MerciPlus
MerciPlus is a French home services franchise network, founded in 2006 and headquartered in Mulhouse, that delivers residential cleaning, ironing, and professional office cleaning through 50 local agencies across France, staffed by CDI-employed aide-ménagers(e)s.
- Company typePrivate
- Founded2006
- HeadquartersMulhouse, France
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What MerciPlus does
MerciPlus is a French home services company founded in 2006 and headquartered in Mulhouse that delivers residential cleaning, ironing, and professional office cleaning to private individuals and businesses across France. The company operates through a network of 50 local franchise agencies, each handling client intake, scheduling, recruitment, and quality control for its territory, while a centralised customer service team at headquarters manages overall satisfaction and administrative functions.
Its core offering comprises three service lines — ménage à domicile (home cleaning), repassage à domicile (ironing), and nettoyage professionnel (office and commercial cleaning) — delivered by aide-ménagers(e)s employed under CDI permanent contracts rather than as independent contractors. MerciPlus runs a rigorous recruitment process (interviews, technical tests, reference checks), provides ongoing technical training, and pays above the French SMIC, with full administrative management of payroll, contracts, and replacements for clients.
The business model is fee-for-service hourly pricing with a starting call rate of €28.70/hour that varies by agency, billed monthly. Clients benefit from a 50% crédit d'impôt under Article 199 sexdecies via the French "Service à la Personne" framework, and since the Urssaf "avance immédiate de crédit d'impôt" integration, the credit is applied directly to each invoice, halving upfront client cost. The GTM is sales-led through local agency contact (phone or web) supported by a national SEO/content presence, third-party verified reviews (4.5/5 on Avis Vérifiés across 100+ reviews), and a franchise-recruitment channel for geographic expansion. The company also generates revenue from its franchise opportunity, selling agency licences to entrepreneur-operators.
MerciPlus firmographics
Firmographics- Name
- MerciPlus
- Legal name
- MerciPlus
- Website
- https://merciplus.fr
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- MerciPlus is a French home services franchise network, founded in 2006 and headquartered in Mulhouse, that delivers residential cleaning, ironing, and professional office cleaning through 50 local agencies across France, staffed by CDI-employed aide-ménagers(e)s.
- Ownership category
- akta.pro rank
MerciPlus industry classification
Industry- Product category
- Home Cleaning Services
- NAICS
- Janitorial Services (561720), Personal and Laundry Services (812)
- SIC
- Sanitary Services (4950)
- akta.pro primary industry
- General Commercial Janitorial (Recurring Contract Cleaning) (BPABABAA)
Keywords
Where MerciPlus is headquartered
LocationHeadquarters
- HQ city
- Mulhouse
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
MerciPlus business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Home Cleaning Services: MerciPlus provides home cleaning and ironing services to private individuals and businesses. Revenue is generated through hourly service fees charged to clients. The company employs cleaning professionals (aide-ménagers) who work as CDI (permanent contract) employees, with MerciPlus managing all administrative tasks including payroll, contracts, and client billing.
- Professional Office Cleaning: Commercial cleaning services for professional spaces and offices.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Monthly | Hourly cleaning service with starting rate of €28.70/hour |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
MerciPlus product offering
Product offeringCore offering
MerciPlus provides home cleaning (ménage à domicile), at-home ironing (repassage à domicile), and professional premises cleaning (nettoyage professionnel) delivered by CDI-employed cleaning professionals via a franchise network of 50 agencies across France. The company handles all administrative aspects on behalf of clients—including employment contracts, payroll, declarations, and replacement coverage—and enables clients to benefit from France's 50% personal services tax credit (crédit d'impôt) via Urssaf's immediate advance system.
Product overview
MerciPlus is a home services company offering three core services: Ménage à domicile (home cleaning), Repassage à domicile (ironing/ironing services), and Nettoyage professionnel (professional office cleaning). The company operates as a franchise network with 50 agencies across France, headquartered in Mulhouse. Services are delivered by employed professionals (CDI contracts) who are recruited, trained, and managed by local agencies. The company also offers a franchise business opportunity for entrepreneurs.
Differentiator
Problem solved
Functional benefit
Products and services
- Ménage à domicile (Home Cleaning) Home cleaning service delivered at the client's residence by trained MerciPlus cleaning professionals, covering kitchen, bathroom, bedroom, and living-area cleaning including dusting, vacuuming, and floor washing. Targeted at French households (families, working professionals, seniors, post-partum and post-hospitalization clients) seeking recurring or one-off household cleaning.
- Repassage à domicile (At-Home Ironing) Ironing and laundry services performed at the client's home by professional MerciPlus staff, including garment care, starching, and folding. Targeted at French households seeking to outsource ironing through the same provider as their cleaning service.
- Nettoyage professionnel (Professional Office Cleaning) Cleaning service for offices and commercial spaces delivered by MerciPlus cleaning professionals, including workspace maintenance and ongoing hygiene upkeep. Targeted at French businesses and professional firms requiring regular commercial cleaning through a single accountable provider.
- Franchise MerciPlus Franchise opportunity enabling entrepreneurs to open a local MerciPlus home cleaning agency, with support for recruitment, operations, and brand standards. Targets candidates with HR skills, team management capability, and a service-oriented mindset.
