Red Shepherd Marketing INC

What Red Shepherd Marketing INC does

Shepheard Marketing, operating as Red Shepherd Marketing INC, is a founder-owned, full-service independent marketing agency headquartered in Aurora, Colorado. Founded in 2016 by Kim Shepheard, the agency markets itself as an external marketing department for small and mid-sized businesses, offering hands-on strategy, brand development, content production, paid media management, and ongoing marketing operations on both hourly and monthly retainer bases. The client base is almost entirely SMB, with one franchising account, spanning industries including pet services, golf, parking, insurance, education, consulting, and mobile pet grooming; team members are distributed across the U.S. and Ireland, with Mel Graham serving as Account Manager since June 2021.

The service catalog covers website/SEO management, social media management, email marketing, blog content, video production, branding and brand identity, Google Ads, CRM implementation, and promotional merchandise. The agency has extended its offering into AI-enabled services, deploying custom client-facing chatbots and personalized GPT-based assistants trained on each client's business operations, alongside marketing automation and CRM integration work. No proprietary AI models, patents, or third-party benchmarks are evident; the AI capability is a packaged service layer built on third-party foundation models and the agency's martech stack.

The revenue model is a hybrid of professional services (hourly consulting, project-based engagements) and recurring monthly retainers, with free consultations as a sales-led customer acquisition mechanism. The company is privately held with no disclosed funding, no institutional investors, and no parent entity. Founder Kim Shepheard also operates an adjacent franchise brand ('bath. cut. brush.' Mobile Pet Grooming) and an international marketing mastermind group (Marketing Masters), which fall outside the core agency corporate structure.

Name

Red Shepherd Marketing INC

Legal name

Shepheard Marketing

Website

https://shepheardmarketing.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Shepheard Marketing is a founder-owned, full-service independent marketing agency in Aurora, Colorado that provides SMBs and mid-sized businesses with website, SEO, social media, branding, paid media, and AI chatbot services on hourly and retainer engagements.

Ownership category

akta.pro rank

Product category

Marketing Agency Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Performance Marketing Automation & Bid Management Services (MPAAACAM)

akta.pro secondary industries

Customer Retention, Win-Back & Churn Reduction Programs (MPAAAIAH), Promotional Product Distribution & Fulfillment (BPAFAMAB)

Keywords

• Marketing agency services
• Social media management
• Search engine optimization
• Brand identity development
• Digital marketing consulting

Headquarters

HQ city

Aurora

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Marketing Consulting Services: Hourly or retainer-based professional services providing CMO-level marketing strategy, execution, and advisory support for small and mid-sized businesses.
2. Ongoing Marketing Retainers: Monthly retainer engagements providing ongoing marketing support and access to full range of services including website management, social media, content creation, and digital marketing.
3. Project-Based Work: Specific marketing projects including branding, advertising, copywriting, design, and full-service brand identity development.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Shepheard Marketing is a full-service independent marketing agency that delivers outsourced marketing department functions for small and mid-sized businesses. Core services include website/SEO management, social media management, email marketing, blog and content creation, video production, branding and brand identity, Google Ads management, CRM implementation, and promotional merchandise, delivered on hourly or monthly retainer engagements.

Product overview

Shepheard Marketing is a full-service marketing agency offering a comprehensive suite of marketing services for small and mid-sized businesses. Their core offerings include Website/SEO Management, Social Media Management, Email Marketing, Blog Services, Video Production, and Branding/Brand Identity. The agency also provides strategic services such as Marketing Strategy and Planning, Google Ads Management, CRM Implementation, and Analytics and Reporting. In the AI space, they offer Custom AI Chatbots for customer engagement and AI-Powered Business Assistants for operational support. Additional services include Promotional Merchandise and language translation. The agency operates on both hourly and retainer fee structures, positioning itself as an external marketing department for clients at a fraction of the cost of an internal marketing professional.

