Utilityfair
Utilityfair is an Ireland-based business energy and card payment brokerage that compares all Irish electricity and gas suppliers and manages contract switching for commercial customers. It serves 20,000+ SMEs and large enterprises across Ireland and earns revenue via supplier commissions.
- Company typePrivate
- Founded2018
- HeadquartersDublin, Ireland
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Utilityfair does
Utilityfair is an Ireland-based business energy and card payment brokerage that helps commercial customers compare and switch electricity and gas suppliers. The company operates as an intermediary between Irish businesses and energy suppliers, comparing offers across the full set of Irish energy providers (including Electric Ireland, Energia, Bord Gáis, SSE Airtricity, Flogas, Pinergy, Yuno Energy, and Budget Energy) and managing the full switching and contract renewal lifecycle. Utilityfair's service is free to business customers; the company is paid commission or marketing fees by suppliers upon successful contract placement, making it an affiliate/referral revenue model.
The company's product surface spans business electricity comparison, business gas comparison, a dedicated large energy users service (€50k+ annual spend), renewable energy procurement with Guarantees of Origin, a free contract expiry reminder service to prevent auto-rollover onto expensive default rates, free bill analysis/audit, and a card payments processing offering. Utilityfair does not operate a proprietary technology platform as a core product; its competitive position is built on in-house pricing models, supplier relationships, and human advisory expertise. The company is privately held (Utilityfair Limited, Irish company number 625314), headquartered in Dublin, and employs 11-50 people. Utilityfair self-describes as Ireland's largest and most-reviewed commercial energy broker, citing 20,000+ business customers, €103.5M in customer savings over the trailing 12 months, and a TrustScore of 5.0 across 1,643 verified Trustpilot reviews.
Go-to-market is sales-led and multi-channel, combining self-serve website quote forms (for SMEs spending €1k-€50k annually), inside sales via phone, a dedicated large-user advisory team, and a partner/referral programme with trade associations (Guaranteed Irish, Restaurants Association of Ireland, Dublin Chamber) and payment partners (Global Payments, AIB Merchant Services, Bank of Ireland Payment Acceptance). The GTM motion is anchored on supplier-paid commissions, with marketing support from a content-led blog, email newsletter, and broad social media presence. Customer concentration is broad across retail, hospitality, property/facilities, hotels, manufacturing, professional services, and sport/leisure verticals, with named enterprise logos including Arnotts, Zalando, JustEat, Irish Life, Brown Thomas, Ticketmaster, Allianz, Zurich Insurance, Leaseplan, Kepak, and the Abbey Theatre.
Utilityfair firmographics
Firmographics- Name
- Utilityfair
- Legal name
- Utilityfair Limited
- Website
- https://utilityfair.ie
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Utilityfair is an Ireland-based business energy and card payment brokerage that compares all Irish electricity and gas suppliers and manages contract switching for commercial customers. It serves 20,000+ SMEs and large enterprises across Ireland and earns revenue via supplier commissions.
- Ownership category
- akta.pro rank
Utilityfair industry classification
Industry- Product category
- Commercial Energy Brokerage
- akta.pro primary industry
- Bill Auditing, Tariff Analysis & Utility Cost Optimization (EUAGAEAF)
- akta.pro secondary industries
- Regulated Natural Gas Utility (LDC) Customer Acquisition & Switching (EUAAADAA), Green Tariffs & Utility Renewable Supply Programs (EUAGADAJ)
Keywords
Where Utilityfair is headquartered
LocationHeadquarters
- HQ city
- Dublin
- HQ country
- Ireland
- HQ region
- Europe
Offices1 record
Markets served
Utilityfair business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Brokerage Commission from Energy Suppliers: Utilityfair acts as an intermediary between businesses and electricity/gas suppliers. The company does not charge businesses directly for its comparison and switching services. Instead, Utilityfair is paid a commission or marketing fee by energy suppliers when a customer switches to or renews with a supplier through Utilityfair's facilitation. This is a performance-based referral/affiliate model where revenue is earned upon successful contract placement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Small to Medium Business (€1k–€50k annual energy spend) — free price comparison and switching service |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Utilityfair product offering
Product offeringCore offering
Utilityfair is a sales-led business energy broker that compares electricity, gas, and renewable energy offers from all major Irish suppliers on behalf of commercial customers. The service includes personalised price comparisons, full contract switching, bill analysis, ongoing renewal monitoring to prevent auto-rollover onto expensive out-of-contract rates, and dedicated account management for large energy users (€50k+ annual spend). The company also offers guidance on business card payment acceptance as a complementary service.
Product overview
Utilityfair is Ireland's #1 business energy broker offering a unified commercial energy management platform. The core offering includes Business Electricity Comparison and Business Gas Comparison services that compare all major Irish energy suppliers (Electric Ireland, Energia, Bord Gáis, SSE Airtricity, Flogas, Pinergy, Yuno, and others) to secure optimal rates for businesses. Additional modules include Renewable Energy Solutions for 100% certified green electricity, Large Energy Users Service for bespoke enterprise energy management (€50k+ annual spend), Card Payments processing, Free Contract Reminder Service to prevent costly auto-rollovers, and Free Bill Analysis/Audit for personalized cost reviews. The platform handles the full energy procurement lifecycle from comparison through switching and ongoing contract monitoring.
