Riverwood Inc

What Riverwood Inc does

Riverwood Inc, doing business as Riverwood RV, is a privately held, family-owned recreational vehicle dealership headquartered at 101 Riverwood Ave SE in Mandan, North Dakota. Founded in 1970 in Washburn, ND as an offshoot of Riverwood Autos (a Dodge-Chrysler-Plymouth dealer), the company has operated continuously for over five decades and is currently owned by Tom and Cherie, who assumed full ownership from founder Herb Neukircher and relocated the business to an expanded facility on West End of The Strip in 2006. The company sells new and used RVs across all major categories — travel trailers, fifth wheels, motorhomes (Class A/B/C), toy haulers, folding pop-up campers, and teardrop trailers — carrying seven manufacturer brands with KZ-RV as its primary relationship (Connect, Durango, Sportsmen, Sportster lines) alongside authorized dealer status for EAST TO WEST, Forest River, Keystone, Cruiser, Bontrager, and Highland Ridge.

The business operates a single physical retail location with an expanded parts and service department, complemented by a website-based sales platform running on the InteractRV dealer solution. Beyond unit sales, revenue is generated through three secondary streams: RV financing referral commissions on loans arranged through local and national lender partners, RV service and repair labor, and parts and accessories sold both in-store and through the online parts storefront (shop.riverwoodrvs.com). Transaction values span roughly $15,000 to over $150,000 for new units and $16,000 to $64,000+ for used units, with monthly financing payments ranging from approximately $187 to $731. Distribution combines the brick-and-mortar dealership, a national Vehicle Finder sourcing service, and a multi-channel digital presence including Facebook, Instagram, YouTube, and TikTok.

The customer base consists primarily of individual consumers and families purchasing RVs for recreation, segmented across budget-conscious buyers (used and entry-level units) and luxury/full-time RVers (higher-end fifth wheels and motorhomes). The dealership is BBB A+ accredited and holds a trailer rental partnership via neighborstrailer.com. There is no disclosed external investment, no parent company, and no evidence of M&A activity; operations remain under direct family ownership with 1-10 employees.

Name

Riverwood Inc

Legal name

Riverwood RV

Website

https://riverwoodrvs.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

1–10 employees

Short description

Riverwood Inc (dba Riverwood RV) is a family-owned RV dealership in Mandan, ND selling new and used travel trailers, fifth wheels, motorhomes, toy haulers, and pop-up campers across seven manufacturer brands, serving individual consumers and families nationwide through on-lot sales, financing referral, service, and online parts.

Ownership category

akta.pro rank

Headquarters

HQ city

Mandan

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. RV Sales: Primary revenue stream from selling new and used recreational vehicles including travel trailers, fifth wheels, motorhomes, toy haulers, and folding pop-up campers. Revenue is generated through one-time vehicle transactions at varying price points.
2. Financing Services: The dealership facilitates RV financing through partnerships with local and national lenders, earning commissions on arranged loans.
3. RV Service and Repair: Service department provides maintenance and repair work on RVs, generating service labor and parts revenue.
4. Parts and Accessories: Sale of RV parts and accessories through both physical store and online parts shop.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Riverwood RV is a traditional brick-and-mortar RV dealership that sells new and used recreational vehicles across multiple categories (travel trailers, fifth wheels, motorhomes, toy haulers, folding pop-up campers, and teardrop trailers) from manufacturers including KZ-RV, EAST TO WEST, Forest River, Keystone, Cruiser, and Bontrager Outdoors. The dealership also provides RV financing through partner lenders, in-house service and repair, parts and accessories (in-store and online), and trade-in appraisal services for individual consumers.

Product overview

Riverwood RV is a traditional RV dealership offering a diverse portfolio of recreational vehicles and related services. Their product lineup centers on multiple RV categories (travel trailers, fifth wheels, motorhomes, toy haulers, pop-up campers, and teardrop trailers) from multiple manufacturer brands including KZ (with sub-lines like Connect, Sportsmen, Durango), Cruiser (Avenir), EAST TO WEST (Alta, Blackthorn, Entrada, Tandara), Forest River (Impression), Keystone (Alpine), and BONTRAGER OUTDOORS. Beyond vehicle sales, the dealership provides complementary services including RV financing through partner lenders, parts & accessories (both in-store and online), professional service & repair, trade-in appraisals, and trailer rentals. The company operates as a single-location dealership in Mandan, ND serving customers nationally.

