Subteno Group

What Subteno Group does

Subteno Group is a privately held French holding company (founded 2008 as SYLEAM, rebranded to Subteno IT in 2018 and to Subteno in 2021) headquartered in Alençon, Normandy, that operates through its core subsidiary Subteno IT as an Odoo Silver Partner. The group also includes Subteno IT Sàrl (Switzerland, Lutry) and MDLB SERVICES (registered Caen, operating as Agence Subteno IT Paris). Subteno provides end-to-end Odoo open-source ERP/CRM/e-commerce services — consulting, configuration, custom development, integration, hosting coordination, migration, training, and long-term support — primarily to French SMEs and mid-market companies, with a vertical specialization in Industry 4.0 (manufacturing, logistics, supply chain), retail, and e-commerce fulfillment.

The technology stack is built on the Odoo Community and Enterprise platform, extended with a proprietary portfolio of connectors and modules that Subteno has developed over 15+ years: an Odoo–Pick-to-Light connector for warehouse automation (interconnected light modules guiding picking/put-away/manufacturing), Odoo–TrackDéchets integration for French hazardous waste BSD dematerialization, Odoo–QualiRépar integration for repair bonus certification, Odoo–ALMA payment integration, Odoo–PrestaShop multi-site connectors, and EDI connectors for B2B logistics. On top of these, Subteno delivers QUALIOPI-certified training in partnership with Next Move and operates with a small named commercial team (e.g., Armel LEVESQUE) under a 'balanced management' (management équilibré) philosophy led by founder-Gérant Sébastien LANGE.

The business model is project-based professional services (integration, configuration, custom development) plus Odoo Enterprise/Custom license resale (per-user-per-month, regulated by Odoo SA) and recurring support. Pricing is quote-based and not publicly disclosed. The go-to-market is direct enterprise field sales with on-site consulting (including long-distance and international engagements to La Réunion and Tahiti), supported by content marketing via the Subteno blog and an organic LinkedIn/Facebook/X/YouTube presence. The group has 11-50 employees (18 as of October 2020, with stated ambition to reach ~100), serves France and Switzerland, and reports 80% client satisfaction in 2024.

Name

Subteno Group

Legal name

Subteno IT

Website

https://subteno.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Subteno Group is a French Odoo Silver Partner (founded 2008, Alençon) that provides ERP/CRM/e-commerce integration, custom development, regulation-specific modules, and training to French SMEs and mid-market companies, with a specialization in Industry 4.0, retail, and logistics.

Ownership category

akta.pro rank

Product category

ERP Integration Services

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming Services (7371), Services-Prepackaged Software (7372)

akta.pro primary industry

ERP/CRM/HRIS Implementation & Integration (BPAEAAAE)

akta.pro secondary industry

Enterprise Application Managed Services Outsourcing (ERP/CRM/HRIS AMS) (BPAEAMAI)

Keywords

• Odoo ERP integration
• ERP consulting services
• Open source ERP
• Industry 4.0 implementation
• Business management software

Headquarters

HQ city

Alençon

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Odoo ERP Integration Services: Core professional services revenue from implementing, configuring, and customizing Odoo ERP for client businesses. Includes business analysis, system design, development, deployment, and long-term support. Typically project-based engagements with significant on-site consulting.
2. Training Services: Odoo training delivered in partnership with Next Move (QUALIOPI-certified training organization). Subteno provides customized training adapted to clients' specific Odoo solutions, enabling independent use of the platform within client organizations.
3. Odoo License Resale: As an Odoo Silver Partner, Subteno facilitates and resells Odoo Enterprise and Custom licenses to clients. License pricing is per user per month, managed in coordination with Odoo SA.
4. Custom Development: Specific developments and custom modules built for clients requiring functionality beyond Odoo's standard applications. Governed by Odoo's 'Customized' license.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Subteno Group provides Odoo-based ERP and CRM integration, configuration, custom development, hosting, support, and training services for small and medium businesses. As an Odoo Silver Partner, the firm sells and implements Odoo software, builds industry-specific connectors (Pick-to-Light, TrackDéchets, QualiRépar, ALMA, EDI, PrestaShop), and provides long-term migration and QUALIOPI-certified training through its partnership with Next Move.

