Standing Tall Foundation
Standing Tall Foundation is a UK-registered charity based in St Helens, founded in 2020, that delivers free mental health counselling, addiction support, housing and benefits advice, and wellbeing programmes to veterans, disadvantaged young people, and the wider North West England community, funded via donations and a 30+ corporate partner network.
- Company typePrivate
- Founded2020
- HeadquartersSt Helens, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Standing Tall Foundation does
The Standing Tall Foundation is a UK-registered charity (number 1197446) founded in 2020 by Andy Reid MBE, a triple amputee Afghanistan veteran, and John F Tabern MSc, operating from the STF Hub at the Living Well Building in St Helens, North West England. It delivers free mental health counselling, addiction support (12-step and SMART Recovery), housing and benefits advice, physical wellbeing programmes, and corporate wellbeing services to veterans, disadvantaged young people including care leavers and young carers, and the wider St Helens community. Service delivery relies on qualified human practitioners (e.g., counsellor Phil Parr, addiction mentor Chris Nicholson) and established therapeutic frameworks rather than proprietary technology, with the technology footprint limited to a website maintained by Cultivate and standard social media channels.
The foundation's revenue model is donation-based rather than commercial: all beneficiary services are provided free of charge, with funding sourced from individual donations, fundraising challenges, and a network of 30+ corporate Foundation Partners (e.g., Morson Group, Aesseal, Totally Wicked, Willis's Limited, EFT Group, Cash Converters UK). Two revenue extensions exist beyond pure donations: Corporate Wellbeing Services sold to businesses (Mental Health First Aid, First Aid, Hypnotherapy, Auricular Acupuncture) launched in November 2022, and the paid Standing Tall Business Club membership programme launched in 2023. There are no paying beneficiaries, no subscription product, and no disclosed financials. Geographic scope is concentrated in North West England, with off-site delivery at schools, workplaces, and veterans' homes. The organisation's strategic positioning is anchored in the founder's public profile and lived experience, leveraged through PR coverage (ITV Granada, Lorraine), high-profile personal challenges (Mount Kilimanjaro October 2022, London Marathon April 2026), and institutional endorsements (Armed Forces Covenant Bronze Award, Ex-Forces Initiative of the Year 2022).
Standing Tall Foundation firmographics
Firmographics- Name
- Standing Tall Foundation
- Legal name
- The Standing Tall Foundation
- Website
- https://standingtallfoundation.org.uk
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Standing Tall Foundation is a UK-registered charity based in St Helens, founded in 2020, that delivers free mental health counselling, addiction support, housing and benefits advice, and wellbeing programmes to veterans, disadvantaged young people, and the wider North West England community, funded via donations and a 30+ corporate partner network.
- Ownership category
- akta.pro rank
Standing Tall Foundation industry classification
Industry- Product category
- Mental Health and Wellbeing Services
- NAICS
- Civic and Social Organizations (8134), Voluntary Health Organizations (813212), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Community Health, Prevention & Health Education (BPAGACAC)
- akta.pro secondary industries
- Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK), Disability Services & Independent Living Support (BPAGACAG)
Keywords
Where Standing Tall Foundation is headquartered
LocationHeadquarters
- HQ city
- St Helens
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Standing Tall Foundation business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Corporate Donations and Partnerships: Local businesses become Foundation Partners, providing financial support, donations, and sponsorship to enable delivery of mental health counselling and addiction support services.
- Charitable Donations: Individual donations from the public, including fundraising events such as marathons, Kilimanjaro climbs, and other challenges undertaken by the foundation's founder and supporters.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Free services for all community members in need |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Standing Tall Foundation product offering
Product offeringCore offering
The Standing Tall Foundation provides free mental health counselling, addiction recovery support, and housing and benefits advice to vulnerable community members, with a particular focus on veterans and disadvantaged young people in St Helens and the wider North West of England. Complementary programmes include SMART Recovery sessions, Walk for Wellness, corporate wellbeing training, and peer support groups, all delivered by qualified counsellors and lived-experience mentors. A Standing Tall Business Club membership provides networking benefits with profits directed to charitable programmes.
