A Greener Future

What A Greener Future does

A Greener Future (legal name: A Greener Festival Ltd.) is a UK-registered not-for-profit organisation founded in 2005 by Claire O'Neill that operates the world's first green event and festival certification scheme, with the certification programme live since 2007. The organisation provides sustainability consultancy, training, certification, and membership services to the events, entertainment, sports, and live entertainment sectors globally. Its service portfolio spans four certification programmes — Greener Festival, Greener Event, Greener Arena, and Greener Supplier — all built on a proprietary 11-theme assessment framework covering environment & community, travel, food, energy, water, waste, EDI, governance, biodiversity, and carbon footprint. AGF also offers consultancy (carbon footprint analysis, Net Zero strategy, investment-grade energy audits, sustainability diagnosis, biodiversity impact assessments, life cycle analysis), professional training (a two-stage Assessor Training Course and Sustainability Policy & Strategy courses), the annual Green Events & Innovations (GEI) Conference, the International AGF Awards, and tools such as the Food Eco Impact Label (a traffic-light A–E rating system for meal carbon footprint built on the Agribalyse Database).

The business model is anchored in quote-based, non-refundable professional services fees across certification, consultancy, training, conferences, and awards. Certification fees vary by event type, scale, and location, with arenas required to reapply every two years. Training is distributed online via the Falmouth University Short Courses platform (£495 for the 2-week Assessor Course) and in-person through Major Events International (MEI). Go-to-market is enterprise field sales supported by the GEI Conference, International AGF Awards, the AGF Insider editorial series, and earned media coverage in BBC, The Guardian, Forbes, and IQ Magazine.

AGF serves a broad set of customers across festivals, music venues and arenas, suppliers, tours and artists, sports clubs, local authorities, and brand sponsors. Notable enterprise clients include AEG Europe (The O2, Uber Arena Berlin, Barclays Arena Hamburg), Forest Green Rovers FC (the only venue to achieve AGF's top 'Outstanding' rating), Tottenham Hotspur, Co-op Live, OVO Arena Wembley, OVO Hydro, Massive Attack (Act 1.5 Climate Action Accelerator), Primavera Sound, Sziget, Øyafestivalen, We Love Green, Paradise City, M&S Bank Arena Liverpool, and ABBA Voyage. The organisation operates from London (Farringdon) with a hybrid model, supports a membership community of over 400 individuals and organisations, certified 40 events across 14 countries in 2024 alone, and is engaged with the UN Climate Change Entertainment and Culture for Climate Action programme (Liverpool designated as the world's first UN Accelerator City for Climate Action).

Name

A Greener Future

Legal name

A Greener Festival Ltd.

Website

https://agreenerfuture.com

Company type

Private

Founded year

2005

Operating status

Operating

Short description

A Greener Future is a UK not-for-profit operating the world's first green event and festival certification scheme, providing sustainability consultancy, training, certification, and membership to festivals, arenas, tours, sports, and live entertainment organisations worldwide.

Ownership category

akta.pro rank

Product category

Event Sustainability Certification & Consultancy

NAICS

Arts, Entertainment, and Recreation (71)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sustainability, Energy & Environmental (ESG/LEED) Certifications (EDAAANAO)

akta.pro secondary industry

Sustainability & Environmental Certifications (Carbon, Water, Regenerative) (AFALAMAC)

Keywords

• Sustainability certification
• Event sustainability standards
• Carbon footprint consulting
• Green event training
• Festival sustainability audit

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Certification Assessment Fees: AGF invoices non-refundable assessment fees for its Greener Festival, Greener Event, Greener Arena, and Greener Supplier certification programmes. Fees are quoted based on the variety, type, scale, and location of the event or venue being assessed. Assessor travel, food, and accommodation expenses are covered separately by the applicant.
2. Consultancy Services: AGF provides sustainability consultancy services including Carbon Footprint and Net Zero strategy, Biodiversity Impact Assessments, Investment Grade Energy Audits, Sustainability Diagnosis, and Life Cycle Analysis for events, entertainment companies, and public sector bodies worldwide.
3. Training Courses: AGF offers paid training courses including the Assessor Training Course (in-person 2-day or online 2-week programme) and 'Creating a Sustainability Policy & Strategy' one-day course. The online programme is delivered in partnership with Falmouth University and costs £495. Joint certificates are provided upon completion.
4. Conference and Awards: AGF organises the annual Green Events & Innovations (GEI) Conference and the International AGF Awards. The conference features sponsors (e.g., Ecotricity as Platinum Sponsor) and is run in partnership with ILMC (International Live Music Conference). Awards categories include Greener Catering Award, Circular Festival Award, Greener Transport Award, and Greener Innovations Award, with sponsorship revenue.
5. CO2 Analysis and Carbon Footprint Reports: AGF offers optional CO2 Analysis reports as an additional paid service for certified events and arenas. These reports analyse travel data, energy usage, and other emissions sources to produce carbon footprint reports for event organisers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

