Stefan Wiesner
Stefan Wiesner operates BIKEpoint Wiesner, a multi-location German bicycle and e-bike retailer and service business serving consumers in the Lausitz region through six physical stores, certified workshop services, BIKEfitting, custom builds, and employer-leasing partnerships.
- Company typePrivate
- Founded2006
- HeadquartersBautzen, Germany
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Stefan Wiesner does
Stefan Wiesner operates BIKEpoint Wiesner, a multi-location bicycle retail and service business based in Bautzen, Germany. The company sells bicycles across twelve categories — including urban, city, cross, mountain, cyclocross/gravel, fitness, road, trekking, children's/youth, e-bikes, frames, and bike trailers — through a portfolio of premium brands such as CUBE, SCOTT, Specialized, TREK, and woom, complemented by cycling apparel and accessories from Vaude, Deuter, Maloja, Oakley, SQlab, Thule, and Croozer. Pricing spans from approximately €699 for entry-level bikes to over €6,499 for premium carbon framesets. The company is a sole proprietorship owned by Stefan Wiesner, founded in Bautzen in 2006, and has grown to six owned retail/workshop locations across the Lausitz region (Bautzen, Bautzen City workshop opening January 2026, Cottbus, Görlitz, Hoyerswerda, Senftenberg), plus a partner site in Kamenz.
Beyond retail, BIKEpoint Wiesner operates certified Shimano Service Centers and employs FOX-trained mechanics, providing maintenance, repair, suspension service, and professional BIKEfitting using SQlab and Gebiomized 3D video analysis and saddle pressure measurement. It offers a four-pathway Custom Made Bikes service spanning fine-tuning, custom-color frames (Veloheld/Intec), brand-level frame customization (CUBE/SCOTT/Specialized/Trek), and Riese & Müller Baukasten configuration. Go-to-market combines direct-to-consumer retail across six physical locations and an online catalog, a community-marketing layer (group rides across MTB/road/gravel/family tours, Facebook, Instagram), and a B2B2C channel via partnerships with 15+ employer bike-leasing providers (JobRad, BusinessBike, CompanyBike, Eurorad, and others) plus Cronbank for private 0%-interest financing up to €4,000 and linexo by WERTGARANTIE for bicycle insurance from €6.50/month.
Stefan Wiesner firmographics
Firmographics- Name
- Stefan Wiesner
- Legal name
- BIKEpoint Wiesner
- Website
- https://bikepoint-wiesner.de
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Stefan Wiesner operates BIKEpoint Wiesner, a multi-location German bicycle and e-bike retailer and service business serving consumers in the Lausitz region through six physical stores, certified workshop services, BIKEfitting, custom builds, and employer-leasing partnerships.
- Ownership category
- akta.pro rank
Stefan Wiesner industry classification
Industry- Product category
- Bicycle Retail
- akta.pro primary industry
- Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)
- akta.pro secondary industries
- Bicycle Retail (New Bikes) (CRAMAHAA), Kids’ & Family Bike Retail (Youth, Trailers, Seats) (CRAMAHAG), Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC), Bike Accessories Retail (Lights, Locks, Racks, Bags) (CRAMAHAD), Bike Online Retail & Omnichannel Specialists (CRAMAHAL), Bike Fit, Performance & Training Retail/Studios (CRAMAHAI), Bike Service, Repair & Maintenance Shops (CRAMAHAH)
Keywords
Where Stefan Wiesner is headquartered
LocationHeadquarters
- HQ city
- Bautzen
- HQ country
- Germany
- HQ region
- Europe
Offices7 records
Markets served
Stefan Wiesner business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D, Others
Revenue model
- Bicycle Retail Sales: The primary revenue stream comes from selling bicycles across multiple categories including urban bikes, mountainbikes, road bikes, trekking bikes, e-bikes, children's bikes, and gravel/cyclocross bikes. Bikes range from entry-level to premium (up to €6,499+). The store sells multiple brands including CUBE, Stevens, SCOTT, Specialized, Trek, and woom.
- Maintenance and Repair Services: Revenue from repair and maintenance services including quick inspections, full services, fork/suspension service, and Shimano-certified repairs. Services are available for both bikes purchased at the store and other brands. As a certified Shimano Service Center and with FOX-trained mechanics, this is a recurring service revenue stream.
- Bike Leasing Programs: BIKEpoint Wiesner facilitates employer-based bike leasing programs where employees convert a portion of their salary (Bruttolohnumwandlung) to lease a bike. The store acts as the fulfillment partner for leasing providers including JobRad, BusinessBike, CompanyBike, Eurorad, and 11+ other providers. This drives high-value retail transactions.