Quantifiable outcome
- 50% tax credit on all service fees through French credit d'impôt system
- +2 more outcomes
Companies that use MerciPlus
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
MerciPlus technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
MerciPlus partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- Avis VérifiésminorThird-party customer review verification platform. MerciPlus displays verified customer reviews on their website through Avis Vérifiés, providing transparency and credibility for prospective customers. The partnership helps build trust through independent review verification.
- UrssafcoreFrench social security contributions collector that administers the 'avance immédiate de crédit d'impôt' system. This partnership enables MerciPlus clients to receive their 50% tax credit immediately rather than waiting for annual tax refunds. The system automatically deducts the credit amount from monthly invoices.
- CESU (Chèque Emploi Service Universel)minorFrench system for household employment administration. MerciPlus accepts CESU préfinancés (pre-funded service vouchers) as payment for their cleaning services, providing flexibility for clients who receive these benefits from employers or local authorities.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
MerciPlus competitors and assessment
Company assessmentEmerging players
- Aladom: Aladom is a French online platform connecting households with home services providers including cleaning, childcare, and eldercare. Acts as a marketplace lead-generation channel that competes with traditional agencies like MerciPlus, especially for new customer acquisition.
- Batmaid: Batmaid is a Swiss-based digital platform that has expanded into France, offering on-demand home cleaning services via an app with vetted, insured cleaners. Represents a digital-native, technology-enabled competitive threat to MerciPlus's traditional agency model, particularly among younger urban customers.
Direct peers
- Centre Services: Centre Services is a French franchise network providing home cleaning, ironing, and professional cleaning services through local agencies. Direct competitor to MerciPlus with similar service offerings, CDI-employee model, and franchise-based geographic coverage.
- Domaliance: Domaliance is a French home services franchise specializing in housekeeping, ironing, and personal services. Direct competitor to MerciPlus with overlapping service offerings, franchise model, and CDI-employment approach across French territories.
- Shiva: Shiva is a French home cleaning franchise providing ménage, repassage, and garde d'enfants through a network of owned and franchise agencies. Direct competitor to MerciPlus in residential cleaning services with similar operational model and tax-credit positioning.
- Maison & Services: Maison & Services is a French franchise network offering home cleaning, ironing, and household services through local agencies. It is one of the most direct competitors to MerciPlus, operating on the same agency-franchise model with comparable service menu and reliance on French home service tax credits.
- Free Dom: Free Dom is a French home services network offering household cleaning, ironing, childcare, and eldercare services. Direct competitor to MerciPlus, sharing the franchise-based delivery model and French 'Services à la Personne' regulatory framework.
- Apef (Aide à la Personne et à la Famille): Apef is a French home services franchise offering ménage, repassage, garde d'enfants, and assistance aux seniors. Directly competes with MerciPlus in French home services, sharing the 'Services à la Personne' certification and franchise agency model.
- O2 (France, by O2 Care Services): O2 is the largest French home services franchise network, offering ménage, repassage, garde d'enfants, and jardinage. It directly competes with MerciPlus in the same CDI-employed, agency-franchise model, with similar reliance on the 50% crédit d'impôt and tax-advantaged positioning.
Broad incumbents
- Onet (Cleaning division): Onet is a large French facilities services group offering commercial cleaning, security, and facility management across multiple verticals. Competes with MerciPlus's 'Nettoyage professionnel' business line on the B2B side, though Onet focuses on larger commercial clients rather than small offices.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
MerciPlus social profiles
Digital presenceMerciPlus compliance and trust
Trust signalCompliance3 records
MerciPlus financial estimates
Financial estimateRevenue estimate
Valuation estimate
MerciPlus leadership team
Management profileNumber of profiles
Profiles1 record
MerciPlus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MerciPlus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MerciPlus
What does MerciPlus do?
MerciPlus provides home cleaning (ménage à domicile), at-home ironing (repassage à domicile), and professional premises cleaning (nettoyage professionnel) delivered by CDI-employed cleaning professionals via a franchise network of 50 agencies across France. The company handles all administrative aspects on behalf of clients—including employment contracts, payroll, declarations, and replacement coverage—and enables clients to benefit from France's 50% personal services tax credit (crédit d'impôt) via Urssaf's immediate advance system.
Is MerciPlus a public or private company?
MerciPlus is a private company. It is classified as unknown and is currently operating.
When was MerciPlus founded?
MerciPlus was founded in 2006. It employs 101 to 250 people.
Where is MerciPlus based?
MerciPlus is headquartered in Mulhouse, France, in the Europe region.
How does MerciPlus make money?
Two revenue lines are on record. Home Cleaning Services are the primary driver. The others are professional Office Cleaning.
Who are MerciPlus's main competitors?
Emerging players on record are Aladom and Batmaid. Direct peers are Centre Services, Domaliance, Shiva, Maison & Services, Free Dom, Apef (Aide à la Personne et à la Famille) and O2 (France, by O2 Care Services). Onet (Cleaning division) is listed as a broad incumbent.
Does MerciPlus have an API?
No public API is recorded for MerciPlus.
What industry is MerciPlus in?
MerciPlus's product category is Home Cleaning Services. Its primary akta.pro industry code is BPABABAA, General Commercial Janitorial (Recurring Contract Cleaning). Its NAICS code is 561720 and its SIC code is 4950.