14 Forty Marketing

Marketing Automation Software14fortymarketing.com

14 Forty Marketing is a bootstrapped Illinois-based digital marketing agency and SaaS provider offering the Leadngine CRM platform, web design, and social media services to small and home-services businesses across the United States.

Company typePrivate
Founded1999
HeadquartersZion, United States
Headcount1–10
GTM typeB2B
OfferingSoftware

What 14 Forty Marketing does

14 Forty Marketing is a privately held, bootstrapped digital marketing agency and SaaS provider headquartered in Mount Zion, Illinois, serving small and home-services businesses across the United States. The company operates through founder Brad Simpson and a network of independent partner consultants, which keeps overhead low and enables competitive pricing against traditional agencies.

Its core product is Leadngine, an all-in-one marketing automation platform that consolidates two-way SMS, email, webchat, Facebook Messenger, Google Business Profile messaging, reputation management, and tap-to-pay/text-to-pay into a single conversation stream. The platform is offered on three month-to-month subscription tiers (Plus, Professional, Premium) with usage-based billing for calls, texts, and emails, alongside complementary service lines in web design, social media management, direct-mail postcards (Decatur Spotlight), a community business directory (LocalDecatur.com), and push-notification software (SendTapp).

The go-to-market combines self-serve SaaS sign-up with consultation-led selling, a free marketing audit/blueprint lead magnet, and content marketing across a blog and major social platforms. Revenue mechanics mix recurring SaaS subscriptions, usage-based communication charges, and custom service engagements, with no institutional funding, patents, or named enterprise customers disclosed.

14 Forty Marketing firmographics

Firmographics

Name: 14 Forty Marketing
Legal name: 14 Forty Marketing LLC
Website: https://14fortymarketing.com
Company type: Private
Founded year: 1999
Operating status: Operating
Headcount range: 1–10 employees
Short description: 14 Forty Marketing is a bootstrapped Illinois-based digital marketing agency and SaaS provider offering the Leadngine CRM platform, web design, and social media services to small and home-services businesses across the United States.
Ownership category
akta.pro rank

14 Forty Marketing industry classification

Industry

Product category: Marketing Automation Software
NAICS: Advertising Agencies (541810), Direct Mail Advertising (541860), Advertising Material Distribution Services (541870)
SIC: Services-Advertising Agencies (7311), Services-Direct Mail Advertising Services (7331)
akta.pro primary industry: Marketing Automation, CRM & Lifecycle Messaging (BPAMALAE)
akta.pro secondary industries: Customer Engagement & Messaging (Email, SMS, Push, In-App) (BPAFAFAI), Marketing Technology, AdTech & MarTech Services (BPAFAAAN), Customer Journey Orchestration & Campaign Management (BPAFAFAF)

Keywords

Digital marketing services
Marketing automation software
Small business CRM
Web design services
Local business advertising

Where 14 Forty Marketing is headquartered

Location

Headquarters

HQ city: Zion
HQ country: United States
HQ region: North America

Offices1 record

Markets served

14 Forty Marketing business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

SaaS Subscription Plans: Monthly subscription tiers (Plus, Professional, Premium) with tiered user limits and monthly communication credits. Month-to-month with no contracts.
Usage-Based Communication: Pay-as-you-go for phone calls (outbound/inbound), text messages, and emails based on usage. Credits loaded monthly for additional usage beyond tier allocation.
Custom Marketing Services: Custom digital marketing services including web design, social media management, and reputation management billed separately or as part of service packages.

Pricing tiers

Model	Billing	Price
Subscription	Monthly	Plus Plan: Entry-level with core messaging and reputation features
Subscription	Monthly	Professional Plan: Mid-tier with CRM, email marketing, and website features
Subscription	Monthly	Premium Plan: Full-featured with social planning, campaigns, and workflows

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

14 Forty Marketing product offering

Product offering

Core offering

14 Forty Marketing provides digital marketing services and a proprietary SaaS platform (Leadngine CRM) that combines marketing automation, multi-channel customer communication (SMS, email, web chat, social media), reputation management, and integrated payment processing for small and home services businesses. Complementary service offerings include web design, social media management, a local business directory, push notification software, and direct mail postcard campaigns. The platform is offered through three subscription tiers (Plus, Professional, Premium) with usage-based communication charges.

Product overview

14 Forty Marketing operates as a digital marketing agency offering a suite of marketing solutions for small businesses. Their flagship product is the Leadngine CRM platform—an all-in-one marketing automation system consisting of three subscription tiers (Plus, Professional, and Premium) that progressively add capabilities from basic missed-call text-back and text messaging up to advanced social planning, funnels, and workflow automation. Complementary service offerings include Web Design Services, Social Media Management Services, the LocalDecatur.com local business directory, SendTapp push notification software, Spotlight Postcard direct mail campaigns, and a Free Marketing Audit lead magnet. The products work together to provide local businesses with lead capture, multi-channel communication, reputation management, and marketing automation tools.

