MHSRV
- Company typePrivate
- Founded2013
- HeadquartersCleburne, United States
- Headcount—
- GTM typeB2C
- OfferingServices
MHSRV firmographics
Firmographics- Name
- MHSRV
- Legal name
- Motor Home Specialist
- Website
- https://mhsrv.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Ownership category
- akta.pro rank
Where MHSRV is headquartered
LocationHeadquarters
- HQ city
- Cleburne
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
MHSRV business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- New RV Sales: Sales of new recreational vehicles from multiple manufacturers including Class A, Class C, Super C, Class B, Diesel Pushers, 5th Wheels, Travel Trailers, and Toy Haulers. Revenue generated from markup over wholesale cost with industry-leading discount pricing.
- Used RV Sales: Pre-owned RV sales including hand-picked, detailed, serviced and White Glove inspected units. Offers both consignment and direct purchase options.
- Parts & Service: RV parts sales and repair services including collision repair, hail damage repair, and general maintenance through their service department.
- Finance & Trade-ins: In-house financing, trade-in valuations, and extended RV warranties offered to buyers. Competitive financing terms for new RV purchases.
- RV Consignment: Consignment program allowing customers to sell their RVs through MHSRV's facilities, marketing, and financing options for a fee.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Under $25k - Entry-level and budget RVs |
| Unit Pricing | Pay-as-you-go | $25,001 - $49,999 - Mid-range RVs |
| Unit Pricing | Pay-as-you-go | $50,000 - $69,999 - Upper mid-range |
| Unit Pricing | Multi-year contract | $70,000 - $124,999 - Premium RVs |
| Unit Pricing | Multi-year contract | $125,000 - $199,999 - Luxury RVs |
| Unit Pricing | Multi-year contract | $200,000 - $349,999 - High-end Luxury |
| Unit Pricing | Multi-year contract | $350,000 - $799,999 - Premium Luxury |
| Unit Pricing | Multi-year contract | $800,000 & Up - Ultra-luxury |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
MHSRV product offering
Product offeringCore offering
MHSRV (Motor Home Specialist) operates the world's largest volume RV dealership, selling new and used recreational vehicles (motorhomes, travel trailers, fifth wheels, toy haulers, and specialty 4x4/AWD units) from more than 25 manufacturer brands across a 200+ acre facility. The dealership offers in-house financing, trade-ins, consignment, parts and service (with 125+ technicians), collision repair, and customer amenities including a free onsite campground and VIP orientation.
Product overview
MHSRV (Motor Home Specialist) is a multi-brand RV dealership offering new and used recreational vehicles through a platform model with no unified software product. The company sells motorhomes and towable RVs across multiple categories (Class A, Class B, Class C, Super C, Diesel Pushers, 5th Wheels, Travel Trailers, Toy Haulers, and specialty 4x4/AWD models) from over 25 manufacturer brands including American Coach, Entegra Coach, Thor Motor Coach, Fleetwood, Tiffin, Winnebago, Newmar, Forest River, Dynamax, Coachmen, Holiday Rambler, Foretravel, DRV, Nexus RV, Midwest Automotive Designs, East to West, Grand Design RV, Keystone, and others. The company provides complementary services including in-house financing, trade-ins, RV consignment, full-service maintenance and repair (with over 125 technicians), free onsite campground, VIP orientation with RV technician, and collision repair services. Their inventory spans luxury diesel pushers priced $800,000+ down to budget-friendly travel trailers under $25,000.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 4000+ verified 5-star customer reviews from buyers worldwide
- +2 more outcomes
Companies that use MHSRV
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
MHSRV technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
MHSRV partnerships and signals
Strategic signalPartnerships
27 partnerships are on record, tiered core and minor.
- CoachmencoreAuthorized dealer for Coachmen RV products including Concord, Encounter, Freelander, Leprechaun, Mirada, Prism, Pursuit, Pathfinder, Cross Country, Galleria, Sportscoach, and Galleria models.
