Being

What Being does

Being, A Psychological Corporation (DBA Being Wellness / Being / Being APC) is a community-based mental health group practice founded in October 2019 and domiciled in California. The company operates three branded clinical service lines: Being Mindful (individual and family therapy), Being In The Know (group workshops, trainings, and consultations), and Being Assessed (educational, psychological, and neuropsychological assessments). It serves children, adolescents, adults, and families primarily in the San Francisco Bay Area, with expansion into Los Angeles delivered via a combination of in-person and telehealth appointments. The practice is HIPAA-compliant and accepts clients through phone, online intake, fax referral from healthcare providers, and a client portal.

The underlying technology is a lightweight telehealth and e-commerce stack: a Squarespace-hosted marketing and intake website, Google Calendar (.ics) event integration, Stripe-powered payment and donation processing, and Google Analytics — with no proprietary clinical software, mobile app, or AI systems disclosed. Being monetizes through four streams: (1) clinical services billed via insurance reimbursement and private pay at Bay Area rates of approximately $400-$800 per client per month, (2) a Premium Membership subscription ($15/month or $200/year) for on-demand workshop content and CPD credits, (3) branded merchandise and gift card sales through an e-commerce storefront, and (4) tax-deductible donations underwriting pro bono and reduced-cost care. The Let's Talk Mental Health Series, a free monthly webinar library, serves as a top-of-funnel content engine across social media, email, and the website.

Being's customer base is horizontally segmented into families seeking therapy, mental health professionals and educators seeking training/CPD content, and the general public seeking psychoeducation. The company markets primarily through community channels — free content, social media, email newsletters, in-person and virtual events, and a fax-based referral network from healthcare providers — rather than paid acquisition. No institutional funding, M&A activity, patents, awards, or disclosed leadership team data are present in the source material.

Name

Being

Legal name

Being A Psychological Corporation

Website

https://beingmentalhealth.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Being APC is a California-based mental health group practice, founded October 2019, delivering therapy, psychological assessment, and professional training/workshops to children, adults, and families in the Bay Area and Los Angeles via in-person and telehealth channels.

Ownership category

akta.pro rank

Product category

Mental Health Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330), Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Health Services (8000), Services-Educational Services (8200)

akta.pro primary industry

Behavioral Health for Children & Adolescents (Youth Services) (HLAFACAL)

Keywords

• Mental health services
• Psychotherapy practice
• Psychological assessments
• Group therapy workshops
• Telehealth counseling

Headquarters

HQ city

Berkeley

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Clinical Services: Psychotherapy and psychological assessment services for children, adults, and families. Revenue generated through insurance reimbursement and private pay.
2. Premium Membership: Monthly or annual subscription for access to digital training materials, workshops, and continuing education content for mental health professionals.
3. Merchandise Sales: Branded merchandise including apparel, mugs, and accessories sold through e-commerce storefront.
4. Donations and Grants: Tax-deductible donations to fund pro bono and low-cost mental health services for families in financial need.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Being is a community-based mental health group practice (Being, A Psychological Corporation) that delivers individual and family psychotherapy, psychological and neuropsychological assessments, and group workshops/trainings for children, adults, and families in the Bay Area. The company supplements clinical services with telehealth delivery, free psychoeducation webinars, a paid membership for continuing education, and a branded merchandise e-commerce store.

Product overview

Being is a community-based mental health group practice operating as Being, A Psychological Corporation (Being APC). The company offers a multi-service platform comprising three core clinical services: individual and family therapy (Being Mindful), group workshops and professional trainings (Being In The Know), and psychological/neuropsychological assessments (Being Assessed). Supporting these clinical services are educational resources including the free Let's Talk Mental Health video series and premium membership for on-demand training content. The company also operates a merchandise e-commerce shop selling branded apparel and accessories. Founded in October 2019, Being APC serves children, adults, and families in the Bay Area including East Bay, Tri-Valley, San Francisco, and Los Angeles.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 93% client satisfaction rate
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Two Chairs: Tech-enabled outpatient mental health group practice operating in California (including the Bay Area) with in-person and telehealth therapy. Directly comparable as a multi-location Bay Area group practice serving adults, couples, and families.
• Octave: Outpatient mental health clinic operator offering therapy, psychiatry, and couples/family services across major U.S. metros including the Bay Area. Comparable as a multi-modality mental health practice with hybrid in-person and virtual delivery.
• Charlie Health: Virtual intensive outpatient program (IOP) provider focused on adolescents and young adults with mental health needs. Comparable overlap on youth/family mental health, hybrid delivery, and outcome-focused positioning.

Broad incumbents

• Lyra Health: Employer-sponsored mental health benefit platform with therapy, coaching, and medication management. Comparable as an outpatient mental health services provider with telehealth delivery and outcomes measurement, though serving employer buyers.
• Talkspace: Public telehealth therapy and psychiatry provider serving consumers, employers, and health plans. Comparable as a virtual mental health services platform competing for outpatient therapy demand.
• BetterHelp: Direct-to-consumer online therapy marketplace operated by Teladoc. Comparable as a telehealth mental health services provider competing for the same outpatient therapy clients, though operating at vastly greater scale.
• Spring Health: Employer-sponsored mental health benefit platform providing therapy, coaching, and psychiatry. Adjacent comparable as a scaled outpatient mental health provider operating across modalities including in-person and virtual.

Emerging players

• Alma: Network and practice-support platform helping independent mental health clinicians launch and run their own practices. Comparable as it competes for the same clinician talent pool and serves similar outpatient therapy demand.
• Mantra Health: Virtual mental health provider focused on college students and adolescents with therapy and psychiatric services. Comparable overlap on youth/family outpatient mental health delivery via telehealth.
• Cerebral: Telehealth mental health provider offering therapy and medication management across U.S. states. Comparable as an outpatient telehealth mental health services competitor, though Cerebral has historically focused on anxiety/depression and ADHD treatment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BeingAPC
• LinkedInlinkedin.com/company/being-a-psychological-coroporation

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Being