Renowned

What Renowned does

Renowned is a SaaS marketing platform purpose-built for real estate professionals, combining verified review collection, AI-assisted content generation, and automated social media distribution into a single tiered product suite. Its core products include Build (entry-level review collection and branded profile), Amplify (autopilot social scheduling and premium templates), and Attract (premium tier with Market Update content, video capability, and an AI Assistant), all powered by the underlying RateMyAgent review engine and the Social Studio publishing platform inherited from the 2024 Curated Social acquisition. The platform is engineered around three technical pillars: an automated marketing engine that transforms agent transactions, listings, and reviews into branded social posts via 6,000+ templates; a review syndication network distributing verified reviews across 12+ destinations including Google, Facebook, Realtor.com, Zillow, Yelp, Domain, and Trade Me; and AI-discoverability features that structure profiles for LLM-based search engines and provide NLP-driven review intelligence.

The business model is a recurring subscription SaaS with three primary revenue streams: individual agent plans priced between $28-$89 per month, agency/team plans with per-seat pricing, and custom-priced brokerage/enterprise contracts that include brand kits, network reporting, and content syndication across offices. Renounced employs a hybrid go-to-market combining product-led growth (14-day free trials, self-serve sign-up, tiered plans) with a sales-led motion for brokerages and teams via demo booking and contact sales. Founded in Australia in 2014 as RateMyAgent, the company listed on the ASX in 2018, expanded into the US the same year, acquired Curated Social in 2024, and rebranded to Renounced in 2025. It now serves 345,000+ agents and 11,700+ agencies/brokerages across the United States, Australia, New Zealand, and Canada, reporting NPS scores of 71 (US) and 66 (AU) from user surveys.

Name

Renowned

Legal name

Renowned Pty Ltd

Website

https://renowned.com

Company type

Public

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

Renowned is a SaaS marketing platform for real estate professionals that combines verified review collection, AI-assisted content automation, and social media distribution. It serves 345,000+ agents and 11,700+ brokerages across the US, Australia, New Zealand, and Canada via tiered subscriptions.

Ownership category

akta.pro rank

Product category

Real Estate Marketing Software

NAICS

Software Publishers (5132), Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)

akta.pro secondary industry

Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)

Keywords

• Real estate marketing platform
• Review management software
• Social media automation
• Reputation management
• Brokerage marketing tools

Headquarters

HQ city

Redwood City

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Revenue - Build Plan: Entry-level subscription tier for individual agents providing basic review collection, branded profile, and standard templates
2. Subscription Revenue - Amplify Plan: Mid-tier subscription with autopilot social scheduling, premium templates, Realtor.com sync, and personalized branding features
3. Subscription Revenue - Attract Plan: Premium tier with market update social posts, video capability, unlimited social accounts, custom ad templates, and AI assistant
4. Brokerage/Enterprise Subscriptions: Custom-priced subscriptions for brokerages and teams with features like brand kit, network reporting, and content syndication across offices and agents

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Renowned provides a cloud-based SaaS marketing platform for real estate professionals that automates the conversion of agent reviews, listings, and transactions into branded social media content, AI-optimized profiles, and lead-capture landing pages. The platform includes verified review collection and syndication to 12+ channels (Google, Facebook, Realtor.com, Zillow, Yelp, Domain, Trade Me), automated social scheduling via Social Studio Autopilot, and AI-discoverability features for ChatGPT, Perplexity, and Google AI Overviews. It sells tiered individual subscriptions (Build, Amplify, Attract) plus per-seat team/agency plans and custom brokerage enterprise contracts across the USA, Australia, New Zealand, and Canada.

Product overview

Renowned is a marketing platform for real estate professionals offering a tiered product portfolio. The core products include Build (entry-level for establishing online presence), Amplify (mid-tier with autopilot scheduling and premium templates), and Attract (premium tier with AI capabilities and unlimited social accounts). These are powered by RateMyAgent (the core review collection and intelligence platform) and Social Studio (the automated social media marketing platform). The company evolved from RateMyAgent, acquired Curated Social in 2024, and rebranded to Renowned in 2025 to offer the industry's first complete Local Expert Marketing system. The platform serves both individual agents and brokerages/agency teams with solutions tailored to each segment.

Differentiator

Problem solved

Functional benefit

Brands

• Attract: Complete marketing engine for market leading agents - includes reviews, social content, Google and AI search automation.
• Amplify
• Build

Quantifiable outcome

• Agents earn 3x average Gross Commission Income (US)
• +4 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration36 records

AI capability6 records

Feature8 records

Partnerships

Nine partnerships are on record, tiered core and supporting.

