Day 1 Fertility Incorporated

What Day 1 Fertility Incorporated does

Day 1 Fertility Incorporated is a Toronto-based, founder-led private company that provides fertility-focused mindset coaching, peer support, education, and related digital content to individuals and couples navigating fertility journeys. Founded in October 2019 by Emily Getz — a former PR executive who left corporate life after the loss of her daughter Ruby at six months pregnant — the company is built around the founder's lived experience with IUIs, four IVF rounds, miscarriages, and an egg donor journey, supplemented by NLP practitioner training and study under top PGI consultants.

The company's product portfolio comprises five interconnected offerings: (1) The Day 1 Membership, a $60/month subscription delivering bi-weekly live Zoom coaching calls, a private Circle-based online community with separate spaces for primary and secondary fertility patients, an 8-lesson on-demand mindset course, curated text message templates, a dedicated nurse for questions, and an expert interview library; (2) 1:1 Coaching with Emily Getz on a waitlist basis; (3) The Day 1 Grant, a partnership with Fertility Friends Foundation providing $5,000 for fertility treatments and $720 in coaching credit to Ontario residents; (4) The Day 1 Podcast, a storytelling-format podcast on Apple Podcasts; and (5) a curated marketplace of fertility gifts. The technology stack is intentionally lean, relying on third-party SaaS (Circle, Zoom, Flodesk, Squarespace) rather than proprietary infrastructure, and the company holds no patents and discloses no APIs or SDKs.

Go-to-market is direct-to-consumer and community-led, with a top-of-funnel mix of Instagram content, podcast, website, and earned media (including a Toronto Star feature), feeding Calendly-booked discovery calls for coaching and self-serve membership enrollment. Revenue is generated through subscription recurring fees ($60/month), episodic 1:1 coaching engagements, and one-time marketplace sales. The company is founder-owned with no institutional funding rounds, no parent company, and no disclosed revenue; it operates with 1-10 employees in a remote/virtual configuration. As of the latest data, the membership program is inactive and 1:1 coaching is on hold while the founder is on maternity leave following the birth of a child via egg donation.

Name

Day 1 Fertility Incorporated

Legal name

Day 1 Fertility

Website

https://day1fertility.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Day 1 Fertility is a Toronto-based, founder-led private company providing fertility mindset coaching, peer community support, and educational content to individuals and couples navigating fertility journeys, operating via a $60/month membership, 1:1 coaching, podcast, grant program, and gift marketplace.

Ownership category

akta.pro rank

Product category

Fertility and reproductive wellness coaching

NAICS

Educational Support Services (61171), Other Individual and Family Services (624190)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Couples & Family Therapy Teletherapy Platforms (HLALAEAG)

akta.pro secondary industry

Fertility & Reproductive Endocrinology Telehealth (IVF/IUI, infertility evaluation) (HLALAHAA)

Keywords

• Fertility coaching services
• Mindset coaching programs
• Fertility community support
• Reproductive wellness support
• Fertility treatment grants

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Monthly Membership Subscription: Monthly subscription at $60/month providing access to bi-weekly coaching calls, private community, and on-demand resource hub including mindset videos, text templates, and expert interviews
2. 1:1 Coaching: Private coaching with Emily Getz offering curated personal attention, tools, new perspectives, and support tailored to individual fertility journeys. Currently limited availability with waitlist.
3. Marketplace: Sale of uniquely curated fertility gifts through the marketplace section of the website

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Day 1 Fertility operates a fertility mindset coaching and peer-support network for individuals and couples navigating fertility treatment. Its core paid offerings are a $60/month membership (bi-weekly live Zoom coaching calls with founder Emily Getz, private Circle community access, an 8-lesson on-demand mindset course, ready-to-use text templates, dedicated nurse Q&A access, and an expert interview library) and private 1:1 coaching. The company also curates a marketplace of fertility-themed gifts, distributes a storytelling podcast, and partners with Fertility Friends Foundation on a grant program providing $5,000 in treatment funding plus $720 in coaching credit.

Product overview

Day 1 Fertility is a fertility coaching and support network offering multiple interconnected services: The Day 1 Membership (a monthly community and coaching program), 1:1 Coaching with founder Emily Getz, The Day 1 Grant (a financial assistance program in partnership with Fertility Friends Foundation), The Day 1 Podcast (a storytelling podcast), and a Marketplace for fertility gifts. The company provides mindset coaching, community support, and financial assistance to individuals and couples navigating fertility journeys.

