Southern Office Machines Inc

What Southern Office Machines Inc does

Southern Office Machines Inc (SOM) is a privately held, locally owned office equipment dealer founded in 1985 and headquartered at 1555 Williams Dr. #110, Marietta, Georgia. The company sells, services, and rents Sharp-branded multifunction printers (MFPs), copiers, printers, and faxes, complemented by a portfolio of add-on modules including the Sharp Security Suite (with 256-bit AES encryption and end-of-lease data erasure), Cloud Portal Office document storage and collaboration, Managed Print Services with automated meter reads and toner auto-replenishment, and customized document management/workflow solutions. It also operates as a multivendor service provider for Toshiba, Lexmark, KIP, and HP devices, and integrates with partners such as DocuWare, Nuance, and Microsoft Universal Print. The company is employee-lean (1-10) and serves small-to-medium businesses, government entities, and individual buyers in the Metro Atlanta and Marietta, Georgia area through a direct, sales-led go-to-market.

The business model combines one-time equipment sales (purchase, lease, or rent) with recurring revenue streams from maintenance agreements, Managed Print Services subscriptions, Managed IT/cloud services, and toner/supplies auto-replenishment. Pricing is quote-based and not publicly disclosed, with the company offering a lowest-price guarantee on equipment. Sales proceeds through inbound conversion paths (Request a Quote, Request Service, Order Supplies, Meter Reads) and outbound consultative selling led by representatives such as Business-to-Technology advisor Sheldon Michaels, supplemented by content marketing, community engagement with the Cobb County Chamber of Commerce and Marietta Business Association, and a light social media presence. Customer segments include local SMBs (primary) and government agencies (secondary), with a documented testimonial from the Georgia Department of Community Health attesting to service quality.

Name

Southern Office Machines Inc

Legal name

Southern Office Machines

Website

https://sominc.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

1–10 employees

Short description

Southern Office Machines is a locally owned Marietta, Georgia office equipment dealer founded in 1985 that sells, services, and rents Sharp MFPs and copiers, while providing Managed Print Services, Managed IT, and document management solutions to SMBs and government entities in the Metro Atlanta area.

Ownership category

akta.pro rank

Product category

Office Equipment & Managed Document Services

NAICS

Office Machinery and Equipment Rental and Leasing (532420), Office Machinery and Equipment Rental and Leasing (53242)

SIC

Computer & Office Equipment (3570), Services-Computer Rental & Leasing (7377)

akta.pro primary industry

Managed Print Hardware (Fleet/Departmental Printers) (HDACAEAK)

akta.pro secondary industries

Print & Peripheral Services (Managed Print, scanners, peripherals) (BPAEAIAM), Printing & Copy Services Retail (CRALABAD)

Keywords

• Office equipment sales
• Managed print services
• Multifunction printer services
• Document management solutions
• Office technology consulting

Headquarters

HQ city

Marietta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Equipment Sales: Sales of new and refurbished copiers, printers, faxes, multifunctional products, document imaging, and finishing equipment. Offers purchase, lease, and rent options to meet various budget requirements.
2. Service and Maintenance: Factory-trained technicians provide professional service on complete product line. Service provided on time and materials basis or through maintenance agreements on monthly, quarterly, or annual basis.
3. Managed Print Services (MPS): Software-based print management solution providing printer usage data, fleet monitoring, user rules enforcement, security updates, device placement recommendations, scheduled maintenance, automated meter readings, and auto-replenishment of toner supplies.
4. Managed IT / Cloud Services: Cloud Portal Office subscription for document storage, sharing, and collaboration, along with related IT support services.
5. Supplies: Toner and other printer supplies sales with auto-replenishment services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Southern Office Machines sells, services, and rents Sharp-branded multifunction printers (MFPs), copiers, printers, and related office equipment for businesses. Around the hardware, the company bundles Managed Print Services, Managed IT and cloud-based document collaboration via Cloud Portal Office, document management/imaging workflow solutions, and Business-to-Technology consulting, available through purchase, lease, or rent options. The firm operates from a single Marietta, Georgia headquarters and serves the Metro Atlanta/Marietta region with factory-trained certified technicians.

Product overview

Southern Office Machines is an office equipment dealer and service provider offering a comprehensive portfolio of document management products and services. The core offerings center on Sharp color and black & white multifunction printers (MFPs) for copiers, printers, faxes, and scanning. These are complemented by add-on modules including the Sharp Security Suite with Data Security Kit for endpoint protection, Cloud Portal Office for cloud-based document storage and collaboration, Managed Print Services for fleet optimization and cost control, and Document Management Solutions for workflow automation. The company also provides Business-to-Technology consulting services to help customers select the right equipment for their needs and budget. Products are available for purchase, lease, or rent with new and refurbished options.

Differentiator

Problem solved

Functional benefit

Products and services

• Sharp Color Multifunction Printers (MFPs)

Quantifiable outcome

• Print expenses can accrue to over 3% of company's total annual revenue in unmanaged environments

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

One partnership is on record.

• SharpprimaryTechnology or IntegrationPrimary technology partner providing MFPs, copiers, printers, and related document management technology. Sharp provides enterprise-grade security features, cloud printing support (Microsoft Universal Print), and the Cloud Portal Office document storage solution.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• HP Inc. HP is both a technology partner of SOM and a broad incumbent selling printers, MFPs, and managed print services through direct and indirect channels, competing for the same office-equipment and print-management buyers.
• Canon U.S.A. Canon sells copiers, MFPs, and document management solutions through dealer channels across the U.S., competing with SOM for the same office imaging and managed print customers in the Southeast.
• Sharp Electronics Corporation: Sharp is Southern Office Machines' primary technology partner and the manufacturer of the MFPs, copiers, and Cloud Portal Office software the dealer resells. Sharp is a broad incumbent in office imaging whose product line defines SOM's core offering.
• Xerox: Xerox is a long-established incumbent in office printing and managed document services, offering MFPs, MPS, and workflow software that overlap directly with SOM's portfolio at the enterprise and SMB level.

Direct peers

• Konica Minolta Business Solutions: Konica Minolta provides MFPs, managed print services, and document management solutions through a U.S. dealer network, competing head-to-head with SOM in the regional office equipment and managed print market.
• Toshiba Business Solutions: Toshiba Business Solutions sells and services MFPs, managed print, and document workflow solutions through a U.S. dealer network and is listed as a SOM technology partner, making it a direct regional competitor in office imaging.
• Ricoh USA: Ricoh USA sells and services multifunction printers, managed print services, and document workflow solutions through direct and dealer channels in the U.S., directly competing with SOM for the same SMB and mid-market office imaging customers.
• Lexmark: Lexmark is a listed technology partner of SOM and a direct competitor in the U.S. MFP and managed print services market, particularly for SMB and enterprise office imaging customers.
• Kyocera Document Solutions America: Kyocera sells printers, MFPs, and managed document services through dealer channels in the U.S., directly competing with SOM for SMB and mid-market office equipment customers.

Emerging players

• PaperCut Software: PaperCut provides print management software that competes with SOM's Managed Print Services offering. As a software-first player, it represents an emerging alternative to traditional dealer-led MPS deployments.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/southern-office-machines

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Southern Office Machines Inc