A Greener Future provides independent sustainability certification, consultancy, training, and membership services for festivals, events, venues, arenas, suppliers, and tours in the live entertainment and sports sectors. Its four flagship offerings — Greener Festival, Greener Event, Greener Arena, and Greener Supplier Certification — are administered through a proprietary 11-theme assessment framework delivered via trained assessor site visits, self-assessment, evidence submission, and independent audit reports producing tiered ratings (Outstanding, Highly Commended, Commended, Improvers).

Product overview

A Greener Future (AGF) is a not-for-profit organization offering a comprehensive sustainability ecosystem for the events, entertainment, and sports sectors. The core offering centers on four certification programs—Greener Festival, Greener Event, Greener Arena, and Greener Supplier Certification—providing independent audit and verification of sustainability credentials. These certifications are complemented by consultancy services (Carbon Footprint, Net Zero strategy, Energy Audits, Sustainability Diagnosis, Biodiversity Impact Assessment), professional training programs through AGF Education (AGFe), the annual Green Events and Innovations Conference (GEI), and the International AGF Awards. The company also offers practical sustainability tools including Eco Food Impact Labels. Founded in 2005 following pioneering research, AGF operates internationally from the UK, providing sustainability services, certification, and staff to events worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Greener Festival Certification World's first green event and festival certification (established 2007), providing independent audit and verification to help festivals improve resource efficiency, environmental impact, and sustainability credentials.
• Greener Event Certification Certification program providing independent audit and verification of events' sustainability actions across energy, food, transport, waste, water, social responsibility, and CO2 emissions reduction.
• Greener Arena Certification Certification helping arenas demonstrate independently verified green credentials, supporting biodiversity, reducing emissions and waste across operations, purchases, and investment. Offers tiered assessment options (Assessment only, Assessment + Feedback Report, Assessment + Report + Carbon Footprint).
• Greener Supplier Certification Certification enabling suppliers to demonstrate independently verified green credentials to events, venues, festivals, and tours; verifies commitment to environmental sustainability and emissions reduction.
• Sustainability Consultancy & Research Sustainability consulting services including Carbon Footprint analysis, Net Zero strategy, Investment Grade Energy Audits, Sustainability Diagnosis, and Life Cycle Analysis for events and organizations.
• CO2 & Net Zero Services Carbon footprint analysis and Net Zero strategy services helping organizations develop and implement decarbonisation plans; includes optional CO2 Analysis reports as a paid add-on for certified events and arenas.
• Assessor Training & Accreditation (AGF Education) Industry-leading sustainable events assessor training including Stage 1 (theoretical: Legal Framework, Travel & Transport, Power, Waste, Water, Circular Systems, Communication & Behavioural Change) and Stage 2 (supervised event site visits), with online 2-week programme at £495 or in-person 2-day course; developed in partnership with Falmouth University. Also includes 'Creating a Sustainability Policy & Strategy' one-day course.
• Sustainability Diagnosis Strategic planning assessment providing a foundation for organizations to acquire AGF certification and develop sustainability strategies.
• Biodiversity Impact Assessment Assessment services evaluating and measuring impact on biodiversity for events and venues.
• Green Events & Innovations (GEI) Conference Annual international conference on event sustainability, currently in its 18th edition (GEI18), organised by AGF in partnership with ILMC.
• International AGF Awards Annual awards ceremony celebrating excellence in sustainable events across multiple categories, run in partnership with ILMC and featuring sponsorship from Ecotricity (Platinum Sponsor) and others.
• Food Eco Impact Labels Traffic-light labelling system (A–E ratings) showing carbon footprint of food items, helping audiences make environmentally conscious meal choices at events; based on kgCO2e per kg of product using the Agribalyse Database.
• AGF Directory (Accredited Institutions) Directory of Accredited Institutions and certified suppliers, venues, and events in the AGF sustainability network, serving as a referral resource for organisations seeking verified sustainable partners.

Quantifiable outcome

• Energy efficiency investments can be paid back in savings within 6 months to 3 years
• +4 more outcomes

Named customers21 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

26 partnerships are on record, tiered core and minor.

