greeHill Integrated Tree Management

What greeHill Integrated Tree Management does

greehill is a Singapore-headquartered B2B technology company that provides a cloud-based AI and LiDAR platform for city-scale urban tree management. Its core product, the greehill Trees platform, combines street-level mobile LiDAR scanning with AI-supported analysis to produce verified citywide Smart Tree Inventories, per-tree digital twins (TreeTwin), and standardized operational metrics covering structure, health and vitality, risk and structural stability, clearances and corridors, and climate and ecosystem benefits (CO₂, cooling, hydrology). Each tree record carries 70+ data points and is designed to be comparable across repeat scan cycles, enabling cities to shift from reactive to predictive tree management. The system connects scanning, AI analysis, prioritization, and maintenance execution into one continuous workflow, with outputs exportable to standard GIS formats (CSV, SHP, GeoJSON) for integration with municipal systems.

The company serves municipal governments and their urban forestry/arborist teams as its primary customer segment. It reports operations across 130+ cities and five continents, managing 3M+ trees worldwide, and operates six regional offices (Singapore HQ, San Francisco, São Paulo, Paris, Budapest, Hanover) supported by 20+ regional channel partners. Revenue is generated through subscription-style, multi-year municipal contracts with recurring re-scan fees and professional services, consistent with a government-enterprise SaaS model. Pricing is quote-based and not publicly disclosed. greehill was founded in 2019 by Gabor Goertz (CEO) and Gyula Fekete (CIO) as an R&D project initiated with Singapore's NParks, and is now participating as a technology partner in the URBORETUM federally funded research initiative led by the Karlsruhe Institute of Technology (KIT).

Name

greeHill Integrated Tree Management

Legal name

greehill Pte. Ltd.

Website

https://greehill.com

Company type

Private

Founded year

2019

Operating status

Operating

Short description

greehill is a Singapore-based B2B SaaS company that uses mobile LiDAR and AI to build verified citywide tree inventories and digital twins for municipal governments. It serves urban forestry and arborist teams in 130+ cities across five continents with subscription-based, multi-year contracts and biennial re-scans.

Ownership category

akta.pro rank

Product category

Urban Forestry Management Software

NAICS

Support Activities for Forestry (1153), Support Activities for Forestry (11531), Geophysical Surveying and Mapping Services (541360), Geophysical Surveying and Mapping Services (54136)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

ESG, Sustainability Reporting & Compliance (BPAEAPAM)

Keywords

• Urban tree management
• LiDAR tree scanning
• Smart tree inventory
• Municipal forestry software
• Urban forest digital twin

Headquarters

HQ city

Budapest

HQ country

Hungary

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel

Revenue model

1. Urban Tree Management SaaS / Subscription: greehill delivers a cloud-based system to municipal governments on a project/subscription basis. Cities receive a verified citywide tree inventory, digital twins, standardized metrics, and ongoing re-scan cycles. Revenue is generated through multi-year city contracts with recurring re-scan fees, consistent with a subscription + professional services model targeting government procurement.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels8 records

Core offering

greehill delivers a cloud-based AI and LiDAR platform that captures street-level 3D data of urban trees via mobile LiDAR scanners and converts it into verified citywide tree inventories, digital twins, and standardized per-tree metrics. The platform connects scanning, AI analysis, prioritization, and maintenance execution into one continuously updated workflow that cities use to manage trees as infrastructure. Services include data capture, AI-supported analysis, and recurring re-scan cycles sold on a subscription basis to municipal governments.

Product overview

greehill offers a unified platform called greehill Trees, which combines LiDAR-based tree data capture, AI-powered analysis, and operational workflows into one continuously updated system. The core product outputs include a verified Smart Tree Inventory (citywide tree records with 70+ attributes per tree), TreeTwin digital twins (3D representations of individual trees with street-level imagery), and standardized operational metrics for condition, risk, clearances, and climate impact. The platform connects scanning, analysis, prioritization, and maintenance execution in a continuous management cycle, generating prioritized worklists and supporting data exports (CSV, SHP, GeoJSON) for integration into municipal GIS workflows.

