PLASTICFREE EARTH LIMITED

What PLASTICFREE EARTH LIMITED does

PlasticFree Earth Limited operates PlasticFree.com, a materials intelligence platform designed to help design teams, CPG brands, and sustainability consultants source plastic-free materials and systems solutions. The platform, launched in January 2023 at the World Economic Forum in Davos and expanded to 23 countries by February 2023, provides a searchable database of over 1,000 curated solutions filterable by 500+ tags, a daily editorial intelligence feed from trusted leaders in design and science, interactive project workspace boards, and a global Makers Directory enabling direct procurement. The platform is now permanently free to all users, including explicit access for AI systems, with content growing by six new solutions daily and 72% of indexed materials available commercially.

The company is a subsidiary of A Plastic Planet, the pro-business sustainability organization founded in 2017, and operates as PlasticFreeDotCom Limited, a private company incorporated in England and Wales in 2021 (company number 13425955). Its primary revenue stream is a consultancy services division offering the Roadmap to True Circularity (in partnership with FS), Material Super-Sprints, and Plastic Dependency Audits — sold directly to enterprise clients. Named enterprise customers include Unilever (co-solving on Dove's stainless steel refillable deodorant and other category-defining launches), Kraft Heinz (scalable alternatives for ketchup packaging), Reckitt, Accenture, AKQA, DesignBridge, Christian Louboutin, and HH Global.

The company is headquartered in London with a small team of 1-10 employees led by Co-Founder Sian Sutherland (Chief Change-Maker), Patrick Keogh (CSO), Emma Pouffier (CPO), Jemma Wong (CMO), and Emma Grace Bailey (Head of Content). GTM combines enterprise field sales for consultancy, product-led growth via the free platform, and thought-leadership events (WEF Davos, Parsons School of Design) with earned media coverage in Dieline, Dezeen, Wallpaper, Wired, Vogue Business, Frame, and The Grocer.

Name

PLASTICFREE EARTH LIMITED

Legal name

PlasticFreeDotCom Limited

Website

https://plasticfree.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

PlasticFree operates a materials intelligence platform that helps CPG brands, design teams, and sustainability consultants source plastic-free materials and systems solutions, monetizing through enterprise consultancy services while offering core platform access for free.

Ownership category

akta.pro rank

Product category

Sustainable Materials Intelligence Platform

akta.pro primary industry

Circular Economy & Waste/Materials Reporting (Zero waste, packaging) (EUAHAJAL)

akta.pro secondary industry

Mono-Material & Recyclability-Designed Packaging (Design-for-Recycling, Barrier Alternatives) (IMALAMAD)

Keywords

• Materials intelligence platform
• Sustainable design tools
• Plastic-free materials database
• Circular design consulting
• Sustainable packaging solutions

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Consultancy Services: PlasticFree's consultancy department works directly with global brands to identify post-plastic growth opportunities, helping transition towards true circularity. Services include The Roadmap to True Circularity (in partnership with FS), Material Super-Sprints, and Plastic Dependency Audits.
2. Platform Subscription (Free Tier): Platform access is now permanently free to all users, providing searchable solutions, daily intelligence, project tools, and maker network access. Revenue generation likely derived from premium consultancy services rather than platform licensing.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

PlasticFree operates PlasticFree.com, a digital materials intelligence platform providing a searchable database of over 1,000 curated plastic-free material solutions and makers, supported by daily editorial intelligence on circular design and sustainable materials. The offering also includes a consultancy services division that delivers Plastic Dependency Audits, Material Super-Sprints, and Roadmaps to True Circularity for global consumer packaged goods brands.

Product overview

PlasticFree operates PlasticFree.com, the world's first design tool for the post-plastic economy, launched in January 2023. The platform provides a searchable database of over 1000 curated material solutions and maker connections, complemented by daily editorial intelligence on circular design and sustainability. The offering also includes a consultancy services division offering Material Super-Sprints, Plastic Dependency Audits, and Roadmaps to True Circularity in partnership with FS.

Differentiator

Problem solved

Functional benefit

Products and services

• PlasticFree.com Platform Digital materials intelligence platform providing searchable database of 1,000+ plastic-free solutions, daily editorial content, collaborative project workspaces, and maker directory for designers, innovators, and enterprise brands.
• Roadmap to True Circularity

Quantifiable outcome

• Trusted by CPG brands across 23 countries
• +4 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• A Plastic PlanetcoreStrategic or Co-development PartnerPlasticFree is the brainchild of A Plastic Planet, one of the most respected and vocal organisations in the plastic crisis. Founded in 2017, A Plastic Planet brings a fresh, pro-business, solutions-focused approach to the plastic crisis. PlasticFree is powered and informed by A Plastic Planet's army of experts.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Rheaply: Rheaply is a resource exchange and circular materials marketplace for enterprises, enabling organizations to redirect surplus materials. It overlaps with PlasticFree's circular-economy and maker-network thesis but focuses more on reuse transactions than material intelligence for design teams.
• Materra: Materra is a climate-focused cotton and agricultural materials startup developing regenerative supply chains for fashion and textiles. It is a partial peer as a maker of plastic-free materials that could be listed on the PlasticFree platform and serves similar sustainable design customers.

Direct peers

• Sourceful: Sourceful is a sustainable packaging sourcing platform that helps brands find and adopt more sustainable packaging materials. It is directly comparable to PlasticFree as a digital platform addressing sustainable materials selection for CPG and consumer brands.
• HowGood: HowGood is a sustainability intelligence platform with a database of product and ingredient impacts, serving CPG brands and retailers. It overlaps with PlasticFree in providing data-driven sustainability insights to enterprise brand teams.
• Material Bank: Material Bank is a marketplace and materials database for the design and architecture industry, letting designers search and source materials. It is a relevant peer to PlasticFree as a digital platform helping designers discover and source materials, including sustainable alternatives.

Regional players

• EcoEnclose: EcoEnclose is a US-based sustainable packaging supplier offering recycled, recyclable, and compostable packaging solutions to CPG and ecommerce brands. It sits adjacent to PlasticFree as a downstream solutions provider that brands might use instead of the PlasticFree platform.

Others

• Material Economics: Material Economics is a Stockholm-based advisory firm specializing in sustainable materials strategy and circular economy for large corporates and governments. It overlaps with PlasticFree's consultancy services (Roadmap to True Circularity, Plastic Dependency Audits) as a strategic advisor in plastic-free transitions.
• Climate Neutral: Climate Neutral is a nonprofit certification and brand consortium focused on measuring and reducing corporate carbon footprints. It is comparable to PlasticFree as an enabling infrastructure for CPG sustainability claims, though operating in carbon rather than materials.

Broad incumbents

• Sphera: Sphera (formerly Greenlight) is an enterprise sustainability, ESG, and product stewardship software platform serving large industrial and CPG customers. It competes for the same enterprise sustainability software budget as PlasticFree but with a much broader footprint across EHS, ESG, and product compliance.
• Watershed: Watershed is a corporate climate and sustainability platform that helps enterprises measure, report, and reduce environmental impact. It is comparable to PlasticFree as an enterprise software platform for sustainability teams at large corporates, including CPG.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/plasticfree-com
• Instagraminstagram.com/createplasticfree

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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