SOOD S.R.L.

What SOOD S.R.L. does

SOOD S.R.L. operates Ristoply, a B2B digital platform launched in 2021 that serves the Italian Ho.Re.Ca. (Hotels, Restaurants, Cafes) sector. The platform connects restaurants with multiple food and beverage suppliers through a mobile application (iOS and Android) and a web-based supplier portal, replacing fragmented order channels (WhatsApp, email, phone) with a unified digital interface. Core capabilities include real-time expense monitoring, offline cart functionality, supplier catalog management with real-time price list updates, order history and analytics, and integration with existing restaurant ERP and management systems. The technology stack is centered on a consumer-grade mobile app, a supplier-facing web portal, and integration interfaces for legacy restaurant software.

In addition to its marketplace platform, Ristoply operates a direct supply service (Servizio di Fornitura Diretta Ho.Re.Ca.) in which the company itself acts as a single supplier for restaurants seeking consolidated sourcing of food and non-food products, complemented by temperature-controlled refrigerated logistics. The company monetizes through three streams: marketplace commissions on supplier transactions, markups on its direct supply service, and freemium platform access. Its go-to-market combines field sales (dedicated commercial representatives in Milano and Roma targeting multi-location operators such as Pizzium and Vincenzo Capuano) with product-led mobile app distribution via the Apple App Store and Google Play Store. Ristoply is headquartered in Milano, is backed by Pushapp srl, and across Italy serves a reported base of 550+ restaurants, 350+ suppliers, 500 recurring users, and 170,000 cumulative orders processed.

Name

SOOD S.R.L.

Legal name

Ristoply (legal entity name not explicitly stated on website)

Website

https://ristoply.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Ristoply (SOOD S.R.L.) is an Italian B2B digital platform connecting restaurants with Ho.Re.Ca. suppliers via mobile app and web portal, while also offering a direct supply service with refrigerated logistics. Founded in 2021, it serves 550+ restaurants and 350+ suppliers across Italy.

Ownership category

akta.pro rank

Product category

Foodservice B2B Procurement Software

NAICS

Grocery and Related Product Merchant Wholesalers (4244)

SIC

Wholesale-Groceries & Related Products (5140), Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Wholesale-to-Business Online Ordering (B2B Food E-Commerce) (AFAIAMAD)

akta.pro secondary industries

Corporate & Catering Online Ordering/Delivery (AFAIAMAK), Wholesale/B2B Generalist Marketplaces (CRAFAAAF)

Keywords

• B2B food ordering platform
• Ho.Re.Ca. supplier marketplace
• Restaurant supply chain software
• Digital procurement software
• Foodservice ordering platform

Headquarters

HQ city

Milano

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Supply Chain, Operations, Infrastructure

Revenue model

1. Direct Supply Service: Ristoply acts as direct supplier for restaurants, providing food and non-food products with transparent fixed prices. Revenue generated from markup on supplied products across food, beverages, and Ho.Re.Ca. supplies.
2. Platform Commission/Service Fees: Platform connects restaurants with suppliers; likely earns commission or service fees on transactions processed through the platform for order management and digitalization services.
3. Freemium Platform Access: Core platform features available for digital ordering and supplier management; direct supply service offered as premium value-add for restaurants seeking single-vendor solution.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

SOOD S.R.L., trading as Ristoply, operates a unified B2B digital platform (mobile app + web portal) that lets Italian restaurants place orders with all their Ho.Re.Ca. suppliers through a single interface, with real-time expense and food-cost monitoring. The company also runs a complementary direct supply service, acting as a single supplier of food and non-food products with transparent fixed pricing and refrigerated transport for restaurants seeking a single-vendor solution.

Product overview

Ristoply operates as a unified digital platform serving the Italian Ho.Re.Ca. (Hotels, Restaurants, Cafes) sector with two interconnected core offerings: (1) a B2B ordering platform combining a mobile app (iOS/Android) and web portal that connects restaurants with multiple suppliers for digital order management, expense monitoring, and catalog management, and (2) a direct supply service where Ristoply acts as a single supplier for food and non-food products. Additional sub-products include refrigerated transport with real-time tracking, a supplier dashboard for managing personalized price lists and generating delivery notes (DDT), and built-in expense analytics and reporting modules. The platform supports both restaurants (ordering side) and suppliers (catalog and order management side), functioning as both a marketplace and a direct distributor.