Differentiator

Problem solved

Functional benefit

Brands

Leadngine: All-in-one marketing automation SaaS platform offering 2-way text messaging, missed-call text-back, web chat widget, reputation management, email marketing, drag-and-drop email builder, Facebook & Google reviews management, smart webchat widget, text-2-pay, and tap-2-pay features.
LocalDecatur.com
Decatur Spotlight
SendTapp

Products and services

Leadngine CRM All-in-one marketing automation platform that captures leads from website, social media, Google, and text messaging channels and consolidates customer conversations into a single chat stream. Includes 2-way text messaging, email marketing, reputation management, invoicing, and mobile app access. Designed for small and home services businesses.
Web Design Services Small business website design service creating fast, mobile-responsive, and modern websites with integrated automation features including chat widgets, text-to-call, appointment calendars, contact manager CRM, forms and surveys, reputation management, and payment integration.
Social Media Management Services Managed social media marketing including content creation, publishing to multiple channels (Facebook, Instagram, X, LinkedIn, YouTube, TikTok), content approval workflow, audience engagement, and monthly performance reporting.
LocalDecatur.com Business Directory Local business directory platform built to connect businesses with the community and help residents find local services, shops, and events in their area.
SendTapp Push Notification Software Push notification software enabling businesses to send special offers, event reminders, and flash sale alerts directly to customer phones without requiring app installation.
Spotlight Postcard Direct Mail Direct mail marketing service offering shared or solo postcard campaigns mailed to thousands of homes in the local community for local business advertising.

Quantifiable outcome

Affordable alternative to big agency costs while providing comprehensive marketing services
+1 more outcomes

Companies that use 14 Forty Marketing

Customer profile

Segments3 records

Ideal customer profiles3 records

14 Forty Marketing technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability3 records

Feature6 records

14 Forty Marketing partnerships and signals

Strategic signal

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

14 Forty Marketing competitors and assessment

Company assessment

Emerging players

Birdeye: Reputation management, social media, and customer experience platform for SMBs and multi-location businesses — overlaps specifically with 14 Forty's review management, social media, and GBP messaging capabilities.

Broad incumbents

Mailchimp: Email marketing and basic automation platform with a large SMB base — overlapping drag-and-drop email builder, campaign management, and CRM-adjacent features that compete directly with Leadngine's Professional and Premium tiers.
Constant Contact: Established SMB email marketing and digital marketing platform with add-on CRM, social, and reputation tools — overlapping offering with 14 Forty's customer engagement, email, and reputation management stack.
HubSpot: Leading CRM and marketing automation platform with a free tier and paid SMB/mid-market tiers — offers overlapping capabilities in email, SMS, CRM, and workflows, but serves a much broader market with a wider portfolio.
ActiveCampaign: Email marketing, automation, and CRM platform serving SMBs — directly overlapping with Leadngine's email marketing, automation workflows, and CRM capabilities, though operating at much larger scale.

Direct peers

Keap (Infusionsoft): CRM and marketing automation platform purpose-built for small businesses and entrepreneurs — closely mirrors Leadngine's SMB-focused positioning with email, SMS, CRM, payments, and automation features.
GoHighLevel: All-in-one marketing automation, CRM, and sales platform built for agencies and SMBs — directly comparable to 14 Forty's Leadngine offering, and the likely underlying white-label infrastructure provider based on platform URLs and feature parity.
Vendasta: White-label marketing and sales platform built for agencies serving local SMBs — comparable business model of pairing agency services with resellable SaaS products across multiple verticals.
Thryv: End-to-end business software for small businesses including marketing automation, CRM, and reputation management — directly comparable SMB SaaS targeting the same home services and local business segments.

Others

ServiceTitan: Vertical SaaS for home services businesses (HVAC, plumbing, electrical) — not a direct competitor but addresses the same SMB customer base that 14 Forty targets with its marketing automation platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

14 Forty Marketing financial estimates

Financial estimate

Revenue estimate

Valuation estimate

14 Forty Marketing leadership team

Management profile

Number of profiles

Profiles1 record

14 Forty Marketing funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

14 Forty Marketing M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 14 Forty Marketing

What does 14 Forty Marketing do?

Is 14 Forty Marketing a public or private company?

14 Forty Marketing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was 14 Forty Marketing founded?

14 Forty Marketing was founded in 1999. It employs 1 to 10 people.

Where is 14 Forty Marketing based?

14 Forty Marketing is headquartered in Zion, United States, in the North America region.

How does 14 Forty Marketing make money?

Three revenue lines are on record. SaaS Subscription Plans are the primary driver. The others are usage-Based Communication and custom Marketing Services.

Who are 14 Forty Marketing's main competitors?

Birdeye is listed as an emerging player. Broad incumbents are Mailchimp, Constant Contact, HubSpot and ActiveCampaign. Direct peers are Keap (Infusionsoft), GoHighLevel, Vendasta and Thryv. ServiceTitan is listed as an others.

Does 14 Forty Marketing have an API?

No public API is recorded for 14 Forty Marketing.

What industry is 14 Forty Marketing in?

14 Forty Marketing's product category is Marketing Automation Software. Its primary akta.pro industry code is BPAMALAE, Marketing Automation, CRM & Lifecycle Messaging, with a secondary code of BPAFAFAI, Customer Engagement & Messaging (Email, SMS, Push, In-App). Its NAICS code is 541810 and its SIC code is 7311.