Beth Fink Events

What Beth Fink Events does

Beth Sandefur Events (BSE) is a privately held professional services firm founded in 2012 by Beth Sandefur, headquartered in American Canyon, California. The company specializes exclusively in planning and executing fundraising galas, auctions, and donor-focused events for non-profit organizations across the United States. Since founding, BSE reports having supported 491 events and 76 workshops/webinars, with cumulative client fundraising exceeding $377M for charity between 2012 and 2025. The firm operates with a small core team (1-10 employees) supplemented by specialist contractors in registration, stage management, bid spotting, and copywriting roles.

BSE's core offering is a modular suite of services, including Comprehensive Event Planning & Auction Management (full-service), Event Planning & Coordination (project management), standalone Auction Management, Registration & Auction Software Support, Live Auction Underbid Recording & Data Analysis, and Hourly Consulting. The company does not operate a proprietary technology platform; instead, it provides implementation, training, and on-site support for seven third-party auction and registration software systems (Greater Giving, GiveSmart, Givergy, ClickBid, Swell, OneCause, Give Lively), along with equipment rental (laptops, iPads, printers). A separate digital resource sub-brand, Gala Toolbox, hosts workshops and digital tools for gala planners.

Revenue is generated through professional services fees on a quote-based, per-engagement basis with booking lead times of 3-12 months depending on service scope. Pricing is not publicly disclosed; tier structures are classified as "Other" in source data, with most multi-component packages operating on a multi-year contract basis and lighter consulting/data services billed pay-as-you-go. Distribution is direct sales via website contact, email, and phone, supplemented by referrals, podcast appearances, industry publication features, and a portfolio of named non-profit clients including the Alzheimer's Association, American Red Cross, Guy Fieri Foundation, V Foundation for Cancer Research, Children's Miracle Network Hospitals, and Leonardo DiCaprio Foundation. The company is founder-owned with no institutional funding, no parent company, and no subsidiaries identified.

Name

Beth Fink Events

Legal name

Beth Sandefur Events

Website

https://bethsandefur.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Beth Sandefur Events is a private, founder-led professional services firm that plans and executes fundraising galas and auctions exclusively for non-profit organizations across the United States, having supported 491 events and over $377M in cumulative client fundraising since 2012.

Ownership category

akta.pro rank

Product category

Non-profit fundraising event planning and auction management services

NAICS

Convention and Trade Show Organizers (56192), Civic and Social Organizations (813410)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Festival & Event Producers/Organizers (MPAIAFAC)

akta.pro secondary industry

Community Fundraisers & Charity Events (Gala/Walks excluded) (MPAGAEAK)

Keywords

• Nonprofit fundraising events
• Auction management services
• Event planning consulting
• Gala coordination
• Donor development support

Headquarters

HQ city

American Canyon

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Event Planning & Coordination Services: Professional services revenue from comprehensive event planning, event coordination, and auction management for non-profit fundraising events. Services include full-service planning, partial planning, and week/day-of-event support. Booked 6-12 months in advance.
2. Auction Management Services: Pre-event auction management and day-of coordination services, focusing on software setup, donation tracking, and live auction support. Can be booked as standalone or bundled with planning services.
3. Hourly Consulting: Hourly consulting engagements for non-profit clients needing support on specific aspects of their fundraising events such as auction software optimization, Greater Giving training, event timeline creation, and auction procurement guidance.
4. Software Support & Equipment Rental: Registration and auction software support with equipment rental options (laptops, iPads, printers) for an additional fee during events.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Beth Sandefur Events (BSE) plans and executes nonprofit fundraising events, typically with large auction components. The firm offers a modular, service-based portfolio ranging from comprehensive full-service event planning to specialized auction management, registration and software support, day-of coordination, live auction underbid data analysis, and hourly consulting, supporting clients across multiple US states.

Product overview

Beth Sandefur Events (BSE) offers a modular service-based approach for non-profit fundraising event planning with auction components. The core offerings include: Comprehensive Event Planning & Auction Management (full-service package), Event Planning & Coordination (project management focus), Auction Management (specialized auction services), Registration & Auction Software Support, Live Auction Underbid Recording & Data Analysis, and Hourly Consulting. Services are designed to work independently or in combination, allowing clients to choose between comprehensive planning or specialization in critical areas. The company supports seven auction software platforms (Greater Giving, GiveSmart, Givergy, ClickBid, Swell, OneCause, Give Lively) and also provides access to the Gala Toolbox resource platform.