Differentiator
Problem solved
Functional benefit
Products and services
- Business Energy Brokerage End-to-end commercial energy procurement service: Utilityfair compares electricity and gas offers from every licensed Irish supplier on behalf of the business, recommends the best fit, negotiates terms, and manages the full switching and renewal cycle. Free to the business customer; revenue is earned via supplier commissions. Suitable for Irish SMEs and large energy users.
- Business Electricity Comparison Side-by-side comparison of business electricity tariffs across all Irish suppliers including Electric Ireland, Energia, Bord Gáis, SSE Airtricity, Flogas, Pinergy, Yuno, Budget Energy, FloGas Enterprise, and Go Power, with contract switching and renewal management handled by an energy advisor. For Irish commercial customers of all sizes.
- Business Gas Comparison Side-by-side comparison of business natural gas prices across all Irish gas suppliers, with tariff benchmarking by meter category (SBU, MBU, FVT) and SPC/EAC optimisation to lower capacity charges. Contract switching and renewal management are handled by an advisor. For Irish commercial customers of all sizes.
- Renewable Energy Solutions Procurement of 100% certified renewable electricity from Irish energy suppliers with Guarantees of Origin (GOs) for sustainability and ESG reporting. Suitable for Irish businesses with sustainability mandates or emissions targets.
- Large Energy Users Service Tailored energy procurement and ongoing contract advisory for businesses with annual energy spend over €50,000. Includes customised pricing negotiations with all suppliers, portfolio-level meter management, SPC/EAC optimisation, flexible and blend-and-extend contract options, and continuous account management. For Irish large enterprises and multi-site operators.
- Card Payments Advisory Advisory content and guides on business card payment acceptance and processing options for Irish businesses, complementing Utilityfair's core energy brokerage offering.
- Free Bill Analysis and Audit Free audit of an existing business energy bill, including line-by-line review of charges, identification of overpayments, and a personalised side-by-side comparison of alternative supplier offers with cost-saving recommendations. Available to Irish businesses of any size.
Quantifiable outcome
- Up to 55% savings on business electricity and gas costs vs. default rollover rates
- +4 more outcomes
Companies that use Utilityfair
Customer profileNamed customers54 records
Segments9 records
Ideal customer profiles2 records
Utilityfair technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Utilityfair partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and minor.
- Electric IrelandcoreElectric Ireland (part of ESB Group) is one of Ireland's largest energy suppliers. Utilityfair acts as a sales channel, comparing Electric Ireland's commercial electricity and gas offers alongside other suppliers to help businesses find the best deal. Electric Ireland holds 31% SME, 37% medium, and 31% large business market share in electricity.
- EnergiacoreEnergia (owned by Arcapital) is a major Irish energy supplier. Utilityfair compares Energia's commercial energy offerings as part of its full-supplier comparison service. Energia holds 25% SME, 31% medium, and 12% large business electricity market share.
- Bord Gáis EnergycoreBord Gáis Energy (part of Centrica plc) supplies both electricity and natural gas to businesses in Ireland. Utilityfair includes Bord Gáis in its side-by-side supplier comparisons. Bord Gáis holds 13% SME, 7% medium, and 6% large business electricity market share.
- SSE AirtricitycoreSSE Airtricity is one of Ireland's largest commercial electricity suppliers with 100% renewable fuel mix. Utilityfair compares SSE Airtricity's offerings as part of its all-supplier comparison. SSE Airtricity holds 11% SME, 17% medium, and 37% large business electricity market share.
- FlogascoreFlogas (owned by DCC plc) supplies electricity, natural gas, and LPG to Irish businesses. Utilityfair includes Flogas in its commercial energy comparisons. Flogas holds 12% SME electricity market share and is a major gas supplier.
- PinergyminorPinergy offers smart metering solutions for businesses and homes in Ireland, with 100% renewable electricity. Utilityfair includes Pinergy in its comparison of commercial electricity suppliers.
- Yuno EnergyminorYuno Energy is a commercial electricity supplier in Ireland included in Utilityfair's supplier comparison network.
- Budget EnergyminorBudget Energy is a commercial energy supplier included in Utilityfair's all-supplier comparison network for Irish businesses.
- FloGas EnterpriseminorFloGas Enterprise is a commercial energy supplier included in Utilityfair's supplier comparison network, serving larger energy users.
- Go PowerminorGo Power operates in both ROI and Northern Ireland, part of LCC Group, and offers 100% renewable electricity. Mentioned as one of the electricity suppliers Utilityfair works with.
- Guaranteed IrishminorGuaranteed Irish is a business certification organisation that designates Irish-owned companies creating jobs and adding economic value. Utilityfair holds this certification and displays it on its website as a trust signal.
