Konversioon - veebi- ja digiturundusagentuur

What Konversioon - veebi- ja digiturundusagentuur does

Konversioon OÜ is a Tallinn-based digital marketing and web development agency founded in 2016 that delivers integrated services to Estonian SMEs and select international clients. The company positions itself as a '4-in-1' strategic vendor combining digital marketing, fractional marketing management, UX/UI design, and web/e-commerce development into a single engagement model, targeting businesses that want to consolidate fragmented agency relationships and pursue measurable conversion and revenue outcomes rather than vanity metrics. Service offerings span SEO, Google Ads management, e-commerce and website audits, UX audits, conversion rate optimization, conversion tracking and analytics setup, marketing measurement configuration, and full e-commerce/website creation across WooCommerce, Shopify, Magento, Drupal, and headless stacks.

The agency runs a lean core team of approximately five to six specialists led by founder Enid Udras (15+ years of marketing experience, 25+ clients served, 60+ advertising campaigns, 15+ e-commerce projects) plus tightly integrated partners, notably Limegrow for Shopify development and Maksekeskus AS for payment processing on its own e-commerce storefront. There is no proprietary technology platform; delivery rests on established third-party tools (Klaviyo, Smaily, Google Ads, Meta, Google Analytics, Google Tag Manager, Ahrefs, Canva, Photoshop, Illustrator) supplemented by a 30+ article content library for SEO and demand generation. Customers span Estonian SMEs (Spordihooldus, Lastega OÜ, Limegrow, Kupland, Musu Restoranid, Põrandakeskus, AK Viimistlus Grupp, lifte.ee, Sinu Toit, Werkado B2B, Onpoint OÜ, Taevaskoja) and a handful of enterprise/government accounts (Põhja-Eesti Transpordikeskus, Viru Elektrikaubandus, Ülemiste Tervisekliinik).

Revenue is generated through two streams: professional services (retainer, project-based, and consulting engagements with quote-based pricing) and a small packaged digital product line anchored by a €16 e-commerce creation training course launched in 2025. Distribution runs through direct outreach, website inquiry, and meeting-booking flows, supported by SEO-optimized content marketing, Instagram presence, email newsletters, webinars, and client referrals. Geographic footprint is primarily Estonia with early international project activity (skinsafe.eu covering Sweden, Denmark, Finland, and Estonia). The company is privately held, founder-controlled, with no external institutional investment disclosed.

Name

Konversioon - veebi- ja digiturundusagentuur

Legal name

Konversioon OÜ

Website

https://konversioon.ee

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Konversioon OÜ is a Tallinn-based '4-in-1' digital marketing and web development agency that provides SEO, Google Ads, UX, conversion optimization, marketing management, and e-commerce/website creation services to Estonian SMEs and select Nordic clients.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418), Other Management Consulting Services (541618)

SIC

Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)

akta.pro primary industry

Marketing Technology, AdTech & MarTech Services (BPAFAAAN)

Keywords

• Digital marketing services
• Web development services
• SEO services
• Conversion rate optimization
• E-commerce consulting

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Digital Marketing and Web Agency Services: Professional services revenue generated through strategic digital marketing consulting, marketing manager services, SEO services, Google Ads management, website/e-commerce audits, user experience audits, conversion rate optimization, website and e-commerce creation and development, marketing measurement setup, and conversion tracking configuration. Services are sold as ongoing retainers, project-based engagements, or consulting packages.
2. Online Training Products (Digital Products): Sale of digital educational products, specifically a web-based e-commerce creation training course priced at 16 EUR including VAT. Digital products are delivered as download links or made available in the customer's account after payment confirmation. The training is sold as a one-time purchase.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Konversioon is an Estonian digital marketing and web development agency that sells integrated "4-in-1" services spanning SEO, Google Ads management, e-commerce and website audits, UX audits, conversion rate optimization, conversion tracking setup, marketing measurement configuration, marketing management/coaching, and website and e-commerce creation on platforms such as WordPress/WooCommerce, Shopify, Magento, and Drupal. Services are delivered to businesses primarily in Estonia, with engagements structured as retainers, project-based work, or consulting packages, supplemented by a paid digital training course sold via the agency's own online storefront.

Product overview

Konversioon is a strategic marketing and web agency offering integrated digital marketing and web development services as a unified offering rather than individual modules. Their portfolio combines SEO services, website and e-commerce audits, user experience audits, conversion optimization, marketing management consulting, website/e-commerce creation and development, Google Ads advertising, conversion tracking setup, and marketing measurement configuration. Their core differentiator is providing comprehensive 4-in-1 services (combining the functions of 4 separate partners) as a single strategic partner. Additionally, they offer digital training products including the 'Eduka e-poe loomise veebikoolitus' web course for e-commerce creation education. They work with platforms including WooCommerce/WordPress, Shopify, Magento, Drupal, and headless solutions.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Organic traffic growth of +80% in 3 months (Spordihooldus e-commerce SEO project)
• +6 more outcomes

Named customers19 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Two partnerships are on record, tiered core.

• LimegrowcoreStrategic or Co-development PartnerLimegrow is Konversioon's key software development partner, specializing in Shopify e-commerce development. Raido, Limegrow's founder, is listed as part of Konversioon's core team as a senior software development specialist with 15+ years of experience. Limegrow handles web development aspects of projects while Konversioon manages digital marketing. Konversioon refers web development work to Limegrow, and Limegrow refers marketing clients to Konversioon.
• Maksekeskus AScoreTechnology or IntegrationMaksekeskus AS is the payment processing partner for Konversioon's e-commerce store. All payments are processed through Maksekeskus AS in a secure environment. Konversioon transfers necessary personal data to Maksekeskus AS for payment processing. Maksekeskus AS acts as the authorized data processor for payment transactions.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Acceleration Partners: Performance marketing agency covering affiliate, paid search, SEO, and content. Comparable on integrated performance-marketing services for SMB and mid-market clients.
• LYFE Marketing: Social media and digital marketing agency serving small businesses. Directly comparable on SME target segment and bundled service model.
• KlientBoost: Digital marketing agency specializing in PPC, CRO, and SEO for SaaS and e-commerce. Comparable on conversion-optimization and Google Ads focus, both of which are core Konversioon services.
• Disruptive Advertising: PPC, SEO, and CRO agency for mid-market and enterprise clients. Comparable on paid media management and conversion optimization, both Konversioon core services.
• Digital Silk: Digital agency offering web design, e-commerce development, branding, and digital marketing as an integrated package. Directly comparable to Konversioon's '4-in-1' value proposition.
• Thrive Internet Marketing Agency: Full-service digital marketing agency offering SEO, web design/development, PPC, UX, and social media to SMBs and mid-market clients. Closely mirrors Konversioon's integrated 'one-stop' service model and SME target audience.
• Siege Media: SEO and content marketing agency with strong content-production capabilities. Comparable on the SEO/content marketing moat that Konversioon is building through its Estonian-language blog.
• SmartSites: US-based digital agency pairing web design/development with SEO, PPC, and email marketing for SMBs. Highly comparable integrated offering and SME focus.
• WebFX: Large integrated digital marketing agency combining SEO, web development, PPC, CRO, and content marketing. Comparable in service breadth and SME/mid-market positioning, though at much larger scale.

Regional players

• Netpeak: CEE-based digital marketing agency group active across Ukraine, Bulgaria, Romania, and adjacent markets. Relevant regional comparable for an Estonian/Baltic agency considering cross-border expansion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/konversioon
• LinkedInlinkedin.com/company/konversioon

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Konversioon - veebi- ja digiturundusagentuur