moodgym
- Company typePrivate
- Founded2001
- HeadquartersCity Of Sydney, Australia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
moodgym firmographics
Firmographics- Name
- moodgym
- Legal name
- e-hub Health Pty Limited
- Website
- https://moodgym.com.au
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
moodgym industry classification
Industry- Product category
- Digital Mental Health / Online CBT Software
- NAICS
- Offices of Mental Health Practitioners (except Physicians) (621330)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Behavioral Health & Neurocognitive Therapeutics (Digital) (HLACANAI)
- akta.pro secondary industry
- Meditation Apps, Digital Courses & Online Communities (HSADAJAH)
Keywords
Where moodgym is headquartered
LocationHeadquarters
- HQ city
- City Of Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
moodgym business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Operations, Marketing or Sales
Revenue model
- Individual Subscriptions: 12-month individual access subscription available for $39 AUD. Users register an account and can purchase subscription after registration. No automatic renewal - users choose to renew when their subscription expires.
- Organisational Subscriptions: Organisation-wide subscriptions where all employees or members can access the program anywhere, at any time. Organisations contact moodgym team directly to enquire about subscriptions.
- Payment Processing via Paddle: Online payments processed through Paddle (Merchant of Record) for individual subscriptions. Paddle handles customer service inquiries and returns. e-hub Health does not collect or store credit card details.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Individual Access - 12 months subscription |
| Subscription | Multi-year contract | Organisational Subscription - Enterprise-wide access |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
moodgym product offering
Product offeringCore offering
moodgym is an interactive, web-based cognitive behaviour therapy (CBT) skills training program consisting of five sequential modules (Feelings, Thoughts, Unwarping, Destressing, Relationships) that include information, interactive exercises, workbooks, quizzes with personalised feedback and relaxation downloads. It is sold as a 12-month individual subscription ($39 AUD) and as enterprise-wide organisational subscriptions for employers, health departments and educational institutions.
Product overview
moodgym is a single unified digital mental health product providing interactive cognitive behaviour therapy (CBT) skills training. The core moodgym program consists of five sequential interactive modules (Feelings, Thoughts, Unwarping, Destressing, Relationships) along with an integrated Workbook feature. Each module contains information, interactive exercises, quizzes with personalized feedback, and workbooks to record thoughts, feelings and behaviours. A German localized version is also available at moodgym.de. The sister program e-couch provides complementary self-help content for social anxiety and other mental health concerns at ecouch.com.au.
Differentiator
Problem solved
Functional benefit
Brands
- e-couch: moodgym's sister program that provides comprehensive information and self-help for common mental health problems, including social anxiety.
Products and services
- moodgym Interactive online self-help program providing cognitive behaviour therapy (CBT) skills training to prevent and manage symptoms of depression and anxiety; consists of five sequential interactive modules with exercises, quizzes, workbooks and personalised feedback. Available as a 12-month individual subscription ($39 AUD) and as enterprise-wide organisational subscriptions.
- moodgym German version German-language localised version of moodgym hosted at moodgym.de, providing the full CBT program for German-speaking users.
- e-couch
Quantifiable outcome
- Significant reductions in depression and anxiety symptoms when using two or more modules, with benefits lasting after 12 months
- +5 more outcomes
Companies that use moodgym
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
moodgym technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature5 records
moodgym partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, major and minor.
- e-hub Healthcoree-hub Health is the company that develops and delivers moodgym. It is an ANU spin-off company managed by the senior members of the original development team (Professors Helen Christensen and Kathy Griffiths). e-hub Health is committed to the ongoing development of quality resources which make a measurable impact in the wellbeing of users.
- Dialogue Health Technologiescoree-hub Health is part of the Dialogue group of companies. Dialogue Health Technologies is e-hub Health's parent company headquartered in Canada. Dialogue assists e-hub Health in providing services, manages servers and program software, and has personnel in Canada, United Kingdom, and the European Union who may process personal information.
- Australian National University (ANU)majorMoodgym was originally developed and evaluated over 15 years by researchers at the Australian National University. The principal authors were Professor Helen Christensen and Professor Kathy Griffiths, who first scripted moodgym in 2001. The program was developed with clinical, technical, and design expertise from ANU staff and feedback from young people from the community.
- PaddlecorePaddle is the Merchant of Record for individual user subscriptions and processes all payments. Paddle handles customer service inquiries and returns for subscriptions. e-hub Health does not collect or store credit card details. Users' email addresses are shared with Paddle so they can communicate about purchases.