- Entegra CoachcoreAuthorized dealer for Entegra Coach products including Aspire, Anthem, Cornerstone, Insignia, Qwest, Esteem, Odyssey, Emblem, Vision, Accolade, Launch, Expanse, Condor, and Qwest SE models.
- Thor Motor CoachcoreAuthorized dealer for Thor Motor Coach products including Tuscany, Aria, Palazzo, Challenger, Hurricane, Windsport, Vegas, A.C.E., Four Winds, Compass, Gemini, Quantum, Omni, Inception, Magnitude, Tranquility, Talavera, and many more.
- Fleetwood RVscoreAuthorized dealer for Fleetwood products including Bounder, Discovery, Excursion, Expedition, Pace Arrow, Revolution, Southwind, Tioga, Fortis, Frontier, Altitude, and Palisade models.
- Forest RivercoreAuthorized dealer for Forest River products including Georgetown, Berkshire, Charleston, Sunseeker, Lexington, FR3, and Forester models.
- DynamaxcoreAuthorized dealer for Dynamax products including DX3, DynaQuest, Grand Sport, Isata (E, F, 3, 5, 6 Series), REV, and Force models.
- Newmar RVcoreAuthorized dealer for Newmar products including Dutch Star, Bay Star, Canyon Star, Essex, King Aire, Mountain Aire, and Ventana models.
- Tiffin MotorhomescoreAuthorized dealer for Tiffin products including Allegro Bay, Allegro Bus, Phaeton, Zephyr, Byway, and other Tiffin models.
- WinnebagocoreAuthorized dealer for Winnebago products including Access, Aspect, Brave, Chieftain, Journey, Outlook, Tour, View, Vista, and other Winnebago models (both new and used).
- American CoachcoreAuthorized dealer for American Coach luxury products including American Dream, American Eagle, American Heritage, American Tradition, American Allegiance, American Patriot, American Revolution, and American Patriot AWD models.
- Holiday RamblercoreAuthorized dealer for Holiday Rambler products including Admiral, Augusta, Imperial, Navigator, Scepter, Vacationer, Endeavor, Nautica, Armada, Arista, Invicta, and Eclipse models.
- ForetravelcoreAuthorized dealer for Foretravel products including IH-45, Nimbus, Realm FS605, Realm FS450, ic-37, ic-24, Unihome, and Realm Presidential models.
- Midwest Automotive DesignscoreAuthorized dealer for Midwest Automotive Designs products including Heritage, Patriot, and Patriot Cruiser models.
- Nexus RVcoreAuthorized dealer for Nexus products including Phantom, Ghost, Avion, Maybach, Viper, Wraith, Bentley, Evoque, Triumph, Rebel, Verrado, and Maximus models.
- Grand Design RVcoreAuthorized dealer for Grand Design RV products including Imagine and other Grand Design models.
- JaycocoreAuthorized dealer for Jayco products including Embark, Greyhawk, Insignia, Melborne, Precept, and Seneca models.
- Keystone RVcoreAuthorized dealer for Keystone products including Everest, Montana, Big Sky Montana, Alpine, and Springdale models.
- DRV Luxury SuitescoreAuthorized dealer for DRV products including Mobile Suites, Mobile Suites Aire, Elite Suites, and Full House models.
- ItascacoreAuthorized dealer for Itasca products including Ellipse, Meridian, Horizon, Navion iQ, Latitude, Reyo, Spirit, Suncruiser, Sunova, Sunrise, and Sunstar models (used inventory).
- East to WestcoreAuthorized dealer for East to West products including Entrada and Bravado models.
- Brinkley RVcoreAuthorized dealer for Brinkley RV products including Model Z bunk models.
- OGV Luxury CoachcoreAuthorized dealer for OGV Luxury Coach products including V-RV models.
- Leisure Travel RVcoreAuthorized dealer for Leisure Travel RV products.
- Gulf StreamcoreAuthorized dealer for Gulf Stream products including Tour Master and Constellation models.
- Country CoachminorAuthorized dealer for Country Coach products including Affinity, Allure, Intrigue, Magna, Prevost, and Rhapsody models (used inventory).
