Roxberry Naturals
Roxberry Naturals produces Roxberry Fizz for Kids, a canned sparkling beverage line of three flavors (Galaxy Gulp, Pink Lava, Ocean Potion) made with real fruits and vegetables, coconut water, and 5g of sugar per 7.5oz can, sold nationwide at Walmart, H-E-B, Meijer, Harris Teeter, and online to health-conscious parents of children aged 4-12.
- Company typePrivate
- Founded-
- HeadquartersColumbus, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Roxberry Naturals does
Roxberry Naturals is a Columbus, Ohio-based better-for-you beverage company that produces Roxberry Fizz for Kids, a line of canned sparkling beverages formulated specifically for children. Founded by parents and operating with a 1-10 person team, the company sells three core flavors — Galaxy Gulp (Orange Citrus), Pink Lava (Strawberry Lemonade), and Ocean Potion (Fruit Punch) — each containing 5g of sugar and 25 calories per 7.5oz recyclable aluminum can, sweetened with monk fruit and cane sugar on a coconut water base, with colors derived from spirulina and carrot/spinach juices rather than artificial dyes. The formulation explicitly avoids artificial flavors, colors, caffeine, and high-fructose corn syrup, positioning the line as a healthier alternative positioned 40% below the sugar level of leading juice boxes.
The product is built on a proprietary ingredient system (coconut water base + monk fruit + cane sugar + natural colorants) delivered in 7.5oz kid-sized cans, sold in 4-pack ($5.99) and 24-pack ($32.99) configurations. The company operates a direct-to-consumer channel via its own Shopify storefront (getroxberry.com) alongside marketplace listings on Amazon, TikTok Shop, and Instacart, and a Galaxy Club email loyalty program that captures first-party parent/caregiver data. Wholesale distribution is the primary revenue engine, with flagship positioning at Walmart's Modern Soda aisle across more than 2,200 stores in all 50 states (January 2026), supplemented by regional grocery listings at H-E-B (Texas), Meijer (Midwest), and Harris Teeter (East Coast).
Roxberry monetizes exclusively through one-time consumer packaged goods sales — there is no subscription, licensing, or service revenue — with consumer acquisition driven by organic social media, parent testimonials, TikTok Shop short-form video commerce, and retailer discovery. The company is privately held, recently completed a $4,000,000 funding round (May 2026) led by Habitat Partners for national expansion, and is actively extending its category-creator position in the kids' modern soda niche.
Roxberry Naturals firmographics
Firmographics- Name
- Roxberry Naturals
- Legal name
- Roxberry
- Website
- https://getroxberry.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Roxberry Naturals produces Roxberry Fizz for Kids, a canned sparkling beverage line of three flavors (Galaxy Gulp, Pink Lava, Ocean Potion) made with real fruits and vegetables, coconut water, and 5g of sugar per 7.5oz can, sold nationwide at Walmart, H-E-B, Meijer, Harris Teeter, and online to health-conscious parents of children aged 4-12.
- Ownership category
- akta.pro rank
Roxberry Naturals industry classification
Industry- Product category
- Children's Beverages
- SIC
- Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)
- akta.pro primary industry
- Baby Drinks (Juices, Waters, Electrolyte/Oral Rehydration Solutions) (CRADAEAH)
Keywords
Where Roxberry Naturals is headquartered
LocationHeadquarters
- HQ city
- Columbus
- HQ country
- United States
- HQ region
- North America
Markets served
Roxberry Naturals business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel
Revenue model
- Direct Product Sales: Roxberry generates revenue through direct-to-consumer sales via their e-commerce website and marketplace partnerships (Amazon, TikTok Shop), as well as wholesale distribution to major retail chains including Walmart, H-E-B, Meijer, and Harris Teeter.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 4-Pack Option - $5.99 per pack |
| Unit Pricing | Pay-as-you-go | 24-Pack Option - $32.99 per case |
Go-to-market motion2 records
Distribution channels8 records
Marketing channels4 records
Roxberry Naturals product offering
Product offeringCore offering
Roxberry produces and sells Roxberry Fizz for Kids, a line of canned sparkling beverages made with real fruit and vegetable juices on a coconut water base, sweetened with monk fruit and cane sugar to deliver 5g of sugar and 25 calories per 7.5oz can. The product is offered in three flavors (Galaxy Gulp Orange Citrus, Pink Lava Strawberry Lemonade, Ocean Potion Fruit Punch), sold in 4-pack and 24-pack recyclable aluminum formats, and distributed nationwide through major retailers and e-commerce marketplaces.
