Sellpower Nordic Ab

What Sellpower Nordic Ab does

SellPower Nordic AB, headquartered in Kungsbacka, Sweden and founded in 2010, is a specialized distributor and system integrator of sustainable energy solutions. The company aggregates and resells a multi-vendor product portfolio spanning solar photovoltaic panels, lithium-based energy storage systems, EV charging infrastructure, and backup power products, with vendor partners including Fenecon (exclusive country partner), Pylontech, SoliTek, and several specialty suppliers (DioptoSUN theft alarms, JouleTherm paint coatings). Underpinning the offering is SellPower's proprietary Energy Management System (EMS) with AI-powered smart control and open APIs, which orchestrates multi-vendor hardware into integrated solutions for end customers and provides a software layer that creates technical stickiness beyond the underlying equipment.

The company addresses four distinct customer segments: commercial and industrial enterprises served via direct sales (e.g., the 1 MW storage installation at Hilmer Andersson's sawmill, plus relationships with Arcona and Bravida); residential and SMB customers reached through a nationwide network of certified installation partners; marine applications via partnerships such as Najad Yacht; and security/telecom backup power deployments. The business model combines direct enterprise sales for larger C&I and grid-services projects with a channel-based distribution model for residential and SMB volumes, generating revenue primarily through hardware resale, system integration services, and increasingly software/EMS attach.

SellPower has reported profitability and double-digit revenue growth since 2020, with 2023 revenue of approximately 170 MSEK. In July 2023, Nordic private equity firm Litorina invested, providing growth capital that supports product, partnership, and likely geographic expansion. The company was recognized on Dagens Industri's Di Gasell 2024 list, which requires roughly doubled revenue over a four-year base. More recently, partnerships with Fentrica (AI building energy management) and Energy Modelling Lab (scientific energy analysis) added in September 2025 point to an active expansion of the solution stack beyond pure hardware distribution.

Name

Sellpower Nordic Ab

Legal name

SellPower Nordic AB

Website

https://sellpower.se

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

SellPower Nordic AB is a Swedish specialized distributor and system integrator of solar panels, energy storage, EV charging, and backup power systems, serving commercial, industrial, residential, and marine customers through a nationwide certified partner network and direct enterprise sales.

Ownership category

akta.pro rank

Product category

Solar and Energy Storage Distribution

NAICS

Solar Electric Power Generation (221114), Electric Power Generation (22111), Electric Power Generation, Transmission and Distribution (2211)

SIC

Wholesale-Industrial Machinery & Equipment (5084), Motors & Generators (3621)

akta.pro primary industry

Microgrid Development, EPC & Integration (EUAMAJAB)

akta.pro secondary industries

SCADA/Telemetry, Data Integration & Device Connectivity for Storage/DER Control (EUAFAKAI), Renewable Energy Asset Management (Solar/Wind/Hydro/Geothermal) (EUAEAMAB), Power Electronics & Grid-Tie Equipment Manufacturing (Converters, Transformers, Switchgear) (EUAMAHAH), Retail Supply + DER/Virtual Power Plant Bundles (Solar, Storage, DR) (EUAGABAI)

Keywords

• Solar energy distribution
• Energy storage systems
• EV charging infrastructure
• Backup power solutions
• Lithium batteries

Headquarters

HQ city

Kungsbacka

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Energy Storage Systems: Sale of modular energy storage systems for industrial and residential applications. Systems include EMS control, batteries, and smart integration capabilities.
2. Solar Energy Systems: Complete solar panel systems including SoliTek glass/glass panels, mounting systems from FixNordic, and inverters from GoodWe and Fenecon.
3. Charging Infrastructure: EV charging stations for home, office, and public environments including AC and DC chargers from Alfen, Ratio, EVB, and StreetPlug.
4. Battery Products: Lithium batteries (Super-B, SPLi, Andrena, NOMADA, XLENT) and lead-acid batteries (UPLUS) for marine, automotive, security, telecom, and UPS applications.
5. Independent Power Supply Systems: Fully automatic off-grid power supply systems combining solar panels, power electronics, and lithium batteries with fuel cells or generators for backup.
6. Partner Support Services: Technical support, sizing assistance, wind and snow load calculations, documentation, marketing materials, and training provided to installation partners.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

