Sponsorhuset AB

What Sponsorhuset AB does

Sponsorhuset AB is a Swedish private limited company (Aktiebolag, org.nr. 556831-3109) founded in 2006 and headquartered in Göteborg, with a secondary office in Stockholm. The company operates a digital cashback platform that connects approximately 9,000 Swedish associations — including sports clubs ranging from Allsvenskan and SHL to grassroots youth teams, school classes, scout groups, and charities — with over 690 online retail partners. Members (cited at ~144,453 active users, with some sources citing 170,000+) shop through the platform and earn commission that is split 50/50 between the individual and their chosen association, with no additional cost to the shopper. Since launch, the platform has returned approximately 80.6 million SEK to Swedish associations.

The core technology consists of an affiliate-tracking platform delivered via web (sponsorhuset.se), native iOS/Android mobile applications, and the Handla Smart browser extension (Chrome, Firefox, Edge) that automatically activates cashback when users visit partnered retailers. Additional product lines include Sponsorhuset Företag, a corporate tier that channels business purchasing (hotels, office supplies, fuel at Circle K, OKQ8, and St1) to supported associations, and Presentkortsshopen, a gift card marketplace offering 157 brand gift cards with 5% cashback, operated through the jointly-controlled subsidiary Awardit CLS AB. Sponsorhuset is part of the AwardIt group and operates with 11–50 employees.

Revenue is generated primarily from affiliate commissions split with associations (typically 50/50, with 100% to the association from select retailers like Svenska Spel), a 32 SEK/month administration fee charged to associations only on earned funds, gift card sales commissions, and per-liter / per-kWh contributions from fuel card programs. The pricing model is freemium: individual membership and association registration are free, with costs only deducted from earnings. Go-to-market combines product-led growth (browser extension, self-serve onboarding), referral/affiliate dynamics (association admins promoting to members and supporters), and direct B2B outreach to corporates through the Sponsorhuset Företag program.

Name

Sponsorhuset AB

Legal name

Sponsorhuset AB

Website

https://sponsorhuset.se

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Sponsorhuset AB is a Swedish digital cashback platform founded in 2006 that connects approximately 9,000 Swedish associations (sports clubs, school classes, scouts, charities) and 144,000+ members with 690+ online retailers, splitting affiliate commission 50/50 between individual shoppers and their supported associations.

Ownership category

akta.pro rank

Headquarters

HQ city

Göteborg

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Affiliate Commission from Retailers: Sponsorhuset earns commission from partnered online retailers when members make purchases through the platform. Commission is typically a percentage of order value or a fixed amount per transaction. The commission is split 50/50 between the individual member and the association. Some retailers (like Svenska Spel) give 100% to the association. An administration fee of 32 kr/month is charged to associations, but only from earned money.
2. Gift Card Sales: The Presentkortsshop sells digital gift cards from various brands. Sponsorhuset earns commission on these sales with 5% typically shared between member and association.
3. Corporate Fuel Program: Companies can sign up for fuel card programs through Circle K, OKQ8, and St1 via Sponsorhuset, with per-liter or per-kWh contributions going to supported associations.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

Sponsorhuset operates a digital cashback and affiliate marketing platform that enables members of Swedish associations, sports clubs, school classes, scout groups, and charities to earn commission on online purchases at over 690 partnered retailers, with the commission typically split 50/50 between the individual and the association. The company also offers a corporate program (Sponsorhuset Företag) that lets businesses route cashback from their operational purchases (fuel, hotels, office supplies) to a chosen association, and a gift card marketplace (Presentkortsshopen) operated by subsidiary Awardit CLS AB.

Product overview

Sponsorhuset AB operates a digital cashback platform connecting Swedish associations (sports clubs, school classes, scouts, charities) with over 600 online retail partners. The core offering consists of the Sponsorhuset web platform and a mobile app, through which members earn commission on purchases that is shared 50/50 between the individual and their association. The product suite also includes the 'Handla Smart' browser extension for Chrome/Firefox/Edge, the 'Sponsorhuset Företag' corporate tier enabling businesses to channel purchasing rewards to associations, and the 'Presentkortsshopen' gift card marketplace (operated by Awardit CLS AB) offering 157 brand gift cards with 5% cashback. The company also provides fuel card partnerships through Circle K, OKQ8, and St1 for corporate accounts.

Differentiator

Problem solved

Functional benefit

Brands

• Handla Smart: A browser extension that reminds users when they visit partner stores and helps activate cashback.
• Presentkortsshopen

Products and services

• Sponsorhuset Platform (Web) A digital cashback platform that lets sports clubs, school classes, scout groups, and charities earn commission when members shop online at 600+ partnered retailers. Users visit their association's page on sponsorhuset.se, click through to partner stores, and the resulting commission is typically split 50/50 between the individual member and the association.
• Sponsorhuset App (Mobile)
• Handla Smart Browser Extension A web browser add-on for Chrome, Firefox, and Edge that notifies users when they visit a partnered retailer and lets them activate cashback tracking without first visiting sponsorhuset.se, with support for both Swedish and English and the ability to switch the supported association directly in the extension.
• Sponsorhuset Företag (Corporate Accounts) A dedicated corporate program that lets businesses channel cashback from regular operational spending (fuel at Circle K/OKQ8/St1, hotel bookings at Scandic/Hotels.com/Strawberry, office supplies at Dustin/InkClub/Kontorsgiganten) to a chosen local association at no extra cost to the company.
• Presentkortsshopen (Gift Card Shop) An online gift card marketplace offering digital gift cards from 157 brands across fashion, electronics, travel, entertainment, and sports, with 5% cashback that is split between the buyer and the buyer's chosen association.