- Private Financing: Partnered with Cronbank to offer private financing for bikes up to €4,000, often with 0% interest financing options. Enables customers who cannot use employer leasing to purchase higher-value bikes.
- Bicycle Insurance: Referral revenue from insurance partner linexo by WERTGARANTIE, which provides comprehensive bicycle insurance covering theft, damage, and wear. Insurance tariffs start at €6.50/month. This is a referral/affiliate revenue stream.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Children's and entry-level bikes |
| Unit Pricing | Pay-as-you-go | Mid-range urban, fitness, and trekking bikes |
| Unit Pricing | Pay-as-you-go | Premium and performance bikes (carbon road, gravel, mountain) |
| Subscription | Monthly | Private financing through Cronbank |
| Subscription | Monthly | Bicycle insurance through linexo by WERTGARANTIE |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Stefan Wiesner product offering
Product offeringCore offering
BIKEpoint Wiesner is a multi-location bicycle retail chain operating six physical stores across the Lausitz region of Germany, selling bicycles across 12 categories (urban, city, cross, mountain, gravel, fitness, road, trekking, children's, e-bikes, frames, and trailers) from premium brands including CUBE, SCOTT, Specialized, Trek, and woom. The business also delivers certified maintenance and repair services (Shimano Service Center, FOX-trained mechanics), professional BIKEfitting with 3D video analysis, custom bike building, and facilitates employer-based bike leasing, private financing, and insurance.
Product overview
BIKEpoint Wiesner is a multi-location bicycle retail chain operating in the Lausitz region of Germany (Bautzen, Hoyerswerda, Cottbus, Görlitz, Senftenberg, Kamenz). The business offers a comprehensive portfolio of bicycles across 12 product categories: Urban Bikes, City Bikes, Cross Bikes, Mountainbikes, Cyclocross/Gravel Bikes, Fitness Bikes, Frames, Road Bikes, Trekking Bikes, Children's/Youth Bikes, E-Bikes, and Bike Trailers. The product offering centers on premium bicycle brands including CUBE, SCOTT, Specialized, TREK, and woom, complemented by cycling apparel and equipment from Vaude, Deuter, Maloja, Oakley, SQlab, Thule, and Croozer. Beyond retail, BIKEpoint Wiesner provides services including certified maintenance and repair (Shimano Service Center, FOX-trained mechanics), professional BIKEfitting with Gebiomized 3D video analysis and saddle pressure measurement, custom bicycle building, and ancillary services including leasing, financing, and insurance. The company operates three CUBE Store locations alongside general BIKEpoint locations.
Differentiator
Problem solved
Functional benefit
Products and services
- Bicycle Retail (Multi-Category) Retail sale of bicycles across 12 categories (urban bikes, city bikes, cross bikes, mountain bikes, cyclocross/gravel bikes, fitness bikes, frames, road bikes, trekking bikes, children's/youth bikes, e-bikes, and bike trailers) from brands including CUBE, SCOTT, Specialized, Trek, woom, and Stevens. Pricing ranges from approximately €699 for entry-level children's bikes to €6,499+ for premium carbon framesets. Sold in-store and via the online catalog.
- Maintenance and Repair Services Professional bicycle maintenance and repair services, including quick inspections, full services, fork/suspension service, and Shimano-certified repairs. Provided as a certified Shimano Service Center with FOX-trained mechanics. Services are available for bikes purchased at the store and for other brands.
- Professional BIKEfitting and Ergonomics Professional ergonomic fitting services of 100–120 minutes using SQlab saddle width measurement and Gebiomized 3D video analysis with saddle pressure measurement. Includes free ergonomic consultations and SQlab contact point products.
- Custom Made Bikes Custom bicycle building services with four configuration pathways: fine-tuning upgrades, custom frame colors via Veloheld and Intec, custom builds on CUBE/SCOTT/Specialized/Trek frames, and full factory customization via Riese & Müller (motor, battery, suspension, saddle, handlebars).
- Bike Leasing Facilitation Facilitation of employer-based bike leasing through salary conversion (Bruttolohnumwandlung) with 15+ provider partners including JobRad, BusinessBike, CompanyBike, Eurorad, and others. BIKEpoint Wiesner serves as the regional fulfillment partner.
- Private Bike Financing (Cronbank) Private installment financing for bike purchases up to €4,000 through Cronbank, often with 0% interest options, available for customers who cannot use employer leasing.
- Bicycle Insurance Referral (linexo by WERTGARANTIE) Referral-based bicycle insurance covering theft, damage, wear, and battery issues from linexo by WERTGARANTIE, with tariffs starting at €6.50/month. Purchase possible up to 6 months after bike purchase.