- MonacominorAuthorized dealer for Monaco products including Camelot, Cayman, Dynasty, Knight, Lapalma, Monarch, Riptide, Vesta, Diplomat, and Marquis models (used inventory).
- Axiom RVcoreAuthorized dealer for Axiom RV products.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
MHSRV competitors and assessment
Company assessmentDirect peers
- Camping World Holdings: The largest US RV dealer network with hundreds of locations nationwide, offering new/used RVs, service, parts, and Good Sam membership ecosystem. Closest publicly-traded comparable to MHSRV in scale and service breadth.
- RV One: Multi-location RV dealer group operating across the Eastern US with new and used inventory across all RV classes. Comparable multi-brand retail model to MHSRV.
- General RV Center: Large family-owned multi-state RV dealership group with supercenter locations in the Midwest, Southeast, and East Coast. Closely comparable to MHSRV in ownership structure, multi-brand model, and full-service offering.
- Holland Motor Homes: Long-standing multi-brand RV dealership based in Michigan serving the Midwest market. Directly comparable in carrying Class A/B/C motorhomes from major OEMs with parts and service.
- El Monte RV: National RV rental and sales company with both sales and rental operations across the US. Comparable in motorhome product mix and direct-to-consumer customer base; rentals add a complementary revenue stream.
- Blue Compass RV: Fast-growing multi-brand RV dealer group that absorbed former independent locations (note: the California location listed as MHSRV's Palm Desert expansion is referenced as formerly Blue Compass). Directly comparable multi-brand supercenter model.
- Lazydays RV: One of the largest publicly-traded multi-brand RV dealership groups in the US, operating supercenter-style locations across multiple states. Highly comparable to MHSRV in business model (new/used RV sales, service, F&I) and customer segment.
Broad incumbents
- Lithia Motors (Driveway): Largest US automotive retailer with digital-first Driveway platform and broad franchise dealer network. Comparable in scaled dealership model, online sales capability, and finance attach economics.
- AutoNation: Largest US auto retailer with extensive new/used vehicle operations, financing (AutoNation Finance), and F&I capabilities. Comparable in retail vehicle dealership model and F&I monetization, though focused on cars/trucks rather than RVs.
Emerging players
- Cruise America: Largest North American motorhome rental company also selling used RVs from its fleet. Adjacent rather than direct — they rent and dispose of fleet units rather than running supercenter retail — but comparable in motorhome consumer exposure.
Market position
Strengths5 records
Weaknesses5 records
Key risks6 records
Key highlights6 records
Customer concentration
MHSRV social profiles
Digital presenceMHSRV financial estimates
Financial estimateRevenue estimate
Valuation estimate
MHSRV leadership team
Management profileNumber of profiles
MHSRV funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MHSRV M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MHSRV
What does MHSRV do?
MHSRV (Motor Home Specialist) operates the world's largest volume RV dealership, selling new and used recreational vehicles (motorhomes, travel trailers, fifth wheels, toy haulers, and specialty 4x4/AWD units) from more than 25 manufacturer brands across a 200+ acre facility. The dealership offers in-house financing, trade-ins, consignment, parts and service (with 125+ technicians), collision repair, and customer amenities including a free onsite campground and VIP orientation.
Is MHSRV a public or private company?
MHSRV is a private company. It is classified as family owned and is currently operating.
When was MHSRV founded?
MHSRV was founded in 2013.
Where is MHSRV based?
MHSRV is headquartered in Cleburne, United States, in the North America region.
How does MHSRV make money?
Five revenue lines are on record. New RV Sales are the primary driver. The others are used RV Sales, parts & Service, finance & Trade-ins and RV Consignment.
Who are MHSRV's main competitors?
Direct peers on record are Camping World Holdings, RV One, General RV Center, Holland Motor Homes, El Monte RV, Blue Compass RV and Lazydays RV. Broad incumbents are Lithia Motors (Driveway) and AutoNation. Cruise America is listed as an emerging player.
Does MHSRV have an API?
No public API is recorded for MHSRV.