the closet club

What the closet club does

The Closet Club is a Los Angeles-based, two-sided online marketplace that sells pre-owned and vintage apparel and accessories sourced directly from the personal closets of influencers, stylists, and celebrities. Founded in 2023 by Emily Wachtel (Co-Founder & Co-CEO), Kelsey Callo, Alanna Richman (CFO), and Mikayla Grossman (Director of PR), the company curates individual 'closet' collections for each seller (e.g., Olivia O'Brien, Lydia Night, Alexia Umansky) and resells those items to fashion-conscious consumers who want to own pieces worn by the creators they follow. The product surface spans clothing, bags, shoes, and accessories, supplemented by themed curated collections (Vacation Edit, Vintage Edit, Founders' Favorites, Under $100) and includes a manual authenticity verification service that tracks receipts and provenance for every item.

The platform is built on Shopify e-commerce infrastructure with integrated payment processing and order management. The core technology is not proprietary in the engineering sense; rather, the differentiating technology layer is the operational authentication and curation workflow, in which a dedicated team verifies item provenance, selects desirable pieces, and produces real-photography listings without photoshopping or model pinning. Distribution is entirely direct-to-consumer via the company's own storefront (theclosetclub.net), with social-media-led acquisition across Instagram, TikTok, and Pinterest and email as a mid-funnel retention channel. The company currently ships only within the United States.

Closet Club operates a marketplace commission revenue model, taking a transaction fee on each sale between influencer-sellers and consumer-buyers. Items are priced individually (approximately $20 to $1,950), with free shipping on orders over $250 and no subscription or membership component. Supply is sourced from a curated roster of named influencers/celebrities, supplemented by a Seller Application Program for expansion. The customer base is segmented horizontally: fashion enthusiasts seeking celebrity-worn pieces (buyer side) and influencers, celebrities, and stylists with monetizable underutilized wardrobes (seller side). The company is privately held, self-funded, and self-describes as a 'small self-run business.'

Name

the closet club

Legal name

Closet Club

Website

https://theclosetclub.net

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

The Closet Club is a Los Angeles-based online marketplace that resells pre-owned and vintage apparel and accessories directly from the personal closets of influencers, stylists, and celebrities, serving fashion-conscious consumers seeking celebrity-worn pieces.

Ownership category

akta.pro rank

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Supply Chain, Operations, Technology or R&D

Revenue model

1. Marketplace Commission: Platform takes a transaction fee/commission on each sale between influencers (sellers) and consumers (buyers). The marketplace model connects sellers with buyers, facilitating pre-owned clothing sales from influencer closets.

Pricing tiers

Go-to-market motion3 records

Distribution channels1 record

Marketing channels5 records

Core offering

The closet club operates an online marketplace where influencers, celebrities, and stylists sell pre-owned and vintage apparel, bags, shoes, and accessories directly from their personal closets to fashion consumers. The platform curates items from notable influencers, verifies authenticity via receipt and provenance tracking, and ships within the United States with free shipping on orders over $250.

Product overview

Closet Club is a first-ever influencer-facing fashion marketplace that enables influencers, stylists, and celebrities to sell items from their personal closets directly to fans. The platform operates as a unified marketplace built on Shopify with multiple product categories (Clothing, Bags, Shoes, Accessories) and curated collections (The Vacation Edit, The Vintage Edit, Founders' Favorites, Under $100). Key differentiators include professional authenticity verification for every item, sustainability commitment through circular fashion and recycled packaging, and transparency practices (no photoshopping, actual model photography). Sellers can apply through a selective program, and items unable to be sold are donated to charity. The company is headquartered in Los Angeles with a team including Co-Founder & Co-CEO Emily Wachtel, CFO Alanna Richman, and Director of PR Mikayla Grossman.

Differentiator

Problem solved

Functional benefit

Products and services

• Open Closets (Influencer Closet Marketplace)

Quantifiable outcome

• In 2023, the fashion industry produced 97 million tons of waste. Closet Club contributes to reducing this through promoting circular fashion economy.

Named customers10 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The RealReal: Authenticated luxury consignment marketplace for pre-owned designer apparel, bags, shoes, and accessories. Closet Club's authentication-driven, provenance-verified resale of celebrity-worn premium items overlaps with The RealReal's core offering.
• thredUP: Large-scale online secondhand clothing marketplace with sustainability positioning. Closet Club's circular-fashion messaging and pre-owned apparel focus aligns with thredUP's core category.
• Vestiaire Collective: Global authenticated luxury resale marketplace for pre-owned designer fashion. Closet Club's authentication process and pre-owned luxury positioning directly mirror Vestiaire's value proposition, though at a smaller scale.
• Poshmark: Leading social commerce marketplace for fashion resale where individuals sell pre-owned clothing and accessories. Closet Club operates a more curated, influencer-only version of the same marketplace model.
• Depop: Gen Z-focused peer-to-peer fashion resale marketplace emphasizing vintage and unique pieces. Closet Club's TikTok-driven, sustainability-aligned, second-hand fashion offering overlaps strongly with Depop's audience and product mix.
• Grailed: Peer-to-peer marketplace for pre-owned menswear, streetwear, and curated fashion. Closet Club's curated closet approach and authenticity focus overlaps with Grailed's marketplace dynamics.
• Vinted: European secondhand fashion marketplace enabling peer-to-peer resale of clothing and accessories. Closet Club serves a similar function at a smaller, more curated scale.

Emerging players

• Rebag: Authenticated pre-owned luxury handbag and accessories retailer. Closet Club's 'Bags' collection and authentication-led positioning overlap with Rebag's category focus.

Broad incumbents

• Etsy: Large marketplace for vintage and secondhand fashion alongside crafts and handmade goods. Closet Club's Vintage Edit collection and curated independent seller positioning connects to Etsy's vintage category.
• StockX: Authenticated resale marketplace covering sneakers, streetwear, and luxury goods. Closet Club's marketplace model with authentication connects to StockX's broader resale infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/closetclub
• Pinterestpinterest.com/closetclubofficial
• TikToktiktok.com/@closetclubofficial
• LinkedInlinkedin.com/company/theclosetclub

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about the closet club