SellPower Nordic AB distributes solar energy systems, modular energy storage systems, EV charging infrastructure, lithium and lead-acid batteries, and independent/off-grid power supply systems in Sweden. The company acts as a specialized distributor and general agent for brands such as SoliTek, Super-B, Alfen, Ratio, Socomec, and GoodWe, and combines these products into turnkey integrated energy solutions delivered through a nationwide network of certified installation partners and direct enterprise sales.

Product overview

SellPower Nordic AB operates as a specialized distributor and general agent for sustainable energy solutions, offering a modular, system-based portfolio organized around six product areas: energy storage systems, solar energy systems, EV charging infrastructure, lithium batteries, lead-acid batteries, and independent/off-grid power supply. The portfolio is anchored by branded supplier products (SoliTek solar panels, Super-B batteries, Alfen/Ratio/EVB charging stations, Fenecon/Socomec storage) plus its own SPLi lithium battery line. SellPower combines these into turnkey integrated energy systems — both industrial-scale (large storage, solar, charging clusters) and residential villa systems — managed via AI-driven Energy Management Systems (EMS) and enhanced by AI-powered Fentrica building management software and Energy Modelling Lab analysis services. All hardware features open APIs for third-party integration, and products are predominantly EU-manufactured with sustainability certifications including Cradle-to-Cradle Gold.

Differentiator

Problem solved

Functional benefit

Brands

• SPLi: Company's own series of lithium iron phosphate batteries launched in 2018
• SellPower energisystem

Products and services

• Energilagersystem (Energy Storage Systems) Modular and scalable energy storage systems for industrial and residential applications, managed by an Energy Management System (EMS) for consumption optimization, peak shaving, and backup power.
• Solenergisystem (Solar Energy Systems) Complete solar panel systems combining SoliTek glass/glass photovoltaic panels with FixNordic mounting systems and GoodWe hybrid inverters, Cradle-to-Cradle Gold certified and hail class 5 rated.
• Laddinfrastruktur (EV Charging Infrastructure) EV charging stations for home, office, and public environments including DC fast chargers (EVB, Alfen), AC chargers (Alfen Eve, Ratio iO), and ground-integrated StreetPlug solutions, operator-independent with open APIs.
• Litiumbatterier (Lithium Batteries) Lithium battery products including own SPLi lithium iron phosphate series plus Super-B Epsilon, Andrena, Mason Smart BMS, NOMADA, NOMIA, and XLENT Start for automotive, marine, security, and backup applications.
• Blybatterier (Lead-Acid Batteries) Lead-acid battery range covering UPS, security, telecom, reserve power, marine, and vehicle applications from 12V and 1.2Ah to 200Ah.
• Oberoende strömförsörjning (Off-Grid Power Supply Systems) Fully automated off-grid power supply systems combining solar panels, power electronics, lithium batteries, and backup generators or fuel cells for vehicles, boats, and remote installations.
• SellPower Energisystem (Integrated Energy Systems) Integrated energy system bundling solar energy, energy storage, backup power, and smart control into industrial-scale or residential villa configurations with open APIs for building management integration.
• Fentrica AI Building Management AI-powered centralized building management platform using generative AI and machine learning to monitor, control, and maintain entire properties via KNX, MQTT, MODBUS, and MBUS integration, NIS2 compliant.
• Energy Modelling Lab Analysis Scientific energy analysis service providing current-state assessment, 20-30 year scenario simulations, economic optimization, and prioritized investment action plans for property decarbonization.
• SellPower SPLi Lithium Battery Series SellPower's own SPLi12 series of lithium iron phosphate batteries (7.5Ah to 45Ah) for security, standby, and light traction applications with low self-discharge and long lifespan.
• DioptoSUN Solar Panel Theft Alarm Unique theft detection system for solar panels using fiber optic cable connected to a detector integrated with existing intrusion alarm systems, available for 15-150 panel installations.
• SoliTek Blackstar Glass/Glass Solar Panels

