Restored Wellness

What Restored Wellness does

Restored Wellness Psychology & Counselling Centre is a privately held mental-health practice founded in 2015 by Katherine Mooney, a Doctoral Candidate serving as Founder and Clinical Supervisor, and headquartered in a single physical office at #315, 401 Coopers Blvd SW, Airdrie, Alberta, Canada. The practice delivers psychology, counselling, mediation, parenting coordination, and psycho-educational assessment services to children (ages 7-12), teens (13-17), adults, couples, and families, using evidence-based modalities that include CBT, DBT, EMDR, Solution-Focused Therapy, Narrative Therapy, Acceptance-based approaches, Gottman Method couples therapy, and the Safe and Sound Protocol. Across its lifetime, the practice reports having served over 10,000 clients and provided more than 50,000 hours of service, including $1.5M+ in sliding-scale fee discounts to community members in need.

The operating model is a tiered, fee-for-service provider pyramid: Registered Psychologists and Registered Social Workers charge $235/hr, Canadian Certified Counsellors charge $150/hr, Registered Provisional Psychologists charge $235/hr with up to 25% sliding-scale reductions to $176.25/hr, and supervised Practicum Counsellors (Master's students) are offered at $35/hr. The practice is operated on a self-serve booking stack anchored by Jane App for scheduling, charting, billing and direct insurance submission, complemented by a Microsoft Forms intake workflow that is reviewed by a Director for provider matching. Direct billing is established with 11+ insurance and government payers, including Alberta Blue Cross, Green Shield Canada, Medavie Blue Cross, Canada Life, Manulife, Desjardins, IA Financial Group, Veterans Affairs Canada, RCMP, and Calgary Police Service.

The practice is also a training site for Master's practicum students from Yorkville University and a clinical-supervision site for registered provisional psychologists seeking licensure with the College of Alberta Psychologists, with 34 practicum placements hosted cumulatively. Distribution is primarily direct-to-consumer via the website and Jane App booking, supported by approved-provider relationships with organizational buyers such as the Calgary Catholic School Division Employee Family Assistance Program. Leadership currently includes founder/clinical supervisor Katherine Mooney and an Office Manager, with a clinical team of approximately 16 practitioners across credential tiers.

Name

Restored Wellness

Legal name

Restored Wellness Psychology & Counselling Centre

Website

https://restoredwellness.ca

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Restored Wellness is a private psychology and counselling practice in Airdrie, Alberta providing psychology, counselling, mediation, and assessment services to children, teens, adults, couples, and families via a tiered fee-for-service model with direct insurance billing.

Ownership category

akta.pro rank

Product category

Mental Health Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000)

akta.pro industry

PRIMARYHLAFACAN

Peer Support, Recovery Coaching & Sober Living Services

Healthcare & Life Sciences/Healthcare Providers & Systems/Behavioral Health & Substance Use Treatment

Keywords

• Psychology counselling services
• Mental health therapy
• Psycho-educational assessments
• Couples family counselling
• Clinical supervision services

Headquarters

HQ city

Airdrie

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Individual Counselling Sessions: Hourly fee-for-service model with tiered pricing based on provider credentials. Registered Psychologists at $235/hr, Counsellors at $150/hr, Practicum Counsellors at $35/hr.
2. Sliding Scale Services: Discounted services for individuals with reduced income, limited/no benefits, or those who have exceeded maximum insurance reimbursement. Reduces posted fees up to 25% on case-by-case basis.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Restored Wellness is a psychology and counselling practice that delivers fee-for-service mental health therapy across the lifespan, including child, teen, adult, couples, and family counselling; psycho-educational assessments; clinical supervision; sliding scale services; group therapy; and the Safe and Sound Protocol. Services are delivered by a multi-disciplinary team of Registered Psychologists, Registered Provisional Psychologists, Registered Social Workers, Counsellors, and supervised practicum students, with direct billing to major insurance providers and government programs.

Product overview

Restored Wellness is a Psychology & Counselling Centre offering a comprehensive suite of mental health services. The practice operates as a unified service offering rather than a software platform, providing individual counselling across age groups (children 7+, teens, adults), couples counselling, family counselling, psycho-educational assessments, clinical supervision, group therapy, and sliding scale fee services. The core service portfolio includes therapeutic approaches such as EMDR, cognitive behavioural therapy, and the Safe and Sound Protocol, delivered by Registered Psychologists, Registered Provisional Psychologists, Registered Social Workers, Counsellors, and Practicum Counsellors.

Differentiator

Problem solved

Functional benefit

Products and services

• Child & Youth Counselling (Ages 7-12)

Quantifiable outcome

• Over 10,000 clients served and 50,000+ hours of service since 2015
• +2 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

18 partnerships are on record, tiered core and minor.