Differentiator

Problem solved

Functional benefit

Brands

• bath. cut. brush. Mobile Pet Grooming franchise brand developed by Kim Shepheard, currently operating in Northern Colorado with plans to expand to other parts of Colorado and other states.
• Marketing Masters

Products and services

• Website/SEO Management Website design, development, and search engine optimization services that create attractive, responsive, secure, and functional websites optimized for online visibility, lead attraction, and target-market searchability for small and mid-sized businesses.
• Social Media Management Management of social media accounts across Facebook, Instagram, LinkedIn, and Twitter, including content creation, organic sharing, and social media advertising to grow audiences and engage target customers.
• Email Marketing Targeted email campaign creation and management that keeps customers informed and engaged, driving repeat business and loyalty through strategic communication.
• Blog Services Content creation and blog management services that position clients as industry resources, helping customers find businesses through organic inbound marketing and driving website traffic.
• Video Production Engaging video content creation that captures audience attention and drives engagement for use across digital marketing channels.
• Branding and Brand Identity Brand development services including visual identity creation, brand guidelines, art direction, copywriting, and naming to establish cohesive brand presence across digital and printed collateral.
• Marketing Strategy and Planning Comprehensive marketing planning services that align marketing efforts with business goals, providing CMO-level support, strategy, and execution for small to mid-sized businesses.
• Google Ads Management Expert Google Ads setup and ongoing campaign management to drive targeted traffic and maximize advertising ROI for clients.
• CRM Implementation Customer relationship management system selection, implementation, and pipeline management services to help businesses manage customer interactions and close deals effectively.
• Custom AI Chatbots Intelligent chatbot development deployed on client websites for customer inquiries, sales assistance, and 24/7 automated support, improving customer engagement while reducing service costs.
• AI-Powered Business Assistants Custom ChatGPT assistants trained on business-specific data to support internal operations, workflow automation, administrative tasks, and strategic decision-making.
• Promotional Merchandise Customized promotional merchandise and branded items for trade shows, corporate events, and marketing campaigns including apparel, notebooks, tumblers, and other branded products.
• Analytics and Reporting Marketing analytics and performance reporting services that track campaign effectiveness, measure ROI, and provide data-driven insights for strategy optimization.

Quantifiable outcome

• 9% year-over-year growth at main client location (Monkey Bizness Franchising)
• +1 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability10 records

Feature3 records

Partnerships

Five partnerships are on record, tiered minor.

• Parker Chamber of CommerceminorOthersMembership and active participation in local business community
• American Marketing Association (AMA)minorOthersProfessional industry membership demonstrating commitment to marketing industry standards and professional development
• AMA ColoradominorOthersState-level professional marketing association membership
• Colorado Women's Chamber of CommerceminorOthersMember since 2016, providing networking and business development opportunities
• Colorado Business RoundtableminorOthersMedia interview and thought leadership visibility through radio interview

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• WebFX: Larger, well-established digital marketing agency offering SEO, social media, design, and CRO services to SMB and mid-market clients. A broader incumbent with overlapping capabilities to Shepheard Marketing's portfolio.
• Power Digital Marketing: Larger, growth-focused digital marketing agency serving mid-market and enterprise brands — a broader incumbent with overlapping services including SEO, paid media, and content.

Direct peers

• KlientBoost: Performance marketing agency specializing in PPC, paid social, and CRO for SaaS and SMB clients — directly comparable on the paid media execution side of Shepheard Marketing's offering.
• Daniel Brian Advertising: Boutique full-service marketing agency offering branding, advertising, digital, and media services to mid-sized consumer brands — comparable scope and customer profile to Shepheard Marketing.
• HigherVisibility: Full-service digital marketing agency offering SEO, PPC, social media, and web design to SMB clients — directly comparable in scope and customer tier to Shepheard Marketing.
• SmartSites: Full-service digital marketing agency providing SEO, social media, web design, and PPC for SMBs — a direct competitor to Shepheard Marketing's bundled service offering.
• LYFE Marketing: Social media and digital marketing agency focused on small and mid-sized businesses, offering retainer-based packages comparable to Shepheard Marketing's full-service SMB model.
• Thrive Internet Marketing Agency: Mid-sized digital marketing agency offering SEO, social media, web design, and content marketing to SMB and mid-market clients — overlapping with Shepheard Marketing's core services.
• Hurrdat: Mid-sized independent marketing agency offering social media, content, video, and digital marketing services to SMB and regional clients — comparable boutique-firm positioning to Shepheard Marketing.
• Disruptive Advertising: Performance-focused PPC, social ads, and CRO agency serving SMB and mid-market brands — directly comparable to Shepheard Marketing's Google Ads and paid social management services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/shepheardmarketing
• LinkedInlinkedin.com/company/shepheard-marketing/?viewAsMember=true
• Instagraminstagram.com/shepheardmarketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Red Shepherd Marketing INC