Product overview
The Standing Tall Foundation operates as a single unified charity offering a portfolio of interconnected support services rather than a modular product platform. The core services include Mental Health Counselling and Addiction Support Services, which are complemented by complementary programmes such as the SMART Recovery Sessions, Walk for Wellness, Health & Wellbeing Training, and the Goals After Pandemic programme. Additional offerings include Housing & Benefits Support, the Standing Tall For All peer support groups, and Corporate Wellbeing Services for businesses. The Wellbeing In The Woods programme and laptop donation initiative extend the Foundation's reach to specific demographics. The Standing Tall Business Club membership provides networking benefits while generating charitable funds. All services are delivered free or at low cost to beneficiaries in the St Helens area and beyond, with corporate partners providing additional support channels.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Over 75 clients per month receiving mental health counselling
- +3 more outcomes
Companies that use Standing Tall Foundation
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles4 records
Standing Tall Foundation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Standing Tall Foundation partnerships and signals
Strategic signalPartnerships
29 partnerships are on record, tiered flagship, core and minor.
- Morson GroupflagshipMajor recruitment company whose CEO Ged Mason OBE became a patron of the foundation. Ged has been a brand ambassador for Andy Reid and provides ongoing strategic support and connections for the foundation.
- Willis's LimitedcoreHighway maintenance, agricultural, fencing and drainage company that became a Gold Partner in May 2026. Key sponsor of Andy's marathon challenge. Providing Mental Health First Aid and First Aid training to their team.
- EFT GroupcoreJoined the STF family as a new partner in June 2026.
- CoseyHomescoreProperty company that became a Foundation Partner in March 2021. Helped provide housing for veterans in need, including finding accommodation for Kabelo Moeletsi.
- Totally WickedcoreLeading UK vape company became a partner in July 2022. Company promoting healthier alternatives to smoking aligns with foundation's health and wellbeing focus.
- Bates Office LimitedcoreNational supplier for office supplies and workplace solutions. Corporate Social Responsibility partnership where a percentage of client spending goes to the foundation.
- Allisons FinancialcoreIndependent financial planners and mortgage specialists based in St Helens. Partnership to help those in financial hardship or affected by mental health issues.
- Steve Caunce LimitedminorEnvironmental, industrial drainage and pump specialists with over 30 years experience. Local business supporting the foundation.
- Chorley GroupcoreAward-winning automotive dealership group operating internationally. Founded in 1989 with strong family values aligned with community support.
- Menzies DistributioncoreDistribution partner that has helped find employment for veterans, including Neil Painter who was placed as Transport Manager.
- Elite FXcoreForeign exchange company whose CEO Stuart Holmes became involved through planning the Kilimanjaro expedition. Made company a Foundation Partner.
- Paramount DigitalcoreDigital marketing agency based in St Helens providing creative campaigns and online presence support for the foundation.
- BrotherminorTechnology company partner providing equipment and support for foundation operations.
- DFSminorFurniture retailer that is a Foundation Partner supporting the charity.
- Nurture Training and DevelopmentcoreTraining provider that delivered bespoke Level 2 Diploma in Care for foundation volunteer. Provides professional training services.
- The Progress GroupcoreEducation and training group that joined as partner in February 2022, offering pathways to employment in growing sectors.
- Holland AlexandercoreEvent production company that named STF as their Charity of the Year 2022 and produced the Standing Tall Gala Dinner.
- EmporiacoreFull-service media and marketing communications agency based in Liverpool. First media partner providing visual advertising and promotion.
- Integral LegalminorLegal costs company based in Wilmslow, Cheshire that joined as partner in February 2023.
- KH Plant TrainingcoreTraining provider that helped provide training for RAF veteran in need, part of veteran support initiatives.
- Emma Willis / Style for SoldierscoreFashion designer who supports injured veterans with clothing and has worked with Andy Reid on veteran care initiatives.
- Innovative AlliancecoreAdult education provider partnered to provide laptops and digital resources to learners, tackling the digital divide.
- Willowbrook HospicecoreLocal hospice partnered for joint events including the Scarecrow Ball and Scarecrow Festival, and Walk for Wellness programme.
- TheBusinessDesk.comcoreBusiness news publisher that named STF as chosen charity partner for 2021 and supported Kilimanjaro climb awareness.
- Honest BurgersminorBritish burger chain that supplied the vegan burger for the world record highest altitude delivery on Kilimanjaro.
- Paul Lavelle FoundationminorCharity raising awareness of male domestic abuse that made generous donation after their Wirral to Somme cycle challenge.
