Olympic Location
Olympic Location is a privately held regional vehicle rental operator based in Marseille, France, running 15-19 agency branches across Provence with cars, utility vehicles, refrigerated trucks, and hybrid/EV rentals for individual consumers, SMBs, and trade professionals.
- Company typePrivate
- Founded2015
- HeadquartersMarseille, France
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Olympic Location does
Olympic Location is a privately held regional vehicle rental operator headquartered in Marseille, France, founded around 2015 (with one source citing 2003). The company runs a network of 15-19 physical agency branches across the Provence region — including Marseille (5 locations), Aix-en-Provence (2), Aubagne, Toulon (2), Marignane (airport), Gardanne, Port-de-Bouc, and Salon-de-Provence — and is expanding into the Côte d'Azur with four new agencies in Nice, St-Laurent-du-Var, Golfe Juan, and Grasse. Its core offering spans four product lines: tourism cars, commercial utility vehicles (3m³ to 20m³ capacity), refrigerated trucks, and electric/hybrid vehicles, with hybrids comprising 30% of the passenger fleet.
The business operates a dual-channel model combining in-person agency service with an online reservation system (no mobile app) supporting daily rentals up to a 30-day maximum. Revenue is generated through transaction fees on vehicle rentals paid in advance, with cancellation fees of €20 for changes within 24 hours. The technology footprint is minimal: satellite tracking on some vehicles for theft prevention and odometer verification, a WordPress-based website with multilingual support, and basic GDPR/French data protection compliance. No AI/ML capabilities are disclosed, and there is no proprietary technology stack beyond standard rental booking workflows.
Go-to-market is regional and community-embedded, anchored by a "100% Made in Provence" brand identity and an extensive partnership ecosystem spanning sports sponsorships (RC Toulon, Fos Provence Basket, Spartiates de Marseille, Marseille Jazz Festival, Tour de Provence, Open Aix tennis), trade affiliations (CAPEB Bouches-du-Rhône), hospitality referrals (Radisson Blu, Intercontinental Marseille), and institutional relationships (Ville de Marseille). Customer segments are horizontally diversified across individual consumers (weekend trips, tourism), professionals and SMBs (utility vehicles, refrigerated transport), and associations/nonprofits (event logistics). The company appears independently owned with no parent, subsidiaries, or external funding rounds identified.
Olympic Location firmographics
Firmographics- Name
- Olympic Location
- Legal name
- Olympic Location
- Website
- https://olympiclocation.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Olympic Location is a privately held regional vehicle rental operator based in Marseille, France, running 15-19 agency branches across Provence with cars, utility vehicles, refrigerated trucks, and hybrid/EV rentals for individual consumers, SMBs, and trade professionals.
- Ownership category
- akta.pro rank
Olympic Location industry classification
Industry- Product category
- Vehicle Rental Services
- NAICS
- Passenger Car Rental (532111), Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing (532120), Passenger Car Rental and Leasing (53211), Automotive Equipment Rental and Leasing (5321)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Self-Drive Car Rental (THADAAAF)
- akta.pro secondary industries
- Long-Term Commercial Van & Truck Rentals (Monthly/Contract) (THADAJAK), Utility / Service Body Truck Leasing & Rental (Bucket, Field Service, Telecom/Power) (TLABABAJ), Specialty Vehicle Leasing/Rental (Refrigerated, Tanker, Flatbed, Utility/Service Bodies) (TLABAHAE), Long-Term Corporate Rentals (Monthly/Project-Based) (THADAOAH)
Where Olympic Location is headquartered
LocationHeadquarters
- HQ city
- Marseille
- HQ country
- France
- HQ region
- Europe
Offices15 records
Markets served
Olympic Location business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Vehicle Rental: Core revenue from renting vehicles including cars, utility/commercial vehicles, refrigerated trucks, and electric vehicles on daily or multi-day basis. Rental periods calculated in 24-hour non-divisible tranches with a maximum duration of 30 days including extensions. Customers pay estimated rental costs in advance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Cancellation/modification fees |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Olympic Location product offering
Product offeringCore offering
Olympic Location rents cars, commercial utility vehicles (3m3 to 20m3), refrigerated trucks, and electric and hybrid passenger vehicles on a short-term basis through 19 agency branches across the Provence region and a growing presence on the Côte d'Azur. Rentals are calculated in 24-hour tranches with a maximum duration of 30 days and are reserved online or directly at any branch, with customers paying estimated costs in advance. The fleet is complemented by online booking, weekend packages, and partnerships with regional businesses, sports clubs, and hotels for referrals.
