ASOgency

What ASOgency does

ASOgency is a boutique App Store Optimization agency operating on a flat-rate subscription model priced at $9,990 per month, month-to-month. The firm delivers full-stack ASO services including keyword optimization, creative/asset iteration, review management, and Apple Ads management for mobile apps across iOS and Google Play. Its delivery model pairs each client with a dedicated ASO Manager and Designer, supported by an internal experimentation cadence that has produced 100+ screenshot tests.

The customer base includes venture-backed and high-profile consumer and crypto apps such as MoonPay, x, Grok, Suno, CoinGecko, Atlas Earth, JOE & THE JUICE, Stardust, and Everyday, with the firm citing "50+ top-ranked apps" as past or current clients and a 6+ month average retention signal. Disclosed outcomes include +36.5k annualized downloads for MoonPay, a +20% conversion rate improvement for Everyday, and a +0.5-star lift attributed to review response work. The firm reports using AI primarily to scale and improve the quality of review replies.

The business is operated by a small team of 1–10 people based in Växjö, Sweden, serving clients globally with no disclosed funding, partnerships, M&A activity, or awards. Revenue mechanics combine the flat subscription fee with optional pass-through Apple Ads spend (no markup under $10k/month, 4% above $10k). A "1 spot left" capacity signal suggests demand currently exceeds near-term delivery bandwidth.

Name

ASOgency

Legal name

ASOgency

Website

https://asogency.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

ASOgency is a boutique subscription-based App Store Optimization agency that pairs each mobile app client with a dedicated ASO Manager and Designer for $9,990 per month, serving venture-backed consumer and crypto brands such as MoonPay, x, Grok, Suno, and CoinGecko.

Ownership category

akta.pro rank

Product category

App Store Optimization Services

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

App Store Optimization (ASO) & Organic App Growth (BPAFAJAL)

akta.pro secondary industry

App Store Optimization (ASO) & Mobile Growth Marketing (MPAAACAI)

Keywords

• App Store Optimization
• Mobile app marketing
• ASO services
• Keyword optimization
• App store rankings

Headquarters

HQ city

Växjö

HQ country

Sweden

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. ASO Subscription Services: Monthly subscription model providing full-stack ASO services including ASO audit, keyword optimization, screenshot design, reviews management, Apple Ads management, localization, and custom product pages. Clients can pause or cancel anytime with no minimum commitment.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

ASOgency is a subscription-based App Store Optimization (ASO) agency delivering full-stack ASO services including keyword research, metadata optimization, screenshot design with A/B testing, AI-powered reviews management, Apple Ads management, localization, and Custom Product Pages for mobile apps on the App Store and Google Play. Services are bundled into a monthly subscription priced at $9,990 with no long-term contracts, providing each client with a dedicated ASO Manager and Creative Designer.

Product overview

ASOgency offers a single unified product: a monthly subscription service for App Store Optimization (ASO) that provides full-stack ASO capabilities. The subscription bundles three core service offerings—ASO Audit, Keyword Optimization, and Screenshots Design—alongside ongoing services including reviews management with AI-powered replying, Apple Ads management, localization, Custom Product Pages (CPPs), in-app events optimization, and preview video creation. The model operates on a month-to-month basis with no long-term contracts required.

Differentiator

Problem solved

Functional benefit

Products and services

• ASO Audit An in-depth App Store Optimization audit delivered in bite-sized, actionable sections over 2-3 weeks via Slack, providing insights and results faster than traditional slide-deck deliverables. Designed for app teams that need to act on findings immediately.
• Keyword Optimization Keyword research and metadata optimization service that improves keyword rankings and drives high-intent organic downloads through strategic app store metadata improvements across App Store and Google Play.
• Screenshots Design High-quality screenshot design service backed by 100+ screenshot experiments, including A/B testing to improve conversion rates and provide data-driven insights for app store product pages.
• Full-Stack ASO Subscription Monthly subscription ASO service at $9,990/month bundling a dedicated ASO Manager, Creative Designer, ASO audit, global keyword optimization, multiple screenshots and app icon design variants, AI-powered reviews management, Apple Ads management, localization, Custom Product Pages, and preview videos. No long-term contracts required; covers both App Store and Google Play globally.

Quantifiable outcome

• +36.5k annualized downloads for MoonPay from single Google Play metadata optimization
• +3 more outcomes

Named customers14 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Scale indicators6 records

Recent moves4 records

Expansion highlights5 records

Emerging players

• MobileAction: ASO and app intelligence tool providing keyword tracking, optimization suggestions, and competitor benchmarking for app developers — SaaS alternative that pressures ASOgency's service-based model.
• AppTweak: Leading ASO SaaS platform used by app marketers for keyword tracking, competitor analysis, and metadata optimization — represents the software-enabled alternative to ASOgency's human-delivered service.
• Appfigures: App analytics and ASO platform used by app developers for keyword research, performance tracking, and store optimization — adjacent tooling that competes for the same budget category.
• SplitMetrics: ASO and Apple Search Ads platform offering A/B testing for app store listings and metadata optimization tools — directly overlaps with ASOgency's A/B testing capability and self-serves similar use cases.

Direct peers

• StoreMaven: App store optimization and A/B testing platform focused on improving conversion rates for mobile apps — comparable in emphasis on screenshot testing and conversion uplift, a core ASOgency capability.
• Phiture: Mobile growth consultancy providing ASO, Apple Search Ads, and lifecycle marketing for subscription apps. Comparable in target market (app growth teams) and premium positioning.
• The ASO Project: Specialized ASO agency serving app developers with keyword research, metadata optimization, and creative services. Closely comparable in scope and target customer to ASOgency.
• Yodel Mobile: ASO and app marketing agency serving global app developers with creative optimization, keyword research, and Apple Ads management — directly overlapping with ASOgency's service stack.
• Gummicube: Long-standing App Store Optimization agency offering full-stack ASO services (keyword optimization, creative testing, Apple Ads) to app developers and brands — directly comparable to ASOgency's boutique subscription offering.

Broad incumbents

• Sensor Tower: Major mobile intelligence and ASO platform providing app store analytics, keyword optimization, and ad intelligence at enterprise scale — a broader incumbent competing for the same marketing budgets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/phlpcrlsn
• LinkedInlinkedin.com/company/asogency

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASOgency