SCHOOLTRACS LTD

What SCHOOLTRACS LTD does

SchoolTracs Limited is a Hong Kong-incorporated private SaaS company that provides an all-in-one course management platform for small and mid-sized education centres. Founded in 2010 and headquartered in Kwun Tong, the company serves tutoring schools, music schools, dance studios, arts studios, sports clubs, fitness centres, preschools, language schools, chess schools, and NGO-run educational programmes across Hong Kong, Singapore, Taiwan, and the United Kingdom, with 450+ subscribers disclosed.

The core product is a cloud-based web admin dashboard paired with native iOS and Android apps for students, parents, and teachers. The platform unifies class scheduling, attendance (including QR-code based check-in), rescheduling and make-ups, automated invoicing, integrated point-of-sale, product inventory, roster and payroll, multi-branch reporting, and parent communication (in-app messenger and WhatsApp). Differentiated features include an AI-assisted lesson journal (SchoolTracs AI Journal) that uses X.AI LLC as a third-party provider to summarise student progress, an Enquiry CRM, a Loyalty Program, and a branded Online Store that auto-generates Zoom, Google Meet, or Microsoft Teams links for online classes. Localisation includes a bilingual English/Chinese interface and regional payment integrations with QFPay, 2C2P, ECPay, and HitPay, alongside Stripe for cards and FPS/PayNow for local transfers.

SchoolTracs monetises via monthly SaaS subscriptions priced per branch on a four-tier ladder ($40, $70, $105, $135) based on active student count, with unlimited employee accounts, free support, and no long-term contract. Distribution is primarily product-led through a 14-day free trial (no credit card required) with self-serve CSV import, supplemented by inside sales for multi-branch accounts and an app-store presence on iOS and Google Play. The company operates with fewer than ten employees under Director Ho Kwong Hei, has no disclosed external funding, and runs its infrastructure on AWS (EC2, ECS, RDS) with Twilio, Zendesk, Sentry, and Google Cloud as supporting sub-processors.

Name

SCHOOLTRACS LTD

Legal name

SchoolTracs Limited

Website

https://schooltracs.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

SchoolTracs Limited is a Hong Kong-based SaaS provider of an all-in-one course management platform for SMB education centres across Asia and the UK, serving tutoring schools, music and arts studios, and similar businesses with scheduling, billing, attendance, and parent communication tools.

Ownership category

akta.pro rank

Product category

Education Management Software

NAICS

Educational Support Services (611710)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

K–12 SIS & District Administration Platforms (EDAFAEAA)

akta.pro secondary industry

HR, Payroll, Time & Attendance for Education (EDAFAEAD)

Keywords

• Course management software
• Education management system
• Tuition center software
• Student administration platform
• Learning center SaaS

Headquarters

HQ city

Kwun Tong

HQ country

Hong Kong SAR China

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. SaaS Subscription (per branch per month): Monthly recurring subscription priced per branch based on number of active students. Pay-as-you-go model with no long-term contract required. Cancel with one month's notice. Regional payment methods supported (FPS in Hong Kong, PayNow in Singapore).

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

SchoolTracs provides a cloud-based SaaS course management system for tutoring schools, language centres, music and arts studios, dance studios, sports clubs, fitness centres, preschools, chess schools, and NGOs. The platform consolidates class scheduling, attendance tracking, make-up management, invoicing, point-of-sale, payroll, student records, multi-branch reporting, CRM, loyalty programmes, online enrolment, and parent/teacher communication into a single bilingual (English/Chinese) system delivered via web admin and native iOS/Android apps, priced per branch per month based on active student count.

Product overview

SchoolTracs is an all-in-one course management system designed for tutoring schools, language centers, and music & arts studios. The platform operates as a unified system combining a web-based admin dashboard with dedicated Teacher and Student mobile apps. The core platform (SchoolTracs Core) handles scheduling, attendance, invoicing, and communication across all business types. Supporting modules include Point of Sale, Invoicing, Product Inventory, and Roster & Payroll for financial operations; AI Journal, Course Material, and Student Management for learning and administration; Branches Management and Reporting for multi-location oversight; and Enquiry CRM, Discount Programs, Loyalty Program, Online Store, and Messenger for customer engagement. All features are available across tiered pricing plans based on active student count, with unlimited employee accounts included.

Differentiator

Problem solved

Functional benefit

Products and services

• SchoolTracs Core Platform All-in-one cloud-based course management system for tutoring schools, language centres, music and arts studios, dance studios, sports clubs, fitness centres, preschools, chess schools, and educational NGOs, combining a web admin dashboard with native mobile apps. Delivered as a per-branch monthly subscription based on active student count with a 14-day free trial and no long-term contract.
• Teacher App Native mobile application for teachers providing real-time schedules, rescheduling, attendance marking, AI-assisted lesson journals, and time tracking. Available on iOS and Android and included with every SchoolTracs subscription plan.
• Student App Native mobile application for students and parents to view lessons, track progress, pay fees, receive updates and reminders, redeem loyalty points, and message teachers via the in-app Messenger. Available on iOS and Android and included with every SchoolTracs subscription plan.

Quantifiable outcome

• 450+ tutoring schools, language centres, and music & arts studios use SchoolTracs
• +4 more outcomes

Named customers9 records

Segments10 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability4 records

Feature9 records

Partnerships

Ten partnerships are on record, tiered core.

• ZoomcoreTechnology or IntegrationVideo conferencing integration with SchoolTracs. When a student books an online class, a Zoom meeting link is automatically generated and sent to the student. Supports remote/online class delivery within the SchoolTracs scheduling workflow.
• Google MeetcoreTechnology or IntegrationVideo conferencing integration with SchoolTracs. Auto-generates Google Meet links for online classes booked through the platform, enabling seamless virtual class delivery.
• StripecoreTechnology or IntegrationPayment gateway integration for online payment processing. Supports credit card payments for course bookings, fees, and invoices processed through SchoolTracs POS and online store.
• QFPaycoreTechnology or IntegrationMobile payment technology and value-added services provider integrated for merchant payment acceptance in Hong Kong. Supports regional payment methods aligned with the Asia-focused product.
• 2C2PcoreTechnology or IntegrationFull-suite payments platform integrated for businesses to accept and make payments. Part of SchoolTracs' regional payment gateway ecosystem across Asia.
• WhatsAppcoreTechnology or IntegrationWhatsApp messaging integrated into SchoolTracs for parent and student notifications. Automated lesson reminders and important updates sent via WhatsApp. No separate WhatsApp Business account required — included on every plan.
• Amazon Web Services (AWS)coreTechnology or IntegrationHosting of application servers, databases, and data storage on AWS EC2, ECS, and RDS services. Listed as a sub-processor in the Data Processing Addendum.
• X.AI LLCcoreTechnology or IntegrationThird-party AI provider for SchoolTracs AI Assistant (AI Journal feature). Processes data to deliver AI-powered insights, summaries, and personalised suggestions. Governed by X.AI LLC's own privacy policy. SchoolTracs AI Assistant does not have access to personal data by default.
• ECPay FinTech Service Co., Ltd.coreTechnology or IntegrationPayment, logistics, and e-invoice services for online and offline transactions in Taiwan. Listed as a sub-processor in the Data Processing Addendum. Part of the regional payment infrastructure.
• HitPaycoreTechnology or IntegrationPayments infrastructure platform unifying e-commerce, point of sale, and B2B payments in Singapore. Listed as a sub-processor in the Data Processing Addendum.

Scale indicators5 records

Recent moves5 records

Expansion highlights2 records

Direct peers

• Teachmint: Teachmint is an all-in-one school management SaaS for SMB K-12 and tutoring centres in India, offering similar scheduling, communication, and payment features for small education businesses.
• TutorBird: TutorBird is a SaaS management platform specifically built for tutoring centres, offering scheduling, billing, and student management — closely aligned with SchoolTracs' tuition-school segment.
• Fedena: Fedena is a school management software covering admissions, timetabling, fees, and examinations for K-12 and tutoring institutions — directly comparable as a multi-feature education ERP.
• iSAMS: iSAMS is a school management information system for international and independent schools, covering admissions, timetabling, and parent communication — comparable in multi-feature school administration.
• Teachworks: Teachworks is a tutoring and lesson management platform for independent tutors and small centres, covering scheduling, invoicing, and student records — a direct competitor in the same SMB tutoring-administration niche.
• OpenEduCat: OpenEduCat is an open-source school ERP covering admissions, fees, attendance, and timetabling — a comparable SMB education-management platform with similar feature breadth.

Broad incumbents

• PowerSchool: PowerSchool is the leading broad-based K-12 SIS and district administration platform, offering overlapping scheduling, attendance, and parent communication features — relevant as a scaled incumbent competitor.
• ClassDojo: ClassDojo is a widely adopted school communication and classroom management platform for K-12, overlapping with SchoolTracs' messaging, attendance, and parent-engagement features at broader scale.

Emerging players

• Alma SIS: Alma is a modern student information system for K-12 schools covering admissions, scheduling, and reporting — a younger, SMB-focused SIS competitor with comparable feature scope.

Regional players

• MySchool (Australia/NZ): MySchool is a school management platform for primary and secondary schools across Australia and New Zealand, with overlapping scheduling, billing, and parent communication features — relevant as a regional peer in the SMB school-administration market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SchoolTracs
• LinkedInlinkedin.com/company/schooltracs-ltd

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SCHOOLTRACS LTD