Product overview
Roxberry is a better-for-you beverage brand offering Roxberry Fizz for Kids, a line of sparkling canned beverages made with real fruits, vegetables, and coconut water. The product line consists of three distinct flavors—Galaxy Gulp (Orange Citrus), Pink Lava (Strawberry Lemonade), and Ocean Potion (Fruit Punch)—all containing 5g of sugar, no artificial ingredients, and packaged in recyclable 7.5oz aluminum cans sold in 4-packs ($5.99) or 24-packs ($32.99). The company sells direct-to-consumer through its website and is distributed nationwide through major retailers including Walmart, Amazon, Meijer, H-E-B, Harris Teeter, Instacart, and TikTok Shop.
Differentiator
Problem solved
Functional benefit
Products and services
- Galaxy Gulp (Orange Citrus) Sparkling orange citrus beverage made with real fruit and vegetable juices and coconut water, sweetened with monk fruit and cane sugar, containing 5g of sugar and 25 calories per 7.5oz recyclable aluminum can. Sold in 4-pack ($5.99) and 24-pack ($32.99) formats for children.
- Pink Lava (Strawberry Lemonade) Sparkling strawberry lemonade beverage made with real fruit and vegetable juices and coconut water, sweetened with monk fruit and cane sugar, containing 5g of sugar and 25 calories per 7.5oz recyclable aluminum can. Sold in 4-pack ($5.99) and 24-pack ($32.99) formats for children.
- Ocean Potion (Fruit Punch) Sparkling fruit punch beverage made with real fruit and vegetable juices and coconut water, sweetened with monk fruit and cane sugar, containing 5g of sugar and 25 calories per 7.5oz recyclable aluminum can. Sold in 4-pack ($5.99) and 24-pack ($32.99) formats for children.
Quantifiable outcome
- 78% of Modern Soda shoppers would purchase a kid-friendly option if available
- +2 more outcomes
Companies that use Roxberry Naturals
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles1 record
Roxberry Naturals technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Roxberry Naturals partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core, flagship and secondary.
- H-E-BcoreTexas market expansion partnership following breakout Walmart growth. Roxberry launched in H-E-B stores across Texas on April 27, 2026, marking entry into one of the largest grocery markets in the country.
- WalmartflagshipFlagship distribution partnership making Roxberry the first kids' beverage to enter Walmart's Modern Soda aisle. Products available across more than 2,200 stores in all 50 states, providing national retail coverage and category leadership positioning.
- MeijercoreMidwest regional distribution partnership through Meijer stores, with products available in-store and via Instacart same-day delivery.
- AmazoncoreE-commerce marketplace partnership for online sales of Roxberry Fizz for Kids products across multiple flavors.
- Harris TeetersecondaryEast Coast regional grocery chain distribution partnership for Roxberry products.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Roxberry Naturals competitors and assessment
Company assessmentDirect peers
- Olipop: Olipop is a better-for-you sparkling tonic brand using natural ingredients, low sugar, and prebiotics. While targeted at adults, Olipop shares Roxberry's better-for-you soda positioning philosophy, natural ingredient focus, and broad omnichannel distribution model.
- Honest Kids: Honest Kids (The Coca-Cola Company / Honest Tea brand) is a better-for-you kids' juice pouch brand sold nationally in grocery. It competes head-to-head with Roxberry in the 'better-for-you beverage for kids' positioning and shares similar distribution at Walmart and major grocers.
