides a custom-built photo studio truck that arrives at real estate offices for professional corporate portraits. The collaboration allows EFKT to offer flexible portrait packages from DKK 4,660 for small businesses or large chains. Ordering remains through EFKT's Konekt platform.

Scale indicators11 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Matterport: 3D capture and virtual-tour platform widely used by real-estate agents. Comparable to EFKT's 3D visualization and interactive floor-plan products at a much broader scale.

Emerging players

• Spacely AI: AI-powered virtual staging and interior visualization for real-estate listings. Direct competitor to EFKT's 3D visualization and renovation rendering offering.
• Real Geeks: Real-estate agent CRM, IDX websites, and lead-generation platform. Adjacent to EFKT on the marketing-activation side for residential agents.
• PropertySimple: Digital ad and lead-generation tools for real-estate agents, with partial overlap to EFKT's property/realtor advertising activation offerings.
• Offrs: Predictive seller-lead platform for real-estate agents. Thematically aligned with EFKT's 'get invited to more property valuations' value proposition.

Direct peers

• VHT Studios: Real-estate photography, video, floor plans, and virtual staging provider serving agents and brokers. Comparable production-and-fulfilment model to EFKT's core content-creation services.
• HomeJab: On-demand marketplace for real-estate photography, video, and 3D tours with nationwide freelancer coverage in the US. Mirrors EFKT's Konekt portal and freelance photographer network model.
• Luxury Presence: Marketing, websites, SEO, and content services for high-end real-estate agents and teams. Comparable integrated marketing-services model targeting residential realtors.
• Adwerx: Automated digital advertising platform for real-estate agents and brokerages. Directly comparable to EFKT's content-activation/realtor-ads product line and outcome-based targeting claims.
• PlanOmatic: US-based property photography, floor plans, 3D tours, and marketing services for real-estate agents. Closely mirrors EFKT's bundled content-creation offering for residential listings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Efkt