Revenue Labs

What Revenue Labs does

Revenue Labs Limited, founded in 2024 and headquartered in London, builds an AI-native GTM Intelligence Infrastructure platform for B2B SaaS revenue teams. The system is composed of four integrated primitives: a Context Graph that maintains live state on 100,000s of accounts, deals, and contacts with 1-5 second refresh cycles; GTM Memory & Skills that codifies organizational knowledge (ICPs, personas, sales process, objection handling) into executable, versioned artifacts; Agent Studio for orchestrating autonomous agents on shared context; and a Learning component that refines memory and skills from every closed outcome. The platform runs on AWS with VPC isolation, integrates natively with Salesforce and HubSpot, surfaces outputs in Slack and Teams, and is accessible headlessly via the Model Context Protocol from Claude, ChatGPT, and other MCP clients.

The company monetizes through quote-based SaaS subscriptions (governed by separate Service Agreements on annual billing), complemented by a freemium tier and time-limited trial accounts. Its go-to-market is enterprise field sales-led, targeting Series B-D B2B SaaS companies of 200-500+ employees, with CROs, VP Sales, and VP RevOps as primary buyer personas. Entry points include a free GTM Diagnostic assessment and 30-minute tailored demo conversations, with forward-deployed engineers handling stack integration and tuning during a four-week implementation (context layer in week one, memory codification in week two, agent deployment in week three, learning loop closure in week four). Marketing is driven by CEO thought leadership on LinkedIn, original essays in "The Lab," and content around the concept of "Decision Debt."

Revenue Labs operates as a privately held UK company (Company Registration No. 15483664) with a global footprint spanning the UK, US, EMEA, Canada, Japan, and Australia. It maintains ISO 27001:2022 certification and compliance with GDPR, CCPA/CPRA, PIPEDA, APPI, the Australia Privacy Act, and the UK Data Protection Act. Disclosed customers include HubSpot, KnowBe4, Serrala, and TryHackMe, with TryHackMe the sole named public case study (3.8x pipeline, 8x meetings booked, 33% less rep activity). The company has a small founding team (1-10 employees) led by CEO Daniel Remedios and Founder & CTO Zac Roberts, with a single disclosed funding round from Celero Ventures.

Name

Revenue Labs

Legal name

Revenue Labs Limited

Website

https://revenuelabs.co

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Revenue Labs builds an AI-native GTM Intelligence Infrastructure platform for B2B SaaS revenue teams, comprising four integrated primitives (Context Graph, Memory, Agent Studio, Learning) that unify CRM, calls, and intent signals into a continuously learning system. It targets Series B-D B2B SaaS companies of 200-500+ employees through enterprise field sales and quote-based annual SaaS subscriptions.

Ownership category

akta.pro rank

Product category

Sales Intelligence / Revenue Operations Software

NAICS

Software Publishers (51321), Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

CRM Analytics, Revenue Intelligence & Forecasting (HDAEAFAI)

Keywords

• Sales intelligence platform
• GTM automation software
• Revenue operations platform
• AI sales agents
• B2B sales infrastructure

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Subscription: Paid subscription services with separate Service Agreements governing specific pricing, payment terms, and service commitments. Customers can upgrade from freemium or trial accounts to paid subscriptions.
2. Freemium Access: Freemium platform features with usage limitations including limited data processing capacity, restricted feature access, time-based limitations on certain functions, and limited integration capabilities.
3. Trial Accounts: Trial accounts for evaluation purposes, may expire after specified period, intended for evaluation only without warranties or service level commitments.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Revenue Labs builds an AI-native GTM (Go-To-Market) Intelligence Infrastructure platform comprising four integrated modules — Context (a live state graph of every account, deal, and contact), Memory (codified organizational knowledge and skills), Agents (dynamic orchestration of AI agents), and Learning (continuous improvement from every closed outcome). The platform connects to CRM, call recorders, email, intent data, and product/warehouse data, and is delivered via MCP protocol, Slack, Teams, and CRM integrations. It is sold as a SaaS subscription to B2B SaaS revenue teams.