Quantifiable outcome
- Quick inspection turnaround: bikes typically ready within half a day
- +4 more outcomes
Companies that use Stefan Wiesner
Customer profileSegments2 records
Ideal customer profiles2 records
Stefan Wiesner technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Stefan Wiesner partnerships and signals
Strategic signalPartnerships
24 partnerships are on record, tiered core and minor.
- CUBEcoreCUBE is a leading European bicycle brand and the primary brand for three dedicated CUBE Store locations (Cottbus, Görlitz, Senftenberg). BIKEpoint Wiesner operates these stores as an authorized CUBE retailer, carrying the full CUBE program from children's bikes to E-bikes and carbon road bikes.
- JobRadcoreBIKEpoint Wiesner is a fulfillment partner for JobRad, one of Germany's largest bike leasing providers. Employees of companies offering JobRad can select and lease bikes through the store using salary-conversion schemes.
- BusinessBike (BusinessBike.de)coreBike leasing provider partnership allowing employees to lease bikes through their employer using BusinessBike's platform, fulfilled at BIKEpoint Wiesner stores.
- CompanyBikecoreEmployer bike leasing partner. BIKEpoint Wiesner serves as a fulfillment partner for CompanyBike's salary-conversion bike leasing programs.
- EuroradcoreBike leasing provider for employer-based bike benefits. BIKEpoint Wiesner acts as a fulfillment partner for Eurorad leasing programs.
- bikeleasing.decoreEmployer bike leasing provider. BIKEpoint Wiesner serves as a local fulfillment partner for bikeleasing.de employer bike benefit programs.
- Dein JobRad (deinjobbike.de)minorJobRad brand focused on employee bike leasing. BIKEpoint Wiesner fulfills orders for employees whose employers use this platform.
- Deutsches DienstradminorGerman company bike leasing provider. BIKEpoint Wiesner serves as a local fulfillment partner.
- EasyBikeLeasingminorBike leasing provider for employer bike benefit schemes. BIKEpoint Wiesner fulfills leasing orders at its stores.
- EleasaminorBike leasing provider. BIKEpoint Wiesner acts as a local fulfillment partner for Eleasa employer bike programs.
- Lease-A-BikeminorEmployer bike leasing platform. BIKEpoint Wiesner fulfills Lease-A-Bike orders at its store locations.
- Mein DienstradminorGerman company bike leasing provider. BIKEpoint Wiesner serves as a fulfillment partner for Mein Dienstrad bike leasing programs.
- PrimandisminorBike leasing provider. BIKEpoint Wiesner fulfills Primandis employer bike leasing orders.
- Rad im DienstminorGerman employer bike leasing provider. BIKEpoint Wiesner acts as a local fulfillment partner.
- Würth LeasingminorWürth's bike leasing program. BIKEpoint Wiesner serves as a fulfillment partner for Würth Leasing employer bike benefit programs.
- CronbankcorePrivate financing partner. Cronbank provides installment financing for bike purchases up to €4,000, often at 0% interest, without requiring salary proof. BIKEpoint Wiesner refers customers to Cronbank for private financing of bikes.
- linexo by WERTGARANTIEcoreBicycle insurance partner. linexo by WERTGARANTIE provides comprehensive bike insurance (theft, damage, wear, battery issues) starting at €6.50/month. BIKEpoint Wiesner refers customers and earns referral revenue. Protection can be purchased up to 6 months after bike purchase.
- SQlabcoreErgonomics technology partner. SQlab saddle width measurement system and contact point products (saddles, grips, pedals, insoles) are used in BIKEpoint Wiesner's professional BIKEfitting process. Their step saddle system with lowered nose is featured in fittings.
- GebiomizedcoreTechnology partner for BIKEfitting. Gebiomized saddle pressure measurement technology is used in the 3D video analysis fitting process at BIKEpoint Wiesner's fitting laboratory in Bautzen.
- Veloheld (Dresden)minorCustom frame partner. Veloheld is a Dresden-based frame manufacturer offering custom frame colors from the RAL color range. BIKEpoint Wiesner offers custom-painted bikes using Veloheld frames as part of its Custom Made service (Pathway 2).
- Intec (Erfurt)minorCustom frame partner. Intec from Erfurt offers frames in custom colors. BIKEpoint Wiesner offers custom bikes using Intec frames as part of its Custom Made service (Pathway 2).
- Riese & MüllercoreE-Bike customization partner. Riese & Müller offers factory-configurable E-Bikes. BIKEpoint Wiesner guides customers through the full Riese & Müller configuration process (motor, battery, suspension, saddle, handlebars) as part of its Custom Made service (Pathway 4).