- Poppi: Poppi is a better-for-you sparkling soda brand using apple cider vinegar and low sugar. Like Roxberry, Poppi scaled nationally in mainstream retailers (including Walmart) before its acquisition by PepsiCo, making it a directly comparable trajectory for better-for-you sparkling beverage brands targeting mass retail.
- Spindrift: Spindrift is a sparkling water brand using real fruit juice and natural ingredients with no artificial sweeteners. It shares Roxberry's clean-label, real-ingredient positioning and broad retail distribution, making it a directly comparable better-for-you sparkling beverage peer.
- Capri Sun: Capri Sun (Kraft Heinz) is a leading kids' beverage brand sold in pouches across grocery and mass channels. It directly competes with Roxberry in the kids' beverage aisle and represents the incumbent alternative Roxberry is repositioning against with its better-for-you sparkling format.
Broad incumbents
- PepsiCo: PepsiCo owns kids' beverage brands including Tropicana and has acquired Poppi. It has the distribution scale and marketing budget to enter the kids' better-for-you sparkling category and would be a natural strategic acquirer of brands like Roxberry.
- The Coca-Cola Company: Coca-Cola owns multiple kids' beverage brands including Honest Kids, Minute Maid Kids, and fairlife, and has the bottling and retail relationships to rapidly enter or replicate any kids' beverage niche. It is the broad incumbent Roxberry most needs to monitor.
- Keurig Dr Pepper: Keurig Dr Pepper owns kids' beverage brands including Motts and Hawaiian Punch and has distribution across grocery, mass, and convenience channels. It represents a broad incumbent peer with relevant kids' beverage portfolio overlap.
- BODYARMOR: BODYARMOR (owned by Coca-Cola) launched BODYARMOR Kids as a better-for-you sports drink for children. It directly competes with Roxberry in the kids' better-for-you hydration category and shares national retail distribution at Walmart and major grocers.
Emerging players
- Culture Pop: Culture Pop is an emerging better-for-you probiotic sparkling beverage brand targeting health-conscious consumers. It competes in the same better-for-you sparkling category and shares natural-ingredient, low-sugar positioning with Roxberry.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Roxberry Naturals social profiles
Digital presenceRoxberry Naturals compliance and trust
Trust signalCompliance1 record
Roxberry Naturals financial estimates
Financial estimateRevenue estimate
Valuation estimate
Roxberry Naturals leadership team
Management profileNumber of profiles
Roxberry Naturals funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Roxberry Naturals M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Roxberry Naturals
What does Roxberry Naturals do?
Roxberry produces and sells Roxberry Fizz for Kids, a line of canned sparkling beverages made with real fruit and vegetable juices on a coconut water base, sweetened with monk fruit and cane sugar to deliver 5g of sugar and 25 calories per 7.5oz can. The product is offered in three flavors (Galaxy Gulp Orange Citrus, Pink Lava Strawberry Lemonade, Ocean Potion Fruit Punch), sold in 4-pack and 24-pack recyclable aluminum formats, and distributed nationwide through major retailers and e-commerce marketplaces.
Is Roxberry Naturals a public or private company?
Roxberry Naturals is a private company. It is classified as venture growth investor backed and is currently operating.
When was Roxberry Naturals founded?
Roxberry Naturals was founded in -1. It employs 1 to 10 people.
Where is Roxberry Naturals based?
Roxberry Naturals is headquartered in Columbus, United States, in the North America region.
How does Roxberry Naturals make money?
One revenue line is on record: direct Product Sales.
Who are Roxberry Naturals's main competitors?
Direct peers on record are Olipop, Honest Kids, Poppi, Spindrift and Capri Sun. Broad incumbents are PepsiCo, The Coca-Cola Company, Keurig Dr Pepper and BODYARMOR. Culture Pop is listed as an emerging player.
Does Roxberry Naturals have an API?
No public API is recorded for Roxberry Naturals.
What industry is Roxberry Naturals in?
Roxberry Naturals's product category is Children's Beverages. Its primary akta.pro industry code is CRADAEAH, Baby Drinks (Juices, Waters, Electrolyte/Oral Rehydration Solutions). Its SIC code is 2030.