Dam Good Fish
Dam Good Fish is a Gurugram-based direct-to-consumer seafood startup delivering fresh, chemical-free fish from Indian dams via an AI-driven, in-house cold chain, currently serving 5,000+ households in Delhi NCR with planned expansion into Mumbai and Bengaluru.
- Company typePrivate
- Founded2023
- HeadquartersHaryana, India
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Dam Good Fish does
Dam Good Fish (DAM GOOD FISH PRIVATE LIMITED) is a Gurugram-headquartered, India-based seafood infrastructure startup founded in 2023 by Shobhit Gaur and Shailesh Patel. The company operates a direct-to-consumer platform that delivers fresh, chemical-free, and naturally raised fish sourced from Indian dams to urban households, currently serving 5,000+ active households in the Delhi NCR region with a repeat purchase rate exceeding 55%. Its core product portfolio spans raw cuts of Rohu and Tilapia in various formats (Bengali curry cut, boneless cubes, fillets) alongside higher-AOV marinated and ready-to-cook SKUs such as Tandoori Pomfret, Gochujang Fish, flavored Tilapia cubes, and Crispy Fish Bites.
The company differentiates on supply-chain integration and AI-driven demand management rather than on branding alone. Its proprietary Demand-to-Harvest system forecasts seafood demand at the pincode level, informing procurement, inventory, and cold-chain logistics, with vacuum-sealed, temperature-controlled (0°C–4°C) packaging and an in-house delivery fleet enabling a 90-minute express delivery promise. Distribution is direct via its own iOS/Android mobile app and Shopify-backed website, with no third-party logistics dependencies and no marketplace intermediation.
Dam Good Fish makes money through one-time, transaction-based sales of seafood at unit prices typically ranging from ₹199 to ₹416 per SKU, complemented by app-exclusive and cart-threshold promotional codes (e.g., HUNGRY150, CATCH100, NEW15) and auto-applied discounts above ₹999, ₹1,499, and ₹1,999 cart values. The company is preparing to expand from its single-metro Delhi NCR base into Mumbai and Bengaluru, supported by an April 2026 strategic funding round at a Rs 30 crore (~$3.6 million) valuation.
Dam Good Fish firmographics
Firmographics- Name
- Dam Good Fish
- Legal name
- DAM GOOD FISH PRIVATE LIMITED
- Website
- https://damgoodfish.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Dam Good Fish is a Gurugram-based direct-to-consumer seafood startup delivering fresh, chemical-free fish from Indian dams via an AI-driven, in-house cold chain, currently serving 5,000+ households in Delhi NCR with planned expansion into Mumbai and Bengaluru.
- Ownership category
- akta.pro rank
Dam Good Fish industry classification
Industry- Product category
- Online Seafood Delivery
- NAICS
- Seafood Product Preparation and Packaging (3117), Aquaculture (1125)
- SIC
- Prepared Fresh Or Frozen Fish & Seafoods (2092)
- akta.pro primary industry
- Seafood Markets & Fishmongers (CRAHAHAC)
- akta.pro secondary industries
- Frozen Seafood Meals & Value-Added Seafood (CRADADAG), Aquaculture Processing & On-Farm Value-Add (primary handling, icing, packing) (AFAEAAAN)
Keywords
Where Dam Good Fish is headquartered
LocationHeadquarters
- HQ city
- Haryana
- HQ country
- India
- HQ region
- Asia
Offices3 records
Markets served
Dam Good Fish business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Direct Seafood Product Sales: One-time transaction sales of fresh, chemical-free fish and seafood products directly to consumers through app and website. Products include Rohu, Tilapia, and various marinated fish cuts. Customers pay per order with no subscription required. Revenue is generated through unit pricing of individual products with periodic promotional discounts and auto-applied cart value offers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Rohu Fish Products - ₹199-₹374 |
| Unit Pricing | Pay-as-you-go | Tilapia Fish Products - ₹280-₹416 |
| Unit Pricing | Pay-as-you-go | Marinated Fish Products - ₹333-₹370 |
| Transaction based/ take rate | Pay-as-you-go | Promotional Codes and Auto-Applied Discounts |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Dam Good Fish product offering
Product offeringCore offering
Dam Good Fish operates a direct-to-consumer mobile-app and website platform delivering fresh, chemical-free, dam-sourced fish (Rohu, Tilapia and marinated variants) plus crispy fish bites to urban Indian households. The company controls the end-to-end cold-chain from dam sourcing through vacuum-sealed, temperature-controlled (0°C–4°C) packaging to in-house doorstep delivery, supported by an AI-powered Demand-to-Harvest system that predicts seafood demand at the pincode level to optimize freshness and reduce waste.
Product overview
Dam Good Fish is a seafood infrastructure startup operating a direct-to-consumer platform for fresh, chemical-free fish sourced from dams across India. The offering consists of a mobile app and website for ordering, with a core portfolio of raw fish products (Rohu, Tilapia varieties in various cuts) and value-added marinated products (Tandoori Pomfret, Gochujang Fish, Chilli Garlic Tilapia, and flavored Tilapia variants). The company controls end-to-end sourcing and delivery, operating an AI-powered Demand-to-Harvest system that predicts demand at the pincode level to optimize cold-chain logistics from dams to consumer doorsteps.
Differentiator
Problem solved
Functional benefit
Products and services
- Rohu (Rui) Fish Cuts Fresh, chemical-free, naturally grown Rohu (Rui) fish offered in Bengali curry cut (without head, large 2.5 kg+), whole curry cut (with head and tail), and medium curry cut (with head) variants, priced in the ₹199–₹319 range, targeted at urban households cooking traditional Indian seafood dishes at home.