Product overview

Revenue Labs offers an AI-native GTM (Go-To-Market) Intelligence Infrastructure platform consisting of four integrated modules: Context (live state graph), Memory (codified GTM knowledge), Agents (dynamic orchestration), and Learning (continuous improvement). These modules work as one unified system - the Context Graph maintains live commercial reality, Memory codifies how the organization sells and why it wins, Agents run continuously on that context to surface risk, automate tasks, and take action, and Learning continuously refines everything from every outcome. The platform also includes a GTM Diagnostic assessment tool and solution-specific modules for Prospecting (pipeline building) and Deals (deal management). Built for B2B SaaS GTM teams who want to replace fragmented tools with a compounding intelligence system.

Differentiator

Problem solved

Functional benefit

Brands

• GTM Intelligence Infrastructure: The core platform and infrastructure layer that unifies live GTM state, codifies go-to-market memory and skills, orchestrates agents, and enables continuous learning from outcomes.
• Context Graph
• GTM Memory
• Agent Studio
• Learning
• Prospecting
• Deals
• GTM Diagnostic

Products and services

• Context (Context Graph)

Quantifiable outcome

• 2x win rates
• +9 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability12 records

Feature5 records

Partnerships

One partnership is on record.

• AWS (Amazon Web Services)coreTechnology or IntegrationRevenue Labs runs on AWS with best-practice architecture using Virtual Private Cloud (VPC) environments. Utilizes AWS's industry-leading security tools and services including advanced threat detection and automated security monitoring.

Scale indicators18 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Demandbase: Demandbase is an account-based marketing and intelligence platform combining firmographic, intent, and engagement data. It competes with Revenue Labs on account-level intelligence, ICP scoring, and pipeline orchestration for B2B teams.
• Apollo.io: Apollo.io combines a B2B contact database with sales engagement and AI-driven prospecting. It is comparable to Revenue Labs on prospecting use cases and increasingly on enrichment and pipeline intelligence for mid-market B2B SaaS.
• Clari: Clari provides AI-driven revenue orchestration, forecasting, and pipeline inspection for enterprise B2B sales teams. It competes head-to-head with Revenue Labs on forecast accuracy, deal risk detection, and RevOps workflows.
• 6sense: 6sense is an account intelligence and predictive prospecting platform that uses intent data and AI to identify in-market accounts. It competes directly with Revenue Labs' Prospecting solution on in-market signal detection and pipeline velocity.
• Gong: Gong is the leading revenue intelligence platform that captures and analyzes sales calls, emails, and meetings to surface deal risk and forecast accuracy. It is directly comparable to Revenue Labs' Deals solution and overlaps on the broader revenue intelligence thesis.
• Salesloft: Salesloft (including Drift) is a sales engagement and conversational AI platform offering cadence, deal, and forecasting functionality. It overlaps with Revenue Labs on prospecting orchestration, deal management, and revenue intelligence.
• Outreach: Outreach is a sales engagement platform with AI-powered sequencing, deal management, and forecasting. Its Kaia module and increasingly agentic capabilities place it in direct competition with Revenue Labs' Agents and Learning primitives.

Broad incumbents

• Salesforce Einstein: Salesforce Einstein is the AI layer embedded across the Salesforce CRM platform, including Einstein GPT, prediction building, and conversational AI. It is a broad incumbent that Revenue Labs must integrate with and that could natively absorb comparable capabilities over time.
• ZoomInfo: ZoomInfo is a large B2B intelligence and go-to-market platform spanning data, intent, and sales engagement. It is a broad incumbent that competes on adjacent layers of the GTM stack that Revenue Labs also touches via intent and contact data.

Regional players

• Cognism: Cognism is a UK/EMEA-based B2B sales intelligence and contact data provider with strong revenue intelligence and prospecting capabilities. It is a regional peer given Revenue Labs' London headquarters and overlapping EMEA customer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/revenue-labs

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Revenue Labs