• Alberta Blue CrosscoreOthersDirect billing partner allowing clients to have services billed directly rather than paying out-of-pocket and claiming reimbursement.
• Green Shield CanadacoreOthersDirect billing partner for client convenience in insurance claims processing.
• Medavie Blue CrosscoreOthersDirect billing partner for health insurance claims processing.
• Veterans Affairs CanadacoreOthersDirect billing partner for veteran mental health services, with specific providers registered as approved VAC providers.
• Royal Canadian Mounted PolicecoreOthersDirect billing partner for RCMP member mental health services.
• Calgary Police ServicecoreOthersDirect billing partner for Calgary Police Service member mental health services.
• Canada LifecoreOthersDirect billing partner for Canada Life insurance plan holders.
• DesjardinscoreOthersDirect billing partner for Desjardins insurance plan holders.
• IA Financial GroupcoreOthersDirect billing partner for IA Financial Group insurance plan holders.
• ManulifecoreOthersDirect billing partner for Manulife insurance plan holders.
• SSQ InsuranceminorOthersDirect billing partner for Registered Provisional Psychologist services.
• MEDIC ConstructionminorOthersDirect billing partner for Registered Provisional Psychologist services in construction industry.
• Chambers of CommerceminorOthersDirect billing partner for Chamber of Commerce member benefit plans.
• Calgary Catholic School Division Employee Assistance ProgramcoreOthersApproved provider status for CSSD Employee Family Assistance Program with Stephanie listed as approved provider.
• Calgary Catholic Employee Assistance ProgramcoreOthersJen is listed as a practitioner on the Calgary Catholic Employee Assistance program.
• Yorkville UniversityminorStrategic or Co-development PartnerMany team members hold degrees from Yorkville University's Master of Counselling Psychology program. The practice hosts practicum students from this program.
• College of Alberta PsychologistscoreOthersRegulatory body for psychologists in Alberta. Team members including Katherine are registered with this college for clinical supervision of provisional psychologists.
• Canadian Counselling & Psychotherapy AssociationcoreOthersProfessional association for Canadian Counsellors. Counsellors including Tannis are registered with CCPA. Clinical supervision available for professionals seeking CCPA registration.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Lyra Health: US-based B2B mental health platform serving employer EAPs and insurance plans. Comparable institutional/government contract strategy (similar to Restored Wellness's VAC, RCMP, Calgary Police relationships), though at much larger scale and different geography.
• Talkspace: US-headquartered virtual therapy platform with B2B (EAP, insurance) and D2C offerings. Comparable as a scaled mental health provider with institutional/government contracts and virtual delivery, though operating primarily outside Canada.
• BetterHelp: Global virtual therapy platform offering subscription-based online counselling with broad therapist network. Competes for Canadian individual therapy clients, especially price-sensitive ones, with greater geographic reach and lower per-session pricing.

Direct peers

• Shift Collab: Toronto-based psychology practice offering individual, couples, and family therapy with a team-based model and online booking. Comparable as a multi-clinician private psychology practice with diverse specializations, though in a different Canadian market.
• Calgary Counselling Centre: Calgary-based non-profit outpatient counselling centre offering individual, couples, family, and group therapy with sliding scale fees. Most directly comparable to Restored Wellness in service mix, geographic proximity (Alberta), and mission-driven accessibility model.
• Centre for Interpersonal Relationships: Ottawa-based psychology clinic offering assessment and therapy services by registered psychologists. Comparable as a Canadian outpatient psychology practice with assessment services, clinical supervision, and team-based practitioner model.

Others

• Yorkville University: Canadian university offering the Master of Counselling Psychology program that supplies Restored Wellness's practicum students and several team members. A pipeline partner rather than a competitor, but directly relevant to talent supply.

Regional players

• Family Services of Greater Vancouver: BC-based non-profit offering counselling, family services, and sliding scale mental health support. Comparable as a community-based Canadian mental health provider with sliding scale model, though geographically distinct and operating as a non-profit.

Emerging players

• HeadsUpGuys: Canadian online mental health resource specifically for men's mental health, partnered with University of British Columbia. Tangentially related as a Canadian mental health brand with community/educational focus but competes indirectly for some counselling referrals.
• Wellness Together Canada: Government-funded portal providing free mental health and substance use support, including counselling and text-based services across Canada. Competes indirectly for cost-sensitive Canadian mental health clients, especially those Restored Wellness serves via sliding scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/restoredwellnessairdrie
• LinkedInlinkedin.com/company/restored-wellness-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Restored Wellness