Sameday Bulgaria

What Sameday Bulgaria does

Sameday Bulgaria (legal entity: Delivery Solutions EOOD / Дeливъри Солющънс EOOD, EIK 206957949) is the Bulgarian subsidiary of Sameday Group, a regional courier and out-of-home delivery network operator backed by Naspers via Dante International / eMAG Group. Founded in 2022 and headquartered in Sofia (bul. Tsarigradsko shose №143, Mladost district), the company provides next-day parcel delivery, automated self-service parcel lockers (easybox), partner pickup points (SAMEDAY Point), cash-on-delivery collection, and postal money transfer services to e-commerce businesses, online retailers, and individual consumers. As of November 2024, it operates the largest out-of-home delivery network in Bulgaria with approximately 1,500 active delivery points, growing toward 1,600 by Black Friday 2024 and over 1,800 total points, covering 171+ settlements and including 950+ easybox automated lockers and 320+ integrated Bulgarian Post offices.

The core technology stack is a courier delivery management platform combining three integrated layers: the SAMEDAY App for consumer-facing real-time parcel tracking, redirection, scheduling, and card payments; the eAWB web platform for business clients to generate waybills, schedule pickups, and manage shipments; and the easybox automated locker hardware and software with QR/PIN access, automated slot assignment, and card payment terminals. PIN code verification, deployed in 2025, provides recipient identity confirmation via SMS/Viber/email PIN shared with the courier. The business operates as part of the eMAG/Naspers-owned Sameday Group — whose Romanian parent was listed on the stock exchange in 2015 — alongside sister brands Fashion Days and PC Garage, with regional operations spanning Bulgaria, Romania, and Hungary and approximately 7,000 combined delivery points.

Revenue is generated primarily through transaction-based pricing: weight-tiered unit pricing per parcel (e.g., 5.28 BGN for easybox 0-1 kg, 7.08 BGN for Next Day 0-1 kg), a 1.2% commission on cash-on-delivery collections (minimum 0.60 BGN), 0.6% declared-value insurance, monthly variable fuel surcharge index (5% as of July 2026), and recurring partner revenues from easybox hosts (rental of space) and SAMEDAY Point partners (per-parcel commission). Partners receive locker devices and software at no upfront cost. Go-to-market is B2B-focused, targeting e-commerce merchants through direct enterprise sales, a 5-minute self-service online registration platform, partner-host recruitment, and direct eMAG marketplace seller-dashboard integration. Customer segments span e-commerce businesses (primary), individual consumers using the mobile app, physical retail/service businesses hosting lockers or pickup points, and transport/logistics franchise partners operating last-mile delivery. The group disclosed a fiscal value of 20 million EUR on its careers page and stated investment of over 15 million EUR in technology and operational optimization.

Name

Sameday Bulgaria

Legal name

Деливъри Солюшъ EOOD

Website

https://sameday.bg

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Sameday Bulgaria operates Bulgaria's largest out-of-home delivery network, providing next-day courier services, automated parcel lockers (easybox), and partner pickup points to e-commerce merchants, online retailers, and individual consumers. Subsidiary of Naspers/eMAG-backed Sameday Group.

Ownership category

akta.pro rank

Product category

Courier and Logistics Services

NAICS

Couriers and Express Delivery Services (4921), Local Messengers and Local Delivery (4922), Couriers and Express Delivery Services (492110)

SIC

Trucking & Courier Services (No Air) (4210)

akta.pro primary industry

Non-Time-Definite Parcel (Day-Definite) (TLAAACAE)

akta.pro secondary industries

Retail & E‑commerce Same‑Day Delivery (TLAAADAB), Courier, Parcel & Last‑Mile Delivery Platforms (BPAMAHAD)

Keywords

• Courier delivery services
• Parcel locker services
• Last-mile delivery
• E-commerce logistics
• Cash on delivery

