Edible Brands

What Edible Brands does

Edible Brands is a family-owned, multi-brand portfolio company operating gifting, restaurant, and wellness brands under a shared ecommerce and technology platform. Its flagship brand, Edible Arrangements, launched in 1999 and operates through 1,000+ franchise stores across the U.S. and Canada, capturing the #1 Most Preferred Food Gifting Brand position with 82% consumer brand awareness and ranked No. 182 in North American ecommerce sales. Over 80% of orders originate on Edible.com and are fulfilled by locally owned and operated franchise stores, creating an asset-light hybrid model in which franchisor revenue (franchise fees, royalties, marketplace commissions, Edible.com transaction capture) is generated in parallel with franchisee revenue from local execution. The portfolio also includes Roti Modern Mediterranean (18 corporate-owned fast-casual locations acquired in 2025 across Chicago, Washington D.C., and Minneapolis), Edibles.com (a hemp-derived THC marketplace with a flagship retail store in Atlanta's Inman Park neighborhood opened in April 2026), and subsidiary infrastructure comprising BerryDirect (global supply chain, sourcing, and fulfillment) and Netsolace/Naranga (franchise technology solutions).

Name

Edible Brands

Legal name

Edible Brands, LLC

Website

https://ediblebrands.com

Company type

Private

Founded year

1999

Operating status

Operating

Short description

Edible Brands is a family-owned multi-brand portfolio company operating Edible Arrangements (1,000+ franchise stores across U.S. and Canada), Roti Mediterranean restaurants, and an Edibles.com hemp wellness marketplace, unified by a centralized Shopify ecommerce platform with AI-powered personalization and distributed franchise fulfillment.

Ownership category

akta.pro rank

Product category

Specialty Food Gifting Services

NAICS

Sugar and Confectionery Product Manufacturing (3113), All Other Specialty Food Retailers (445298), Confectionery Merchant Wholesalers (42445)

SIC

Sugar & Confectionery Products (2060), Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Fruit Snacks & Dried Fruit (CRADABAJ)

akta.pro secondary industries

Pastry, Cakes & Desserts Wholesale (AFAIAFAB), Bakery & Desserts Distribution (CRAOABAE)

Keywords

• Fruit gift delivery
• Franchise gifting network
• Fast casual Mediterranean
• Hemp wellness marketplace
• Ecommerce gift platform

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales (Franchisee Fulfillment): Core revenue from sale of Edible Arrangements products including fruit bouquets, dessert boards, baked treats, fresh-cut flowers, and chocolate-dipped fruit platters. Over 80% of orders originate on Edible.com and are fulfilled by locally owned and operated franchise stores.
2. Franchise Fees and Royalties: Revenue from franchise development, with 99% of orders delivered by franchise systems. Franchisees pay fees for brand licensing, operational support, and access to technology platforms including BerryDirect supply chain.
3. Digital Marketplace (Edible.com): Marketplace revenue from third-party digital storefronts and partnerships with brands like Ghia, Bombas, Carbone. Also includes hemp-derived THC products through Edibles.com.
4. Roti Modern Mediterranean Restaurant Operations: Revenue from 18 corporate-owned Roti fast-casual restaurant locations in Chicago, Washington D.C., and Minneapolis, with plans for franchise expansion.
5. Brand Partnerships and Collaborations: Limited-time collaborations such as the Mars partnership combining Edible fruit bouquets with M&M'S and SKITTLES candies, creating elevated gifting experiences.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels8 records

Core offering

Edible Brands operates a multi-brand portfolio anchored by Edible Arrangements, a 1,000+ store gifting franchise network selling fruit bouquets, dessert boards, baked treats, fresh-cut flowers, and chocolate-dipped fruit platters. The company also owns Rōti Modern Mediterranean, a fast-casual Eastern Mediterranean restaurant chain with 18 corporate-owned locations. Through Edibles.com and the Edible.com digital marketplace, the company sells hemp-derived THC wellness products and curated third-party giftable brands, supported by the BerryDirect proprietary supply chain for sourcing, packaging, and fulfillment.