Differentiator

Problem solved

Functional benefit

Brands

• Gala Toolbox: A digital resource platform referenced on the website for workshops and digital resources related to gala planning.

Products and services

• Comprehensive Event Planning & Auction Management Full-service package covering event design, logistics, troubleshooting, venue and vendor management, RSVP and volunteer management, auction consulting, donation tracking, digital and print collateral design, auction software support, on-site auction support, and post-event wrap up for non-profit fundraising events.
• Event Planning & Coordination Project management-focused service for smaller development departments and leaner non-profit events, concentrating effort in the three months leading up to event day to keep timelines on track and free staff time.
• Auction Management Pre-event auction management and day-of coordination service for non-profit fundraising auctions, including auction software setup and live auction support. Can be booked as a standalone service or combined with bespoke event planning.
• Registration & Auction Software Support Pre-event setup for registration and auction software including ticketing website creation, ticket sales import, and auction item import, plus on-site registration lead support, guest troubleshooting, live auction clerking, auction data entry, and check-out supervision, with optional equipment rental.
• Live Auction Underbid Recording & Data Analysis Event-day data analysis service capturing comprehensive auction data, including underbid tracking and engagement correlations between live auction bidding behavior and fund-a-need gifts, then translating findings into a year-round fundraising strategy tool.
• Hourly Consulting Appointment-based consulting on auction software optimization, Greater Giving training and support, event timeline creation, mobile bidding best practices, auction procurement, and other fundraising event topics.
• Gala Toolbox External resource platform providing workshops, digital resources, and tools for gala event planning and fundraising.

Quantifiable outcome

• $377M+ raised for charity across 491 events from 2012-2025
• +2 more outcomes

Named customers12 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Greater Giving: Greater Giving is an established auction and registration software vendor focused on non-profit galas. It overlaps with BSE on the technology stack BSE is certified to operate and competes for the same non-profit event management budget.
• OneCause: OneCause provides fundraising and auction software plus white-glove event services to non-profits. Directly overlaps with BSE on both the software platform BSE supports and the professional services layer, making it the closest functional peer and an indirect competitor for the same non-profit dollar.
• GiveSmart: GiveSmart is a long-standing auction and event fundraising platform used by non-profits. BSE already operates on GiveSmart as a partner, but GiveSmart also sells professional services and event-day support, making it a software-side peer and partial competitor.
• Givebutter: Givebutter is a modern free/low-cost fundraising, event, and auction platform built for non-profits. It directly competes with the software side of BSE's stack while increasingly bundling event support services that encroach on BSE's professional services offering.
• Frontstream: Frontstream offers a non-profit fundraising and event management suite including auctions, peer-to-peer, and donor tools. It is comparable to BSE on the non-profit event/auction technology and service layer and competes for the same gala-running customer.

Broad incumbents

• Eventbrite: Eventbrite is a mass-market event ticketing and registration platform used by non-profits for fundraisers. It is broader and less specialized than BSE but overlaps on self-service registration and ticketing for non-profit events.
• Bonterra: Bonterra is a large non-profit software suite covering fundraising, CRM, and grantmaking. While not focused on galas, it owns adjacent workflows (donor management, event registration) that influence which vendors non-profits use for events.
• Cvent: Cvent is an enterprise event management platform used for large conferences and galas. While geared to corporate events, it increasingly serves non-profit fundraisers and offers registration and event-day tooling that competes with BSE-supported software.
• Blackbaud: Blackbaud is the dominant incumbent in non-profit software (Raiser's Edge, eTapestry, etc.). It is broader than BSE but competes indirectly through its event and peer-to-peer modules and shapes the technology choices of every gala-running non-profit BSE serves.

Emerging players

• Funraise: Funraise is a newer non-profit fundraising and event platform with growing auction and event capabilities. It targets the same non-profit gala organizer buyer as BSE and increasingly offers services that displace boutique planners.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/beth-sandefur-events

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beth Fink Events