- Restaurants Association of IrelandminorThe Restaurants Association of Ireland (RAI) is a trade body representing the hospitality sector. Utilityfair displays RAI's logo as a partner organisation, indicating a co-marketing or referral relationship to reach hospitality businesses.
- Dublin ChamberminorDublin Chamber of Commerce is a business support organisation. Utilityfair displays Dublin Chamber's logo as a partner, suggesting a co-marketing or referral partnership to reach Dublin-based businesses.
- Global PaymentsminorGlobal Payments is a payment processing company. Utilityfair displays Global Payments' logo alongside other partner logos, suggesting a cross-promotional partnership to reach businesses seeking payment and energy services.
- AIB Merchant ServicesminorAIB Merchant Services provides payment processing solutions. Utilityfair displays AIB Merchant Services' logo alongside other partner logos, indicating a cross-promotional relationship.
- BOI Payment AcceptanceminorBank of Ireland Payment Acceptance provides payment processing services. Utilityfair displays BOI Payment Acceptance's logo alongside other partner logos on its supplier/partner page.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Utilityfair competitors and assessment
Company assessmentRegional players
- Bonkers.ie: Irish price comparison platform covering energy, broadband, and banking for consumers and small businesses. Regionally comparable to Utilityfair on Irish energy comparison, though Bonkers is broader-vertical and consumer-leaning while Utilityfair is commercial-focused.
- Switcher.ie: Irish consumer energy switching platform providing price comparisons and supplier reviews. Comparable to Utilityfair on Irish energy brokerage, but primarily consumer-focused rather than Utilityfair's commercial B2B focus.
Broad incumbents
- British Gas Business: Large UK incumbent supplier's commercial arm selling electricity and gas directly to businesses. Comparable as a competitor channel for the same commercial energy customer base Utilityfair serves, but operates as an integrated supplier rather than a multi-supplier broker.
- EDF Business: Major UK energy supplier with a business energy division offering direct commercial contracts. Comparable to Utilityfair as a competitor for the same commercial energy customers, but as a vertically integrated supplier rather than an independent broker.
Direct peers
- Love Energy Savings: UK-based business energy broker comparing electricity and gas suppliers across SMEs and large users on a commission model. Directly comparable to Utilityfair in core service, target customer (commercial energy buyers), and revenue mechanics (supplier-paid commissions).
- Switch My Business: UK business energy price comparison and switching service for SMEs. Closely comparable to Utilityfair on customer segment (SME commercial energy), value proposition (free comparison, full switching support), and affiliate commission revenue model.
- Crown Energy UK: UK commercial energy broker providing bespoke pricing and contract management for large and small business users. Comparable to Utilityfair's split SME / Large Energy Users motion and supplier commission model.
- The Energy Workshop: UK business energy consultancy offering tendering, broker services, and bill validation to commercial customers. Comparable to Utilityfair's expert-advisory, multi-supplier comparison positioning for Irish commercial energy buyers.
Emerging players
- Quote the Energy: UK commercial energy comparison and switching service targeting small and medium businesses. Comparable to Utilityfair on SME commercial brokerage mechanics, but a smaller-scale player in a different geographic market.
- Energylocals: Irish community energy buying platform aggregating consumer demand to negotiate group energy rates. Comparable to Utilityfair on Irish energy aggregation and switching, though Energylocals focuses on community/consumer aggregation while Utilityfair is B2B.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Utilityfair social profiles
Digital presenceUtilityfair financial estimates
Financial estimateRevenue estimate
Valuation estimate
Utilityfair leadership team
Management profileNumber of profiles
Utilityfair funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Utilityfair M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Utilityfair
What does Utilityfair do?
Utilityfair is a sales-led business energy broker that compares electricity, gas, and renewable energy offers from all major Irish suppliers on behalf of commercial customers. The service includes personalised price comparisons, full contract switching, bill analysis, ongoing renewal monitoring to prevent auto-rollover onto expensive out-of-contract rates, and dedicated account management for large energy users (€50k+ annual spend). The company also offers guidance on business card payment acceptance as a complementary service.
Is Utilityfair a public or private company?
Utilityfair is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Utilityfair founded?
Utilityfair was founded in 2018. It employs 11 to 50 people.
Where is Utilityfair based?
Utilityfair is headquartered in Dublin, Ireland, in the Europe region.
How does Utilityfair make money?
One revenue line is on record: brokerage Commission from Energy Suppliers.
Who are Utilityfair's main competitors?
Regional players on record are Bonkers.ie and Switcher.ie. Broad incumbents are British Gas Business and EDF Business. Direct peers are Love Energy Savings, Switch My Business, Crown Energy UK and The Energy Workshop. Emerging players are Quote the Energy and Energylocals.
Does Utilityfair have an API?
No public API is recorded for Utilityfair.
What industry is Utilityfair in?
Utilityfair's product category is Commercial Energy Brokerage. Its primary akta.pro industry code is EUAGAEAF, Bill Auditing, Tariff Analysis & Utility Cost Optimization, with a secondary code of EUAAADAA, Regulated Natural Gas Utility (LDC) Customer Acquisition & Switching.