Product overview
Olympic Location is a regional car rental company operating 19+ locations across southern France (Provence and Côte d'Azur regions), offering a unified rental platform with four core vehicle categories: tourism cars for personal use, commercial utility vehicles for business and moving needs, refrigerated trucks for temperature-controlled transport, and electric/hybrid vehicles for eco-conscious customers. The company provides both short-term and longer-term rentals through its network of agencies, with online booking capabilities and professional fleet management services.
Differentiator
Problem solved
Functional benefit
Products and services
- Tourism Car Rental (Location de Voitures) Short-term rental of passenger cars (sedans and compact vehicles) for individual consumers and tourists needing personal transportation in the Provence region, bookable online or directly at any branch.
- Utility Vehicle Rental (Location d'Utilitaires) Rental of commercial utility vehicles ranging from 3m3 to 20m3 (vans, trucks, flatbed trucks, and pickup trucks) for businesses, tradespeople, and individuals needing vehicles for moving, construction projects, deliveries, and professional transportation.
- Refrigerated Truck Rental (Camions Frigorifiques) Rental of refrigerated trucks for temperature-controlled cargo transport, serving food service, pharmaceutical, healthcare, and event customers requiring cold-chain logistics in the Provence region.
- Electric and Hybrid Vehicle Rental (Véhicules Électriques) Rental of electric and hybrid passenger vehicles for environmentally conscious consumers and businesses, with hybrid models representing 30% of the passenger vehicle fleet and a policy of eliminating diesel from small passenger vehicle purchases.
Quantifiable outcome
- Hybrid vehicles represent 30% of passenger vehicle fleet
- +1 more outcomes
Companies that use Olympic Location
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Olympic Location technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Olympic Location partnerships and signals
Strategic signalPartnerships
23 partnerships are on record, tiered major partner, core and minor.
- RadioStar Sudmajor partnerRadioStar Sud serves as the Official Radio Partner of Olympic Location, providing radio advertising and promotional support for the brand across the Provence region.
- Fos Provence BasketcoreOfficial partner of Fos Provence Basket basketball team, providing vehicle support and brand visibility through sports sponsorship.
- Spartiates de Marseille (Hockey Club)corePartner of the Spartiates de Marseille hockey club, providing vehicle rental services and transportation support for the sports organization.
- Marseille Jazz FestivalcoreOfficial partner of Marseille Jazz Festival, supporting cultural events in the region.
- Mondiallamaise à PétanquecoreOfficial partner of La Marseillaise à Pétanque, one of the world's largest pétanque tournaments held in Marseille.
- MarsataccoreOfficial partner of Marsatac, a major urban music and hip-hop festival in Marseille.
- Sourire à la ViecoreOfficial partner of Sourire à la Vie, an association supporting sick children. Olympic Location provides transportation support for their events.
- CAPEB Bouches-du-RhônecoreOfficial partner of CAPEB (Confédération de l'Artisanat et des Petites Entreprises du Bâtiment) for Bouches-du-Rhône, supporting trade professionals with vehicle rental solutions.
- RC TouloncoreOfficial partner of RC Toulon rugby club, providing vehicle support for the sports organization.
- Louez FacileminorPartner network platform for vehicle rental distribution, helping reach customers through comparison and booking platforms.
- CargominorPartner network platform for utility vehicle rental distribution.
- CarbookrminorPartner platform for car rental booking and distribution.
- Airbus Helicopter Training ServicescoreCorporate customer and partner using Olympic Location vehicle rental services for business operations.
- Radisson Blu MarseillecorePartnership with Radisson Blu Marseille hotel for mutual referral and customer support.
- IdéroportcorePartnership with Intercontinental Marseille Hotel for customer referrals and services.
- IdégraphiecoreWebsite creator and digital services partner responsible for website development, maintenance, and hosting as noted in legal mentions.
- Restos du CoeurminorOlympic People solidarity initiative supporting the Restos du Coeur charity organization as part of social responsibility program.
