What Menopause Matter does

Menopause Matter is a Canadian nonprofit organization founded in 2021 and headquartered in North York, Ontario, that delivers menopause-related education, digital tools, and community support to women navigating perimenopause, menopause, and postmenopause, as well as to healthcare practitioners and the broader public. Its platform encompasses a symptom map, diagnostic quiz, specialist directory, and treatment guide delivered through a web property, iOS and Android mobile applications launched in 2025, and the Menopause Matter GPT — a multilingual AI chatbot available in three languages and built on OpenAI's ChatGPT foundation. Community engagement is layered through in-person workshops and events, social media, and a newsletter introduced in February 2025.

The organization operates a multi-stream nonprofit revenue model: individual donations processed via Stripe at tiered amounts roughly between $10 and $250, merchandise and book sales through an online store, and government grants including funding from WAGE Canada and the New Horizons for Seniors Program (the latter underwriting a Seniors Mental Health Program beginning April 2025). Operations are run by a small team of approximately four staff under founder and Interim Executive Director Gillianne H. Fuller, supported by a six-person board of directors.

In 2025 the organization expanded geographically with a Quebec (Montreal) presence and signalled Edmonton as a forthcoming market, while broadening its programmatic scope with a Menopause Entrepreneurship Program. On May 5, 2026, Menopause Matter's Free HRT Ontario petition was formally tabled in the Ontario Legislature, marking an expansion of its mission from education and community into direct policy advocacy on hormone-replacement therapy access.

Name

Menopause Matter

Legal name

Menopause Matter

Website

https://menopausematter.org

Company type

Private

Founded year

2021

Operating status

Operating

Short description

Menopause Matter is a Canadian nonprofit, founded in 2021 and based in North York, Ontario, that delivers menopause education, multilingual AI chat, mobile apps, and community programming to women navigating menopause, supported by donations, grants, and merchandise.

Ownership category

akta.pro rank

Product category

Women's Health Education and Advocacy

NAICS

Individual and Family Services (6241)

SIC

Services-Social Services (8300)

akta.pro primary industry

Women's Health & Life-Stage Wellness Education (Fertility, Pregnancy, Menopause) (EDAAAHAI)

akta.pro secondary industries

Menopause & Midlife Women’s Health Telehealth (HRT management, symptom care) (HLALAHAI), Health, Wellness & Patient Communities (MPACAJAL)

Keywords

• Menopause education
• Women's health resources
• Digital health tools
• Community health advocacy
• Hormone therapy access

Headquarters

HQ city

North York

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations: The organization accepts monetary donations through its website via Stripe payment processing. Donation options range from $10 to $250 or custom amounts, with funds directed toward supporting women and the organization's mission.
2. Merchandise Sales: The organization operates an e-commerce store (menopausematter.shop) selling menopause-related merchandise including books authored by Gillianne H. Fuller such as '50 Symptoms of Menopause' and 'Embracing the Storm', as well as curated products for women experiencing menopause.
3. Government Funding: Menopause Matter receives funding from WAGE (Women and Gender Equality Canada) and has received grants from the New Horizons Seniors Grant program, which supports their seniors mental health and digital literacy programs.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Menopause Matter is a Canadian nonprofit that provides free menopause education, digital tools, and community support to women navigating perimenopause, menopause, and postmenopause. Its core offerings include a free mobile app (iOS/Android), AI-powered GPT assistants on ChatGPT in English, French, and Spanish, an interactive 50-symptom map, a diagnostic quiz, a national specialist directory, and a comprehensive educational content library. The organization supplements these digital tools with monthly workshops (online and in-person), a newsletter, published books, and advocacy campaigns including the Free HRT Ontario petition.

Product overview

Menopause Matter operates as a platform-plus-programs organization built around a core mobile application and AI-powered digital assistant. The primary products include a free mobile app (iOS/Android) serving as a pocket guide to menopause stages, and Menopause Matter GPT AI assistants accessible via ChatGPT in English, French, and Spanish. These digital tools are supplemented by the Menopause Information Library, Interactive Symptom Map covering 50 symptoms, Menopause Diagnostic Quiz, and Menopause Specialist Directory. The organization delivers education through monthly workshops, a monthly newsletter, and published books. Community engagement is facilitated through Facebook groups and social media channels. Advocacy programs include the Free HRT Ontario campaign. Additional initiatives include the Seniors Mental Health and Digital Literacy Program and Menopause Entrepreneurship Program. An online store offers merchandise.