- St Helens Borough CouncilcoreLocal council met with foundation to discuss mental health and addiction support services, exploring potential collaboration on suicide prevention initiatives.
- La Vita NuovaminorHealth and wellbeing consortium based in Eccleston, St Helens committed to supporting the foundation.
- Auxesia HomescoreHousing provider and renewing partner supporting foundation activities and veteran housing initiatives.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
Standing Tall Foundation competitors and assessment
Company assessmentDirect peers
- CALM (Campaign Against Living Miserably): UK charity dedicated to preventing male suicide through mental health support and awareness. Comparable focus on male mental health and suicide prevention aligned with Standing Tall's veteran and male peer-support groups.
- Combat Stress: UK charity providing specialist mental health treatment for veterans with PTSD and other conditions. Directly comparable to Standing Tall's mental health counselling mission for ex-military personnel.
- Centrepoint: UK charity supporting homeless and disadvantaged young people including care leavers. Strongly comparable to Standing Tall's housing and youth support services for care leavers and vulnerable young people.
- Rethink Mental Illness: UK charity supporting people severely affected by mental illness through services, groups, and information. Comparable counselling and peer support service model to Standing Tall's mental health programmes.
Broad incumbents
- Change Grow Live: UK charity providing drug and alcohol treatment, mental health, and criminal justice support services. Directly comparable to Standing Tall's addiction support and recovery programmes, though operating nationally with commissioned services.
- Mind: Leading UK mental health charity providing information, support, and campaigning. Overlapping mental health counselling service offering, though Mind operates at national scale rather than community level.
- The Prince's Trust: Major UK youth charity offering employment, education, and wellbeing pathways. Comparable to Standing Tall's employability and digital skills programmes for disadvantaged young people, but at significantly larger scale.
- SSAFA: The UK's oldest armed forces charity, providing mental health, housing, and welfare support to veterans and their families. Comparable mission and beneficiary base, though at much greater national scale.
- Help for Heroes: Large UK veterans charity offering mental health, recovery, and welfare support. Broader portfolio and national scale, but overlapping service offerings make it a direct comparable for fundraising and donor share.
- Crisis UK: National charity working to end homelessness, providing housing, education, and wellbeing services. Overlaps with Standing Tall's housing support and wellbeing programmes for vulnerable adults.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Standing Tall Foundation social profiles
Digital presenceStanding Tall Foundation compliance and trust
Trust signalCompliance2 records
Standing Tall Foundation financial estimates
Financial estimateRevenue estimate
Valuation estimate
Standing Tall Foundation leadership team
Management profileNumber of profiles
Profiles2 records
Standing Tall Foundation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Standing Tall Foundation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Standing Tall Foundation
What does Standing Tall Foundation do?
The Standing Tall Foundation provides free mental health counselling, addiction recovery support, and housing and benefits advice to vulnerable community members, with a particular focus on veterans and disadvantaged young people in St Helens and the wider North West of England. Complementary programmes include SMART Recovery sessions, Walk for Wellness, corporate wellbeing training, and peer support groups, all delivered by qualified counsellors and lived-experience mentors. A Standing Tall Business Club membership provides networking benefits with profits directed to charitable programmes.
Is Standing Tall Foundation a public or private company?
Standing Tall Foundation is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Standing Tall Foundation founded?
Standing Tall Foundation was founded in 2020. It employs 1 to 10 people.
Where is Standing Tall Foundation based?
Standing Tall Foundation is headquartered in St Helens, United Kingdom, in the Europe region.
How does Standing Tall Foundation make money?
Two revenue lines are on record. Corporate Donations and Partnerships are the primary driver. The others are charitable Donations.
Who are Standing Tall Foundation's main competitors?
Direct peers on record are CALM (Campaign Against Living Miserably), Combat Stress, Centrepoint and Rethink Mental Illness. Broad incumbents are Change Grow Live, Mind, The Prince's Trust, SSAFA, Help for Heroes and Crisis UK.
Does Standing Tall Foundation have an API?
No public API is recorded for Standing Tall Foundation.
What industry is Standing Tall Foundation in?
Standing Tall Foundation's product category is Mental Health and Wellbeing Services. Its primary akta.pro industry code is BPAGACAC, Community Health, Prevention & Health Education, with a secondary code of BPAGADAK, Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits. Its NAICS code is 8134 and its SIC code is 8300.