- Croix Rouge FrançaiseminorOlympic People solidarity initiative supporting the French Red Cross as part of corporate social responsibility.
- Secours PopulaireminorOlympic People solidarity initiative supporting the Secours Populaire charity organization.
- Banque AlimentaireminorOlympic People solidarity initiative supporting food banks.
- Ville de MarseillecorePartnership with the City of Marseille for municipal support and services.
- Open Aix-en-ProvencecoreOfficial partner of Open Aix-en-Provence tennis tournament.
- Tour de Provence CyclistecoreOfficial partner of the Tour de Provence cycling event.
Scale indicators5 records
Recent moves7 records
Expansion highlights4 records
Olympic Location competitors and assessment
Company assessmentEmerging players
- Getaround: Peer-to-peer car-sharing platform with French operations; competes with Olympic Location on short-term self-drive rentals in Provence/Côte d'Azur via a digital-only, no-fleet model.
- Virtuo: French car subscription / digital-first rental operator targeting urban professionals with monthly subscriptions; competes for the same southern France urban customer base with a longer-tenor product Olympic cannot match.
- Free2Move: Stellantis-backed mobility super-app offering car-sharing, short-term rental, and subscription services in France; addresses the same mobility customers as Olympic Location with a broader multi-modal proposition.
Broad incumbents
- Hertz: International car rental brand with French airport and city locations; overlaps with Olympic Location on passenger car rentals for travellers and corporate clients, with stronger brand recognition.
- Europcar: One of the largest car rental operators in France with a deep airport and urban agency network; overlaps with Olympic Location's passenger and utility vehicle offering but at national scale and with corporate-account depth.
- Sixt: International premium car rental brand with extensive French airport and city presence; competes with Olympic Location for tourist and business rentals but at broader scale and with stronger pricing power.
- Enterprise Rent-A-Car: Global rental giant with established French operations serving both leisure and business customers; competes across passenger and utility segments where Olympic Location operates.
Direct peers
- Ucar: French franchise-based car rental network with strong regional agency presence, including short-term and longer-duration rentals for individuals and professionals — directly comparable on GTM and customer segments.
- Ada: Major French car and utility vehicle rental franchise with dense agency coverage including Provence; directly comparable in fleet mix (tourism cars, utility vehicles) and short-term rental model.
- Rent A Car: French regional car-rental chain with a multi-branch agency model in southern France, offering self-drive passenger and utility rentals comparable to Olympic Location's core offering and pricing structure.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Olympic Location social profiles
Digital presenceOlympic Location compliance and trust
Trust signalCompliance1 record
Olympic Location financial estimates
Financial estimateRevenue estimate
Valuation estimate
Olympic Location leadership team
Management profileNumber of profiles
Olympic Location funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Olympic Location M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Olympic Location
What does Olympic Location do?
Olympic Location rents cars, commercial utility vehicles (3m3 to 20m3), refrigerated trucks, and electric and hybrid passenger vehicles on a short-term basis through 19 agency branches across the Provence region and a growing presence on the Côte d'Azur. Rentals are calculated in 24-hour tranches with a maximum duration of 30 days and are reserved online or directly at any branch, with customers paying estimated costs in advance. The fleet is complemented by online booking, weekend packages, and partnerships with regional businesses, sports clubs, and hotels for referrals.
Is Olympic Location a public or private company?
Olympic Location is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Olympic Location founded?
Olympic Location was founded in 2015. It employs 11 to 50 people.
Where is Olympic Location based?
Olympic Location is headquartered in Marseille, France, in the Europe region.
How does Olympic Location make money?
One revenue line is on record: vehicle Rental.
Who are Olympic Location's main competitors?
Emerging players on record are Getaround, Virtuo and Free2Move. Broad incumbents are Hertz, Europcar, Sixt and Enterprise Rent-A-Car. Direct peers are Ucar, Ada and Rent A Car.
Does Olympic Location have an API?
No public API is recorded for Olympic Location.
What industry is Olympic Location in?
Olympic Location's product category is Vehicle Rental Services. Its primary akta.pro industry code is THADAAAF, Self-Drive Car Rental, with a secondary code of THADAJAK, Long-Term Commercial Van & Truck Rentals (Monthly/Contract). Its NAICS code is 532111 and its SIC code is 7510.