Differentiator

Problem solved

Functional benefit

Products and services

• Menopause Matter Mobile App Free mobile application available on iOS and Android in English, French, and Spanish; provides educational content, symptom tracking, AI chatbot access, and wellness tools for women navigating menopause.
• Menopause Matter GPT AI Assistants AI-powered conversational assistants available through the ChatGPT platform that provide instant, judgment-free answers about menopause in English, French, and Spanish.
• Menopause Diagnostic Quiz Online diagnostic assessment that helps women identify common and lesser-known menopause symptoms, assess severity, and prepare for conversations with healthcare providers.
• Menopause Specialist Directory Online directory of menopause specialists across Canada, including gynecologists, endocrinologists, and menopause-certified practitioners, with contact information and affiliations.
• Interactive Symptom Map Interactive visual body map allowing users to explore how menopause affects different body systems, covering 50 documented symptoms with detailed explanations.
• Menopause Treatments Guide Comprehensive guide to menopause management and treatments covering five pathways: lifestyle/nutrition, non-hormonal interventions, hormone replacement therapy, natural remedies, and genitourinary/sexual health.
• Free HRT Ontario Campaign Advocacy campaign petitioning the Ontario government to provide free hormone replacement therapy to women, addressing healthcare equity with BC (March 2026) and Manitoba (April 2025).
• Monthly Workshops and Empowerment Sessions Educational workshops covering menopause topics including symptom management, mental health support, bone health, hormone therapy, and lifestyle adjustments; available online and in-person.
• Seniors Mental Health and Digital Literacy Program Program supporting mental health and digital literacy of seniors, including creation of the Seniors Mental Health Guidebook; funded by the New Horizons Seniors Grant.
• Menopause Entrepreneurship Program Program supporting women entrepreneurs during the menopause transition, with intake managed through Google Forms.
• Menopause Matter Online Store E-commerce store offering menopause-related merchandise, books authored by Gillianne H. Fuller, and curated products for women experiencing menopause.

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability2 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and supporting.

• PEACH (Promoting Education and Awareness for Community Health)coreStrategic or Co-development PartnerMenopause Matter partnered with PEACH to bring menopause workshops to the Jane and Finch community in Toronto. PEACH's expertise in community health promotion was leveraged to design and deliver workshops addressing physical, emotional, and social aspects of menopause.
• Junction Community InitiativescoreStrategic or Co-development PartnerOngoing collaboration with Junction Community Initiatives for community events, including Black History Month celebrations, Canada Day Connection, and Jamaica Independence Day Event. Partnership focused on community empowerment and education.
• Young Elite CookssupportingStrategic or Co-development PartnerPartnership for community events including Thanksgiving Turkey Drive, Christmas Toy Drive, and Unhoused Drive. Combined resources to support families and individuals in need within the community.
• Royalty Helping HandssupportingStrategic or Co-development PartnerCollaboration for community outreach including unhoused drives, seniors programs, and gift drives. Partnered for events in Edmonton and other locations across Canada.
• The JCA (Jane/Compton Area Community Centre)coreStrategic or Co-development PartnerRegular venue partner for seniors health and wellness programs, monthly empowerment sessions, and community events. Located in the Jane and Finch area of Toronto.
• Black Creek HealthsupportingStrategic or Co-development PartnerHealthcare partnership for community events including Mother's Day event at The JCA. Collaboration for health education and awareness initiatives.
• Dr. Linda TangsupportingStrategic or Co-development PartnerHealthcare professional collaboration for menopause programs. Dr. Tang provides health assessments using Quantum Resonant Magnetic Analyzer and expert guidance for workshop participants.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Gennev: Menopause-focused women's health platform combining telehealth, coaching, and educational content for women in midlife; comparable audience and content-to-care continuum, though US-centric and for-profit.
• Evernow: Telehealth provider focused on menopause and perimenopause, offering hormone therapy, mental health, and sleep care to midlife women; competes for the same audience as Menopause Matter's specialist directory and treatments guide, with the advantage of in-house clinicians.
• Elektra Health: US-based virtual care and education platform dedicated to menopause, combining telemedicine, community, and evidence-based content — directly comparable to Menopause Matter's mix of education, community, and clinical navigation, though with a paid telehealth layer Menopause Matter lacks.
• Midi Health: Venture-backed virtual clinic specializing in perimenopause and menopause care for women in midlife; comparable in target audience and menopause focus, but operates a clinician-delivered, insurance-paid model versus Menopause Matter's free education and community model.
• Caria (by Hello评测): App-based menopause companion offering symptom tracking, education, and community for perimenopausal and menopausal women; the closest product-form competitor to Menopause Matter's mobile app, though narrower in geographic and language coverage.
• The Menopause Foundation of Canada: Canadian nonprofit dedicated to menopause awareness, education, and policy advocacy; the most directly comparable peer by mandate, geography, and nonprofit structure, though more research-and-advocacy oriented and less product-driven than Menopause Matter.

Broad incumbents

• Maven Clinic: Largest US virtual clinic for women's and family health across fertility, pregnancy, postpartum, and menopause; relevant comparable because Maven now includes a menopause program that overlaps with Menopause Matter's whole-life-stage positioning and employer-sponsored distribution.
• Pelago Health: Digital health platform offering employer-sponsored virtual care across substance use, mental health, and women's health; relevant comparable for the workplace-menopause and employer-channel wedge that Menopause Matter has identified but not yet commercialized.
• The Menopause Society (formerly NAMS): North American professional medical society producing clinician guidelines (NAMS/SOGC) and patient education on menopause; comparable as an authority and content source, but physician-led and non-commercial where Menopause Matter is community-led.

Regional players

• Women's Health Concern (UK): UK charitable organization providing information, education, and support for women's midlife and hormonal health; structurally similar to Menopause Matter as a nonprofit education and advocacy body, though focused on the UK healthcare context.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/groups/menopausematter
• Instagraminstagram.com/menopausematter
• TikToktiktok.com/@menopausematter.org?_r=1&_t=ZS-96Cjc5XSSGq

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Menopause Matter