Quantifiable outcome

• Associations can earn thousands of kronor per year passively through member shopping - examples show 10,000-13,000 SEK annually for football teams
• +1 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

16 partnerships are on record, tiered core and minor.

• Awardit CLS ABcoreImplementation/ SI/ Consulting PartnerAwardit CLS AB handles order management and distribution of gift cards sold in Sponsorhuset's Presentkortsshop. They are the legal entity responsible to customers for gift card orders. Awardit is also referenced as part of the Awardit group (screenshot shows Awardit logo linking to awardit.com).
• Circle KcoreGTM or Marketing PartnerCircle K has over 700 fuel stations in Sweden. Through Sponsorhuset Företag, companies can get fuel cards that contribute to associations: 45 öre/liter for diesel, 25 öre/liter for petrol, 12 öre/kWh for EV charging, and 8 öre per krona spent on car wash.
• OKQ8coreGTM or Marketing PartnerOne of Sweden's largest fuel companies. Corporate customers can switch to an OKQ8 agreement through Sponsorhuset that contributes to their chosen association: 15 öre/kWh for EV charging and 8.97 kr/month for car wash subscription plus 6% on car washes.
• St1coreGTM or Marketing PartnerLeading fuel market player with over 500 fuel stations. Companies can switch to St1 through Sponsorhuset with contributions of 36 öre/liter diesel, 18 öre/liter petrol, and 18 öre/kWh for EV charging going to supported associations.
• Hotels.comminorGTM or Marketing PartnerHotels.com is one of over 500 online stores supporting Swedish sports clubs through Sponsorhuset. Companies can book hotels through the platform, generating contributions to their chosen association.
• Scandic HotelsminorGTM or Marketing PartnerScandic is the largest hotel operator in the Nordic region with nearly 280 hotels in six countries. Companies can book through Sponsorhuset with 2% cashback going to their supported association.
• StrawberryminorGTM or Marketing PartnerStrawberry (Nordic Choice Hotels) is available through Sponsorhuset for corporate hotel bookings, with contributions going to supported associations.
• CDONminorGTM or Marketing PartnerMajor Nordic online retailer included among the 600+ stores supporting associations through Sponsorhuset.
• BokusminorGTM or Marketing PartnerMajor Swedish online bookstore included among the 600+ partnered retailers.
• EllosminorGTM or Marketing PartnerSwedish fashion and home goods retailer with up to 4% cashback available through Sponsorhuset.
• Svenska SpelminorGTM or Marketing PartnerSwedish state-owned gambling company where all earnings from betting go directly to the association (100% to the club, not split with the individual member).
• GymgrossistenminorGTM or Marketing PartnerSwedish fitness and supplement retailer included in the Partner network.
• EurofloristminorGTM or Marketing PartnerNordic flower delivery service available through Sponsorhuset.
• DustinminorGTM or Marketing PartnerIT and office equipment retailer available for corporate purchases through Sponsorhuset.
• InkClubminorGTM or Marketing PartnerOffice supplies retailer included in Sponsorhuset corporate offerings.
• KontorsgigantenminorGTM or Marketing PartnerOffice supplies retailer available through Sponsorhuset for corporate customers.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Rakuten (formerly Ebates): Global cashback and shopping rewards platform operating across multiple geographies. Similar affiliate commission model with 100% cashback to shopper in many cases; represents a much larger international competitor in the broader cashback space where Sponsorhuset operates.
• Awin: Global affiliate marketing network operating across Europe with thousands of advertiser partners. Operates the same performance-based affiliate model as Sponsorhuset but at much larger scale, serving publishers globally rather than Swedish associations specifically.
• Honey (PayPal): Browser-based coupon and cashback extension acquired by PayPal for $4 billion. Closely comparable to Sponsorhuset's 'Handla Smart' browser extension approach but operates at global scale with substantially larger engineering resources and retailer partnerships.
• TopCashback: UK-founded global cashback platform operating in multiple countries with thousands of retailer partners. Operates a similar cashback-from-purchases model but delivers 100% of commission to the shopper, competing for the same consumer wallet share as Sponsorhuset's individual members.

Direct peers

• Refunder: Swedish cashback platform operating since 2016 that returns cashback from online purchases. Directly competes with Sponsorhuset in the Swedish market for consumer cashback, though without the association-fundraising angle that distinguishes Sponsorhuset.
• TradeDoubler: Nordic-headquartered affiliate marketing network that connects advertisers with publishers and generates performance-based commissions. Operates the same affiliate business model as Sponsorhuset but targets publishers/websites rather than consumer associations as the distribution channel.
• Adtraction: Nordic affiliate marketing network operating across Sweden, Norway, Denmark, Finland, and broader Europe. Operates a similar affiliate commission-sharing model to Sponsorhuset, though focused on publishers and B2B partnerships rather than consumer-association-driven shopping.

Emerging players

• Funraise: Nonprofit fundraising software platform providing donation forms, CRM, and donor management for charities and associations. Competes in the broader nonprofit fundraising enablement space where Sponsorhuset operates, though with different funding mechanics (direct donations vs. retail cashback).
• Givebutter: US-based nonprofit fundraising platform with donation processing, event ticketing, and member engagement tools. Addresses a similar problem space to Sponsorhuset (helping nonprofits/associations raise funds) but via direct donations and events rather than cashback from retail purchases.

Others

• CDON: Major Nordic online marketplace that is also a retail partner of Sponsorhuset. Operates its own cashback-style customer program and represents both a strategic partner (one of Sponsorhuset's 600+ retailers) and an adjacent competitive presence in Nordic e-commerce cashback.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@sponsorhusetAwardIt
• Facebookfacebook.com/sponsorhuset
• LinkedInlinkedin.com/company/sponsorhuset-ab
• Instagraminstagram.com/sponsorhuset.se

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sponsorhuset AB