• Curated SocialcoreStrategic or Co-development Partner · 1 January 2024Acquired in 2024 to add best-in-class social media marketing platform capabilities. This acquisition transformed the company from a review platform to a comprehensive marketing platform, now branded as Renowned.
• Transaction Management SystemssupportingTechnology or IntegrationIntegrations with Brokermint, DocuSign, DocuSign Rooms, Dotloop, Form Simplicity, SkySlope for seamless data flow from transactions to marketing.
• Marketing & Social PlatformssupportingTechnology or IntegrationIntegrations with Instagram, Facebook, Google Business, LinkedIn, X (Twitter), Yelp for content distribution and review syndication.
• MLS ProviderscoreTechnology or IntegrationPartnerships with MLS providers including Stellar MLS, California Regional MLS, and international MLS/platform integrations (Realtor.com, Zillow, Domain, Trade Me).
• Website PlatformssupportingTechnology or IntegrationIntegrations with Bold Trail (kvCore), MoxiWebsites, Lofty, IDC Global, Reliance Network, Union Street Media for website review widgets and lead capture.
• Stellar MLScoreStrategic or Co-development PartnerStrategic partnership where Stellar MLS promotes Renowned's RateMyAgent platform to their Realtors, helping transform client feedback into real growth.
• California Regional MLScoreGTM or Marketing PartnerPartnership where California Regional MLS CMO Nicole Aguilar stated Renowned's focus on verified reputation and automation is shaping the future of how consumers find and trust real estate professionals.
• RE/MAX ProfessionalscoreGTM or Marketing PartnerKey customer and reference account. Brokerage owner Brad Whitehouse actively promotes Renowned as a tool all agents should use for social media presence.
• Cutler Real EstatesupportingGTM or Marketing PartnerCustomer partnership where CMO Ryan Maurer states the verified review platform helps Realtors build digital footprints, boost SEO, and turn client trust into new business.

Scale indicators18 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Birdeye: Birdeye is a leading reputation and customer experience platform that collects, syndicates, and analyzes reviews across hundreds of platforms. It directly competes with Renowned in review management and social media automation for SMBs, serving similar multi-location and service-business customers with broader vertical reach.
• Ylopo: Ylopo is a real estate marketing platform combining AI-powered lead generation, IDX websites, and automated CRM. It serves real estate teams and brokerages with overlapping functionality to Renowned's marketing automation and lead capture offerings.
• LionDesk: LionDesk is a real estate CRM and marketing platform offering video email, drip campaigns, and lead management for agents. It overlaps with Renowned's automation, social media, and lead nurturing capabilities for individual agents.
• Real Geeks: Real Geeks provides IDX real estate websites, lead generation, and CRM software tailored for agents and teams. It competes with Renowned for the same agent and small team customers seeking integrated marketing and lead management.
• Lofty (Chime): Lofty is an AI-powered real estate CRM and marketing platform serving teams and brokerages with lead generation, IDX websites, and automated marketing. It competes directly with Renowned for brokerage-wide marketing automation budgets and has overlapping integration partners.
• Inside Real Estate (kvCORE): Inside Real Estate provides the kvCORE platform used by real estate brokerages and teams for CRM, marketing automation, lead generation, and agent websites. It competes directly with Renowned for brokerage marketing budgets and overlaps in agent-facing automation features.
• CINC (Commissions Inc): CINC provides AI-driven real estate lead generation, IDX websites, and CRM for agents and teams. It is a direct competitor to Renowned in the brokerage marketing automation and lead capture space.

Emerging players

• BombBomb: BombBomb provides video email and video marketing tools popular with real estate professionals for personal outreach. It overlaps with Renowned's video capability feature and broader social content creation suite.

Broad incumbents

• Realtor.com (Move, Inc.): Realtor.com is a major US real estate portal operated by Move Inc., a News Corp subsidiary. It offers agent profiles, lead generation, and marketing tools that overlap with Renowned's value proposition for real estate professionals.
• Zillow Group: Zillow operates the dominant US real estate portal and offers Premier Agent advertising, Showcase, and Follow Up Boss CRM for real estate professionals. It is a broad incumbent that competes with Renowned's marketing tools while also serving as a key integration partner for review syndication.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/renowned-global
• Instagraminstagram.com/renowned_usa
• Facebookfacebook.com/RenownedAus

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Renowned