- ShimanocoreAll BIKEpoint Wiesner locations are certified Shimano Service Centers, meaning they meet Shimano's quality standards for repairs and maintenance. Shimano is the leading bicycle component manufacturer.
- FOX (Fox Racing Shox)coreFOX is a leading suspension manufacturer. BIKEpoint Wiesner mechanics are trained through FOX Professional courses (FOX-Profikurs). The store offers fork and shock service for FOX suspension components and stocks common spare parts.
Scale indicators8 records
Recent moves8 records
Expansion highlights6 records
Stefan Wiesner competitors and assessment
Company assessmentOthers
- JobRad: Germany's leading bike leasing provider and a key channel partner for BIKEpoint Wiesner, connecting employer-provided bike benefits to store orders. Comparable as a key ecosystem player in the German Dienstrad leasing channel.
- Riese & Müller: German premium e-bike manufacturer and strategic partner of BIKEpoint Wiesner. Comparable because it shares the same premium e-bike positioning and is a key supplier to the Custom Made pathway.
Emerging players
- Bike24: German online bike retailer with extensive catalog of bikes, components, accessories, and apparel. Adjacent competitor in the German cycling market, focused on e-commerce rather than physical retail experience.
- Rebike: German online retailer specializing in refurbished and used bikes, including premium brands. Comparable in bike retail focus but competes through a different value proposition (sustainability, lower price).
- Canyon: German direct-to-consumer premium bike brand (road, mountain, gravel, e-bikes). Represents a Disintermediation threat to traditional bike retailers in the premium segments where BIKEpoint Wiesner focuses.
Direct peers
- Rose Bikes: German bike retailer with deep premium road, mountain, gravel, and e-bike catalog, historically direct-to-consumer online with growing showrooms. Comparable premium product mix and German cycling market focus.
- Lucky Bike: Major German bike retail chain with flagship stores combining wide bike selections, in-house workshops, and professional fitting services. Same multi-store premium retail plus services model as BIKEpoint Wiesner.
- Fahrrad XXL: Large-format German bike retail chain with multiple locations, broad bike and e-bike assortments, and integrated workshops. Comparable in product breadth and multi-location footprint, though at meaningfully larger scale.
- B.O.C. (Bike- und Outdoor Company): One of Germany's largest multi-location bike retail chains offering new bikes, e-bikes, accessories, and workshop services across dozens of stores. Directly comparable multi-store retail model with similar premium-brand portfolio and service offerings.
Broad incumbents
- Decathlon: Global sporting goods retailer with strong German bike and e-bike assortment and workshop services. Operates as a broader sporting goods player but overlaps significantly on entry-level to mid-range bike retail and accessories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Stefan Wiesner social profiles
Digital presenceStefan Wiesner financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stefan Wiesner leadership team
Management profileNumber of profiles
Profiles2 records
Stefan Wiesner funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stefan Wiesner M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stefan Wiesner
What does Stefan Wiesner do?
BIKEpoint Wiesner is a multi-location bicycle retail chain operating six physical stores across the Lausitz region of Germany, selling bicycles across 12 categories (urban, city, cross, mountain, gravel, fitness, road, trekking, children's, e-bikes, frames, and trailers) from premium brands including CUBE, SCOTT, Specialized, Trek, and woom. The business also delivers certified maintenance and repair services (Shimano Service Center, FOX-trained mechanics), professional BIKEfitting with 3D video analysis, custom bike building, and facilitates employer-based bike leasing, private financing, and insurance.
Is Stefan Wiesner a public or private company?
Stefan Wiesner is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Stefan Wiesner founded?
Stefan Wiesner was founded in 2006. It employs 11 to 50 people.
Where is Stefan Wiesner based?
Stefan Wiesner is headquartered in Bautzen, Germany, in the Europe region.
How does Stefan Wiesner make money?
Five revenue lines are on record. Bicycle Retail Sales are the primary driver. The others are maintenance and Repair Services, bike Leasing Programs, private Financing and bicycle Insurance.
Who are Stefan Wiesner's main competitors?
Others on record are JobRad and Riese & Müller. Emerging players are Bike24, Rebike and Canyon. Direct peers are Rose Bikes, Lucky Bike, Fahrrad XXL and B.O.C. (Bike- und Outdoor Company). Decathlon is listed as a broad incumbent.
Does Stefan Wiesner have an API?
No public API is recorded for Stefan Wiesner.
What industry is Stefan Wiesner in?
Stefan Wiesner's product category is Bicycle Retail. Its primary akta.pro industry code is CRAMABAH, Cycling & Bike Retail (Sales, Service & Accessories), with a secondary code of CRAMAHAA, Bicycle Retail (New Bikes).