Product overview

Edible Brands operates a multi-brand portfolio under a unified platform strategy. The core offering centers on Edible Arrangements, the flagship gifting brand (fruit bouquets, desserts, flowers, chocolate-dipped fruit) powered by Edible.com, a centralized ecommerce engine with distributed franchise fulfillment. Edible Rewards provides a cross-brand loyalty program with four tiers. The company expanded into fast-casual dining via Roti Modern Mediterranean (Eastern Mediterranean cuisine) with its own Roti Perks loyalty program. Subsidiary brands include BerryDirect (supply chain), Netsolace (franchise technology), and Edibles.com (hemp wellness marketplace with physical retail). Digital integrations span Shopify, DoorDash, Uber Eats, and ezCater.

Differentiator

Problem solved

Functional benefit

Brands

• Edible Rewards: Loyalty program with four membership tiers allowing customers to earn and redeem points for discounts, free items, and app-exclusive perks.
• Edible Guarantee
• BerryDirect
• Roti Perks

Products and services

• Edible Arrangements Flagship gifting brand of Edible Brands offering fruit bouquets, dessert boards, baked treats, fresh-cut flowers, and chocolate-dipped fruit platters through a 1,000+ store franchise network across the U.S. and Canada, with same-day and one-hour delivery available to most U.S. households. Founded in 1999, the brand revolutionized the gifting industry and remains the #1 Most Preferred Food Gifting Brand with 82% brand awareness.
• Rōti Modern Mediterranean Fast-casual restaurant concept acquired by Edible Brands in 2025, offering a customizable menu of fresh Eastern Mediterranean cuisine. Currently operates 18 corporate-owned locations in Chicago, Washington D.C., and Minneapolis with 47 U.S. states available for franchise expansion; targets 50% corporate store growth over the next 12 months.
• Edibles.com Online marketplace for hemp-derived THC wellness products operated by Edible Brands, featuring curated national brand partners including Cann, Wana, and Wyld, plus local partners like Scofflaw Brewing. The brand expanded from online ecommerce into physical retail via a flagship store in Atlanta's Inman Park neighborhood in April 2026, intended to establish a national standard for compliant hemp retail.

Quantifiable outcome

• 1,000+ franchise stores operating across U.S. and Canada
• +6 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability3 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered flagship, core and minor.

• ShopifyflagshipTechnology or Integration · 17 June 2026Strategic replatforming initiative from legacy homegrown ecommerce system to Shopify. According to Chief Digital Officer Erica Randerson, the Shopify platform has deepened relationships with AI engines and positions Edible Brands at the forefront of LLM-based shopping opportunities from platforms like ChatGPT, Claude, and Perplexity.
• CanncoreStrategic or Co-development Partner · 9 April 2026National brand partner for Edibles.com hemp-derived THC products. Cann is one of the curated brands featured at the Edibles.com flagship store in Atlanta's Inman Park neighborhood, part of the company's strategy to build the hemp retail category with transparency, education, and consumer protection.
• WanacoreStrategic or Co-development Partner · 9 April 2026National brand partner for Edibles.com hemp-derived THC products. Wana is featured alongside Cann and Wyld at the Edibles.com flagship retail location, representing the company's commitment to curating quality hemp-derived products from national brands.
• WyldcoreStrategic or Co-development Partner · 9 April 2026National brand partner for Edibles.com hemp-derived THC products. Wyld products are sold at the Atlanta flagship store as part of Edibles.com's curated selection of hemp-derived wellness products.
• Scofflaw BrewingminorStrategic or Co-development Partner · 9 April 2026Local partner brand featured at Edibles.com flagship store in Atlanta's Inman Park neighborhood, positioned alongside national brands Cann, Wana, and Wyld as part of the compliant and regulated hemp commerce model.
• Mars (M&M'S and SKITTLES)flagshipGTM or Marketing Partner · 9 March 2026Limited-time partnership creating a new collection combining Edible's signature fruit bouquets with M&M'S and SKITTLES candies. The collection features specially designed candy-filled bases and is available exclusively at Edible stores across the U.S. and Canada for spring and summer season. This collaboration leverages cultural nostalgia and popularity of Mars candy products for elevated gifting experiences.
• DoorDashcoreChannel Partner/ Reseller/ DistributorThird-party delivery partnership expanded to include DoorDash, turning the partnership into a multi-million-dollar revenue stream for the franchise system. Part of broader third-party channel expansion including Uber Eats and ezCater.
• Uber EatscoreChannel Partner/ Reseller/ DistributorThird-party delivery partnership enabling Edible products to reach customers through Uber Eats platform, creating additional revenue streams for franchisees and expanding delivery capabilities.
• ezCatercoreChannel Partner/ Reseller/ DistributorThird-party catering partnership through ezCater, turning the partnership into a multi-million-dollar revenue stream for the franchise system. Supports corporate and event catering needs.

