What i-at OEC does

i-at OEC (株式会社アイアットOEC, founded 2004-09-01) is a private Japanese IT services company headquartered in Okayama, operating under the legal name 株式会社アイアットOEC. It is a wholly-owned subsidiary of Tenmaya Co., Ltd. (株式会社天満屋, a regional department store operator), and conducts an independent IT services and cloud software business. The company employs approximately 90 staff and is led by President & Representative Director Kusunda Norio (楠田 教夫), with Takasugi Kenji (高杉 賢治) serving as Managing Director and personal-information-protection officer. FY2022 sales revenue was ¥3.1B with registered capital of ¥50M, and the company holds ISMS (ISO/IEC 27001), ISO 9001 (QMS), and JIPDEC Privacy Mark certifications.

The company's core product is @pocket (アットポケット), a cloud-based no-code business application platform that lets non-technical users build custom web database apps via drag-and-drop components, with Excel import, real-time aggregation and graphing, role-based access control, approval-workflow options, report/document output, and (on the Professional tier) API-based integration with existing systems. It is sold as a SaaS subscription with three tiers — Light (¥300/user/month), Standard (¥500), and Professional (¥700), all excluding tax, plus add-on capacity and plugins. A second product line, the WaWaOffice Series, offers groupware, workflow, SFA, and custom-app building as a complementary offering within the same Okayama-based entity.

The go-to-market is product-led growth: self-serve web signup, 30-day free trial, downloadable materials, content marketing via @pocket BLOG, SEO on business-efficiency/CRM/SaaS keywords, webinars, and a community engagement channel ("Benrin-ga-na Nagaya"). A free-dial enterprise inquiry line handles larger sales. The minimum purchase is 5 users, anchoring the model to teams rather than individuals. The company reports 1,300+ customers across consulting, IT services, manufacturing, retail/department store (including parent Tenmaya), and public facility management, with documented use cases in customer management, sales negotiation tracking, personnel management, and approval flows. Geographic scope is Japan-only with no disclosed international expansion.

Name

i-at OEC

Legal name

株式会社アイアットOEC

Website

https://at-pocket.com

Company type

Private

Founded year

2004

Operating status

Operating

Short description

i-at OEC is a Japanese private cloud software vendor (Okayama HQ, 90 staff, ¥3.1B FY2022 revenue) whose flagship @pocket platform lets SMB and mid-market customers build no-code business database apps via drag-and-drop, with API integration, role-based access, and three subscription pricing tiers.

Ownership category

akta.pro rank

Headquarters

HQ city

Okayama-shi

HQ country

Japan

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. SaaS subscription (subscription_recurring): 月額料金ベースのSaaSサブスクリプションモデル。ユーザー数に応じた月額費用。ライトプラン 月額300円/ID、スタンダードプラン 月額500円/ID、プロフェッショナルプラン 月額700円/ID。初期費用0円。

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

i-at OEC sells @pocket, a cloud-based no-code business application creation platform that lets users build custom web database apps via drag-and-drop components without programming. The product is offered in three subscription tiers (Light ¥300, Standard ¥500, Professional ¥700 per user/month), with add-ons such as extra storage, additional records, and API data integration. The company also operates the WaWaOffice groupware/workflow series as a related offering.

Product overview

i-at OEC operates a unified product portfolio centered on its cloud-based no-code business application platform, @pocket (アットポケット), which is offered in three pricing tiers (Light, Standard, Professional) differentiated by app limits, record volumes, and API access. The platform provides modular functionality including drag-and-drop app creation, data aggregation and analysis, access control, design customization, extended workflow options, and API-based data integration. The company also offers the WaWaOffice Series as a related cloud service covering groupware, workflow, and SFA capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• @pocket (Business App Creation Tool)

Quantifiable outcome

• 1,300社以上にご利用

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature7 records

Partnerships

Four partnerships are on record, tiered minor.

• OEC株式会社minorOthers主要取引先として記載されている関連企業。詳細な取引内容・取引規模は不明。
• 日本電気株式会社(NEC)minorOthers主要取引先として記載されている主要取引先はNEC。詳細な取引内容・取引規模は不明。
• 中国銀行minorOthers主要取引金融機関の1つ。岡山市に本店を置く地方銀行。
• 三井住友銀行minorOthers主要取引金融機関の1つ。都市銀行。

Scale indicators5 records

Recent moves4 records

Expansion highlights4 records

Emerging players

• Bubble: Bubble is a visual no-code platform for building web applications without programming. Emerging player competing in the broader no-code business application category, though more developer-oriented than @pocket's SMB focus.
• Airtable: Airtable is a global no-code platform combining spreadsheet simplicity with database power and app-building capabilities. Emerging player in the same no-code business application space, competing for similar SMB and team-based use cases with broader international reach.
• monday.com: monday.com is a work operating system with no-code app-building and workflow automation. Emerging global player competing with @pocket in the no-code business application category with stronger international market presence.
• Notion: Notion offers customizable workspaces with database and lightweight app-building capabilities. Adjacent competitor in the no-code productivity and team collaboration space, increasingly overlapping with SMB workflow digitization use cases served by @pocket.
• Glide: Glide is a no-code platform that turns spreadsheets into custom business apps. Emerging player with similar drag-and-drop simplicity positioning, competing in the same SMB no-code app-building category.

Broad incumbents

• AppSheet (Google): Google's AppSheet is a no-code platform for building business applications from spreadsheets and data sources. Broad incumbent leveraging Google's distribution and ecosystem to compete with @pocket in the SMB and enterprise no-code space.
• Microsoft Power Apps: Microsoft's Power Platform, including Power Apps, offers low-code/no-code business application building as part of the broader Microsoft 365 ecosystem. A broad incumbent that competes with @pocket for SMBs adopting no-code tools, especially enterprises already on Microsoft stack.

Direct peers

• Questetra: Questetra offers a cloud-based workflow/BPM platform targeting Japanese SMBs and enterprises. Competes with @pocket in the business process automation and no-code app-building space, particularly for approval workflows and department-level digitization.
• SmartDB (Info Mart): SmartDB is a Japanese no-code business application platform focused on document management and workflow. Directly competes with @pocket for SMB-to-enterprise digital transformation projects in Japan.
• Cybozu (Kintone): Cybozu's Kintone is Japan's leading no-code business application platform with millions of users. Directly competes with @pocket in the Japanese SMB no-code app-building market with similar drag-and-drop functionality, template stores, and workflow automation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about i-at OEC