Differentiator

Problem solved

Functional benefit

Products and services

• Travel Trailers Towable RVs available in various sizes from compact couples campers to large luxury liners, popular for their low price point and versatility. Sold as new and used units to individual consumers and families.
• Fifth Wheels Luxurious towable RVs that connect via fifth wheel hitch in the truck bed, offering spacious interiors and easy maneuverability. Sold as new and used units.
• Motorhomes (Class A, B, C) Self-propelled RVs including luxury Class A, compact Class B camper vans, and mid-sized Class C with cab-over design. Sold as new and used units.
• Toy Haulers RVs designed with a garage area for transporting outdoor vehicles like ATVs, dirt bikes, and side-by-sides. Sold as new and used units.
• Folding Pop-Up Campers Lightweight, collapsible trailers ideal for occasional RV trips and easy storage when not in use. Sold as new and used units.
• Teardrop Trailers Ultra-lightweight compact trailers easy to tow, featuring comfortable sleeping areas and efficient kitchenettes. Sold as new and used units.
• RV Financing Financing options arranged through partnerships with multiple local and national lenders to meet various customer financial needs and credit profiles.
• RV Parts & Accessories RV parts and accessories available both in-store at the Mandan dealership and online through the shop.riverwoodrvs.com online parts store.
• RV Service & Repair Expert service technicians diagnose and repair RV issues, providing maintenance and repair work to get vehicles back on the road.
• Trade-In Appraisal Trade-in vehicle appraisal service allowing customers to value their existing vehicles toward the purchase of an RV from the dealership.
• Trailer Rentals Trailer rental services made available to customers through a partnership with neighborstrailer.com.

Quantifiable outcome

• Significant savings on MSRP - discounts ranging from $4,000 to $43,000 per unit
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core, secondary, minor and supporting.

• KZ-RVcoreChannel Partner/ Reseller/ DistributorPrimary dealer partnership with KZ-RV, one of North America's largest RV manufacturers. Sells wide range of KZ brands including Connect, Durango, Sportsmen, and Sportster lines. Long-standing relationship emphasized by company ownership as reason for partnership.
• EAST TO WESTcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for EAST TO WEST RV products including Alta, Blackthorn, Entrada, and Tandara lines.
• Forest River RVsecondaryChannel Partner/ Reseller/ DistributorDealer for Forest River products including Impression fifth wheels and Rockwood Ultra Lite travel trailers.
• Keystone RVsecondaryChannel Partner/ Reseller/ DistributorAuthorized dealer for Keystone products including Alpine, Avalanche Edition, Cougar, and Cougar Sport lines.
• CruisersecondaryChannel Partner/ Reseller/ DistributorDealer for Cruiser products including Avenir and Radiance Ultra Lite lines.
• Bontrager OutdoorssecondaryChannel Partner/ Reseller/ DistributorDealer for Bontrager Outdoors compact and standard trailers.
• Highland Ridge RVminorChannel Partner/ Reseller/ DistributorPreviously dealer for Open Range RV products (now discontinued). Previously sold Crossroads RV products including Zinger and Z-1 lines.
• InteractRVsupportingTechnology or IntegrationWebsite platform provider powering the dealer website, inventory management, and online sales tools.

Scale indicators1 record

Recent moves8 records

Expansion highlights4 records

Direct peers

• MHSRV: Multi-location RV dealer operating across Indiana, Ohio, and Kentucky. Matches Riverwood's playbook of carrying multiple manufacturer brands alongside financing, parts, and service operations.
• Blue Compass RV: Rapidly expanding multi-location RV dealer network. Runs an identical business model—new/used RV sales, parts, service, and consumer financing—serving the same recreational RV buyer across the U.S.
• General RV Center: Multi-state RV dealer operating in MI, OH, FL, and beyond. Closely comparable operating model—multi-brand new/used RV retail plus financing, parts, and service—scaled larger than Riverwood but similar in operating philosophy.
• Holiday World RV: Large multi-state RV dealership group anchored in Texas. Operates the same multi-brand new/used RV retail model with integrated service and parts departments as Riverwood.
• McClain's RV Superstores: Regional multi-state RV dealer offering new and used RV sales, financing, parts, and service from leading manufacturers. Closely aligned with Riverwood's full-service dealership model.
• Bish's RV: Multi-state RV dealer headquartered in Idaho serving Mountain West markets. Runs a comparable business model centered on multi-brand new/used RV sales plus ancillary service and parts operations.

Broad incumbents

• Lazydays Holdings: Major multi-location RV dealer concentrated across the Sun Belt. Competes directly with Riverwood on new/used RV sales, financing, and service at a substantially larger footprint and brand recognition.
• Camping World Holdings: The largest U.S. RV retailer with 200+ locations nationwide. Operates the same multi-brand new/used RV sales, financing, parts, and service model as Riverwood but at vastly greater geographic scale and capital base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@riverwoodrv
• Facebookfacebook.com/riverwoodrvs
• Instagraminstagram.com/riverwoodrv
• TikToktiktok.com/@riverwoodrv
• LinkedInlinkedin.com/company/riverwood-rvs

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Riverwood Inc