Differentiator

Problem solved

Functional benefit

Products and services

• greehill Trees Platform Cloud-based urban tree management system connecting street-level LiDAR scanning, AI-supported analysis, prioritization, and maintenance execution in one continuous workflow. Produces verified Smart Tree Inventories, digital twins, 70+ per-tree metrics, prioritized worklists, and exports to CSV, SHP, and GeoJSON for municipal GIS integration. Built for city-scale operations with role-based access.
• Smart Tree Inventory Verified, citywide tree inventory created through standardized 3D LiDAR capture and AI-supported analysis. Captures 70+ attributes per tree, cross-references existing records, and compiles data into a digital twin for remote or in-person inspection. Delivers consistent, comparable data across re-scan cycles.
• TreeTwin Digital Twin Digital twin of the urban forest producing high-resolution 3D representations of individual trees at street level, capturing structural and spatial data across entire cities. Developed in partnership with the URBORETUM research initiative and forms the foundation for scalable urban forest digital twin platforms.

Quantifiable outcome

• Cities can measure change objectively over time using consistent metrics across re-scan cycles, rather than relying on subjective field ratings.
• +2 more outcomes

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature5 records

Partnerships

21 partnerships are on record, tiered core and regional.

• URBORETUM (German Federal Ministry of Education and Research)coreStrategic or Co-development Partner · 1 January 2024greehill is a technology partner in the URBORETUM research project, a federally funded five-year German research initiative led by KIT (Karlsruhe Institute of Technology). greehill contributes mobile LiDAR scanning and AI-based analysis through its TreeTwin work package, creating a digital twin of urban forests. Scans have been completed in Karlsruhe, Mannheim, Freiburg, and Heidelberg (55,367 trees total). The project extends greehill's platform with biodiversity indicators, health indices, carbon/water parameters, and thermal comfort modeling.
• CivicacoreChannel Partner/ Reseller/ DistributorCivica is a global partner working with greehill on Smart Tree Inventory projects for urban forest management. Civica and greehill co-host webinars (e.g., 'Modern Tree Data: Helping Councils Make Clearer Decisions'). Civica handles local coordination, scoping, and client communication in its served markets.
• The Davey Tree Expert CompanycoreChannel Partner/ Reseller/ DistributorDavey Tree is a regional partner supporting greehill in local markets for urban forestry projects. Handles local coordination and project communication.
• TerranostraregionalChannel Partner/ Reseller/ DistributorRegional partner serving local markets for greehill urban tree management projects.
• SaveTreeregionalChannel Partner/ Reseller/ DistributorRegional partner (South Korea) supporting local market coordination for greehill urban tree management.
• R3GISregionalTechnology or IntegrationRegional partner providing local market support and integration coordination for greehill in Central Europe.
• ArtregiaregionalChannel Partner/ Reseller/ DistributorRegional partner (Czech Republic) supporting greehill local market coordination.
• Aerial IntelligenceregionalChannel Partner/ Reseller/ DistributorRegional partner (Australia) providing local market support for greehill urban tree projects.
• CommonspaceregionalChannel Partner/ Reseller/ DistributorRegional partner (Greece) supporting greehill in local markets.
• Digitaler BaumregionalChannel Partner/ Reseller/ DistributorRegional partner (Germany) providing local market support for greehill.
• DigivlaregionalChannel Partner/ Reseller/ DistributorRegional partner supporting greehill in local markets.
• Arboristes-ConseilsregionalChannel Partner/ Reseller/ DistributorSwiss regional partner (arboristes.ch) for greehill, participating in joint webinar series.
• Doctor ÁrbolregionalChannel Partner/ Reseller/ DistributorRegional partner supporting greehill urban tree management in Spanish-speaking markets.
• EnttiregionalChannel Partner/ Reseller/ DistributorFinnish regional partner participating in greehill Spring Webinar Series.
• MapsKartregionalChannel Partner/ Reseller/ DistributorRegional partner (Malaysia) supporting greehill in Asia-Pacific markets.
• NBTMregionalChannel Partner/ Reseller/ DistributorPolish regional partner participating in greehill Spring Webinar Series on Smart Tree Inventory.
• Remarkable TreesregionalChannel Partner/ Reseller/ DistributorRegional partner supporting greehill in local markets.
• TreeconomicsregionalChannel Partner/ Reseller/ DistributorUK-based regional partner supporting greehill urban tree management projects.
• TreeTechregionalChannel Partner/ Reseller/ DistributorNew Zealand regional partner supporting greehill in the Oceania region.
• ONF VégétisregionalChannel Partner/ Reseller/ DistributorFrench regional partner (ONF Végétis) supporting greehill in France.
• M3EregionalChannel Partner/ Reseller/ DistributorBrazilian regional partner (Metro Cúbico) supporting greehill in South America.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Trimble: Trimble provides geospatial hardware (including mobile mapping and LiDAR systems) and software platforms widely used by municipalities, utilities, and engineering firms. It competes with greehill at both the capture-layer (LiDAR/mobile mapping) and the analytics-platform layer for urban infrastructure management.
• EagleView: EagleView captures high-resolution aerial imagery and AI-derived analytics for government, insurance, and infrastructure customers. It competes with greehill at the city-canopy-analytics layer using aerial (rather than street-level LiDAR) capture, positioning it as an alternative data source for urban forest management.
• Mapbox: Mapbox is a leading mapping and location-platform provider serving developers and enterprises, including municipal smart-city applications. While not a tree-inventory vendor, Mapbox provides underlying geospatial visualization and analytics infrastructure that competes at the platform layer with greehill's cloud-based platform.
• Esri (ArcGIS / ArcGIS Urban): Esri's ArcGIS is the dominant geospatial platform used by virtually every municipal government and is the system greehill Trees integrates with via CSV, SHP, and GeoJSON exports. Esri's broader portfolio of urban-management and asset-management tools overlaps thematically with greehill, though it is not a tree-specialist vendor.