• ILMC (International Live Music Conference)coreStrategic or Co-development Partner · 25 February 2025AGF co-organises the Green Events & Innovations (GEI) Conference with ILMC (International Live Music Conference). This partnership gives AGF access to the global live music industry's key decision-makers at the largest annual gathering of live music professionals.
• Major Events International (MEI)coreChannel Partner/ Reseller/ Distributor · 7 October 2024MEI hosts AGF's in-person training courses including 'Creating a Sustainability Policy & Strategy' at Emirates Stadium Manchester and the 2-day Assessor Training Course in London. MEI distributes AGF's training programmes to their network of event professionals.
• Falmouth UniversitycoreChannel Partner/ Reseller/ Distributor · 7 October 2024AGF's 2-week online Assessor Training Course is developed and delivered in partnership with Falmouth University. Online trainees receive a joint certificate from AGF and Falmouth University. This partnership enables international delivery and accreditation of AGF's Stage 1 training.
• Grid FaeriescoreStrategic or Co-development Partner · 25 August 2024Grid Faeries is co-founded by AGF CEO Claire O'Neill and provides green energy solutions for events. Grid Faeries x Ecotricity provided the 3MWh battery that powered the main stage at Massive Attack's Act 1.5 Climate Action Accelerator, enabling the event's main stage to run on renewable energy. Grid Faeries is described as 'green energy specialists'.
• EcotricitycoreStrategic or Co-development Partner · 25 August 2024Ecotricity is a green energy company and platinum sponsor of GEI17. Ecotricity partnered with Grid Faeries to provide innovative power solutions for events including Massive Attack's Act 1.5 Climate Action Accelerator. AGF CEO Claire O'Neill works with Ecotricity on powering main stages with renewable energy.
• Tyndall Centre for Climate ChangecoreStrategic or Co-development Partner · 25 August 2024The Tyndall Centre provided decarbonisation research for Massive Attack's Super-Low Carbon Live Music Report and the Act 1.5 Climate Action Accelerator. AGF provided travel data analysis crunched for Tyndall's roadmap. Following Act 1.5, AGF is supporting Tyndall Centre to evaluate the impact, obstacles, and successes of the show for phase 2 reporting.
• EnVarminorStrategic or Co-development Partner · 25 August 2024EnVar provided composting services for Massive Attack's Act 1.5 event, composting all food and non-reusable serveware to ensure zero waste to landfill.
• Train HuggerminorStrategic or Co-development Partner · 25 August 2024Train Hugger collaborated with AGF and the Royal Forestry Society to plant over 19,000 native oak trees creating a new climate-resilient woodland as part of Massive Attack's Act 1.5 event legacy.
• Royal Forestry SocietyminorStrategic or Co-development Partner · 25 August 2024Partnered with Train Hugger and AGF to plant over 19,000 native oak trees in a new climate-resilient woodland, creating a lasting environmental legacy from Massive Attack's Act 1.5 event.
• MyCauseminorStrategic or Co-development Partner · 25 August 2024MyCause coordinated green volunteer teams ('bin faeries') at Massive Attack's Act 1.5 Climate Action Accelerator, supporting the event's environmental management on the day.
• PEEQUALminorStrategic or Co-development Partner · 25 August 2024PEEQUAL provided female urinals with phosphate-capture technology at Massive Attack's Act 1.5 event to minimise environmental impact from sanitation.
• MyGroupminorStrategic or Co-development Partner · 25 August 2024MyGroup collected soft plastics packaging from bar deliveries at Massive Attack's Act 1.5 event and turned them into furniture, supporting circular economy principles.
• Volta TrucksminorStrategic or Co-development Partner · 25 August 2024Volta Trucks provided electric Volta Trucks for equipment transportation at Massive Attack's Act 1.5 event, supporting the event's goal of minimising transport emissions.
• Great Western RailwaysminorStrategic or Co-development Partner · 25 August 2024Extra chartered trains were arranged with Great Western Railways operating one hour after the Network Rail schedule closed, providing sustainable transport options for Act 1.5 event attendees.
• Power LogisticsminorStrategic or Co-development Partner · 25 August 2024Power Logistics provided energy solutions as part of the Act 1.5 Climate Action Accelerator's multi-organisation power and energy team.
• InstagridminorStrategic or Co-development Partner · 25 August 2024Instagrid provided energy solutions for the Act 1.5 Climate Action Accelerator as part of the collaborative energy provision team.
• ZenobeminorStrategic or Co-development Partner · 25 August 2024Zenobe provided energy solutions as part of the Act 1.5 Climate Action Accelerator's multi-organisation power provision team.
• KB EventminorStrategic or Co-development Partner · 25 August 2024KB Event provided HVO (Hydrotreated Vegetable Oil) trucking for equipment transport at Massive Attack's Act 1.5 event, reducing the carbon intensity of logistics.
• City HarvestminorStrategic or Co-development Partner · 25 August 2024City Harvest food salvaged surplus food from festival traders and crew/artist catering at Uber One presents All Points East 2024, redistributing unused food to those in need and reducing food waste.
• NuGroupminorStrategic or Co-development Partner · 25 August 2024NuGroup helped set up a back-of-house sorting facility at Uber One presents All Points East 2024, managing mixed recycling and sorting waste into various categories including cans, plastic, soft plastics, e-waste, cardboard, glass, and general waste.
• UN Climate Change (UNFCCC)coreStrategic or Co-development Partner · 25 August 2024AGF participated in Liverpool becoming the world's first UN Accelerator City for Climate Action under UN Climate Change's Entertainment and Culture for Climate Action programme. AGF is part of the Act 1.5 coalition driving decarbonisation experiments across music, film, and TV at city level. AGF presented findings at the EXPEDITION ONE summit and hosted LAB 6 on 'Mapping Impact: The Air We Breathe' alongside the European Space Agency and Civic Health Innovations Lab.
• European Space AgencyminorStrategic or Co-development Partner · 25 August 2024AGF hosted LAB 6 on 'Mapping Impact: The Air We Breathe' alongside the European Space Agency and Civic Health Innovations Lab at EXPEDITION ONE, exploring a universal visualised data hub charting greenhouse gas emissions, event impacts, and public health around live music productions.
• AEG EuropecoreStrategic or Co-development Partner · 25 August 2024AGF works with AEG Europe on sustainability initiatives across their venue portfolio including The O2 Arena London, Uber Arena Berlin, and Barclays Arena Hamburg. AEG Europe has achieved AGF certification for multiple venues and is committed to AGF's sustainability standards for events and touring.
• ASM GlobalcoreStrategic or Co-development Partner · 25 August 2024AGF CEO Claire O'Neill works with ASM Global on sustainability strategy. ASM Global is one of the world's largest venue management and live entertainment companies, operating venues globally.
• The O2 ArenacoreStrategic or Co-development Partner · 25 August 2024AGF works with The O2 Arena on sustainability. The O2 achieved 'Commended' Greener Arena certification in 2024 and was recognised for hosting the world's first carbon removed arena events. The O2 is an AEG Europe venue.
• UNFCCC Entertainment and Culture for Climate ActioncoreStrategic or Co-development Partner · 25 August 2024AGF is a key partner in the UN Climate Change Entertainment and Culture for Climate Action programme, helping drive Liverpool's designation as the world's first UN Accelerator City for Climate Action. AGF's Act 1.5 model is being used as a blueprint for decarbonising live events at city level.