Scale indicators12 records

Recent moves15 records

Expansion highlights8 records

Direct peers

• FTD Companies: Florist network and online flower/gift delivery platform with member florists fulfilling orders across the U.S. The franchise-like distributed-fulfillment model is structurally analogous to Edible Arrangements' franchise-store delivery network.
• The Bouqs Company: Digital-native florist offering farm-to-doorstep flowers and curated gift bundles with same-day/next-day delivery. Comparable to Edible in online ordering, last-mile execution, and positioning around memorable gifting moments.
• UrbanStems: Online flower and gift company with same-day delivery, focusing on fresh florals, plants, and curated gift collections. Comparable digital-first gifting model targeting millennial and Gen Z consumers — the same demographic Edible's modernized brand is pursuing.
• ProFlowers: Online flower and gift retailer offering fresh flowers, plants, and gift baskets for birthdays, anniversaries, and holidays. Comparable digital-first gifting positioning and target occasions, also part of the 1-800-Flowers portfolio.
• 1-800-Flowers.com: Leading online retailer of flowers, plants, and gift baskets serving consumer and corporate gifting occasions with a multi-brand portfolio (Cheryl's, Shari's Berries, Harry & David, Personalization Universe). Closest direct competitor to Edible Arrangements across product, channel mix, and same-day national delivery model.
• Shari's Berries: Specializes in chocolate-covered strawberries, dessert bouquets, and dipped fruit — directly competing with Edible Arrangements' signature chocolate-dipped fruit platters and fruit bouquets. Now part of 1-800-Flowers but operated as a distinct brand targeting the same gifting occasions.
• Harry & David: Premium fruit, gourmet food, and gift basket brand selling gift towers, pears, and curated gourmet treats — a direct competitor in the food-gifting category and a sister brand under 1-800-Flowers' portfolio with comparable multi-occasion gifting positioning.

Broad incumbents

• Chipotle Mexican Grill: Largest U.S. fast-casual restaurant chain providing category-level context for Roti's scale ambitions. While not cuisine-comparable, Chipotle represents the operational and franchising benchmarks Roti is positioning to compete against.

Others

• Etsy: Online marketplace for unique, handmade, and personalized goods including significant gift category exposure. Thematically related to Edible's digital marketplace strategy (adding trending brands like Ghia, Bombas, Carbone) as a third-party-enabled gifting destination.

Emerging players

• CAVA Group: Fast-casual Mediterranean restaurant chain (NYSE: CAVA) with strong unit economics and category leadership. Most relevant comparable for Edible Brands' Roti Modern Mediterranean concept in terms of cuisine focus, customization model, and growth trajectory in the broader fast-casual segment.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/edible-brands-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Edible Brands