Direct peers

• Cyclomedia: Cyclomedia captures street-level LiDAR and panoramic imagery at city scale and sells derived geospatial data and 3D twins to municipalities. It uses the same underlying street-level LiDAR + AI capture paradigm as greehill, though applied more broadly to general urban assets rather than focused on trees.
• i-Tree (USDA Forest Service): i-Tree is the U.S. Forest Service's flagship urban-forestry assessment toolset used by municipalities worldwide to quantify structure, ecosystem services, and risk of urban trees. It directly competes with greehill's per-tree analytical offering, though it is government-funded and free, while greehill sells a paid commercial platform.
• TreePlotter (PLANet Software / Planet Labs): TreePlotter is one of the most widely deployed urban tree inventory and work-management software platforms for municipalities in North America, offering similar SaaS functionality to greehill Trees for arborists and city foresters. Direct overlap in target customer (city governments) and core use case (tree inventory, inspections, work orders).
• ArborPro: ArborPro provides cloud-based urban-tree-inventory and asset-management software for municipalities and utility forestry operations. It targets the same municipal arborist buyer as greehill with inventory, work-order, and risk-management functionality.

Emerging players

• OpenTreeMap: OpenTreeMap is an open-source urban tree inventory and stewardship platform used by municipalities and nonprofits. It is a free, lower-fidelity alternative to greehill for cities with limited budgets, overlapping in core use case (tree inventory, public engagement) but lacking greehill's LiDAR-based data capture and 70+ attribute analytics.
• Ecobot: Ecobot provides field-data-collection software for environmental consultants, including wetland delineation and ecological assessments, with growing functionality for arborists. It targets the same environmental-services buyer as greehill with field-data and inventory workflows, though with less of a city-scale LiDAR focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@greehill
• LinkedInlinkedin.com/company/greehill-solutions
• Instagraminstagram.com/greehill.tree

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about greeHill Integrated Tree Management