Product overview

Subteno Group operates as an Odoo Silver Partner offering a modular platform-plus-services model centered on the Odoo open-source ERP/CRM/e-commerce platform. The core product is Odoo integration and consulting services, encompassing all standard Odoo applications (Project, Sales, Purchasing, Inventory, Manufacturing, Point of Sale, Website, CRM, Marketing, HR, Accounting). On top of the Odoo platform, Subteno has developed a portfolio of specialized add-on modules including the QualiRépar module (connecting Odoo to the French QualiRépar repair certification platform), the TrackDéchets module (integrating Odoo with the French government hazardous waste tracking platform), the Pick-to-Light warehouse automation system, EDI connectors for B2B data exchange, Manufacturing Orders (OF) management, Survey Autocompletion, Sale Product Matrix Preselect, Mail Header Recipients, and Mail Auto Clear Notification modules. Services include Odoo integration and consulting, configuration and custom development, training (QUALIOPI-certified in partnership with Next Move), and long-term migration and support. Subteno specializes in industry-specific implementations, notably Industry 4.0, retail, e-commerce, logistics, and production environments.

Differentiator

Problem solved

Functional benefit

Products and services

• Odoo ERP/CRM/E-Commerce Platform Integration Full-service integration, consulting, configuration, custom development, and long-term support for the Odoo open-source ERP/CRM/e-commerce platform covering Project, Sales, Purchasing, Accounting, Inventory, Manufacturing, Point of Sale, Website, CRM, Marketing, and HR applications configured to client workflows.
• QualiRépar Module for Odoo Custom Odoo module developed by Subteno that connects Odoo with the QualiRépar platform to provide direct connection to the QualiRépar portal, automatic traceability of eligible repairs, compliant repair bonus invoicing, and simplified data transmission to eco-organisms.
• TrackDéchets Module for Odoo Custom Odoo module developed by Subteno that integrates with TrackDéchets to automate BSD generation, synchronize hazardous waste tracking data, provide centralized tracking within Odoo, and reduce manual data entry for hazardous waste producers.
• Pick-to-Light System Integration with Odoo Warehouse automation solution developed by Subteno that connects Pick-to-Light hardware systems to Odoo, supporting receiving, put-away, picking, packaging, and shipping workflows with wave picking, multi-operator/multi-order processing, multi-order carts, and manufacturing time tracking.
• EDI Connectors for Odoo Electronic Data Interchange connectors developed by Subteno to link Odoo with trading partners and logistics providers, enabling automated B2B data exchange including real-time stock visibility, order placement, and shipment tracking.
• Manufacturing Orders (OF) Management for Odoo Odoo module developed by Subteno for managing Manufacturing Orders, linking customer orders to production by specifying required raw materials, enabling automatic inventory updates and production planning, particularly configured for multi-company environments.
• Odoo Training Services QUALIOPI-certified training programs delivered in partnership with Next Move, offering customized Odoo training tailored to each client's specific solution, designed to maximize user adoption and independence within client organizations.

Quantifiable outcome

• Up to 30% productivity improvement on certain workstations
• +4 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature6 records

Partnerships

Six partnerships are on record, tiered core, flagship and secondary.