Quantifiable outcome

• 1 MW energy storage system capable of providing FFR and FCR grid services
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability6 records

Feature5 records

Partnerships

17 partnerships are on record, tiered core and major.

• Energy Modelling LabcoreStrategic or Co-development Partner · 11 September 2025Exclusive partnership with Copenhagen-based research group specializing in decarbonization of energy systems and strategic energy planning. They provide scientific energy analysis for properties including opportunity identification, optimization of energy flows, investment prioritization, and equipment sizing. Simulations project 20-30 years into the future to track revenue and costs.
• FentricacoreTechnology or Integration · 11 September 2025SellPower became Fentrica's country partner for the Swedish market. Fentrica offers a centralized system for monitoring, controlling, and maintaining entire properties using generative AI and machine learning. All data stored within EU and approved according to NIS2. Integrates with new and existing equipment via KNX, MQTT, MODBUS, MBUS protocols.
• FeneconcoreTechnology or Integration · 17 May 2022Exclusive country partnership for sales, service, and support of Fenecon products in Sweden. Fenecon is a German system provider offering complete energy storage solutions from smart residential systems to large-scale storage for frequency regulation. Also offers unique software for control and smart management of delivered systems.
• TBS Electronics BVmajorChannel Partner/ Reseller/ Distributor · 1 March 2019Distributor for TBS Electronics in Sweden since March 2019. Dutch producer of power electronics known for high reliability, robust design, and exceptional quality. Products include battery holders, smart battery monitoring, combined chargers and inverters.
• MASE GENERATORSmajorChannel Partner/ Reseller/ Distributor · 1 March 2019Exclusive distributor for generator manufacturer MASE GENERATORS in Sweden since March 2019. One of Europe's leading manufacturers of generators for marine, mobile, and industrial applications, producing over 6000 generators per year with over 30 years of industry experience.
• CRISTECmajorChannel Partner/ Reseller/ Distributor · 1 March 2019Exclusive distributor for battery charger company CRISTEC in Sweden since March 2019. French manufacturer based in Quimper, Brittany, known for high quality and global service network. Major supplier to boat builders including BAVARIA, BENETEAU, LAGOON, JEANNEAU, DUFOUR.
• JUAL SOLAR A/SmajorChannel Partner/ Reseller/ Distributor · 1 January 2019Exclusive partner for rooftop bracket company JUAL SOLAR A/S since January 2019. Danish manufacturer with unique bracket solution for solar panel installation on bitumen roofs, included in roof waterproofing guarantees.
• UnitcoreChannel Partner/ Reseller/ DistributorPlatinum partner in SellPower's nationwide network. Together they offer a wide range of small and large-scale energy storage systems with various power supply solutions. Together they cover the entire chain from product development to installation, operation, and service.
• Takorama Elteknik ABmajorChannel Partner/ Reseller/ DistributorGold partner appreciating SellPower's unique knowledge base, clear direction toward quality, real sustainability, transparency, traceability, and collaborative approach.
• Solar SverigemajorChannel Partner/ Reseller/ DistributorPartnership with Solar Sverige regarding solar cells and energy storage. Collaboration covers batteries for security products and expanded to include complete systems with climate-neutral solar panels manufactured in Europe.
• SoliTekcoreTechnology or IntegrationPrimary solar panel supplier. Lithuanian manufacturer with completely climate-neutral production and Cradle-to-Cradle Gold certification on glass/glass panels. Hail class 5 certified for extreme weather resistance.
• Super-BcoreTechnology or IntegrationKey supplier of lithium batteries for mobile applications. Super-B consumption batteries specifically developed for cars, boats, and backup power with advanced technology and user-friendliness.
• AlfencoreTechnology or IntegrationSupplier of EV charging stations for home, work, and public places. Dutch company with roots in electricity networks since 1937, offering smart independent charging stations adapted for Swedish climate.
• RatiocoreTechnology or IntegrationSupplier of EV charging solutions from home to office. Dutch manufacturer with over 60 years of experience in electronic equipment. Offers reliable, user-friendly, and robust solutions without subscription requirements.
• SocomeccoreTechnology or IntegrationSupplier of large-scale energy storage systems. French manufacturer with systems adapted for Nordic climate, including HES L and HES XXL product lines.
• FixNordiccoreTechnology or IntegrationDanish company specializing in mounting materials for solar panels on all roof types. Part of JUAL Group with over 50 years of experience. Patented mounting solutions for bitumen roofs, approved by TÜV Rheinland and AB Täthetsgarantier.
• GoodWecoreTechnology or IntegrationSupplier of inverters including hybrid inverters ET series (5-30kW) and string inverters HT series (100-250kW) for solar energy systems.