Headquarters

HQ city

Sofia

HQ country

Bulgaria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Courier Delivery Services: Base revenue from transporting parcels across Bulgaria with services including Next Day delivery, easybox delivery, and SAMEDAY point delivery. Pricing based on weight tiers (0-1kg, plus per kg) with additional fuel surcharge index applied monthly.
2. Cash on Delivery (COD) Services: Collection of payment from recipients on behalf of e-commerce merchants, charging 1.2% commission with minimum fee. Funds transferred within 3 business days.
3. Additional Services: Revenue from declared value insurance (0.6% of declared value), package inspection before delivery, third delivery attempts, destination changes, oversized package handling, and fuel index surcharges.
4. Partner Network Services: Revenue from easybox hosts (rental of space) and SAMEDAY point partners (commission per processed parcel). Partners receive devices and software at no upfront cost.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Sameday Bulgaria operates as a courier and last-mile delivery provider for both individual consumers and businesses. The company offers three core delivery channels: Next Day address delivery, easybox self-service parcel lockers operating 24/7, and SAMEDAY Point partner pickup locations (including Bulgarian Post offices, pharmacies, and retail shops). It also provides cash-on-delivery collection, declared value insurance, returns handling, and First Mile self-drop-off services via its mobile app and eAWB business platform.

Product overview

Sameday Bulgaria operates as a comprehensive courier and delivery solutions provider with a multi-channel delivery network. The core portfolio centers on three main services: Next Day (standard home delivery), easybox (self-service parcel lockers with 24/7 availability), and SAMEDAY Point (partner pickup locations). Supporting these are the SAMEDAY App (mobile tracking and management), eAWB Platform (business shipment management), and add-on services including Cash on Delivery, Declared Value Insurance, PIN Code Verification, and Return Services. The company operates over 1,800 delivery points with nearly 1,000 easybox lockers across Bulgaria, forming an integrated out-of-home delivery network.

Differentiator

Problem solved

Functional benefit

Brands

• SAMEDAY easybox: Self-service parcel locker service allowing senders and recipients to drop off and collect parcels 24/7 at automated locker stations. Nearly 1,000 easybox lockers are installed across Bulgaria as of the latest data.
• SAMEDAY Point
• Next Day
• SAMEDAY App
• eAWB

Products and services

• Next Day Fast courier service with next-day delivery guarantee to over 5,200 locations nationwide in Bulgaria, with flexible pickup schedules, multiple delivery attempts included in the price, and real-time tracking. Targeted at e-commerce merchants and individual senders.
• easybox Self-service parcel locker network offering 24/7 automated delivery and pickup, with QR code and PIN access, supporting card payments and returns. Operates nearly 1,000 lockers across Bulgaria as of the latest data.
• SAMEDAY Point Delivery to partner pickup locations including Bulgarian Post offices (320+), CashCredit offices (60+), Fastpay locations (30+), and Mareshki pharmacies (~120), enabling flexible pickup combined with daily errands across 171+ settlements.
• SAMEDAY App Mobile application for real-time parcel tracking, delivery rescheduling, easybox storage extension, cash-on-delivery card payments, and secure PIN code delivery confirmation. Available on iOS and Android.
• eAWB Platform Self-service electronic airway bill platform for business clients to register, generate waybills, schedule pickups, manage bulk shipments, and track deliveries without sales contact.
• Cash on Delivery (COD) Payment collection service where couriers collect payment from recipients on behalf of e-commerce merchants upon delivery. Funds are transferred to merchant accounts within 3 business days, with 1.2% commission and minimum 0.60 BGN fee.
• Declared Value Insurance Insurance service protecting parcels against loss, theft, or damage up to a maximum declared value of 10,000 BGN (5,112.92 EUR), with a premium of 0.6% of declared value.
• Return Service Package return service for e-commerce merchants and individual senders, including swap returns, undelivered returns, and document returns, available through easybox lockers or SAMEDAY Point partner locations.
• First Mile Self-drop-off service allowing senders to deposit packages at easybox lockers or SAMEDAY Point locations without scheduling a courier pickup, reducing wait time and giving senders control over drop-off timing.