• Next MovecoreStrategic or Co-development PartnerSubteno partners with Next Move, a QUALIOPI-certified training organization, to deliver quality training programs adapted to clients' specific Odoo implementations. This partnership enables Subteno to offer independent, hands-on training that helps clients maximize their use of Odoo within their organizations.
• Odoo SAflagshipTechnology or IntegrationAs an Odoo Silver Partner, Subteno maintains a direct, long-standing relationship with Odoo SA (18+ years). Teams visit Odoo's Belgium headquarters monthly for co-construction of client projects, exchange on new version features, and resolution of technical blockers. Subteno integrates, configures, and customizes Odoo for end-client businesses.
• N-CyPcoreOthersN-CyP is a French cybersecurity firm engaged by Subteno to secure their internal IT infrastructure and protect client data. With over 5 years of field experience, N-CyP monitors and protects Subteno's systems in real time using enterprise-grade security measures. This partnership ensures Subteno maintains a robust security posture given their access to clients' Odoo environments.
• Pick-to-Light (Société Pick-to-Light)coreTechnology or IntegrationPick-to-Light has created a revolutionary order preparation system using interconnected light-emitting modules. Subteno developed a custom connector linking the Pick-to-Light hardware system with Odoo ERP, enabling real-time stock updates, guided picking, put-to-light operations, and manufacturing workflow management within Odoo.
• PrestaShopsecondaryTechnology or IntegrationSubteno connects client PrestaShop e-commerce sites with Odoo ERP, enabling centralized management of sales, logistics, and purchasing across multiple online stores. Documented cases include clients with 50+ connected PrestaShop sites.
• ALMAsecondaryTechnology or IntegrationALMA is a payment solution integrated by Subteno into Odoo for e-commerce and retail clients, enabling seamless payment processing within the Odoo ecosystem.

Scale indicators8 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Camp To Camp: Camp To Camp is a longstanding European Odoo (formerly OpenERP) Gold Partner specializing in Odoo, GeoSpatial, and Infrastructure services. It competes head-to-head with Subteno for enterprise Odoo implementations across Europe and is a benchmark for what Subteno could grow into as it scales from Silver to higher partner tiers.
• Smile: Smile is a leading European open-source digital integrator (including ERP, CRM, e-commerce) with a similar profile to Subteno: services-led, multi-technology, multi-country. Like Subteno, Smile implements and customizes Odoo and competing open-source stacks for mid-market clients, making it the closest comparable in scale and business model within the French/European market.
• Brainvire: Brainvire is an Odoo Gold Partner and large global Odoo integrator delivering end-to-end ERP/CRM implementations, custom development, and migrations. It competes with Subteno for Odoo implementation deals, though at a much larger scale and with offshore delivery capabilities Subteno currently lacks.
• Captivea: Captivea is a French Odoo integrator and partner that delivers ERP implementations, custom development, and training to small and mid-sized businesses. It is a head-to-head competitor in the French SME Odoo market alongside Subteno, with a similar services-led model.
• Akretion: Akretion is a French open-source software company specialized in Odoo and ERP integration for commerce, manufacturing, and logistics. It is a close comparable to Subteno in geography, vertical focus, and Odoo partner status, often bidding on the same French mid-market opportunities.
• Pragmatic Techsoft: Pragmatic Techsoft is an Odoo Gold Partner and global implementation house offering Odoo customization, migration, and integration services. It overlaps with Subteno in core Odoo integration capabilities and competes for similar mid-market clients, though it operates globally rather than regionally.
• Intgrt: Intgrt is a European Odoo partner focused on ERP implementations and integrations for mid-market clients. It is comparable to Subteno in services scope and Odoo-centric delivery model, competing for similar business in the European mid-market segment.
• SerpentCS: SerpentCS is an Odoo Gold Partner specializing in Odoo consulting, customization, migration, and support services globally. It is comparable to Subteno as an Odoo-focused systems integrator, but with broader geographic reach and a higher partner tier.

Others

• Odoo SA: Odoo SA is the publisher of the Odoo platform and the central ecosystem player around which Subteno's entire business is built. While not a direct competitor (Subteno is a partner, not a rival), Odoo SA's partner program economics, direct-sales strategy, and platform roadmap directly determine Subteno's opportunities and constraints.

Broad incumbents

• Cegid: Cegid is a major French ERP and business software vendor (cloud financials, HR, retail, ERP) targeting mid-market and SMB clients. It competes with the Odoo deployments that Subteno implements as an alternative platform for French SMEs, making it a broad incumbent competitor in the same customer wallet.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/subteno_
• YouTubeyoutube.com/channel/UCIAHztafgvpTJmBFrWTHcYw
• Facebookfacebook.com/Subteno-120064752713915
• LinkedInlinkedin.com/company/syleam
• Instagraminstagram.com/subteno_/?hl=fr

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Subteno Group