PURE BLUE SKIES LIMITED

What PURE BLUE SKIES LIMITED does

Pure Blue Skies Limited operates the SellerToolKit (STK) platform, a cloud-based SaaS product purpose-built for Amazon FBA sellers who need accurate profit visibility, inventory reconciliation, and reimbursement recovery. The platform combines several proprietary components: a FIFO cost-of-goods processing engine, a 100% accuracy inventory reconciliation system that cross-checks inbound shipments, transfers, returns, and removals against Amazon's logs, and a reimbursement detection algorithm that scans for lost units, miscounts, vanished removals, and unrecovered reimbursements. An integrated in-house Repricer is offered as an optional add-on module that uses the same operational data to drive automated repricing strategies. The company is positioning its upcoming Amazon PPC Optimization module to bring Sponsored Products campaign monitoring, ACoS tracking, and ad performance optimization into the same dashboard.

The business runs on a tiered subscription model priced in GBP, with plans at £32.99/month (up to 10,000 orders), £53.99/month (up to 20,000 orders), and custom pricing for sellers processing over 20,000 orders per month. A Repricer add-on is available at £34.99/month. Distribution is fully self-serve: customers sign up directly via app.sellertoolkit.co.uk with a free trial that requires no payment details. There is no field sales motion for the SMB tier; enterprise plans are handled via direct email. The platform is marketed as "trusted by Amazon sellers worldwide" with no geographic restrictions, and growth is driven by content marketing, an active Facebook community group, and Instagram presence. The company is privately held, founder-operated (with Norm Rogers identified as the key developer driving feature requests), and headquartered in Hunton, United Kingdom. No funding rounds, acquisitions, partnerships, patents, or third-party certifications are disclosed.

Name

PURE BLUE SKIES LIMITED

Legal name

PURE BLUE SKIES LIMITED

Website

https://sellertoolkit.co.uk

Company type

Private

Founded year

2017

Operating status

Operating

Short description

Pure Blue Skies Limited operates SellerToolKit, a cloud-based SaaS platform that provides Amazon FBA sellers with profit analytics, FIFO-based cost tracking, inventory reconciliation, and reimbursement detection, distributed globally on a self-serve subscription model.

Ownership category

akta.pro rank

Headquarters

HQ city

Hunton

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Subscription Plans: Tiered subscription model based on monthly order volume. Core features included in all tiers. Additional Repricer module available as add-on.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Pure Blue Skies Limited sells the SellerToolKit (STK) SaaS platform for Amazon FBA sellers, providing automated profit tracking, FIFO cost of goods processing, 100% inventory reconciliation against Amazon reports, and detection of reimbursements owed by Amazon. The platform also includes an integrated repricer to manage product pricing on Amazon, targeting SMB through high-volume FBA operators.

Product overview

SellerToolKit (STK) is a unified Amazon FBA business management platform consisting of a core product plus optional add-on modules. The core SellerToolKit platform provides integrated profit tracking, inventory reconciliation, FIFO cost of goods processing, and reimbursement detection capabilities. An optional Repricer Module add-on extends the platform with automated repricing strategies. The platform is designed specifically for Amazon sellers seeking clarity and control over their business metrics.

Differentiator

Problem solved

Functional benefit

Products and services

• SellerToolKit (STK) SaaS platform for Amazon FBA sellers providing automated profit tracking, FIFO cost of goods processing, inventory reconciliation against Amazon reports, reimbursement detection, and integrated repricing. Targeted at SMB through high-volume FBA operators globally.

Quantifiable outcome

• Reimbursements often surpass the subscription cost
• +1 more outcomes

Named customers10 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Sellerboard: Direct profit-analytics and reimbursement tool for Amazon FBA sellers with similar P&L, inventory, and advertising dashboards. Closest functional competitor to SellerToolKit's core offering, particularly on reimbursement detection and cost tracking.
• InventoryLab: Amazon FBA-focused accounting, inventory, and profitability platform. Direct overlap with SellerToolKit's profit-tracking, FIFO cost processing, and shipment reconciliation use cases for FBA sellers.
• SellerApp: Amazon analytics and advertising optimization suite including profit analytics, PPC, and inventory tools. Direct competitor in FBA business intelligence, with particular overlap on the announced PPC roadmap.
• Keepa: Amazon price and product-history tracker used by FBA sellers for repricing decisions. Comparable on real-time price tracking and repricing signals, complementing SellerToolKit's integrated Repricer module.

Broad incumbents

• Helium 10: Suite of Amazon seller tools covering product research, keyword tracking, inventory, and profitability. Competes broadly with SellerToolKit in analytics and repricing, but as a multi-tool platform rather than a profit-accuracy specialist.
• Jungle Scout: Established Amazon seller analytics platform with product research, sales analytics, and inventory management. Adjacent to SellerToolKit on Amazon FBA business intelligence, though historically strongest in product research rather than P&L accuracy.

Emerging players

• FeedbackWhiz: Amazon seller tool for feedback, reviews, and business analytics. Adjacent peer in the Amazon seller SaaS category with partial overlap on operational dashboards for FBA sellers.
• Buy Box Buddy: Specialized Amazon Buy Box and inventory monitoring tool for FBA sellers. Comparable in the real-time data and accuracy positioning that SellerToolKit uses to differentiate from broader seller suites.
• RepricerExpress: Automated Amazon repricing tool for FBA sellers. Overlaps with SellerToolKit's Repricer add-on, especially for sellers whose primary need is pricing automation rather than full P&L analytics.
• Perpetua (formerly Teikametrics): AI-powered Amazon advertising optimization and analytics platform. Comparable on the Amazon PPC and ACoS reporting roadmap that SellerToolKit has announced as 'Coming Soon'.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/groups/sellertoolkit
• Instagraminstagram.com/sellertoolkit

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PURE BLUE SKIES LIMITED