- Tilapia (Jalebi) Fish Cuts Fresh, chemical-free Tilapia (Jalebi) fish sold in boneless cubes, large boneless fillets, and large curry cut (without head) variants (300–500 g packs), priced ₹280–₹308, for home cooking applications such as grilling and pan-frying.
- Marinated Fish Products Pre-marinated, ready-to-cook fish variants (Tandoori Pomfret, Gochujang Fish, Tilapia Kali Mirch, Garden Mint Tilapia, Chilli Garlic Tilapia), 300 g packs priced ₹333, targeted at home cooks seeking restaurant-quality seafood flavors with quick preparation.
- Crispy Fish Bites Pre-prepared deep-frying crispy fish bites, 300 g packs (18–20 pieces), priced ₹370, marketed as a convenient snack or appetizer for households.
- Dam Good Fish Mobile App Mobile application (iOS and Android) for browsing products, placing orders, tracking deliveries, and accessing app-exclusive promo codes, available on Google Play and the Apple App Store; serves as the primary transaction platform alongside damgoodfish.com.
Quantifiable outcome
- 55%+ repeat purchase rate indicating strong customer loyalty and satisfaction
- +3 more outcomes
Companies that use Dam Good Fish
Customer profileNamed customers10 records
Segments2 records
Ideal customer profiles2 records
Dam Good Fish technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature3 records
Dam Good Fish partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights5 records
Dam Good Fish competitors and assessment
Company assessmentDirect peers
- Captain Fresh: Tech-enabled Indian seafood platform operating across sourcing, processing and distribution for both B2B and D2C channels. Comparable to Dam Good Fish in supply-chain tech orientation and seafood vertical focus, though with a heavier B2B mix.
- Licious: India's leading D2C meat and seafood brand with a private-label portfolio of raw and ready-to-cook products, app-led ordering, and in-house cold-chain. Serves the same urban, health-conscious household segment and competes for premium protein occasions alongside Dam Good Fish.
- ZappFresh: India-based D2C fresh meat and seafood brand with online ordering and cold-chain delivery. Targets the same urban protein consumer and overlaps with Dam Good Fish on metro-city household delivery and value-added SKUs.
- FreshToHome: India's largest D2C fresh fish and meat brand delivering to urban households through its own cold-chain. Highly comparable to Dam Good Fish on target customer, channel (app-first ordering), value-added seafood range, and emphasis on freshness and chemical-free sourcing.
- Pescafresh: India-focused D2C seafood brand delivering fresh and marinated fish to households via app/web ordering. Overlaps directly with Dam Good Fish on seafood-only positioning, online-first ordering, and metro-city customer base.
- TenderCuts: Indian D2C fresh meat and seafood brand with app-led ordering and home delivery. Serves a similar urban, quality-focused consumer base and competes for premium protein occasions in overlap markets.
Broad incumbents
- Swiggy Instamart: Quick-commerce arm of Swiggy delivering groceries and fresh items within minutes. Increasingly stocking fresh seafood and meat, making it a broad incumbent competitor for the same urban household basket in Delhi NCR, Mumbai and Bengaluru.
- Blinkit: India's largest quick-commerce grocery platform now expanding into fresh seafood and meat categories. While broader than Dam Good Fish, its deep capital, dark-store density, and 10–15 minute delivery pose a structural competitive threat to Dam Good Fish's 90-minute promise.
Emerging players
- SeaFoodMall.com: Online seafood marketplace selling fresh and frozen fish/shellfish to Indian consumers. Overlaps with Dam Good Fish on seafood-only D2C but competes as an aggregator rather than a vertically integrated brand.
- Crustea: Emerging Indian D2C shrimp-focused seafood brand. Comparable on online seafood retail mechanics, though narrower in species scope than Dam Good Fish.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Dam Good Fish social profiles
Digital presenceDam Good Fish financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dam Good Fish leadership team
Management profileNumber of profiles
Profiles2 records
Dam Good Fish funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dam Good Fish M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dam Good Fish
What does Dam Good Fish do?
Dam Good Fish operates a direct-to-consumer mobile-app and website platform delivering fresh, chemical-free, dam-sourced fish (Rohu, Tilapia and marinated variants) plus crispy fish bites to urban Indian households. The company controls the end-to-end cold-chain from dam sourcing through vacuum-sealed, temperature-controlled (0°C–4°C) packaging to in-house doorstep delivery, supported by an AI-powered Demand-to-Harvest system that predicts seafood demand at the pincode level to optimize freshness and reduce waste.
Is Dam Good Fish a public or private company?
Dam Good Fish is a private company. It is classified as venture growth investor backed and is currently operating.
When was Dam Good Fish founded?
Dam Good Fish was founded in 2023. It employs 11 to 50 people.
Where is Dam Good Fish based?
Dam Good Fish is headquartered in Haryana, India, in the Asia region.
How does Dam Good Fish make money?
One revenue line is on record: direct Seafood Product Sales.
Who are Dam Good Fish's main competitors?
Direct peers on record are Captain Fresh, Licious, ZappFresh, FreshToHome, Pescafresh and TenderCuts. Broad incumbents are Swiggy Instamart and Blinkit. Emerging players are SeaFoodMall.com and Crustea.
Does Dam Good Fish have an API?
No public API is recorded for Dam Good Fish.
What industry is Dam Good Fish in?
Dam Good Fish's product category is Online Seafood Delivery. Its primary akta.pro industry code is CRAHAHAC, Seafood Markets & Fishmongers, with a secondary code of CRADADAG, Frozen Seafood Meals & Value-Added Seafood. Its NAICS code is 3117 and its SIC code is 2092.