Scale indicators6 records

Recent moves3 records

Expansion highlights5 records

Direct peers

• Memodo: German-based European wholesale distributor of solar PV, energy storage and inverter products to installers. Comparable business model (specialized renewable-energy equipment distribution with system-integration expertise) but operating at a larger European scale.
• Zaptec: Norwegian manufacturer of EV charging stations for home, commercial and public use. Overlaps directly with SellPower's charging-infrastructure product line (Alfen/Ratio/EVB) and shares the Nordic installer-channel model.
• Ferroamp: Swedish-listed energy technology company selling integrated solar, battery storage and EV charging systems with proprietary EnergyHub control — directly competes with SellPower's integrated energy-system offering in the same Swedish C&I and residential segments.
• Easee: Norwegian-designed EV charging company selling smart home and commercial chargers via installer networks across Europe. Direct overlap with SellPower's EV charging offering and Nordic installer-channel GTM.
• SunSupply: Danish-based specialized distributor of solar PV and energy storage products to installers across the Nordics. Highly comparable to SellPower in product mix (solar + storage + EV charging) and channel-led installer GTM.

Broad incumbents

• Polarium: Swedish-founded battery storage manufacturer serving commercial, industrial and telecom backup applications. Comparable Nordic-climate lithium-iron-phosphate battery focus and overlap with SellPower's energy storage and backup-power product lines.
• Krannich Solar: One of Europe's largest specialized photovoltaic wholesale distributors, offering solar, storage and EV charging equipment to installers across multiple countries. Comparable channel-led distribution model but materially larger scale and broader geographic footprint.
• BayWa r.e. Global renewable energy company distributing solar, storage and EV charging equipment while also developing and operating renewable assets. Sells through wholesale channels overlapping SellPower's installer network, particularly in Europe.
• IBC Solar: German-based global solar and energy storage wholesale distributor and EPC with a broad portfolio including inverters, mounting and EV charging. Overlaps with SellPower in core solar-and-storage distribution but operates at much larger scale.

Emerging players

• Tibber: Norwegian digital energy retailer bundling electricity supply with smart-home hardware (EV chargers, batteries, solar) into virtual-power-plant offerings. Adjacent to SellPower through the residential prosumer/DER-bundle category, but operates a software-first retailer model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights8 records

Customer concentration

• Xx.com/sellpowernordicab
• YouTubeyoutube.com/@sellpowernordicab875
• Facebookfacebook.com/sellpowernordicab
• LinkedInlinkedin.com/company/sellpower-nordic-ab
• Instagraminstagram.com/sellpowernordicab

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sellpower Nordic Ab