Differentiator

Problem solved

Functional benefit

Brands

• The Day 1 Grant: A grant program in partnership with Fertility Friends Foundation providing $5,000 for fertility treatments and $720 of coaching credit with Emily Getz.
• The Day 1 Membership
• The Day 1 Podcast

Products and services

• The Day 1 Membership A $60/month subscription program for fertility patients (primary and secondary journeys) that bundles 2x live coaching calls per month (60 minutes each via Zoom with Emily Getz), access to a private Circle community with dedicated primary and secondary fertility spaces, on-demand mindset videos and modules, ready-to-use text templates for communicating with family/friends, a dedicated nurse Q&A resource with weekly topical videos, and a library of expert interviews with leading North American fertility specialists. Currently inactive with a waitlist for when the program reopens.
• 1:1 Coaching with Emily Getz Private one-on-one fertility mindset coaching with founder Emily Getz, offering personalized attention, bespoke tools, fresh perspectives, and emotional support for individuals and couples navigating fertility challenges. Sold via Calendly discovery calls; currently on hold due to Emily's maternity leave with limited availability and a waitlist.
• The Day 1 Grant A grant program offering $5,000 in funding for fertility treatments (IVF, egg/sperm donation, or gestational surrogacy) plus $720 in coaching credit with Emily Getz, administered in partnership with Fertility Friends Foundation. Open to Canadian citizens or permanent residents residing in Ontario who apply through Fertility Friends Foundation's medical and financial review committees. Includes specific eligibility provisions for LGBTQ2S+ community members.
• Day 1 Marketplace A curated e-commerce marketplace on the Day 1 Fertility website selling uniquely designed fertility-themed gifts to consumers.
• The Day 1 Podcast A storytelling-format "no bullshit fertility" podcast featuring fertility support content, personal narratives, and community-building storytelling for the fertility community. Distributed via Apple Podcasts and serves as the company's top-of-funnel awareness channel.

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Fertility Friends FoundationcoreStrategic or Co-development PartnerPartnership for the Day 1 Grant program providing recipients with $5,000 grant for fertility treatments (IVF, egg/sperm donation, or gestational surrogacy) plus $720 coaching credit with Emily Getz. Fertility Friends Foundation is a Canadian registered charity that reviews applicants through medical and financial committees.
• First ResponseminorGTM or Marketing PartnerPartner logo displayed in Our Partners section of website. First Response is a fertility/pregnancy testing brand.
• Better BriaminorGTM or Marketing PartnerPartner logo displayed in Our Partners section of website. Nature of partnership appears to be cross-promotional within fertility/wellness space.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• BetterHelp: Largest online teletherapy platform; competes for the same mindset and emotional-support wallet share Day 1 targets for fertility patients, though without fertility specialization.
• Ovia Health: Reproductive and family health platform offering education, coaching, and support across fertility, pregnancy, and parenting, with a much broader scope and larger employer footprint than Day 1.
• Maven Clinic: Large women's and family virtual care platform offering fertility coaching and support as part of a broader clinical and benefits offering, representing scaled competition in the fertility support category.
• Carrot Fertility: Global fertility benefits and care-navigation platform that includes emotional and educational support for patients, a broad incumbent operating where Day 1 also plays.
• Progyny: Fertility benefits and care management platform serving employers and patients, providing a scaled incumbent alternative to Day 1's fertility support offering.

Direct peers

• The Fertility Tribe: Online fertility community and content hub that provides peer support and educational resources, closely matching Day 1's community-and-content support model.
• Circle + Bloom: Offers fertility meditation and mindset programs for patients trying to conceive, mirroring Day 1's emphasis on mindset and emotional support during fertility treatment.
• Rescripted: Fertility-focused content, community, and storytelling platform serving patients across the fertility journey, directly comparable to Day 1's podcast-and-community-led approach to fertility emotional support.

Emerging players

• Peanut: Social and community platform for women across fertility, pregnancy, and motherhood stages; overlaps with Day 1's peer-support model for fertility patients.
• Gaia Family: Fertility-focused app and platform offering education and support to people trying to conceive, an emerging digital player in the same patient-support category as Day 1.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/day1fertility
• LinkedInlinkedin.com/company/day-1-fertility

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Day 1 Fertility Incorporated