- me2 accessibilityminorme2 accessibility conducted an Accessibility Audit on the moodgym website. On 10 July 2019, they certified that the moodgym website satisfied all Level A and AA Success Criteria of the Web Content Accessibility Guidelines (WCAG) 2.1 specification.
- Australian Government Department of Health & Aged CaremajorMoodgym is delivered with funding from the Australian Government Department of Health & Aged Care, supporting the delivery of this digital mental health service.
- Australian Commission on Safety and Quality in Health CarecoreThe Australian Commission on Safety and Quality in Health Care wrote the Digital Mental Health Standards to help people identify high quality digital mental health services. Moodgym is accredited to these standards, which ensure services keep users safe and base their services on strong evidence.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
moodgym competitors and assessment
Company assessmentDirect peers
- Woebot Health: Woebot delivers AI-driven cognitive behavioural therapy via a chatbot for depression and anxiety, targeting similar self-help mental health use cases as moodgym through a digital subscription and B2B model.
- Wysa: Wysa offers an AI conversational mental health platform for depression, anxiety, and stress, combining self-guided CBT-style content with optional therapist support, directly competing in the digital CBT self-help category.
- SilverCloud Health: SilverCloud provides evidence-based online CBT programmes for depression, anxiety, and stress, with similar RCT-backed positioning and enterprise/B2B distribution through health systems, mirroring moodgym's evidence-led model.
- Beating the Blues: Beating the Blues is an established UK-based digital CBT programme for depression and anxiety, comparable to moodgym in its structured modular self-help approach and NHS-style deployment.
- Ieso Digital Health: Ieso provides online cognitive behavioural therapy services in the UK, combining self-guided digital CBT with therapist support for depression and anxiety, overlapping with moodgym's clinical self-help positioning.
Broad incumbents
- Calm: Calm is a leading consumer mindfulness and mental wellness subscription app serving individuals and enterprises, competing for the same mental wellness subscription dollars as moodgym's individual tier.
- Headspace: Headspace is a broad consumer and B2B mental health platform offering meditation, sleep, and therapy, competing with moodgym for individual and employer mental health budgets at significantly larger scale.
- BetterHelp: BetterHelp, owned by Teladoc Health, is the largest online therapy platform offering therapist-led counselling, providing an alternative to moodgym's self-directed CBT for consumers seeking mental health support.
Emerging players
- Spring Health: Spring Health is a B2B mental health benefits provider offering therapy, coaching, and digital self-guided care, overlapping with moodgym's enterprise subscription channel in employer mental health.
- Lyra Health: Lyra Health is a B2B mental health benefits platform combining therapy, coaching, and digital tools, increasingly competing with moodgym for employer-sponsored mental health subscriptions.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
moodgym social profiles
Digital presencemoodgym compliance and trust
Trust signalCompliance2 records
moodgym financial estimates
Financial estimateRevenue estimate
Valuation estimate
moodgym leadership team
Management profileNumber of profiles
Profiles2 records
moodgym funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
moodgym M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about moodgym
What does moodgym do?
moodgym is an interactive, web-based cognitive behaviour therapy (CBT) skills training program consisting of five sequential modules (Feelings, Thoughts, Unwarping, Destressing, Relationships) that include information, interactive exercises, workbooks, quizzes with personalised feedback and relaxation downloads. It is sold as a 12-month individual subscription ($39 AUD) and as enterprise-wide organisational subscriptions for employers, health departments and educational institutions.
Is moodgym a public or private company?
moodgym is a private company. It is classified as corporate owned and is currently operating.
When was moodgym founded?
moodgym was founded in 2001. It employs 11 to 50 people.
Where is moodgym based?
moodgym is headquartered in City Of Sydney, Australia, in the Oceania region.
How does moodgym make money?
Three revenue lines are on record. Individual Subscriptions are the primary driver. The others are organisational Subscriptions and payment Processing via Paddle.
Who are moodgym's main competitors?
Direct peers on record are Woebot Health, Wysa, SilverCloud Health, Beating the Blues and Ieso Digital Health. Broad incumbents are Calm, Headspace and BetterHelp. Emerging players are Spring Health and Lyra Health.
Does moodgym have an API?
No public API is recorded for moodgym.
What industry is moodgym in?
moodgym's product category is Digital Mental Health / Online CBT Software. Its primary akta.pro industry code is HLACANAI, Behavioral Health & Neurocognitive Therapeutics (Digital), with a secondary code of HSADAJAH, Meditation Apps, Digital Courses & Online Communities. Its NAICS code is 621330 and its SIC code is 7372.