Scale indicators5 records

Recent moves7 records

Expansion highlights7 records

Emerging players

• EarthPercent: Music-industry climate organisation co-founded by Brian Eno, mobilising artists and events toward climate action and fundraising. Comparable to AGF in live-music sustainability focus but operates via donations and artist commitments rather than assessment-based certification.
• Music Declares Emergency: UK-based collective of music industry organisations declaring a climate and ecological emergency. Adjacent to AGF as a sector-mobilising entity but focused on advocacy and commitments rather than certification delivery.

Direct peers

• Sustainable Event Alliance: Global network of sustainable event organisations offering event-level certification and ratings comparable to AGF's Greener Event/Festival certification schemes. Operates in overlapping markets across Europe, North America, and Australasia.
• Powerful Thinking: UK-based initiative dedicated to reducing the environmental impact of live events, particularly power generation at festivals and outdoor concerts. Comparable to AGF as a sector-specific sustainability resource and convening body for live-event operators.
• Julie's Bicycle: UK-registered charity providing sustainability strategy, training, and reporting tools for the creative and cultural industries — the closest direct peer to AGF in mission, customer base (festivals, venues, tours), and not-for-profit structure.
• Vision: 2025: UK entertainment-industry sustainability initiative targeting net-zero live events by 2025. Highly comparable to AGF in audience (festivals, venues, promoters, suppliers) and in coordinating industry-level sustainability commitments.
• Sport Positive: Organisation driving sustainability in the sports sector, including sports venues and federations. Comparable to AGF in assessing and benchmarking sustainability performance for sports clubs and venues, mirroring AGF's Greener Arena work with Forest Green Rovers and Tottenham Hotspur.
• The Green Music Initiative: European initiative advancing environmental sustainability in the music industry, including events, tours, and venues. Directly comparable to AGF's music-sector focus and offers similar convening, certification-adjacent, and education services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AGreenerFutureAGF
• LinkedInlinkedin.com/company/agreenerfuture

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about A Greener Future