Quantifiable outcome

• 99% of parcels delivered on time (Romania)
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Bulgarian Post (Български пощи ЕАД)coreChannel Partner/ Reseller/ DistributorBulgarian Post has integrated over 320 of its postal stations as SAMEDAY point locations, enabling customers to pick up and return parcels at existing post office locations. This partnership significantly expands Sameday's out-of-home delivery network across Bulgaria.
• CashCreditcoreChannel Partner/ Reseller/ DistributorCashCredit operates over 60 office locations that serve as SAMEDAY point pickup points, allowing customers to collect and return parcels at CashCredit service points.
• FastpayminorChannel Partner/ Reseller/ DistributorFastpay operates approximately 30 office locations serving as SAMEDAY point partner locations for parcel pickup and returns.
• Mareshki Pharmacies (Аптеки Марешки)coreChannel Partner/ Reseller/ DistributorApproximately 120 Mareshki pharmacy locations serve as SAMEDAY point pickup points, integrating parcel delivery into pharmacy retail locations for customer convenience.
• eMAGcoreChannel Partner/ Reseller/ DistributorSameday is part of the eMAG group and provides delivery services for eMAG marketplace sellers. The partnership includes direct platform integration allowing sellers to activate Sameday delivery through the eMAG seller dashboard.
• OMVminorChannel Partner/ Reseller/ DistributorPetrol station chain mentioned as an example of brands connected through easybox partner network, along with eMAG and Kaufland.

Scale indicators14 records

Recent moves11 records

Expansion highlights3 records

Broad incumbents

• DHL Express: DHL Express is a global leader in international courier and express delivery services. While operating at a much larger scale and specializing in cross-border shipments, it competes with Sameday's international delivery services to Romania and Hungary.
• GLS: GLS is a major European parcel delivery network offering B2B and B2C courier services across multiple countries. It provides broader regional coverage and is comparable to Sameday Group's pan-regional parcel delivery operations in Bulgaria, Romania, and Hungary.
• DPD: DPD is a major international parcel delivery network operating across Europe with a strong presence in parcel lockers (Pickup points) and e-commerce fulfillment. It competes with Sameday's B2B courier and out-of-home delivery services across the region.

Regional players

• Packeta (Zásilkovna): Packeta operates one of Central Europe's largest pickup point and parcel locker networks, primarily in the Czech Republic and Slovakia. It is comparable to Sameday's SAMEDAY Point and easybox services in terms of out-of-home delivery model.
• FAN Courier: FAN Courier is the largest courier company in Romania, providing nationwide parcel delivery services. It is a regional comparable given the Sameday Group's deep Romanian operations and similar e-commerce courier focus.
• Cargus: Cargus is a major Romanian courier and logistics provider offering parcel delivery, locker services, and B2B logistics. It competes with the Sameday Group in the Romanian market and offers a comparable product mix including out-of-home delivery.

Direct peers

• Econt: Econt is Bulgaria's largest domestic courier company, offering next-day delivery, parcel lockers, and pickup point services across Bulgaria. It is the most direct competitor to Sameday Bulgaria in the same local market with overlapping e-commerce customer base.
• Speedy: Speedy is one of Bulgaria's leading courier and logistics companies, providing domestic and international parcel delivery, e-commerce fulfillment, and locker services. It competes directly with Sameday Bulgaria for the same e-commerce merchant customers.
• InPost: InPost is Europe's leading parcel locker network operator, active across multiple European markets. While not yet dominant in Bulgaria, its locker-first model and expansion strategy make it a direct comparable to Sameday's easybox business.

Emerging players

• BoxNow: BoxNow is a fast-growing parcel locker network operating across Southeast Europe including Greece, Cyprus, and expanding into Balkan markets. Its locker-first model positions it as an emerging competitor to easybox in the region.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SamedayBulgaria
• LinkedInlinkedin.com/company/sameday-bulgaria

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sameday Bulgaria