Differentiator

Problem solved

Functional benefit

Products and services

• Ristoply Mobile App Mobile application for iOS and Android that enables restaurant owners to order from multiple Ho.Re.Ca. suppliers through a single app, track orders in real time, monitor food-cost expenses and consumption analytics, and place orders even without an internet connection via downloadable catalogs.
• Ristoply Web Platform for Restaurants and Suppliers Web-based platform offering supplier management, order processing, real-time pricing catalogs, and expense analytics for restaurants, plus a dedicated interface for Ho.Re.Ca. suppliers to publish catalogs, customize price lists by customer or category, and receive digital orders.
• Servizio di Fornitura Diretta Ho.Re.Ca. (Direct Ho.Re.Ca. Supply Service) Direct supply service in which Ristoply acts as a single supplier for food and non-food products to restaurants, eliminating intermediaries through transparent fixed pricing, controlled-temperature logistics, and simplified supplier management.

Quantifiable outcome

• 40% reduction in time spent on order management for suppliers
• +3 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Five partnerships are on record, tiered minor.

• CAAN (Consorzio per l'Agricoltura e l'Agroindustria)minorStrategic or Co-development PartnerCAAN partnership connects Ristoply with local agricultural producers for supply chain localization and support for small local producers. The partnership aims to promote short supply chain and KM zero products on the platform.
• Le Village by CA MilanominorOthersInnovation hub hosting Ristoply for Insurtech Day 2024 event participation. Ristoply presented at this ecosystem event focused on digital transformation and service innovation.
• ASIBAminorGTM or Marketing PartnerPartner company whose logo appears in the Ristoply network/partners section, suggesting commercial or marketing collaboration within the Ho.Re.Ca. ecosystem.
• Banca SanniominorOthersRegional bank partner appearing in Ristoply partners section, potentially related to financial services or regional development initiatives for Ho.Re.Ca. businesses.
• Università ParthenopeminorOthersUniversity partner appearing in Ristoply network section, potentially involved in research, talent acquisition, or innovation initiatives.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Cut+Dry (formerly BlueCart): US-based B2B food ordering platform connecting restaurants and suppliers with online catalogs, ordering, and analytics. Same two-sided marketplace thesis as Ristoply, with comparable ordering, invoicing, and analytics features.
• Supy: Restaurant supplier marketplace streamlining B2B procurement between restaurants and their suppliers. Direct overlap with Ristoply's marketplace proposition and target customer base.
• Choco: Berlin-based food ordering platform for restaurants, enabling direct digital ordering between Ho.Re.Ca. operators and suppliers. Closest functional analog to Ristoply's marketplace model with overlapping value propositions (replacing WhatsApp/phone ordering).
• Deliverect: Directly comparable B2B platform connecting restaurants with food delivery and supplier order flows. Both Ristoply and Deliverect focus on digitizing restaurant-to-supplier ordering with centralized order management.
• MarketMan: Restaurant inventory and supplier management platform with order guides, purchasing, and cost analytics. Comparable on analytics, supplier integration, and restaurant cost-control value proposition.

Broad incumbents

• Toast: Full-stack restaurant POS and operations platform with integrated supplier ordering and inventory modules. Represents the broad-incumbent threat to Ristoply's restaurant procurement workflows.

Regional players

• Cortilia: Italian online B2B and B2C fresh produce marketplace. Competes with Ristoply's direct supply service in Italy, particularly for fresh produce and short-chain sourcing.
• Mercato Metropolitano: Italian food marketplace and distribution concept bridging producers and Ho.Re.Ca. operators. Operates in Ristoply's geographic market with overlapping supplier/restaurant audiences.

Emerging players

• Ordermark: Restaurant tech platform centralizing orders across multiple channels; overlapping but emerging-focus on supplier and delivery order consolidation for restaurants.
• Pepper (iZettle/Pepper): Food ordering platform for restaurants and suppliers focused on simplifying e-procurement in Ho.Re.Ca. Similar product surface to Ristoply but smaller scale and more regional focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ristoply-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SOOD S.R.L.